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Caroline Dunn's Marketing Podcast

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Welcome to my podcast! I'm a marketing and technology geek sharing my thoughts and experiences with you weekly.

Welcome to my podcast! I'm a marketing and technology geek sharing my thoughts and experiences with you weekly.
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Location:

United States

Description:

Welcome to my podcast! I'm a marketing and technology geek sharing my thoughts and experiences with you weekly.

Language:

English


Episodes

The Importance of Metrics in Marketing

4/14/2019
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One example of how I used metrics internally.

Duration:00:09:39

Marketing Geeks vs. Cook Kids

4/7/2019
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Are you a marketing geek or a cool kid? Definition of Geek from Wikipedia - https://en.wikipedia.org/wiki/Geek 10 Signs You're a Marketing Geek - https://medium.com/@mialockhart/10-signs-youre-a-marketing-geek-1548eb3b3864 Digital Summit Key Learnings - https://www.linkedin.com/pulse/3-key-marketing-lessons-from-digital-summit-caroline-dunn/

Duration:00:04:56

Is voice the next frontier? Alexa and Google Home

3/31/2019
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Is voice the next frontier? https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812 This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year. Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market....

Duration:00:22:48

The Magic of Storytelling in Content Marketing

3/24/2019
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In this episode, Caroline discusses the keys to storytelling in your content marketing strategy. Contently - Joe Lazauskas https://contently.com/2018/01/05/4-elements-great-storytelling/ Stories make us remember Neurons that fire at the same time Content marketing works because our brains are programmed for stories. 1. Relatability 2. Novelty 3. Fluency 4. Tension Bring someone in through relatability

Duration:00:03:04

Alexa, launch Running Clothes

3/21/2019
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In this episode, I am a top 10 finalist in the Alexa Multimodal challenge and I'm asking for your help by trying out my entry by saying, "Alexa, launch Running Clothes." Thanks in advance! Contest Dates: March 16 - 29, 2019

Duration:00:08:51

But not everyone is on Facebook!

3/17/2019
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Facebook is the #1 social platform for product discovery with 78% of responders that have discovered products, and 55% that bought the product online after social media discovery. Stats from this podcast - https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/ Facebook Blueprints (learn Facebook Advertising for free - https://www.facebook.com/business/learn More helpful resources: https://www.facebook.com/business/news/reducing-low-quality-ads-on-facebook...

Duration:00:07:42

Top 5 Tips for Exhibiting at Trade Shows or Conferences

3/11/2019
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My Top 5 TradeShow Tips for Exhibitors https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/ Trade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. 1. Location, location, location. 2. You’re there to generate more sales leads and brand awareness. Brand awareness helps your credibility in your industry. Get yours sales team on board...

Duration:00:06:30

SEO in 2 Key Points

3/7/2019
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In this episode, I boil down SEO into 2 key points: Technical and Creative SEO requires creative good quality content. Content is still king, but technical is now queen. Technical includes page load time, mobile optimized website, and more. https://www.websitemagazine.com/blog/5-reasons-visitors-leave-your-website https://www.business2community.com/seo/50-tips-for-website-seo-success-02120778

Duration:00:07:44

The Buying Journey Starts Online

3/5/2019
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In this episode, I'll share with you some surprising stats on B2B marketing buyer's journey. B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales. 84% of CEOs and VPs use social media to make purchasing decisions. (Source IDC) 63% of consumers need to hear company claims 3-5x before they actually believe it. Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind...

Duration:00:09:19

Digital Marketing vs. Traditional vs. Experiential Marketing

3/2/2019
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In this episode, I discuss the differences and provide examples of digital, traditional, and experiential marketing.

Duration:00:09:21

A Lesson in UI (User Interface) Testing

3/1/2019
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In this episode, I talk about one experience I had as a UI tester, and the lessons I learned that day.

Duration:00:17:12

Product Management vs. Product Marketing vs. Marketing Communications / Marcom

2/28/2019
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In this episode, I discuss the difference between Product Management, Product Marketing, and Marketing communications / Marcom

Duration:00:10:37

My First Job in Marketing

2/27/2019
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My First Job in Marketing by Caroline Dunn

Duration:00:07:14

Allow myself to introduce...myself

2/27/2019
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This is my first podcast. My name is Caroline Dunn and I am here to share insights and stories about my marketing career. This podcast is how I got started in communications.

Duration:00:06:14