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China BizConnect explores the fast-changing landscape of business-to-business (b2b) sales and marketing in China. We strive to provide leaders of tech companies with strategies to succeed in China’s b2b technology market. We also try to help you avoid many of the traps along the way. Hosts Tim Lindeman and Michael Bragen interview China tech industry experts and experienced business leaders who have entered the China market.

China BizConnect explores the fast-changing landscape of business-to-business (b2b) sales and marketing in China. We strive to provide leaders of tech companies with strategies to succeed in China’s b2b technology market. We also try to help you avoid many of the traps along the way. Hosts Tim Lindeman and Michael Bragen interview China tech industry experts and experienced business leaders who have entered the China market.
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Location:

United States

Description:

China BizConnect explores the fast-changing landscape of business-to-business (b2b) sales and marketing in China. We strive to provide leaders of tech companies with strategies to succeed in China’s b2b technology market. We also try to help you avoid many of the traps along the way. Hosts Tim Lindeman and Michael Bragen interview China tech industry experts and experienced business leaders who have entered the China market.

Twitter:

@tj_lindeman

Language:

English


Episodes

13 Analyst Views on China's '996' Work Culture

6/9/2019
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One of the most striking differences between the IT industry in China and the West is the “996” 72-hour work week. To get a better understanding of the advantages and disadvantages of “996,” we conducted inquiry calls with six China-based IT analysts and boiled down our findings into thirteen views that provide a comprehensive overview of the topic.

Duration:00:21:16

Using Trade Shows to Market Technology Products and Services in China, Part 2 - A How-to Guide for Making Your First Show a Success

5/19/2019
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A trade show can be an effective platform for foreign technology vendors to enter the China market. Achieving success requires up-front planning, tireless execution during the show, and diligent follow up. Many of the details involved are different from other markets and require a unique approach. This article helps foreign technology leaders understand what is required to manage a successful Chinese trade show from beginning to end.

Duration:00:30:59

Using Trade Shows to Market Technology Products and Services in China, Part 1 – Benefits and Show Selection

4/27/2019
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One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. This article outlines the reasons why foreign technology companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice.

Duration:00:37:24

Case Study: Analytics Software Company Goes It Alone In China

4/1/2019
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Dimensional Insight, an American data analytics software and services firm, entered the China market with limited resources and relatively inexperienced staff. After originally hoping to be profitable in year one, they quickly found out how difficult the market was, and began planning for the long-term. Although DI faced many challenges, including a low market price, relatively high costs of doing business, and relentless competition, they succeeded in building a nationally recognized...

Duration:00:24:56

Case Study: Selling Software Productivity Tools & Services in China

3/27/2019
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Software Productivity Research (SPR), an American software and consulting firm, came to China looking to establish a foothold in the defense sector. After a successful presentation at a Chinese industry event, the company opened up a small office in Beijing. SPR found a partner that helped them organize training events to educate potential customers and generated considerable interest in their offerings. Unfortunately, after operating for three years, SPR still lacked significant sales and...

Duration:00:34:23

Case Study: Building Profits Through Relationships

3/13/2019
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An important element of success when doing business in China is establishing strong relationships with partners. Computer Aid Inc. (CAI), an American outsourcing service provider, didn’t have a long-term strategy for the China market. But they did have a paying customer, and a manager who was wise enough to focus on building relationships. CAI succeeded in finding a Chinese partner that was a good match for their company culture, and together they formed a JV that generated profits in the...

Duration:00:39:17

Why Foreign Software Vendors Should Carefully Consider China

2/27/2019
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Going global is a survival strategy for many tech companies, and China is too big of the global market to ignore. This article explores past, present, and possible future aspects of China’s tech market that foreign tech company leaders should be aware of when considering whether to enter the China market.

Duration:00:27:54

Welcome to China BizConnect

2/6/2019
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China BizConnect explores the fast-changing landscape of business-to-business sales and marketing in China. We strive to provide leaders of technology companies with tools and strategies to succeed in China. We also try to help you avoid many of the traps along the way.

Duration:00:05:04