Compassionate Side Hustle Strategy-logo

Compassionate Side Hustle Strategy

Business & Economics Podcasts

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

Location:

United States

Description:

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

Language:

English


Episodes
Ask host to enable sharing for playback control

Closing the Podcast and New Beginnings

6/19/2024
Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites listeners to stay connected through her email newsletter. Let's connect! Message me on Linkedin or Instagram Show Notes: In this episode, Rochelle announces the end of her podcast, Compassionate Side Hustle Strategy, and provides insights into her decision-making process. She explains that her shift in interests and the realization that she no longer listens to podcasts contributed to her decision. Rochelle plans to keep the episodes available for some time and explore ways to repurpose the content. She also shares her excitement about pursuing a career in art and maintaining a connection with the small business community through new projects like coworking offers and educational content. Outline: Announcement of Podcast Closure Explanation of why the podcast is ending. Reflection on the journey and content covered. Future of Existing Episodes Plans to keep episodes available for some time. Ideas for repurposing content. Personal and Professional Shifts Pursuing a career in art and finding an art licensing agent. Creating new coworking offers for business owners. Continued Engagement Encouragement to stay connected via email newsletter. Sharing future plans and ongoing projects.

Duration:00:10:59

Ask host to enable sharing for playback control

Unicorn VAs: Why They Leave and How to Retain Them

6/11/2024
In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relationships with VAs to ensure long-term collaboration. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/Why-Unicorn-VAs-Quit-Avoid-These-Mistakes Here's some help on how to Find Your Unicorn Virtual Assistant!

Duration:00:24:42

Ask host to enable sharing for playback control

Finding the Perfect Virtual Assistant for Your Small Business

6/5/2024
In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlights potential pitfalls to avoid and emphasizes the importance of setting realistic expectations and budgets. Show notes for this episode: https://rochellesanchez.com/Finding-a-virtual-assistant-for-your-small-business Grab the Find Your Unicorn Virtual Assistant Swipe File Let's connect! Message me on Linkedin or Instagram

Duration:00:14:31

Ask host to enable sharing for playback control

3 Common Outsourcing Mistakes

5/29/2024
Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes made during outsourcing, providing practical advice to help you get the most out of this business strategy. Let's tackle the common mistakes entrepreneurs make when outsourcing tasks, including the importance of defining roles beyond the generic "virtual assistant," setting a clear numeric budget, and knowing exactly what tasks to outsource. By addressing these misconceptions, entrepreneurs can better navigate the outsourcing process and make informed decisions that enhance their business operations. Sign up for a consult call with Rochelle: Pick My Brain - Rochelle Sanchez Let's connect! Message me on Linkedin or Instagram

Duration:00:04:10

Ask host to enable sharing for playback control

12 Essential Steps for New Business Owners

5/21/2024
Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to managing finances, ensuring legal protections, and establishing a reliable system for reminders. Show notes for this episode: http://rochellesanchez.com/new-business-setup-guide Let's connect! Message me on Linkedin or Instagram

Duration:00:17:40

Ask host to enable sharing for playback control

Simple B-Roll Techniques for Authentic Content Creation

5/14/2024
Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating authentic, personal footage easily without needing fancy equipment or stock videos. Show notes for this episode: https://rochellesanchez.com/simple-B-roll-techniques Let's connect! Message me on Linkedin or Instagram

Duration:00:15:50

Ask host to enable sharing for playback control

Social Media Batching for Your Business

5/8/2024
How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content creation, Instagram, TikTok, engagement, entrepreneur, marketing strategy, visual content, calls to action, audience engagement, content planning, productivity, digital marketing

Duration:00:20:54

Ask host to enable sharing for playback control

Non-Social Media Marketing Tactics

4/30/2024
Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers: Discover the importance of refreshing your business offerings to attract and retain customers. Efficient Bookkeeping: Uncover tips for maintaining your financial records, which can streamline your operations. Leveraging Email Marketing: Understand why email marketing often results in better engagement and conversion than social media. Podcast: Compassionate Side Hustle Strategy Episode Title: Non-Social Media Marketing Tactics Show notes for this episode: https://rochellesanchez.com/non-social-media-marketing-tactics/ Let's connect! Message me on Linkedin or Instagram:

Duration:00:00:13

Ask host to enable sharing for playback control

The Hidden Cost of Social Media Marketing

4/23/2024
In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-content creators and small business owners. Key topics include: How to reassess social media's role in your business strategy and personal life for better mental health and genuine engagement. Show notes for this episode: https://rochellesanchez.com/the-hidden-cost-of-social-media-marketing Let's connect! Message me on Linkedin or Instagram KEYWORDS: social media marketing, small business, content creation, mental health, engagement strategies, marketing alternatives, business branding, digital addiction, personal wellness, professional growth

Duration:00:17:37

Ask host to enable sharing for playback control

How Time Tracking Can Transform Your Workflows

4/16/2024
In this episode, Rochelle talks about why using a timer can help you work better on your business. She shares how timers can show you how much time you really spend working and help you not feel so overwhelmed. This episode may be just what you need if you find yourself constantly overwhelmed by your to-do list and unsure of where your time goes, especially if you’re feeling like there aren’t enough hours in the day to make meaningful progress in your business. Rochelle’s insights could be the game-changer you’ve been looking for, and if the idea of achieving more with less effort and reclaiming your time for what truly matters sounds appealing, don’t miss this episode. Show notes for this episode: https://rochellesanchez.com/How-Time-Tracking-Can-Transform-Your-Workflows Let's connect! Message me on Linkedin or Instagram KEY TAKEAWAYS 1. A timer can help you see how much work you actually do. 2. Knowing how much you work can stop you from feeling too tired. 3. Using a timer helps you have more time for fun and family. 4. It's good to know if you're spending too much time on work. 5. Rochelle uses a special app and a cute timer to stay focused. KEYWORDS time management, productivity, burnout, entrepreneurship, work-life balance, efficiency, delegation, side hustle, self-care, goal setting, time tracking, freelancer, startup, scheduling, prioritization

Duration:00:06:43

Ask host to enable sharing for playback control

Setting Gentle Goals to Match Your Bandwidth

4/9/2024
In this episode, Rochelle discusses the importance of setting gentle goals that align with your current capacity, emphasizing the need to avoid burnout and prioritize self-care while pursuing your business and personal goals. Struggling with setting goals that match your current capacity? Rochelle offers practical tips to help you navigate goal setting and maintain a healthy balance in your journey. Show notes for this episode: https://rochellesanchez.com/Setting-Gentle-Goals-to-Match-Your-Bandwidth Let's connect! Message me on Linkedin or Instagram Key Takeaways: 1. Prioritize rest and sleep to maintain a well-rested body and mind, leading to better productivity and self-control. 2. Focus on personal growth over production, starting the day with journaling and curating your social media experience. 3. Consider seeking therapy or mental health support to address underlying challenges and foster personal well-being. 4. Embrace accountability and support from friends, mentors, or coaches to create a compassionate environment for goal setting and achievement.

Duration:00:14:21

Ask host to enable sharing for playback control

Streamline and Simplify Your Business Back End with 3 Batching Habits

4/2/2024
In this episode, Rochelle talks about how to make work easier by doing tasks in groups, called batching. If you find it hard to keep up with social media, money stuff, and making new friends for work, this is for you! KEY TAKEAWAYS 1. Rochelle says grouping your social media posts together saves time and stress. 2. She shares how keeping track of your money all at once can make tax time less scary. 3. Rochelle believes reaching out to work friends in batches can keep friendships strong without taking all day. 4. Using tools like QuickBooks or spreadsheets helps keep your money stuff organized. 5. Making a schedule for these tasks can make you feel better and more in control. Show notes for this episode: https://rochellesanchez.com/streamline-your-workflow-entrepreneur Let's connect! Message me on Linkedin or Instagram If your business to-do list feels endless, social media tasks are eating up your time, and you're struggling with finance and networking organization, this episode is packed with strategies just for you. This episode offers practical strategies to lighten your load. KEYWORDS overwhelmed entrepreneurs, batching tasks, social media stress, financial management, virtual assistant, productivity hacks, business efficiency, networking tips, content creation, time management, personal investment, expense tracking, business planning, stress reduction, digital marketing

Duration:00:14:58

Ask host to enable sharing for playback control

3 Things to Have In Place Before You Look for a Virtual Assistant: Budgeting, Time Tracking, and Deliverable Design

3/26/2024
Let's talk about preparing for a virtual assistant (VA) and what to get in place before hiring one. Rochelle offers guidance for listeners who may feel hesitant about taking the leap into delegating tasks to a VA. It's time to prepare to hire virtual assistant if you struggle with any of these: Feeling overwhelmed by wearing multiple hats in your business and recognizing you need some support Uncertainty about how to effectively delegate tasks and manage your workload Concerns about budgeting for and investing in a virtual assistant without assurance that it'll be worth it Difficulty in defining clear expectations and deliverables for a virtual assistant, leading to potential frustration or miscommunication. Navigating the process of finding and hiring the right virtual assistant for your unique business needs. Show notes for this episode: https://rochellesanchez.com/before-hiring-a-virtual-assistant Let's connect! Message me on Linkedin or Instagram

Duration:00:15:45

Ask host to enable sharing for playback control

Algorithm Anxiety: Re-Frame Your Business Mindset for Long-Term Growth

3/19/2024
In this episode, Rochelle delves into the frustration many business owners feel with social media algorithms, offering a fresh perspective on approaching business growth despite these challenges. Show notes for this episode: https://rochellesanchez.com/algorithm-frustration-vs-ceo-mindset Let's connect! Message me on Linkedin or Instagram: Key Takeaways: 1. Understand that while algorithms can be frustrating, there are strategies to overcome them and boost your business. 2. Consider reframing your mindset and financial expectations to focus on strategic growth rather than algorithmic reliance. 3. Seek guidance and support from experienced peers and mentors who can offer valuable insights and advice. 4. Embrace the idea of envisioning how funding could propel your business forward and take steps to realize those goals. 5. Remember to build a strong support network of like-minded individuals who can provide encouragement and assistance on your entrepreneurial journey. Notable Timestamps: - [00:00:00] Rochelle kicks off discussing the frustration of social media algorithms felt by many business owners—it can feel like hitting a wall sometimes. - [00:02:26] She reminds listeners they're not at the mercy of the algorithm; there are strategies to navigate and succeed despite its challenges. - [00:04:33] Rochelle introduces a mindset exercise envisioning how funding can boost business growth—it's about thinking big and seizing opportunities. - [00:07:53] She emphasizes seeking guidance from experienced peers and mentors who offer valuable insights and support. - [00:12:08] Rochelle discusses building a strong support network of like-minded individuals who understand the entrepreneurial journey and provide meaningful advice. - [00:13:07] Wrapping up with encouragement, she urges listeners to keep pushing forward in pursuit of their business goals.

Duration:00:13:20

Ask host to enable sharing for playback control

Business is Political

3/13/2024
A real-talk, encouraging episode for mission-driven solopreneurs who know that business is political. If you are mission-driven, mission-based, change-oriented, community-centered, then business is political. Some thoughts from Rochelle on that concept. It's not harsh, I promise, it's just a way for me to explain where I'm coming from, and why it's not okay in the modern age to keep out of politics if you're building a business at the same time. To view more episodes or see Rochelle's work, visit https://www.rochellesanchez.com

Duration:00:18:08

Ask host to enable sharing for playback control

He's toxic but he's popular and I can fix him!

3/5/2024
Oh, the challenges of navigating toxic social media algorithms while striving to build a successful business. Listen to a fun analogy of staying in a toxic relationship and trying to fix it. Struggling with social media marketing? Here are some key takeaways: 1. It's okay to step away from toxic social media strategies and explore other options that align with your values and goals. 2. Consider offline marketing strategies like networking events, cold calling, and community events to reach potential customers. 3. Take advantage of guest appearances on podcasts and shows to tap into existing audiences while expanding your reach. Podcast: Compassionate Side Hustle Strategy Episode Title: Toxic Social Media Marketing Habits Show notes for this episode: https://rochellesanchez.com/toxic-social-media-habits Let's connect! Message me on Linkedin or Instagram: https://instagram.com/rochellesanch https://linkedin.com/in/rochellesanch/ Grab your FREE Super Simple Sales Funnels Zine (digital version) here: https://rochellesanchez.com/super-simple-sales-funnels-zine/

Duration:00:14:06

Ask host to enable sharing for playback control

Shifting Gears from Service-Based to Product-Based

12/28/2023
Show notes for this episode: https://rochellesanchez.com/how-I-plan-to-pivot-my-business Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle opens up about her personal journey as an entrepreneur and discusses her plans for a creative business pivot. Listeners grappling with the frustrations of a secretive business landscape will find solace in Rochelle's candid sharing of her experiences. Key Takeaways: Rochelle shares her experiences, shedding light on the challenges of entrepreneurship and her own transformative business pivot. Break the secrecy barrier: If you've ever felt frustrated by the lack of transparency in business education, Rochelle's open discussion offers a refreshing perspective on navigating the entrepreneurial landscape. Embrace creative entrepreneurship: Rochelle's shift from service-based to product and workshop-oriented business provides inspiration for listeners seeking alternative paths to success. Prioritize self-care: Learn from Rochelle's decision to take a break and reevaluate her podcast strategy, emphasizing the importance of sustainable work habits and avoiding burnout. Join the journey: Engage with Rochelle's upcoming offerings, including a course on social media content planning and a unique vision board workshop, designed to help you envision and plan your business goals in a fun and creative way.

Duration:00:22:13

Ask host to enable sharing for playback control

How to stand out in a saturated, competitive industry

12/21/2023
Show notes for this episode: https://rochellesanchez.com/selling-in-an-oversaturated-industry Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle explores practical tips for entrepreneurs facing the challenges of a highly competitive market. Whether offering a service or a product, she shares valuable insights on differentiating oneself in a saturated industry. Keywords: oversaturated market challenges, competitive industry differentiation, business uniqueness strategies, customer pain point solutions, standing out in crowded markets, elevator pitch, addressing client struggles, empathetic marketing tactics, lifestyle-focused branding, personalized marketing examples, navigating market competition, entrepreneurial differentiation, unique business approaches, market differentiation tips, standing out in a competitive field

Duration:00:11:52

Ask host to enable sharing for playback control

10 Ways to Rest Now So You Don't Burn Out Later

12/14/2023
Show notes for this episode: https://rochellesanchez.com/10-ways-to-avoid-burnout Let's connect! Message me on Linkedin or Instagram Rochelle guides entrepreneurs through 10 essential strategies to prioritize rest and sidestep burnout in this insightful episode. If you're grappling with the pressure to keep going without a break, these practical tips are your pathway to sustainable success. By incorporating these strategies, entrepreneurs can build a foundation for long-lasting success while prioritizing their well-being. Tune in to learn how to create a thriving business without sacrificing personal health. Keywords: entrepreneurial burnout, sustainable success, work-life balance, self-care strategies, productivity tips, creative rejuvenation, prevent burnout, stress reduction, holistic wellness, business resilience, personal growth, sustainable entrepreneurship, mindful living, well-being practices, motivation

Duration:00:10:54

Ask host to enable sharing for playback control

Transformative Goal Setting for Sensitive Souls: Alternatives to traditional goal setting

12/7/2023
Sensitives! Empaths! It's time to embrace your unique superpower! In this episode, Rochelle explores the challenges faced by those who feel overwhelmed by the demands of hustle culture and provides a refreshing perspective on goal setting for empathic entrepreneurs. An intro to alternative goal-setting methods that foster success without compromising well-being. Connect with Rochelle on LinkedIn, share your experiences, and be part of a supportive community redefining success in the business world. Subscribe now for more insightful episodes and take the first step toward a balanced and fulfilling approach to entrepreneurship. Remember, your superpower is your strength. Keywords: struggles, burnout, hustle culture, alternative goal-setting, emotional intelligence, empathic entrepreneurship, stress management, unique superpower, sensitivity, redefine success, mindful business, balanced journey, entrepreneurial challenges, authentic success, thriving Show notes for this episode: https://www.rochellesanchez.com/Alternatives-to-traditional-goal-setting Let's connect! Message me on Linkedin or Instagram

Duration:00:12:46