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Compassionate Side Hustle Strategy

Business & Economics Podcasts

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

Location:

United States

Description:

How to infuse more compassion into your business, whether it's having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

Language:

English


Episodes

How to Solve Your Own Problems in Your Business Without Wasting Your Hard Earned Money

10/3/2022
Finding the kind of support you need at this phase of your business journey depends on what kind of support you need, and why. If you spend too much time on social media, it’s easy to get distracted from your current business priorities and deviate from your long term mission. Let’s talk about what to do BEFORE you ask for recommendations for coaches, virtual assistants, and marketing help for your business. Don’t Google or scour your Facebook Groups just yet. Take some time to a little...

Duration:00:09:09

Learning that Facebook has opinions on my ads + other updates

7/6/2022
The summer of learning continues! Mini updates on learning Facebook ads, learning the trumpet, and what happened to me starting a product line of artwork for Popshop Live? Sign up for co-working: https://rochellesanchez.com/resilient-coworking Say hi to me on instagram: https://instagram.com/rochellesanch

Duration:00:04:33

Learning new things, sharing in real-time

6/23/2022
My summer of learning continues! This is update number two and I share a bit about my opinion of "investing" in Facebook ads, testing out types of social media content, learning the trumpet, and looking into PR certificates. Want to keep in touch? Find me on Instagram at https://www.instagram.com/rochellesanch and say hello!

Duration:00:07:45

The Summer of Learning! Facebook Ads and Student Struggles

6/14/2022
This isn't your typical CSHS episode. I'm taking a break from the "strategic" episode content and spending this summer learning things for myself. A mentor suggested I share the process, so here we are! The next few episodes will be short and personal, with me talking about my own experience learning new things as a business owner and also exploring some old and new hobbies a "yay summer vacation!" vibe. In today's short minisode, I share a bit about the online course I'm using to learn all...

Duration:00:04:47

Wanna chat over the summer?

6/5/2022
My family got COVID so I've decided to go ahead and start our summer break early. It doesn't mean I'll be disappearing completely though, so feel free to keep in touch using the links below. I'll see you in September 2022! I'm @rochellesanch pretty much everywhere: https://www.rochellesanchez.com https://twitter.com/rochellesanch https://facebook.com/rochellesanch https://instagram.com/rochellesanch

Duration:00:01:31

If You Hate Facebook, Some Content Marketing Basics

5/11/2022
Let's talk about how to use Facebook if you know for sure that your ideal clients are using it. Using Facebook can be a very heated topic. You may not even be using it because you've given it up. Maybe you have a burner account or you use a friend's account to be on it because you've set some boundaries for yourself because it's just not the vibe you need in your life right now, and that's cool. I'm definitely not here to try to convince you to use Facebook if you aren't already. Let's...

Duration:00:14:59

Do your looks and backdrop really matter?

4/19/2022
Does your backdrop really matter that much? Do you look... different? In this episode I talk about how your unique look/aesthetic sets you apart from your competitors in a good way. Showing up as yourself without filters, branded photoshoots, or a blank, professional backdrop builds trust and is the authentic way to go. Looking and being different from others is an asset and you should lean into it! For links and transcript, visit Rochelle's website!

Duration:00:15:37

How to Avoid Being Salesy

3/22/2022
Note: The audio quality is poor up until the 9 minute mark on this episode. Ah, technology. Topics outlined: How to Avoid Being Salesy when networking or marketing your heart-centered business. Networking on Instagram vs. Twitter. Creating a social media content creation strategy that works for your business. For more info, visit https://rochellesanchez.com/podcast

Duration:00:24:03

Using Self-Compassion to Build a Legacy with Your Business

3/9/2022
What does it actually mean to have compassion for yourself and for your intended customers? Running a business is hard! Let's talk definitions and an example of how to apply compassion and self-compassion to the sometimes painful aspects of running and scaling your own business. Don't let the inner drama keep you from building your legacy. Visit https://www.rochellesanchez.com/what-is-self-compassion

Duration:00:17:05

Oops. Not quite back yet.

1/10/2022
A quick, direct message from Rochelle on January 10, 2021.

Duration:00:00:55

Give Yourself a Break, Literally

12/13/2021
In what will hopefully be an annual practice from now on, I'll be taking a break from podcasting and the content production pipeline for the holidays. Next episode drops on January 10th. Revisiting what it means to have compassion for yourself and for your future customers as you scale your side hustle. What topics would you like to see covered from a compassionate point of view, in 2022? Let me know. Are you feeling stuck? Would you like a FREE Mini Strategy session with Rochelle? Apply...

Duration:00:26:38

Raising Your Prices with Compassion

11/21/2021
Comforting advice for if you know (or you've been told) that you should raise your prices but you don't want to • What to do if you don't want to only work with super rich, privileged people • What kind of CEO you should NOT strive to be • Should you lower your prices to become more accessible? Visit https://rochellesanchez.com/freaked-out-about-raising-prices/ for more!

Duration:00:25:21

Working with Purpose vs. Passion & How to Tell The Difference with Taina M Brown

11/8/2021
Are you staying in your 9 to 5 because you believe you have no other choice? Also, what's the difference between working hard because you love what you're doing and working hard because capitalism has taught us that our value depends on our level of productivity? Taina M Brown offers career and leadership coaching to new and emerging leaders and equity and inclusion consulting to organizations that are mission-driven. Learn more at https://www.rochellesanchez.com/tainambrown

Duration:00:41:49

Skincare for Queer and Trans People of Color with Althea Branton

10/25/2021
Althea Branton (she/her) is a skincare designer. Her product line is for QTBIPOC who are tired of staring the current beauty industry in the face and not seeing a reflection that looks like their own. Listen in to hear more of her story and the big radical act that you can do take up space and reclaim our true selves. We rant a bit about euro-centric norms, modern bro-marketing strategies, and coaching certifications, among many topics. Learn more https://www.rochellesanchez.com/altheabranton

Duration:00:39:00

Expressing Indigenous Love and Intersectional Creativity Through Your Business with Pearl Walker-Swaney

10/11/2021
Pearl's yoga origin story at the 612 Jungle studio in Minneapolis and her work as a birth worker. Advice for people who don't feel an instant, deep connection in breathwork and yoga (when they first start); How yoga is so much more than just position on a mat and breathing. Sharing your intersectionality and full identity in what you do and what you create in your business. Includes a special guest appearance from her tiny human! Read more at https://www.rochellesanchez.com/constantmotion

Duration:00:40:50

Self Care for Solopreneurs

10/4/2021
Self-care for my fellow solopreneur helper friends who are burned out, being told to rest more, and don't quite know how to do that. I cover the noticeable symptoms of burnout, 10 actionable ways to take a break so you don't fizzle out later, and four tips for avoiding burnout in the future. Visit https://www.rochellesanchez.com

Duration:00:21:29

Values-Based Marketing for Solopreneurs

9/20/2021
If it feels like you're being slimy and salesy in your marketing, you're probably not in alignment with your values. Does your product or service accurately reflect what you stand for? How to show up as the human being behind the brand you've invested all your hard earned money, energy, and time into. Rochelle is a business and mindset coach. Learn more at https://www.rochellesanchez.com/

Duration:00:29:00

How to Cut Your Marketing Time in Half

9/6/2021
How to cut your marketing in HALF, literally, by doing less and stepping out of the way of people who are already ready to buy from you. What NOT to do as an attempt to generate leads -- things that do not work and just burn you out and make you want to give up. Remember, after this week we're switching up to being a fortnightly podcast! More details in the episode intro. Keep in touch on Instagram at https://www.instagram.com/rochellesanch !

Duration:00:48:09

Uplevel Your Life: Courageous Conversations with Elaine Dizon

8/30/2021
Elaine and I share an eerily similar traumatic loss that happened long ago. She shares about processing through therapy, steps she took and the exact words she used when a conversation needed to happen with her son, and an important dialogue that helped keep the bond of friendship alive when life drama felt started getting in the way. Elaine gives several examples of what it takes to have conversations that lead to impact and change. Add'l Info available at...

Duration:00:30:02

3 Decisions That Will Help Overachiever Perfectionists Uplevel

8/23/2021
"Working on your business" doesn't always mean working on money and systems and social media content and sales revenue. If you feel like you've been spinning your wheels and burning yourself out, but your overachiever perfectionist personality doesn't understand why it's not working, here are 3 Decisions to make as the CEO of your business that will help put an end to the chaos. Spoiler alert: This is the good, deep stuff that many entrepreneurs gloss over. Be gentle with yourself! For...

Duration:00:37:16