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The CPG Guys

Business & Economics Podcasts

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”

Location:

United States

Description:

CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”

Language:

English

Contact:

5137207175


Episodes

Covering Omnichannel Grocery News with Grocery Dive's Jeff Wells

6/16/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more. Follow Jeff Wells on LinkedIn at: https://www.linkedin.com/in/jeff-wells-08149426/ Follow Grocery Dive online at:...

Duration:00:43:22

Making the World Smile through Personalization with Mars' Sam Chang

6/12/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies Sam...

Duration:00:37:20

Global Commerce Platform for Brands with Wish's Heidi Burns - EPISODE 100!!!

6/9/2021
The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users. Follow Wish...

Duration:00:33:37

Improving SEO with Label Insight's Dagan Xavier & NielsenIQ's Roy Woodhouse

6/5/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight. This is the second in a 3 part series with Label Insight. Follow Label Insight online at: http://www.labelinsight.com Follow NielsenIQ online at: http://www.nielseniq.com Dagan and Roy answer these questions: Please provide the CPG Guys feedback at...

Duration:00:39:46

In-Home Brand Experiences with brandshare's Alan Verdun

6/5/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers. This is the second in a 3 part series with brandshare. Follow Brandshare online at:...

Duration:00:40:23

Digital Beauty Experiences with E.L.F. Beauty's Ekta Chopra

6/2/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. Follow E.L.F. Beauty online at: http://www.elfbeauty.com Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/ Ekta answers these questions: Please provide the CPG Guys feedback at...

Duration:00:39:42

Connected Sampling with Brandshare's Doug Guyer

5/29/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers. This is the first in a 3 part series with...

Duration:00:37:43

Contextual Commerce with Chicory's Yuni Sameshima & Joey Petracca

5/26/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery...

Duration:00:44:17

Personalization at Scale with PepsiCo's Kate Brady

5/22/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at:...

Duration:00:24:03

Analyzing CPG Performance with RBC Capital's Nik Modi

5/19/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online at: https://www.rbccm.com/en/ Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Nik answers these questions: Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com Instagram:...

Duration:00:33:04

Product Label Transparency & Searchability with Label Insight's Todd Morris

5/15/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic...

Duration:00:30:32

Omnichannel Measurement with NielsenIQ's Liz Buchanan & Natalie Williams

5/8/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail. Follow NielsenIQ online at: http://www.NielsenIQ.com Follow NielsenIQ on LinkedIn at:...

Duration:00:39:35

Delivering Immediate Needs with Gopuff's Alina Bilger & Andy Berman

5/5/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store here Download Gopuff on the Google Play Store here To learn more about Gopuff retail media solutions,...

Duration:00:38:16

Personalized Digital Acceleration with Aki Tech's Risa Crandall

5/1/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through region, weather, buying preferences, and other historical and present factors. Follow Aki Technologies online at:...

Duration:00:37:28

Advertising & Privacy in 2021 with StitcherAds Declan Kennedy

4/28/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Declan Kennedy, CEO of StitcherAds, a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new version of IOS that requires opt-in for any app tracking. Follow StitcherAds online at:...

Duration:00:28:06

The Walmart Way with 8th & Walton's Jeff Clapper

4/24/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways: Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8thandwalton.com/podcasts/ Jeff answers these questions: Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com Instagram:...

Duration:00:40:35

Enabling Brand DTC Part 3 with GSK's Carolina Flores

4/17/2021
In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and...

Duration:00:36:32

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

4/15/2021
The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com Instagram: http://instagram.com/pvsbond Twitter:...

Duration:00:49:52

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

4/10/2021
The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention Spencer & Henry answers these questions posed to them: Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: http://CPGGuys.com Instagram: http://instagram.com/pvsbond Twitter: http://twitter.com/cpgguys LinkedIn:...

Duration:00:43:39