The CPG Guys

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue. Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/ Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/ Follow 345 Global Online at: https://www.345.global/ Follow Parag Shah online at: https://www.linkedin.com/in/omnigrowthparag/ Follow Think Blue on LinedIn at: https://www.linkedin.com/in/omnigrowthparag/ Follow Think Blue online at: https://thethinkblue.com/ Mark & Parag answer these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku. Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/ Find Roku on Linkedin at : https://www.linkedin.com/company/roku/ Find Roku online at : https://www.roku.com/ Here's what we asked him : 1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper? 2. What is the Roku sports experience and why is it relevant for the CPG industry? 3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange? 4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage? 5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it? 6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands? 7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end? 8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole. This episode is sponsored by Contentful. Find Johnathan Phillips on Linkedin at : https://www.linkedin.com/in/jonathanwphillips/ Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/ Find Contentful online at : https://www.contentful.com/ Here's what we asked him : 1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like? 2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail? 3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today? 4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it? 5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer? 6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform? 7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’? 8. What are key trends around this space we should advice brands to focus on? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find Dave on Linkedin at : https://www.linkedin.com/in/david-peterson-56b0511/ Find Epsilon on Linkedin at : https://www.linkedin.com/company/epsilon/ Find Epsilon online at : https://www.epsilon.com/us For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here Here's what we asked him : 1. So, its been a long wait since we’ve had Epsilon on the CPGGUYS. What’s new, what’s up, what’s changed, how has Epsilon retail media evolved for today’s omnichannel shopper? 2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue? 3. I would apply the same principle to new to brand consumers - how can Epsilon use retail media and subsequent data to bring new to brand consumers? 4. Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings? 5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can a consistent view of consumers be built showing her connections cross channel? 6. Data paralysis is real - brands have more data than they need, yet we hear of 1st party data acquisition - would love your view on data, and how Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect? 8. Finally, let’s ask you to look future forward. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices. Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/ For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here Here's what we asked her : 1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college? 2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business? 3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity 4. Tell us about the product set - what are the different items, and what's your process for getting it out to market? 5. Marketing - how do you go about getting the brand name out? 6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani? 7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship 8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at : https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at : https://www.linkedin.com/company/ahold-delhaize-usa/ Find ADUSA online at : https://www.aholddelhaize.com/ Find Stephen Rivera on Linkedin at : https://www.linkedin.com/in/stephen-rivera-25495b27/ Find ROKT on Linkedin at : https://www.linkedin.com/company/rokt/ Find Find ROKT online at : https://www.rokt.com/ Here's what we asked them : 1. Question (Bobby) - It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences? 2. Question (Stephen) - How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in? 3. Question (Bobby) - How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands? 4. Question (Stephen & Bobby): What has been successful in this partnership? 5. Question (Stephen) - How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey? 6. Question (Stephen) - Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers? 7. Question (Bobby) - How do you leverage data from different channels to inform your omni-channel strategy? 8. Question (Stephen) - As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership 9. Final Question (Bobby): Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement. Our guest has an impressive background in paid search and retail media with work at Performics, Omnicom Media Group & Mindshare. Two years ago, she moved from the agency world over to the brand side when she joined Glanbia Performance Nutrition as Senior Retail Media Manager. We’re looking forward to engaging in a great conversation of rank punditry around retail media from a brand perspective. Find Jamie Williams on Linkedin at : https://www.linkedin.com/in/jamiestrothmann/ Find Glanbia nutrition on Linkedin at : https://www.linkedin.com/company/glanbiaperformancenutrition/ Find Glanbia nutrition online at : https://www.glanbianutritionals.com/en Here's what we asked her : 1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today? 2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy? 3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart? 4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print? 5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans? 6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation? 7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer? 8. What industry trends around retail media are you most closely paying attention to right now? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any sub CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households. Find Niccolo Gloazzo's on Linkedin at : https://www.linkedin.com/in/nicogloazzo/ Find Kettle & Fire on Linkedin at : Find Kettle & Fire online at : https://www.kettleandfire.com/ Here's what we asked him : 1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you? 2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete? 3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal? 4. Measurement - what metrics do you look for in a world where there is limited standardization? 5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters? 6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward? 7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley’s customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech. Find Courtney on Linkedin at : https://www.linkedin.com/in/courtney-mccants-71311710/ Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/ Find RR Donnelley online at : https://www.rrd.com/ Here's what we asked her : 1. Martech is hitting us hard and is real given its AI backing. How is martech evolving to handle the significant changes in our data environment we are exposed to? 2. So RRDonnelley recently acquired Vericast’s print and digital media units. What does this mean for the cpg industry and brands - how about retailers? 3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds? 4. Can’t really not discuss retail media in today’s omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it? 5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI? 6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers? 7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight? 8. Finally, let’s ask you to look future forward. What’s in store for martech and adtech, what’s the next evolution.? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international RMN, how the approach is and what the focus may be. Find Paul Wright on Linkedin at : https://www.linkedin.com/in/paulwright66/ Find Uber on Linkedin at : https://www.linkedin.com/company/uber-com/ Find Uber online at : https://www.uber.com/us/en/about/ Here's what we asked him : 1. Your career passes through media who is who from Apple, to Amazon, omnicom, ad tv, you’ve owned companies and been a CEO in this space and even an ethical ad tech company. Take us through the years and how you got to Uber international. 2. What’s changed over the years? Did RMN”s exist in Europe and international well before they got to the US? 3. Having spent time at who is who in advertising, can you give us a quick overview of instore media and why it is considered an RMN in Europe? 4. Lets talk uber advertising for international markets. What countries, what offerings? 5. On the measurement side, how evolved is your international measurement? Are there standards and guidelines you follow? 6. What makes Uber advertising attractive to brands in Asia vs Western Europe? Which Asian markets are evolved? 7. How integrated are you with Uber eats and how do the 2 of you work together to deliver for brands? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? What is uber ads international on the cutting edge of? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. A whole maturity with the digital shopper, habits and how to build a path to purchase is emerging in the CPG industry. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This episode is sponsored by Contentful. Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/ Find Contentful on Linkedin at : https://www.linkedin.com/in/lnicolefrance/ Find Contentful online at : https://www.contentful.com/ Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/ Find VML on Linkedin at : https://www.linkedin.com/company/vml/ Find VML online at : https://www.vml.com/ Here's what we asked them : 1. Nicole - let’s start with you. You’ve had quite the career in marketing and have represented many brands. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content? 2. Yann, you too are a career brand marketer, including operations, scaling and even sold your own company ubitouch. Give us a day in the life of a CPG vertical lead for VML? 3. Yann, let’s jump into content. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed? 4. Yann - as one who represents several brands, how as AI changed the game and are you working with contentful to fully leverage AI for scale? 5. Nicole - take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.` 6. Yann - what constitutes engaging content and what does it take for a brand to create it on the contentful platform? 7. Nicole - give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well? 8. Yann and Nicole- let’s play What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor i CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes. Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/ Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/ Find NielsenIQ online at : https://nielseniq.com/global/en/ Here's what we asked him : 1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college? 2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn’t baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us? 3. Let’s take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 2023 4. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay? 5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it? 6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. Thoughts? 7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value? 8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova. Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/ Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/ Find CreativeX online : https://www.creativex.com/ Here's what we asked her : 1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency. 2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content? 3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content. 4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything? 5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing? 6. Finally, touching creative all the time - what is your advice to building brands in a digital age? 7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin at: https://www.linkedin.com/company/iab/ Find IAB online at: https://www.iab.com/ Here's what we asked him : 1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space? 2. What do you see as some of the critical challenges at RMN’s today? 3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this? 4. What do you see as the most significant trends or developments at RMN’s right now? 5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? 6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers?? 7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year? 8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/ Download "The Big Shift” white paper at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024 Patrick answer these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'. Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/ Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all Follow Mend online at : https://mend.me/. Here's what we discussed : 1. Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness? 2. What do you see as some of the critical challenges in health and healthcare today? How did you arrive at the name MEND? 3. How does mend help to alleviate these challenges? Last time you told us about your connection to providers - how does this work, who is in the network? 4. How and what sports teams are benefiting from Mend. Can the common Joe or Jane benefit from Mend - is it surgical pre and post - how about everyday wellness - what do you offer 5. Last time you told us about your connection to providers - how does this work, who is in the network?` 6. Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. It seems to be a habit for MEND - what should consumers interpret about your focus on this? 7. Your take on pharma - the knee jerk recommendation today is all pharma - is there a connection between eating natural and the power of the mind to manifest health using natural wellness to avoid health problems and solve them? 8. What’s next for Mend? What need states will you continue to address and expand to? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/ Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/ Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/ Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/ Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024 Joanna & Xian answer these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora Neel answers these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France. We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international. Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/ Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/ Find 84.51 on Linkedin : https://www.linkedin.com/company/84-51/ Find Mondelez international on Linkedin : https://www.linkedin.com/company/mondelezinternational/ Find 84.51 online : https://www.8451.com/ Find Mondelez international online : https://www.mondelezinternational.com/ This is a discussion on sustainability and retail media and the corresponding footprint around it. We recorded this live during the middle of heavy rains and relocated twice!!! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/ Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./ Follow IGA online at: https://corporate.iga.com/ Michael answers these questions: CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en Kavita's podcast: Spotify Apple DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.