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Content with Character

Business & Economics Podcasts

If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more. This podcast is a catalyst for big ideas and will help you share them with the world in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!

Location:

United States

Description:

If you're ready to take action, think outside the box, and experiment with some unconventional approaches to content creation and visibility, this is the podcast for you. Content Copywriter, Emily Aborn, is by your side every step of the way and will keep you laughing and learning as you create content with more inspiration and ease. We'll explore the many slices of the visibility pie as we talk content creation through writing, podcasting, speaking, networking, collaborating, and more. This podcast is a catalyst for big ideas and will help you share them with the world in a way that's distinctly YOU. It's time to take the "hard work" out of building character in your content!

Language:

English


Episodes
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Setting Time Boundaries for Your Business and Life

6/11/2024
Text Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Where Does All the Time Go? My time experiment Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!) Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020) Emily' Substack: 104 Experiments Quotes and Questions: “Time is what we want most but what we use worst.” - William Penn “The way we spend our time defines who we are.” - Jonathan Estrin “Juggling everything makes it impossible to enjoy anything." @BeMorewithLess How do you WANT to spend your time? What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? How much time do you need for the things that matter most to you in life? How much time do you need to spend on your business vs. in your business? Books: Four Thousand Weeks | Time Management for Mere Mortals by Oliver Burkeman Deep Work | Rules for Success in a Distracted World by Cal Newport Slow Productivity | The Lost Art of Accomplishment without Burnout by Cal Newport About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn

Duration:00:43:57

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How to Un-Despair When You Start to Compare: Turning down the noise of comparison

6/4/2024
Text Emily! Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great... But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! Resource: Life's Enough - Stop Comparing ZenHabits.Net Article About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:30:26

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Hug Your Customers: Making Your Client the Main Character

5/28/2024
Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business? I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way! In the episode: Resources Mentioned: Hug Your Customers by Jack Mitchell 👉🏻 EXTENDED SHOW NOTES with written examples About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:37:58

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What is Character? And does it really require "hard work" to build it?

5/21/2024
Text Emily! Leave me a Voice Mail In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU. In the Episode: Resources, Quotes, and Other Mentionables: 👉🏻 EXTENDED SHOW NOTES (for Character Types recap and two activities suggested) Stat on podcasting: 90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes. "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." - John Wooden "Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." - Heraclitus "Our ability to handle life's challenges is a measure of our strength of character." - Les Brown "You can tell a lot about a fellow's character by his way of eating jellybeans." - Ronald Reagan ("or Oreos" -me) “Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked Lisa Zawrotny's Podcast: Positively Living 👉🏻 EMILY's BRAND MESSAGING GUIDES About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me 104 Experiments: My Substack

Duration:00:36:01

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Repurposing Video Content, Audio, Webinars, Workshops, and more!

5/14/2024
Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider. In this episode, I cover: Resources Mentioned: Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content Content with Character Episode on Repurposing Written Content 👉🏻 EXTENDED SHOW NOTES More on Content Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:33:54

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Repetition vs. Cohesion: Why I want you repeating yourself MORE!

5/7/2024
Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?" If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. In this episode: You're not annoying if you're repeating yourself and I hope THIS episode encourages you to do it even more! Reminders: 1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts. 2. There's so much power going deeper vs. wider on any given topic 3. Sometimes now isn't the time, but tomorrow is 4. Repetition helps YOU improve your skills, craft, and refine your messaging 5. Repetition helps you hone in on what you really think, feel, and believe Past Content with Character Episodes Mentioned: Repurposing Written Content Episode About Me, Emily Aborn Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:24:08

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Repurposing Written Content: The life-changing magic of repurposing emails, blogs, and social content

4/30/2024
Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. In the episode: Resources mentioned: Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI 👉🏻 EXTENDED SHOW NOTES Emily Aborn's Blogs on Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:38:48

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Being Human is Your Secret Sauce! Considerations when using AI in content creation

4/23/2024
Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.** In the Episode: Resources Mentioned: Erin Ollila's Talk Copy to Me Podcast Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!) Andréa Jones Mindful Marketing Podcast: The Future of Marketing About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:46:54

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Curiosity Marketing: Creating a curiosity gap that sparks interest

4/16/2024
Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: Resources and Links Mentioned: She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity Cultivate Curiosity PDF Download Science Direct Article "...Four Unique Subgroups of Curious People" About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:38:56

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Don't Make Me Choose! How to decide what to share and where to show up

4/9/2024
Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! In this episode, I cover: Links and Resources Mentioned: Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast) Content with Character podcast episode "Choosing a Content Strategy that Works for You" Content with Character podcast episode "What Season of Business Are You In? Snag your 90-minute content strategy session About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:40:54

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Four Stories to Share in Your Content: Authentic stories to tell about your business

4/2/2024
Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started! Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them. In this episode, we get into four stories to share in your content: Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES (blog format) Fluke book by Brian Klaas Stories that Stick book by Kindra Hall “Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke "The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal “Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick Christina Granahan's Instagram post example (the hairdresser story) Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney Connect with Me! Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life! Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:37:57

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Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyond!

3/26/2024
Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content. Sharing your client and customer success stories helps you: > Build your credibility and social proof > Help ideal clients find you more easily through strategic SEO > Answer questions about your approach, style, problems you solve, who you help, and more! > Helps people feel seen and heard as they identify with the struggle or challenges > Shows how you take time to listen, understand, and individually problem-solve for each unique situation Topics covered in this episode on sharing client and customer success stories: Relevant Links and References: March 12th Content with Character Episode "Plan Your Content with Ease" 👉🏻 Extended Show Notes (blog format) Pitcher Mountain Painting Instagram Post Example LinkedIn Post Example (Amy Perez's Coaching Client) Interior Designer Client Example #1 Interior Designer Client Example #2 Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:26:12

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No One Likes a Copycat!

3/19/2024
Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: Resources and Sources Cited: Karen Kenney's Podcast Episode "Giving Credit Matters" Taylor Lunt's Blog on "Somebody's Law" Content with Character Episode: Plan Your Content with Ease Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:40:19

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Plan Your Content with Ease: Four Content Structures to Give a Whirl!

3/12/2024
Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Resources and Complementary Episodes Mentioned: "Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode "Pain, Problem, Solution: What are they feeling?" Episode "Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure) Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure)) 👉🏻 EXTENDED SHOW NOTES ((blog format)) Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Duration:00:34:50

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Your Business Called! It told me to pass along this message

3/5/2024
Text Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement! I provide you with: needwantKey Takeaways: There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. There will always be more to do, but the question is how much is enough for me, right now? The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. You may not need to be creating as much as you think you do. Or doing as much as you are. We don’t always need to be chasing, striving, crushing it, hustling, and creating. You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. Resources Mentioned: The Power of Fun: How to Feel Alive Again Where to Look for Podcast Charts, Ranking, and MoreThe History of Marketing What Season of Business are You In? Connect with Me, Emily Aborn, Content Copywriter I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, trying to win Jeopardy from our couch, and enjoying life to the fullest. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:43:40

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Client-Contractor Collaboration: The Ultimate Survival Guide

2/27/2024
Text Emily! Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses. If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you! We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help each other! We'll get into how to be a better client and contractor as we explore: Links and Resources Mentioned: Content with Character Episode on the Four Agreements of Collaboration She Built This Episode with Kristin Messegee on Trust in Business Karen Kenney's Episode on The Art of Apology The Nice Guys on Business Epiode: Stephen M.R. Covey on Unleashing the Greatness in Others Quotes: "People who feel you trust them perform better" - Stephen M.R. Covey "Being a collaborative contractor and a collaborative client is KEY in a successful client relationship." - Me :) "Overcommunication is good communication." - Lisa Walczak Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:40:43

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Pain, Problem, Solution: What are they feeling?

2/20/2024
Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! I get into: Links and Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES This month's Content with Character Episodes) The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (an intense version of Cribbage). Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:29:17

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Get Picky About Your Collaborations in Business

2/13/2024
Text Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d venture to say that almost every business owner I can think of… has to COLLABORATE in some way somehow somewhere along their journey. Collaborations in business include: In this episode, we’re going to talk about what goes into choosing collaborations as well as being a GREAT collaborator! I'll get into: Links and Resources Mentioned: Content with Character Episode) Four Out-of-the-Box Ways to Increase Your Visibility She Built This Episode) Keys to Good Collaborations She Built This Episode) When Collaborations Go Awry Blog Article by Emily Aborn) Keys to Collaboration Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, Speaker, and host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and collaborating with others every day. :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:32:19

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The Four Agreements of Collaboration

2/6/2024
Text Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz) In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/philosophy by Don Miguel Ruiz and a quick read (to the tune of 138 pages with large text). I highly recommend checking it out if you want some simple, actionable, and life-changing perspective. It's packed full of wisdom and serves as a good template for just about anyone who wants to live a better, more honest, conscious, and fulfilling life. Today, I'm applying it to us as business owners as I show you how to consider the agreements you have with yourself, with your clients, in your marketing, and with others you're collaborating with. We'll answer: Links Mentioned: Jenny Belanger Website Designer of Jenny B Designs and her Creatively Optimized podcast The Four Agreements by Don Miguel Ruiz The Alchemist by Paulo Coelho She Built This Episode "The Four Agreements: In Life and Business" Connect with ME! Your loyal host, Emily Aborn I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Sir Clyde and wife to Jason, my favorite person in the whole world. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and doing our best every day. :) Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book Your Content Strategy Session with Me!

Duration:00:28:59

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Business Climate Control: Setting the Temp, Tempo, and Duration

1/30/2024
Text Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration. You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to reality and give you some tangibles as to how that looks to choose the tempo and the temperature in your marketing and business. In this week's episode: Links Mentioned: My new moon-shaped SAD lamp Learn more about my NEW Brand Messaging Guides About Me, Emily Aborn Content Copywriter Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 98+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me!

Duration:00:34:22