Content with Character

Text Emily! What do you do when you run out of steam? When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? What do you do when you’re just ready to move on, end an era, and let something GO? In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! In this episode: Resources Mentioned: Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens" She Built This Episode on Ending an Era (airs 7/24) Questions for You to Consider: About Me | Let's Connect Leave A Voicemail! I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect! emily@emilyaborn.com Website Facebook Instagram LinkedIn

Text Emily! There are ZILLIONS of lessons I've learned as a business owner over the past decade and countless nuggets of advice I want to pour into those coming behind me and walking alongside me. But advice is a lot like opinions... Everyone has some AND they're not always relevant and applicable for you. While sparing you my advice, I'm sharing three things I wish I knew before I started as we spark up a conversation and reflect on some of the lessons learned along the way. In this episode: Links and Resources Mentioned: July 2nd Episode "Can Content Creation Be Enjoyable?" TC Burr's YET Podcast and our episode "Content with Character" Thoughts on this episode? Something else on your mind? Let's connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. When not working, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Text Emily! Leave Me a Voicemail What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today? You may not have some reality-bending origin story. Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant! In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing! Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES with questions to get you started! People-Pleasing Episode from June 18th Bio Builder Freebie Bio Builder Service Strategy Session For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn

Text Emily! Leave a Voicemail! Do you find the process of marketing and creating content to be exhausting and frustrating? You're not alone! In this episode, we answer a listener question as we talk about approaching our marketing and content creation in a way that inspires a little more FUN and enjoyment! I personally am the weirdo that LIKES creating content. I see marketing as an adventure and love connecting and sharing with others. I'm actually having a great ol' time over here doing so! BUT, it's also my job and I fully realize that it's not why most people started their businesses (or expected to be doing so much of). I also get that it's not all sunshine and rainbows. In this episode, we address the good, the bad, and the unfun of content creation, marketing, and visibility in hopes that you'll be inspired to focus on what brings you joy, and consider letting go of the rest! In this episode: Resources Mentioned: TC Burr's YET Podcast Refresh Yourself: Book a Strategy Session with Me! My Substack: 104 Experiments, turning everyday life into a "try before you buy" experience About Me: I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others. Let's Connect! Leave a Voicemail! emily@emilyaborn.com Website Facebook Instagram LinkedIn

Text Emily! Leave a Voicemail! Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro. [Insert overly busy cliche of choice here] Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed. The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out. You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too! In this Content with Character episode: Infusing your life with micro-experiments Links and Resources Mentioned My Substack: 104 Experiments "Turning everyday life into a try before you buy" Content with Character Episode: Setting Time Boundaries for Your Business and Life About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Voicemail

Text Emily! Send Me a Voicemail! Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... People-pleasing has no place in our lives and it can get in the way of sharing authentically and honestly in our businesses too! Like ice cream, people-pleasing comes in different flavors and varieties. The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place. In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. Quotes and Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES Lisa Zawrotny's Positively Living Podcast (my go-to for all things self-care) About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast

Text Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Where Does All the Time Go? My time experiment Resources Mentioned: 👉🏻 EXTENDED SHOW NOTES Positively Living Podcast with Lisa Zawrotny (my go-to time management resource!) Don't Manage Your Time - Befriend It! Brainz Magazine Article by Emily Aborn (2020) Emily' Substack: 104 Experiments Quotes and Questions: “Time is what we want most but what we use worst.” - William Penn “The way we spend our time defines who we are.” - Jonathan Estrin “Juggling everything makes it impossible to enjoy anything." @BeMorewithLess How do you WANT to spend your time? What do you want time for? Creative projects? Family? Your business? Fixing up your home? Leisure? Travel? Hobbies and interests? Friends? Health and wellness? How much time do you need for the things that matter most to you in life? How much time do you need to spend on your business vs. in your business? Books: Four Thousand Weeks | Time Management for Mere Mortals by Oliver Burkeman Deep Work | Rules for Success in a Distracted World by Cal Newport Slow Productivity | The Lost Art of Accomplishment without Burnout by Cal Newport About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn

Text Emily! Leave a Voicemail! Comparing ourselves to others can be exhausting and discouraging. People may give you advice to just unfollow, unsubscribe, stop the thoughts in their tracks, think "positive", or focus on all the things that make YOU great... But it's not always that easy to turn the beat around! And sometimes glossing over the experience can cause it to keep popping up again and again and again, rather than teach us to work through it and move to a more productive place. In this episode, I get into how we can move through comparison in a way that allows us to acknowledge and feel it, take action if needed, and bless and release. I don’t want you to compare yourself. I certainly don't want you to swim in the pool of comparison, and I'm going to help you find out you what it's good for! Resource: Life's Enough - Stop Comparing ZenHabits.Net Article About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! Send Me a Voicemail! Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business? I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way! In the episode: Resources Mentioned: Hug Your Customers by Jack Mitchell 👉🏻 EXTENDED SHOW NOTES with written examples About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! Leave me a Voice Mail In this episode, we get into what CHARACTER means. Why is it the name of this show? What is it even? And do you just naturally have it or do you have to build it? Does it really take "hard work" to get? How do you infuse YOUR content with YOUR character!? This is episode 1 of 2 where I take a look at the role character plays in your business, content, and otherwise. Next week, we're diving into making your client or customer the main character, and this week is all about YOU. In the Episode: Resources, Quotes, and Other Mentionables: 👉🏻 EXTENDED SHOW NOTES (for Character Types recap and two activities suggested) Stat on podcasting: 90% of podcasters don’t make it past 3 episodes, and only 90% of those remaining make it past 20 episodes. "Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are." - John Wooden "Good character is not formed in a week or a month. It is created little by little, day by day. Protracted and patient effort is needed to develop good character." - Heraclitus "Our ability to handle life's challenges is a measure of our strength of character." - Les Brown "You can tell a lot about a fellow's character by his way of eating jellybeans." - Ronald Reagan ("or Oreos" -me) “Character building isn’t something you can do alone. Morality is a social practice.” - David Brooks Alesia Galati's Podcasts: Listeners to Leads and Successful Podcasting Unlocked Lisa Zawrotny's Podcast: Positively Living 👉🏻 EMILY's BRAND MESSAGING GUIDES About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me 104 Experiments: My Substack

Text Emily! Repurposing is for you as a content creator. It saves you time and helps you stop spinning your wheels as you take any one single piece of content and turn it into MORE! AND in addition to being hugely beneficial to you (and your sanity), it also helps increase your impact and reach others who may not be able to access your original format of content. Especially when it comes to audio, webinars, workshops, courses, and video content, repurposing can make it more accessible for others while spreading your message further and wider. In this episode, I cover: Resources Mentioned: Alesia Galati's Podcast Productivity Power Up: One Episode Endless Content Content with Character Episode on Repurposing Written Content 👉🏻 EXTENDED SHOW NOTES More on Content Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?" If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. In this episode: You're not annoying if you're repeating yourself and I hope THIS episode encourages you to do it even more! Reminders: 1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts. 2. There's so much power going deeper vs. wider on any given topic 3. Sometimes now isn't the time, but tomorrow is 4. Repetition helps YOU improve your skills, craft, and refine your messaging 5. Repetition helps you hone in on what you really think, feel, and believe Past Content with Character Episodes Mentioned: Repurposing Written Content Episode About Me, Emily Aborn Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. In the episode: Resources mentioned: Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI 👉🏻 EXTENDED SHOW NOTES Emily Aborn's Blogs on Repurposing: Repurpose Podcast Content Like Never Before Repurposing Blogs for Increased Visibility Repurposing Content for Social Media How to Repurpose Content for Social Media About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! It's time. It's time for me not to ignore this important topic. We need to have the talk... The talk about what it really means to be human and why it's now more important than ever! In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation. **Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.** In the Episode: Resources Mentioned: Erin Ollila's Talk Copy to Me Podcast Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!) Andréa Jones Mindful Marketing Podcast: The Future of Marketing About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! Episode Highlights: Resources and Links Mentioned: She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity Cultivate Curiosity PDF Download Science Direct Article "...Four Unique Subgroups of Curious People" About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! In this episode, I cover: Links and Resources Mentioned: Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast) Content with Character podcast episode "Choosing a Content Strategy that Works for You" Content with Character podcast episode "What Season of Business Are You In? Snag your 90-minute content strategy session About Me: I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started! Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them. In this episode, we get into four stories to share in your content: Resources and Links Mentioned: 👉🏻 EXTENDED SHOW NOTES (blog format) Fluke book by Brian Klaas Stories that Stick book by Kindra Hall “Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke "The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal “Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick Christina Granahan's Instagram post example (the hairdresser story) Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney Connect with Me! Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life! Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content. Sharing your client and customer success stories helps you: > Build your credibility and social proof > Help ideal clients find you more easily through strategic SEO > Answer questions about your approach, style, problems you solve, who you help, and more! > Helps people feel seen and heard as they identify with the struggle or challenges > Shows how you take time to listen, understand, and individually problem-solve for each unique situation Topics covered in this episode on sharing client and customer success stories: Relevant Links and References: March 12th Content with Character Episode "Plan Your Content with Ease" 👉🏻 Extended Show Notes (blog format) Pitcher Mountain Painting Instagram Post Example LinkedIn Post Example (Amy Perez's Coaching Client) Interior Designer Client Example #1 Interior Designer Client Example #2 Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! It's happened to me, to friends, to collaborators, and to my clients... And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. We get into: Resources and Sources Cited: Karen Kenney's Podcast Episode "Giving Credit Matters" Taylor Lunt's Blog on "Somebody's Law" Content with Character Episode: Plan Your Content with Ease Connect with Me! Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas. Who Am I? I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Text Emily! Did you know that every Content with Character episode has a similar structure? I move through each episode as follows: Intro music, a little sample at the beginning, a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! In this episode, I share: Resources and Complementary Episodes Mentioned: "Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode "Pain, Problem, Solution: What are they feeling?" Episode "Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure) Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure)) 👉🏻 EXTENDED SHOW NOTES ((blog format)) Connect with Me! I love hearing from you! Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me