TuneIn Logo
Continuous Marketing Strategies-logo

Continuous Marketing Strategies

Business & Economics Podcasts

The main aim of this podcast is to provide insights that can help you implement high-impact business-to-business — often abbreviated as B2B — marketing activities, processes and reporting with a focus on achieving increased revenue. There will also be some episodes focussed on general topics of interest to B2B marketers such as career development, lifelong learning and the power of giving back. Episodes will vary in style from monologues to Q&A sessions to one-to-one conversations to roundtables and so on. However, the aim of these episodes will always be to provide valuable insights that can be applied to help improve your overall B2B marketing strategy and personal development as a B2B marketer.

Ask host to enable sharing for playback control
Play Button

Location:

United States

Description:

The main aim of this podcast is to provide insights that can help you implement high-impact business-to-business — often abbreviated as B2B — marketing activities, processes and reporting with a focus on achieving increased revenue. There will also be some episodes focussed on general topics of interest to B2B marketers such as career development, lifelong learning and the power of giving back. Episodes will vary in style from monologues to Q&A sessions to one-to-one conversations to roundtables and so on. However, the aim of these episodes will always be to provide valuable insights that can be applied to help improve your overall B2B marketing strategy and personal development as a B2B marketer.

Language:

English

Episodes
Ask host to enable sharing for playback control

1. Do You Recognise Any of These Six Marketing Problems at Your B2B Company?

3/30/2022
In the first episode of the Continuous Marketing Strategies podcast — to highlight some B2B marketing problems that can negatively impact revenue potential — Gordon Duthie from Continuous Marketing Limited proposes six questions that senior B2B executives could be internally pondering or actively investigating when evaluating the performance of their marketing strategy. Gordon also provides some high-level commentary on why these are problematic and — if you recognise these problems at your B2B company — how you can begin to find a solution with various continuous marketing strategies. Chapters:

Duration:00:14:16