Contractor Marketing Podcast

Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to position contractors, and their team, for success. Listen to the full episode to discover the power of digital doorknocking. 0:00 - Intro 1:24 - Nick Peret & Summa Media 3:35 - Creating the Modern Day Contractor 9:47 - CRM Evaluation 12:12 - Proposal Evaluation 13:55 - Online Presence Evaluation 14:29 - Summa's Secret Weapon 26:09 - SEO & Quick Tips 27:47 - Post Storm Leads 30:10 - Center of Influence 32:43 - Conclusion & Learn More

How would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and discover how one simple platform can help users leverage happy customers and capture profitable inbound leads, beyond closing! Listen to the the full episode to learn more about getting started with GTR (and the exclusive offer for Webrunner customers!) 0:00 - Intro 1:13 - Jamey Vumback & GTR 9:56 - Why Referrals? 12:24 - What is GTR? 15:15 - GTR App Demo 25:14 - Best Practices Q&A 29:26 - Getting Started with GTR 33:06 - Conclusion & Learn More ------------------ Welcome to our channel! We're a team of experienced, passionate contractor marketers and the driving force behind the growth of North America's most innovative home improvement businesses. With our proven track record of helping contractors achieve measurable growth aside, we recognize that marketing is only one leg of your journey on the road to industry domination. We decided to seek out the brightest minds in the home improvement industry and have them share their secrets - and our YouTube channel was born! Join us as we learn from those who know exactly what it takes to go from an underdog to a big-league legend. Don't forget to subscribe and hit that notification bell to be the first to see our latest content. Thanks for being here! ------------------ View the complete content library: https://www.webrunnermedia.com/blog Get help with your contractor marketing: https://webrunnermedia.com/demo Follow us on Facebook: https://www.facebook.com/WebrunnerMedia Take a look behind the scenes on Instagram: https://www.instagram.com/webrunnermedia Connect with us on LinkedIn: https://ca.linkedin.com/company/webrunner-media-group

In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and secure lending offers, this Webrunner partner has single-handedly revolutionized the financing space (pardon the pun). No hidden fees or gimmicks. More business wins and satisfied homeowners. Listen to the full episode to learn more about this ultimate finance toolkit. 0:00 - Intro 1:13 - Sarah Kreps & Hearth 2:16 - Hearth: The Complete Financial Tool 5:35 - Why Contractors Choose Hearth 10:03 - Financing Options: A Competitive Advantage 16:08 - More Qualified Leads, Less Time 24:50 - Get Paid Faster 27:38 - Real Results 28:32 - Getting Started & Learn More

Are you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week. What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful integrations, JobNimbus helps contracting professionals become more effective, organized, professional, and profitable. Watch the full episode to learn more and take back your day! --------------------------- 0:00 - Intro 2:00 - Rachel Roberts & JobNimbus 6:36 - What Makes JobNimbus Different? 8:59 - Why Everyone Needs a Back Office Solution 12:08 - 1) Save Time 20:17 - 2) Optimize Communications 23:54 - 3) Increase Revenue 25:44 - Recap & Final Thoughts 27:00 - Connect with JobNimbus

72% of homeowners would rather learn about a product or service by way of video. This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using video in your marketing strategy. Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank. In this episode of TOT, the founder of Just Share Media, Ryan Landis, is sharing everything you need to know about capturing the perfect video to showcase your brand and services. He'll also be sharing an expert step-by-step guide on how to create your own high-quality client testimonial videos. No fancy equipment necessary! Grab your phone and watch the full episode now! 0:00 - Intro 1:09 - Ryan Landis & Just Share Media 6:10 - The Importance of Video 8:30 - How to Create Your Own Client Testimonial Video 14:35 - How to Edit Your Video 20:02 - Learning More about Just Share Media 23:55 - Just Share Media Example Footage 25:57 - Conclusion & How to Get in Touch

Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place! Did you know that 90% of consumers use the internet to find a local business? Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputation marketing. A mix of brand marketing and reputation management, reputation marketing is all about transforming delighted customers into raving fans. This fandom, in turn, creates a buzz surrounding your business – attracting customers in a way that traditional marketing tactics just can’t touch. It’s all about flexing that street cred in the form of customer reviews and letting your work speak for itself. Shawn Hill from NiceJob is sharing exactly how you can leverage homeowner reviews to grow your contracting business and how their software can help you stay ahead of the curve. Listen now to learn more!

The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now! 0:00 - Intro 0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting 1:23 - Competition 2:01 - Traffic Quality 2:47 - Conversion Rates 3:36 - Recap

After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members. An established leader who has overseen the recruitment and retention strategies for 150 franchises, Danny is sharing everything he knows about leveraging recruitment as a tool to drive success and increase revenues. Tune in to the full episode for Danny's step by step process, and access your FREE downloadable templates here: https://trybta.com/wrrecruit

We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques. Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. Watch our full lesson and discover how you can completely transform your sales process! 0:00 - Intro 1:07 - Meet Dave Yoho 3:20 - Understanding New Age Communication 4:30 - Exploring the Paradigm Shift 5: 34 - Common Sales Mistakes 8:18 - Effective Communications 10:48 - Reacting to the Paradigm Shift 19:11 - Selling 101 24:58 - Closing like a Pro 26:36 - Conclusion and Takeaways

On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions. In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money! Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our marketing dashboards! 0:00 - Intro 0:12 - How to track Your Marketing Roi & Make Smarter Business Decisions 0:41 - Step 1: Tracking the Right Metrics 1:30 - Step 2: Making Smart Calculations 4:10 - Step 3: Visually Represent Your Data 9:11 - Recap

Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit. Learn how you can increase your closing rate by at least 15% without having to cut back on your average ticket price all while providing the most exceptional customer experience. Sound too good to be true? Listen to the full lesson to find out how you can take advantage of this program today! Learn more about Destination Motivation: https://www.increaseoursales.com/

Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation. Because a masterful sales presentation is so much more than just winging-it, the process of closing has become an intricate balance of strategy, tact, and confidence. Listen to his lesson to learn about his step-by-step closing process! Register for Closers Camp 2021: info.grossouniversity.com/closers-camp-2021 For a Free Demo and Trial of Grosso University, contact: mburke@grossouniversity.com or call (858) 699-0328

Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads. Use these 5 assets to take your Facebook ads to the next level! Listen today to find out how!

Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years. In this lesson, Jason shares his personal story of having had both a physical illness and mental illness and how that impacted his life over the last decade. This lesson is for everyone. We all can eradicate mental illness stigma, especially in the trades. How can you help? It all starts with having a conversation.

The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. Taking advantage of the digital world and networking as a contractor can provide you with a sea of like-minded people who can help you advance both your personal and professional goals. So the question becomes, where and how do we start networking? Heidi Ellsworth from Roofers Coffee Shop joined us on the Contractor Success Academy to chat about all things networking and give contractors a guide to digital networking!

Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace. Danny goes into depth about the 6 pillars that can transform the adaptability and strength of your contracting business. He gives us an overview of how planning and financial budgeting, organizational structure, intentional recruiting, training systems, sales and marketing, and goal setting can set your business up for many years of success! Download your FREE guide for How To Build a Resilient Business: https://www.trybta.com/webrunner

Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. The right employees can either make or break your business. How and where do you find good people to work for you? Vicki Suiter from Suiter Business Builders joined us on the Contractor Success Academy for the second time to talk all things hiring. In this lesson, she gives us 3 proven strategies to find quality employees that will actually save you money in the long run! 0:00 - Intro 1:00 - Meet Vicki Suiter 2:13 - 3 Ways to Recruit Great Candidates 3:30 - #1 Tell Everyone You Know 9:19 - #2 Online Posting Resources 13:55 - #3 Headhunters and Placement Agencies 18:56 - The Managers Hiring Toolkit

Next to your company’s people, the single most valuable asset your business has is your company’s DATA! In today’s digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunately, this ‘asset’ is totally underleveraged by most home improvement companies. Tim Musch from MarketSharp will identify all these missed opportunities just waiting for you to leverage in your business in this episode of Tools of the Trade on the Contractor Success Academy!

Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the software Ingage is the industry leader in interactive content creation through its unique combination of software and storytelling. From its first foray into digital storytelling in 2008, when it was the first company to take children’s books and adapt them to the iPhone, Ingage has more than a decade of dynamic digital content creation experience. Ingage is a leader in developing the industry’s best tools for sales enablement, interactive sales presentations, and customer engagement.

Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy! This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the tools, tips, and knowledge needed to grow your business faster! To kick things off, Ben walks us through the 5 most common mistakes contractors make when setting up their Facebook ads. If you want to avoid these mistakes and start generating more leads for your contracting business, watch the lesson below to find out how!