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ConversionCast from Leadpages+Drip

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The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.

The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.
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Location:

United States

Description:

The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.

Language:

English


Episodes

Elevate Your Personal Brand with Confidence

10/8/2019
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Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportunities and allows them to experience a life and career they crave. In this episode, Kailei shares how to lead with the best version of yourself, leverage digital marketing tools like video and podcasts, and what to do when you run into roadblocks. For transcripts, show notes, and more, go to Leadpages.net/podcast About the Podcast The Lead...

Duration:00:35:58

Attract Better Clients with Lead Magnets (featuring Bryan Harris, Attract.io)

10/1/2019
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Bryan Harris is the founder of Growth Tools, which creates software tools and online accelerator programs to speed up the growth of your business. I’m excited to announce that Leadpages has partnered up with them to provide you 100% free access to their lead magnet creation tool, Attract.io, which we’ll talk more about at the end of the conversation. In this episode, Bryan shares best practices of lead magnet creation, including mistakes to avoid, key components that turn new subscribers...

Duration:00:42:05

23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar)

9/24/2019
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If you’ve ever wanted to run webinars to promote your business but were too intimidated to get started, you’re going to love this week’s episode. My conversation is with Daniel Waas, the Director of Marketing at GoToWebinar. Originally from Germany, Daniel is on a mad mission to end all dull webinars. In this episode, Daniel shares over 20 specific tips for getting started with webinars, including when to schedule your webinar, how to get more people to show up, and how to boost engagement...

Duration:00:34:56

3 Steps to Marketing Your Service-Based Business Online (Collin Belt)

9/17/2019
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This week, we’re going back to the basics with a digital marketing 101 conversation with Collin Belt, someone who has turned his specific skillset into a thriving agency serving clients around North America at BeltCreative.com. In this episode, Collin shares 3 steps to marketing your service-based business online, the tools that make your marketing life easier, and tips on turning what you do into an agency model. For transcripts, show notes, and more, go to Leadpages.net/podcast About...

Duration:00:33:53

Better Practices for Conversion Rate Optimization (Talia Wolf)

9/10/2019
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Talia Wolf is the conversion rate optimizer behind GetUplift.co, a CRO consultancy and education company that shows companies how to 10x their results through emotional targeting. This is Talia’s third appearance on a Leadpages podcast, and this time she breaks down the steps to effectively research your market, get to know what your audience is thinking about their problem, and the real reason why you shouldn’t talk about your competition in your marketing. Also, Talia and Shanelle...

Duration:00:37:49

Discover the Golden Words That Convert More Customers (Michel Fortin - Part 2)

9/4/2019
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Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales results online. Michel’s had an extremely successful career as one of the best direct response copywriters alive. 15 years ago, he gained internet marketing fame as the copywriter behind the web’s first $1million in a day product launch from John Reese. Michel’s words have been used by companies large and small and across multiple industries generate...

Duration:00:18:08

Take Your Talents In-House with a Dream Job (Michel Fortin - Part 1)

8/27/2019
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Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canada. This episode is a counter-punch to our usual conversation on entrepreneurship. The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you as Michel and I discuss his choice to take on a dedicated role inside a company, the...

Duration:00:29:00

Boost Your Business with a Short Book (Daniel Hall)

8/20/2019
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Gain an instant boost in credibility and demand for your services when you create a short book showcasing your expertise. Daniel Hall is a prolific content producer, and in this episode we discuss the benefits of producing short books for your business that boost your credibility and help you stand out in your market. He shares some of his favorite methods for producing your book within 90 days, and how to leverage for more revenue in your business. For transcripts, show notes, and more,...

Duration:00:48:51

Become a Customer-Centric Business (Peter Fader & Sarah Toms)

8/13/2019
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Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are. For transcripts, show notes, and more, go to Leadpages.net/podcast Top Takeaways from the Episode Diversify your idea of target customer.Referrals first. Evaluate your metrics in cohorts.Focus on...

Duration:00:37:05

Produce Your Own Path to Freedom (Michael Hall and Chris Sakr)

8/6/2019
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Michael Hall and Chris Sakr, the co-founders of ShoHawk Media in Portland, Oregon, talk about the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content. For transcripts, show notes, and more, go to Leadpages.net/podcast About the Podcast The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service...

Duration:00:33:12

Prosper from Clarity with Bryan Nguyen

7/2/2019
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We’re closing out Season 5 of The Lead Generation with a great example of an entrepreneur who jumped out of a comfortable corporate gig to start his own company. Bryan Nguyen (CleverTaxes.com) shares how his initial business plan faltered and what he did to change his success trajectory. He also gives his advice on learning vs. delegating, and when it makes sense to work with a coach. I also got him to share a couple of financial tips that will likely save you quite a bit of money on your...

Duration:00:31:35

Make the Connections with Cheryl Muir

6/25/2019
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Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching business, and a mindset shift to pricing your programs and services at a higher rate. For transcripts, show notes, and more, go to Leadpages.net/podcast Cheryl delivers “Love Bites” videos to her community at CherylMuir.com, where she provides programs and private coaching to women ready for an empowered relationship. Top Takeaways Know your...

Duration:00:33:38

Clarify Your Message with Cindy Schulson

6/18/2019
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Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd. For transcripts, show notes, and more, go to Leadpages.net/podcast Cindy is the founder of MarketingFromWithin.com, which trains coaches on how to clarify, share, and monetize their core message in their business. Top Takeaways It’s never one and done.Market with heart instead of hype.Build on your...

Duration:00:24:42

Get Off the Sidelines with Phil Adair

6/11/2019
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Phil Adair shares a mental trick for overcoming self-doubt, how he persevered imperfectly through an unimaginable tragedy, and the tools he uses to create and market his content. For transcripts, show notes, and more, go to Leadpages.net/podcast Phil is the founder of PhilAdairTraining.com, an online resource for aspiring entrepreneurs and digital marketers. Originally from New Zealand, Phil now calls Sydney, Australia home. Top Takeaways There’s no such thing as overnight...

Duration:00:31:47

Take the Leap with Lacy Beatley

6/4/2019
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Lacy Beatley shares how she went from side hustle to digital marketing agency owner, the challenges of growing a business out of an RV, and a clever lead generation strategy that gets her great clients. For transcripts, show notes, and more, go to Leadpages.net/podcast Lacy is the founder of Jungle Cat Marketing, a website marketing company specializing in landing page design. She’s also a former member of the Leadpages customer support team who took the leap into entrepreneurship two...

Duration:00:31:21

Get Hyper-Focused with Ian Garlic

5/31/2019
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Ian Garlic shares the tools his company uses to keep the team focused on their key projects, the “S” word that frequently sabotages the growth freelancers are seeking, and his approach to getting out of a business slump quickly. For show notes, transcripts, and more, go to Leadpages.net/podcast. Ian is the founder of authenticWEB, a digital marketing agency specializing in video and SEO. Ian also hosts the Garlic Marketing Show and is building a directory of video professionals at...

Duration:00:26:05

Shifting Gears with Clay Collins

5/21/2019
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Clay takes a trip down memory lane to discuss how he found the first 200 customers of Leadpages before the software existed, what he learned about leadership growing his first startup, and what it’s like to shift gears into a new industry where nobody knows about your track record. For show notes, transcripts, and more, go to Leadpages.net/podcast. Clay is currently growing his second startup, Nomics, a cryptoasset data company delivering professional-grade market data APIs to...

Duration:00:47:32

Over-Deliver the Value with Dimitrije Ostojić

5/14/2019
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Dimitrije Ostojić shares how he’s become a leading voice in digital marketing in the Balkans, reveals his favorite list building method, and gives a great way to convert leads into customers at scale. For show notes, transcripts, and more, go to Leadpages.net/podcast. Dimitrije is the founder of Default Design, a global digital marketing agency headquartered in Novi Sad, Serbia. Focusing on marketing automation and lead generation, Dimitrije and his team bring strategic planning and...

Duration:00:35:22

Put Yourself First with Maria Dominguez-Courian

5/7/2019
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Maria Dominguez-Courian shares what motivated her to start her own business, how she narrowed her niche to brides-to-be, and where she turns for inspiration and support. For show notes, transcripts, and more, go to Leadpages.net/podcast. Maria is the holistic nutritionist behind Vitalia Nutrition. Her coaching and courses support women who want to reboot their metabolism and re-balance their lives through food. Her Healthy Bride Method is used by wedding planning women who want less...

Duration:00:19:58

Emerge from Your Comfort Zone with Kelly McCausey

4/30/2019
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Kelly McCausey shares the mindset shifts that blew the lid off her own business, how collaborating with her competition generates ripple effects, and her favorite pathway to generating multiple streams of income. For show notes, transcripts, and more, go to Leadpages.net/podcast. Top Takeaways Don’t let your comfort zone keep you from doing something amazing. Take partnerships seriouslyDon’t let raising your prices for your product or business hold you back.Playing small keeps a lid...

Duration:00:37:03