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ConversionCast from Leadpages+Drip

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The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.

The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.
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Location:

United States

Description:

The all-new ConversionCast unveils the inner workings and marketing secrets of one of the nation’s hottest software startups: Leadpages. You'll discover how this Inc 500 company with over 40,000 (and growing) paying customers rocketed into existence. Moreover, you’ll learn exactly how they find, convert, and keep their customers. Each episode of ConversionCast takes you deeper inside the details of Leadpages’ exact customer conversion journey as told by the real employees who work there, create that journey, and refine it every day. This fresh, actionable, and fascinating podcast provides a clear path to marketing success, by giving listeners a never-before-seen look behind the curtain of a thriving and deeply-experienced digital marketing team.

Language:

English


Episodes

Why Did I Buy?

9/8/2017
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Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors. Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere. To create high converting landing pages and to generate more leads and sales for your business Start a free trial of...

Duration:00:30:26

Amy Porterfield's Facebook Live Fueled Product Launch

9/1/2017
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Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more. You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com. Also Mentioned: https://www.converted.com/ To create high...

Duration:00:20:47

ConversionCast: David Cancel and Clay Collins

8/28/2017
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This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift. They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more. Also Mentioned: Hypergrowth...

Duration:00:23:00

ConversionCast: Word of Mouth Marketing, Power of Story, and More...

8/25/2017
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This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you...

Duration:00:35:02

ConversionCast: Marketing Mascots and Their Effect On Business and More...

8/25/2017
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Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City. Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732,...

Duration:00:23:42

ConversionCast: Split Testing Best Practices and More...

8/25/2017
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This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast! Anna's News Item: https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript Do you and your business want to be featured...

Duration:00:26:40

ConversionCast: Influencer Marketing, Answers in Google Analytics, and Social Selling

8/25/2017
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In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social. Do you and your business want to be featured on an upcoming episode of...

Duration:00:28:20

ConversionCast: Facebook VR Spaces, Amazon Prime Day, and Going Viral

8/25/2017
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In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first...

Duration:00:24:27

Bridge to ConversionCast 4.0 - What's on the Horizon

8/18/2017
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ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next. We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud. We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams. Future episodes of the show continue to appear at...

Duration:00:21:32

S2 Ep12: Webinars On-Demand (Navigating the Netflix Phenomenon) | Beth Varela

8/10/2017
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Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:19:32

S2 Ep11: Take Your Webinar Content Further | Bob Jenkins

8/10/2017
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Bob is on to share his wisdom about making the most of the time you put into your webinars by repurposing content. Since you already generated golden content, you should use it in other marketing channels too… and Bob will tell you how. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:17:01

S2 Ep10: Testing and Tweaking Your Webinar (It's Different Than Your Website) | Tim Paige

8/10/2017
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Tim Paige is solo, sharing his expertise (of hosting over 750 live webinars) of how and when to split test content and try new things on your webinar. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:15:27

S2 Ep9: The Ads that Get Prospects to Your Webinar | Zach Grove

8/10/2017
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We’re on with Zach Grove to talk about our paid social traffic strategy that gets webinar registration ads in front of people who are going to buy. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:11:41

S2 Ep8: Growing Revenue from Replays | Bob Jenkins

8/10/2017
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Bob Jenkins is back to disclose the powerful strategy that tripled revenue from replays. He's already emphasized the high-converting power of live webinars... but listen to these tips, because 60-75% of people simply won't show up when you're live. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:15:07

S2 Ep7: How to Tailor Conversations that Drive Webinar Engagement (and Revenue) | Chuck Dolce

8/10/2017
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We’re back with content-writer-extraordinaire, Chuck Dolce, about having conversations with prospects based on the actions they’ve taken rather than a one-size-fits-all email flurry. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:11:06

S2 Ep6: Automation that is Easy and Engaging | Haley Neve

8/10/2017
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A glimpse into the world of marketing automation and how we use Drip to automate pre-webinar outreach and post-webinar follow-up… in a highly personalized manner. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:12:27

S2 Ep5: Crafting Email Copy that Drives Attendance | Chuck Dolce

8/10/2017
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Webinar registrants opt-in because they want to hear what you have to say… So, Chuck Dolce is here with an engaging email series that gets them to actually show up. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:13:24

S2 Ep4: Everything You Need to Know about Creating Landing Pages that Increase Webinar Attendance | Bob Jenkins

8/10/2017
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Because webinar attendance drastically reduces the sales cycle and increases conversion, Bob Jenkins is back with inside information on how the Tiger Team revamped the webinar registration landing page to drive registration AND attendance. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:18:39

S2 Ep3: Webinar Offers that Increase Conversion | Clay Collins

8/10/2017
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Leadpages co-founder, Clay Collins, enlightens us on positioning offers - the ultimate strategy that drives 30-60% conversion rates from our webinars. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:24:35

S2 Ep2: Webinar Fundamentals: Creating an Impactful Webinar (Part II) | Bob Jenkins

8/10/2017
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Continuing the discussion from the previous webinar, Bob Jenkins elaborates on the absolute fundamentals of creating a webinar that people stick around for. To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com. Transcripts available at ConversionCast.com

Duration:00:29:22