Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist-logo

Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist

Business & Economics Podcasts

Are you starting a small business or buying an existing business? Do you know that personal circumstances may differ, but broad business patterns are same as ever? Then, what better way to begin than by leveraging knowledge from people who have navigated the road ahead of you? This podcast - ’Small Business Startup School’ shares perspectives using the psychology of retail and financial awareness – all with a reasonable dose of optimism. This show promises to give startup solopreneurs insightful strategies, tips, and practical solutions that inspire confidence and mindset to execute business projects. My name is Ola Williams, the host. I’m a retail entrepreneur, fin-techpreneur, and business coach with over two decades of frontline retail and finance expertise. Currently, I proudly serve as the President of Cornish’s Variety, a thriving retail company in Nova Scotia, Canada. Let’s learn together with positivity and great exchange of ideas. My promise to you – you will get actionable takeaways by learning broad patterns of business successes and failures. I encourage you to listen in, connect, and learn!

Location:

Canada

Description:

Are you starting a small business or buying an existing business? Do you know that personal circumstances may differ, but broad business patterns are same as ever? Then, what better way to begin than by leveraging knowledge from people who have navigated the road ahead of you? This podcast - ’Small Business Startup School’ shares perspectives using the psychology of retail and financial awareness – all with a reasonable dose of optimism. This show promises to give startup solopreneurs insightful strategies, tips, and practical solutions that inspire confidence and mindset to execute business projects. My name is Ola Williams, the host. I’m a retail entrepreneur, fin-techpreneur, and business coach with over two decades of frontline retail and finance expertise. Currently, I proudly serve as the President of Cornish’s Variety, a thriving retail company in Nova Scotia, Canada. Let’s learn together with positivity and great exchange of ideas. My promise to you – you will get actionable takeaways by learning broad patterns of business successes and failures. I encourage you to listen in, connect, and learn!

Language:

English

Contact:

9027527500


Episodes

EP. 36 – The Reasonable Optimist

3/5/2024
The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and provides an insight into the power of recognizing personal pains, standing against limiting beliefs, and stepping out of comfort zones. In a deep dive into positive affirmations, we hear life-changing stories of people moving from worry and negativity to an uplifted state of happiness and positivity. Dalene shares a chance encounter with affirmation cards that shaped her mindset and led her to a successful career full of love for life. Learn the power of affirmations to transform views on money, happiness, attitude, beliefs, and commitment in our lives. This enlightening journey is a perfect guide for anyone striving for daily inspiration, a positive outlook, or curious about the power of affirmation cards. Don't miss an episode full of inspiring narratives, essential tips, transformative lessons, and more! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here Connect with the guest, Dalene Allen: Podcast: https://networknetworth.buzzsprout.com Instagram: https://www.instagram.com/bnimaritimes/ LinkedIn: https://www.linkedin.com/company/bnimaritimes/ Twitter: https://twitter.com/bnimaritimes Facebook: https://www.facebook.com/BNIMaritimeslatest Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:38:53

EP. 35 – Leveraging Voice and Media To Drive Customer Engagement

2/28/2024
Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagement". In this digital era of accelerated content consumption, the episode brings to the forefront the importance of maintaining authenticity in voice media. From overcoming recording nerves to achieving a professional voice quality, Colin shares his industry expert tips and real-life success stories. Additionally, gain insights into the best tools in the field and how technology can add new depths to podcasting and voice media. This enlightening discussion also navigates through the power of customer familiarity and comfort in the retail industry brought on by voice media. Discover the potential of word-of-mouth conversations driven by meaningful customer interactions and shared experiences. Rounding up this episode is an encouraging message urging resilience and a continuous learning attitude among businesses. Learn how to leverage valuable technologies like AI and voice media to level up your business without fear. Remember, in the world of digital content, “done” is always better than “perfect”. Tune in now! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here Connect with the guest, Colin Alexander: LinkedIn: /Colinalexander Facebook: Conduit Voice Media Website: www.conduitvoice.com Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:47:53

EP. 34 – Pitch Deck Presentation Tips For Startups

2/16/2024
Welcome to another enlightening episode of Small Business Startup School. In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the details of establishing 'Kierep', a startup fuelled by its purpose to combat the shortage of caregivers in Canada. He elucidates the challenges involving the recruitment and certification procedures for caregivers, providing an understanding of the prevailing market dynamics. Learn the significance of a compelling pitch deck and the vital role of a passionate delivery in convincing listeners. Diving deeper into business aspects, our guest touches upon the significance of a robust business model, scaling strategies, and the influence of cultural and racial nuances in business discussions. He stresses the role of ceaseless experimentation and learning in entrepreneurship, inspiring listeners to see failure as a stepping-stone, not a stumbling block, towards success. Don't miss this dialogue loaded with practical advice, entrepreneurial wisdom, and an uplifting tale of one startup’s journey from an abstract concept to a solid reality. Tune in now and fire up your entrepreneurial spirit to kick-start your startup journey today! Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here Connect with the guest, Samuel Adeniyi: Website: https://kierep.framer.ai Linkedin: linkedin.com/in/deniwealthflow Instagram: instagram.com/deniwealtflo Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:24:57

EP.33 – How to Read and Interpret a Balance Sheet - Part 8

1/31/2024
Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finance – receivables. Perspectives were shared on the importance of regularly reviewing accounts owed to you and scrutinizing long-unpaid debts. Don't just wish and wait; take action to ensure your assets are not tied up in bad debts. This episode wraps up with a comprehensive recap of how to read and interpret balance sheets, equipping start-ups with non-finance backgrounds with practical, simple strategies. If you find this episode beneficial, we encourage sharing it with other entrepreneurs. Remember, constant learning and positive connections are keys to successful entrepreneurship. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 8, bringing us to the end of the series. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:07:12

EP.32 – How to Read and Interpret a Balance Sheet - Part 7

1/31/2024
Welcome to another exciting episode of Startup Your Small Business and Learn. Hosted by Ola Williams, this podcast aims to enable budding entrepreneurs with the psychology of retail and enhance financial awareness, all while staying positively optimistic. In this episode, we continue to delve into the world of balance sheets, explaining how you can negotiate your payables to effectively improve your financial standing. Entrepreneurial success comes down to strategic management of liabilities—something that has been discussed extensively in previous episodes. It's all about your business's ability to not feel pressured and to have the freedom to operate smoothly. But what about the warning signs on your balance sheets? Are there obvious signs of danger? And are there practical steps you can take to maintain balance? Drawing from years of experience as an accountant, Ola Williams advises that assets must be capable of generating cash to ensure your business's survival. The secret lies in turning these assets into liquid cash, often referred to as 'working capital'. Further, your current assets could be cash in the bank or items that can easily be converted to cash. But if you're finding that your current liabilities exceed these, then you may be in financial distress, and it might be time to reassess your small business's financial standing. By the end of this episode, you should understand balance sheets better - from a non-finance background lens and you should be equipped to spot trouble in your finances and, with the strategies shared, be able to navigate through them. Remember to apply these lessons according to your personal circumstances and seek professional advice when necessary. Please do share the show to foster a community of startup solopreneurs learning together. Stay tuned for the concluding episode of the series. This episode is part of an ‘8-series’ show on how to read and interpret a balance sheet. This is part 7. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:07:53

EP.31 – How to Read and Interpret a Balance Sheet - Part 6

1/31/2024
This episode features an answer to one of the questions I received on the series. I concluded the answer to practical tips for improving balance sheet without getting into complex financial jargon. This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 6. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here. By leaving your voice note, you consent to your voice note being used on any of the podcast episodes. We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:05:07

Episode 30 - How to Read and Interpret a Balance Sheet – Part 5

1/27/2024
This episode features an answer to one of the questions I received on the series. I shared practical tips for improving balance sheet without getting into complex financial jargon. This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 5. Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to providing high-quality content and fostering a community of informed and successful entrepreneurs. Leave your voice note here. By leaving your voice note, you consent to your voice note being used on any of the podcast episodes. We are arranging to bring a guest who recently won a pitch competition to share ideas on effective ways to pitch ideas as entrepreneurs. Ahead of the show, let’s know if there are questions you would want answered during the show. Take a listen here and reply, if you’d like your input featured Connect with the host, Ola Williams: Website Instagram Linkedin Let’s chat!

Duration:00:00:54

Episode 28 - How to Read and Interpret a Balance Sheet – Part 4

1/19/2024
In the balance sheet, equity is usually presented in the form of the owner’s money brought into the business and any profits or losses the business has accumulated over time. Listen in for details of how you can interpret it and what it may mean for a business. This episode is part of an ‘8-series’ show on how to interpret balance sheets. This is part 4. Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:09:12

Episode 27 - How to Read and Interpret a Balance Sheet – Part 3

1/18/2024
You see when you want to buy a business, you want to take a quick snapshot of the balance sheet. This is so that - at least, when your professional advisers such as accountants are discussing with you, you can follow reasonably. Even when you already have your business, it doesn’t hurt to from time to time review your business balance sheet. So far, we’ve looked at what assets are, and in the last episode, we looked into short-term liabilities. We’ve also done a bit of introduction on long-term liabilities. I encourage you to listen to episodes 25 and 26 for a catch-up. Also, a reminder that I’m intentionally keeping these episodes on finance short as they are meant for non-finance businesspeople, and I do appreciate it can be a lot to take in from that perspective. This episode continues with what long-term liabilities are. And it is part of an ‘8-series’ show on how to read and interpret balance sheets. This is part 3. Connect with the host, Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:05:45

Episode 26 - How to Read and Interpret a Balance Sheet – Part 2

1/13/2024
Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting/financial reports. And, believe it or not, it’s far more approachable than you think. Why should you bother with this? Isn’t this the job of your accountant? Well, you’re right it is. But, paying attention to this and understanding it can save you significant cash in your business. After all, what harm can a 2nd level review of what your accountant is doing do? This episode is part of an ‘8-series’ show on how to interpret financial reports. This is part 2. Connect with Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:06:37

Episode 25 - How To Read And Interpret A Balance Sheet - Part 1

1/4/2024
Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting reports or shall we say financial reports. And, believe it or not, it’s far more approachable than you think. The next 8 series of this show will be on how to interpret financial reports. This is part 1. So here you go. Connect with Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:07:00

Episode 24 - Saving Time Using Personal Finance Apps – 2

12/29/2023
Imagine a car with no gas gauge- this means you buy gas and use it with no tracking of usage. What do you think will happen if you miscalculate and your car stops due to zero gas while on your way to an important appointment? Yes! You guessed right! That’s not a situation we all want to be in. Same principle applies to the opportunity to track your personal finances. Last episode, I shared some of the results of the research I’m doing on saving time with the use of personal finance apps. This episode is the concluding part with my perspective on what personal finance apps can do and why you may want to consider using them as such. So here we go. Connect with Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:07:36

Episode 23 - Saving Time Using Personal Finance Apps – 1

12/23/2023
For over 5 years now, I’ve been researching how to save time by tracking personal finances. And my thought process is this: if we can track gas in our cars, which saves us time by letting us know how much gas we have in tank before embarking on a trip, then why shouldn’t we track personal finances? And I’m particularly interested in personal finance because I believe business finance is structured enough. At least, most times, we need to keep records of spending to continue in business. But, personal finance can easily go untracked and lead to a waste of time if not approached intentionally. I interviewed and surveyed working professionals and entrepreneurs to feel their pulse on their use of automation in their personal finances. This episode features the results of the research together with my perspectives. Connect with Ola Williams: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:07:25

Episode 22 - How To Use ChatGPT In Your Business As A Beginner

12/13/2023
In the ever-dynamic world of entrepreneurship, staying ahead means being in the know. Are you looking for some chatbot discussions, artificial intelligence podcasts, or simply a GPT podcast? Well, you’re in the right place! Listen in as we dive into some exciting AI conversational talks - with Jesse Boudreau - about how to use ChatGPT in your business. Jesse is an entrepreneur and co-founder of the weekly newsletter - ROI Marketing Tools. ROI Marketing Tool is a resource that provides the latest industry updates, and you can also get practical insights that you can directly apply to your business. Connect with Jesse: Website: www.roimarketingtools.com Email: jesse@roimarketingtools.com LinkedIn: https://www.linkedin.com/in/jesseboudreau/ Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:27:29

Episode 21 - Networking Tips For An Introvert

12/5/2023
“People go - I have 1,000 followers - and you want to go -That's wonderful! Are you talking to them?” --- Dalene Allen Have you ever been to an event, and there's this period of small talk where you find yourself alone? You look around the room and everybody's talking to everybody. You seem to be the only one alone and it's an awkward situation for you. You don't want to stay in a corner and look like you don't belong. At the same time, you don't want to interrupt conversations that people are already having. So, what do you do? Find out in this intriguing conversation with Dalene Allen, a Master Networker and Executive Director at BNI Nova Scotia, New Brunswick & PEI. Dalene is an expert in providing effective networking strategies and networking tips. She arranges professional connections, networking events, and business networking, If you are an introvert, like me, you’d want to listen to this conversation. Or maybe you know an introvert, you’d want to encourage them to tune in. Connect with Dalene: Podcast: https://networknetworth.buzzsprout.com Instagram: https://www.instagram.com/bnimaritimes/ LinkedIn: https://www.linkedin.com/company/bnimaritimes/ Twitter: https://twitter.com/bnimaritimes Facebook: https://www.facebook.com/BNIMaritimeslatest Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! https://bit.ly/3MBwLSt

Duration:00:26:11

Episode 20 - Why Solopreneurs Should Use Manifestation Cards

11/28/2023
If you believe that one of the primary reasons we are here is to connect, then you would also know that listening to insights from others is wisdom. Especially insights that resonate with you. Manifestation cards are a great way to gently nudge ourselves to those things we may know already but need reminders on. Or they may nudge us to fresh insights. Again, it’s all wisdom. An alignment from one card may be all you need to go on in a moment. If words like intention, alignment, abundance, positivity, manifest, belief, and gratitude resonate with you, then this episode is for you. This episode features 28 statements from manifestation cards I have created. Plus 3 bonus statements. See if they resonate with you. Get the manifestation cards here: https://amzn.to/477qsxZ Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Let’s chat! Book time here: https://bit.ly/3MBwLSt

Duration:00:06:36

Episode 19 - How to Balance Liquidity and Profit For a Small Business

11/21/2023
Do you, your friend or your family member know a store that seemed to be doing well but suddenly closed shop? Did you wonder why they closed up as you had noticed they were busy? Did you wish they hadn’t closed up as they were your go-to place for certain needs? Imagine if you could help that your favourite store supposing things were in your control. Well, you don’t have to imagine it; I’m on a mission to unpack how you can help if you were in charge. In this episode, I’m going to show what can help and why I believe it can help. The solution, from my perspective, is "How to balance liquidity and profit. Is there a trade-off and why should you care how this impact your small business?" Take a listen. Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Need a discovery call? Book here: https://bit.ly/3MBwLSt

Duration:00:08:04

Episode 18 - Practical Tips For Starting Or Buying A Small Business

11/14/2023
These days, one of the questions I get asked more and more is about starting or buying a small business. My DM is full of them. Also, when I’m at events, that’s what people pull me out to ask. I also get a lot of calls just on this. So, because I find myself repeating the same conversation over and over again, which is unproductive, I thought it would be more helpful to do a recording of it. That way, I can direct anyone wanting to know to this episode. Now, I need to say these are from a general point of view so do your own research and seek professional advice as may be applicable to your context. If you want more specific guidance based on my own personal experiences, I encourage you to book a discovery call with me. So here we go. Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz Need a discovery call? Book here: https://bit.ly/3MBwLSt

Duration:00:10:16

Episode 17 - How An Entrepreneur Can Communicate Offerings Effectively

11/8/2023
As an entrepreneur, you wear all the hats of your business - sales, marketing, admin, bookkeeping etc. You may come to a point where you have some help with these, but ultimately, the ownership and the success of the business is on you. If you're not going to be marketing your own services, your own products, who will do it for you? On this episode, I had a conversation with Kathy Colaiacovo, a marketing strategist, President of Pepper It Marketing Services Inc. and host of the Marketing Your Private Practice with Kathy C podcast. Kathy shared her expertise on how an entrepreneur can communicate offerings effectively. Take a listen to the conversation and learn! Connect with Kathy: Website: https://www.pepperitmarketing.com/ Podcast: http://marketingyourprivatepractice.com/ Instagram: https://www.instagram.com/pepperitmarketing/ LinkedIn: http://ca.linkedin.com/in/kathycolaiacovo Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz

Duration:00:23:41

Episode 16 - Be Kind or Be Nice?

11/2/2023
In this new episode I introduce the concept of kindness and Niceness from the lens of being fair using a story someone told me. The story is about a lady named Pat who wanted to be served to her liking, without consideration for how that may or may not be helpful to others. Could it be that we sometimes consider kindness to be a sign of weakness and maybe that’s why we don’t practice it enough? Take a listen to learn much more! Connect with me: Website: https://bit.ly/3rxixue Instagram: https://bit.ly/3Qc5qH9 Linkedin: https://bit.ly/3Mbtzwz

Duration:00:07:32