Craftwork: UK Craft Beer Stories-logo

Craftwork: UK Craft Beer Stories

Business & Economics Podcasts >

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Location:

United Kingdom

Language:

English

Contact:

+442035198585


Episodes

Craftwork Live: Inside the Buyer's Mind with Matthew Hall

1/31/2018
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Speaking at Craftwork Live: Inside the Buyer's Mind, Hallway founder Matthew Hall explains how digital marketing influences the buying behaviour of craft beer consumers. Data from a variety of sources including a survey conducted by Hallway shows how important these channels are to ensuring that your beer is selling once you've got it onto shelves and bars.

Duration:00:15:04

Craftwork Live: Inside the Buyer's Mind with Ben Lockwood

1/31/2018
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At Craftwork Live: Inside the Buyer's Mind Ben Lockwood, beer buyer at Mitchells & Butlers, discusses what factors influence his buying process when making purchasing decisions across each of M&B's 1768 venues. Ben explains what craft beer businesses need to be doing in order to get on the bar, and the digital support that's required to make an impact once the beer is there.

Duration:00:34:25

E14 - Why Craft Beer Needs to Grow Up to Survive

12/6/2017
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Csaba Babak joins Andy Thorburn to asses the state of the craft beer market, craft beer's inaction and what needs to change in order for businesses to survive.

Duration:01:03:07

E13 - Why Your Customers’ Experience is More Important than Traditional Beer Branding

11/23/2017
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Partizan Brewing's founder Andy Smith joins Andy Thorburn to shed the light on their search for investment, blow traditional branding out of the water, and tell the story of Partizan's founding.

Duration:01:14:04

E011: How Brewgooder are using beer to change a million lives.

10/5/2017
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Brewgooder Founder Alan Mahon joins Andy Thorburn to discuss why making their mission to provide clean drinking water to a million people was a game changer, and how they use digital to do that.

Duration:00:58:13

E006 - What it takes to build an iconic craft beer business

7/6/2017
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Andy Thorburn heads to The Rake with owners Mike Hill and Richard Dinwoodie, to discuss the story of building Utobeer, how global craft beer is evolving and big beer acquisitions. Music: Going Highe - bensound.com

Duration:01:12:53

E005 - How Sambrook’s met the challenges of building a brewery before craft beer hit the UK

6/29/2017
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Duncan Sambrook, founder of Sambrook's Brewery, joins Andy Thorburn to discuss the story behind of how Sambrook's was founded, the importance of nurturing talent, and how London's beer scene has changed since 2008. Music: Going Higher - Bensound.com

Duration:01:04:27

Craftwork Podcast E004 with Sean Robertson of Pirate Life Brewing

6/27/2017
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Sean Robertson of Australia’s Pirate Life Brewing joins Andy Thorburn to discuss the Pirate Life story, the challenges around consistency and need for a highly tactical and strategic approach to entering the UK’s highly competitive craft beer market.

Duration:01:13:26

Craftwork Podcast E003 with Craft Metropolis

6/22/2017
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Oli Meade joins Andy Thorburn to discuss the all the unexpected challenges when starting a business at the same time as starting a family, and how transparency and personalisation are vital in the craft beer industry. Music: Going Higher - bensound.com

Duration:01:25:37

Craftwork Podcast E002 with Brewheadz

6/22/2017
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Vincenzo and Gianni from Brewheadz join Andy Thorburn to discuss the story behind one of London’s newest breweries, the mistakes they’ve made and the lessons they’ve learned while entering a market with over 100 other brewers.

Duration:01:17:28

Craftwork Podcast E001 with Pete Brown

6/22/2017
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Pete Brown joins Andy Thorburn to discuss how he got into beer writing, how the beer industry has changed since he joined it, the evolution of the term IPA and how standing in a hop field inspired him to write a book about the four key ingredients of beer. Music: Going Higher- bensound.com

Duration:01:30:38

Trailer

6/8/2017
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Craftwork is a podcast series of stories, insights and lessons from the incredible people behind the UK’s craft beer industry. Andy Thorburn hosts a series of fortnightly deep-dive interviews with various guests from the craft beer community​. Music: Going Higher - Bensound.com

Duration:00:02:36