Craftwork: UK Craft Beer Stories

Speaking at Craftwork Live: Inside the Buyer's Mind, Hallway founder Matthew Hall explains how digital marketing influences the buying behaviour of craft beer consumers. Data from a variety of sources including a survey conducted by Hallway shows how important these channels are to ensuring that your beer is selling once you've got it onto shelves and bars.

At Craftwork Live: Inside the Buyer's Mind, Borough Wines' beer buyer, Mitch Adams, explains what goes into his purchasing decisions when selecting beers to sell across their 9 stores. Mitch also discusses the role that breweries need to play, and how they can influence those buying decisions.

At Craftwork Live: Inside the Buyer's Mind Ben Lockwood, beer buyer at Mitchells & Butlers, discusses what factors influence his buying process when making purchasing decisions across each of M&B's 1768 venues. Ben explains what craft beer businesses need to be doing in order to get on the bar, and the digital support that's required to make an impact once the beer is there.

Csaba Babak joins Andy Thorburn to asses the state of the craft beer market, craft beer's inaction and what needs to change in order for businesses to survive.

Partizan Brewing's founder Andy Smith joins Andy Thorburn to shed the light on their search for investment, blow traditional branding out of the water, and tell the story of Partizan's founding.

Andy Moffat joins Andy Thorburn to discuss how he started Redemption, the state of the UK's beer market, and why focussing on quality provides the perfect foundation to market your beer effectively.

Brewgooder Founder Alan Mahon joins Andy Thorburn to discuss why making their mission to provide clean drinking water to a million people was a game changer, and how they use digital to do that.

Neil Hinchley joins Andy Thorburn to talk about how Crate was founded, and how they made sure that their taproom really worked for their brewery.

Sienna O’Rourke joins Andy Thorburn to discuss why Pressure Drop needed to hire a marketer and salesperson to support their expansion.

Andy Thorburn heads to The Taproom in Royal Arsenal, Woolwich to join James Yeomans, founder of Hop Stuff brewery. They discuss the Hop Stuff story, how crowdfunding has led to their success and the importance of connecting with stakeholders. music: Going Higher - Ben Sound

Andy Thorburn is joined by John Cryne, secretary of the London Brewers Alliance, to discuss his illustrious career in the beer industry, how Camra has evolved and the birth of beer festivals in the UK Music: Going Higher - Ben Sound

Andy Thorburn heads to The Rake with owners Mike Hill and Richard Dinwoodie, to discuss the story of building Utobeer, how global craft beer is evolving and big beer acquisitions. Music: Going Highe - bensound.com

Duncan Sambrook, founder of Sambrook's Brewery, joins Andy Thorburn to discuss the story behind of how Sambrook's was founded, the importance of nurturing talent, and how London's beer scene has changed since 2008. Music: Going Higher - Bensound.com

Sean Robertson of Australia’s Pirate Life Brewing joins Andy Thorburn to discuss the Pirate Life story, the challenges around consistency and need for a highly tactical and strategic approach to entering the UK’s highly competitive craft beer market.

Oli Meade joins Andy Thorburn to discuss the all the unexpected challenges when starting a business at the same time as starting a family, and how transparency and personalisation are vital in the craft beer industry. Music: Going Higher - bensound.com

Vincenzo and Gianni from Brewheadz join Andy Thorburn to discuss the story behind one of London’s newest breweries, the mistakes they’ve made and the lessons they’ve learned while entering a market with over 100 other brewers.

Pete Brown joins Andy Thorburn to discuss how he got into beer writing, how the beer industry has changed since he joined it, the evolution of the term IPA and how standing in a hop field inspired him to write a book about the four key ingredients of beer. Music: Going Higher- bensound.com

Craftwork is a podcast series of stories, insights and lessons from the incredible people behind the UK’s craft beer industry. Andy Thorburn hosts a series of fortnightly deep-dive interviews with various guests from the craft beer community​. Music: Going Higher - Bensound.com