Creating Brand You

New brands and new ideas are shaping the market landscape. In 2022 we will face a stressed workforce world, new entertainment models and ground breaking conscious-products. Moving trends shift and warp brand ideas throughout the year, so it's important for us brand consultants to always pay attention to them. In this episode we will get to know the key sectors for brands that we should pay attention to this year.

In this episode you will hear tools that can help your brand project it’s personality in a quick form and how; the return of an old resource like packaging has come back as king.

As a new brand creator, It’s ok to start small and talk to a niche audience. Have you ever wondered how major global brands achieved the impact and level of recognition they have? They spoke to a niche audience first. In this episode we’ll learn the key steps to take that can assist your brand in the efforts of standing out and being recognized by your first audience.

In this episode we go over a structure called “The umbrella insight-system”. An approach that will help you understand the way in which a global brand communicates and creates connections with its audience through evergreen messages. A system to help your brand speak a universal language.

In this episode we explore a method I call “Anatomy of an insight”, which will help you get out of that creative slump, and arrive at an insight which is the link of ideas that generate a brand concept. A key asset for any brand creation process.

Are you thinking of creating a brand, but haven't taken the first step as it seems overly complicated? This episode will get rid of this notion, it’s easier than you think.

In this episode, we define what a brand consultant is and their greatest tool for creating a brand.

Welcome to "Creating Brand You" a brand consulting podcast by Ricky Ramos.