Podcasting Made Simple

Many podcast guests overcomplicate interviews and, as a result, end up falling flat. However, the most successful podcast guests use a 3-part framework to stand out from among the rest! In this episode, Chris Williams shares 3 steps for becoming the kind of podcast guest who makes an impact and gets invited back. Get ready to simplify and amplify your approach to podcast guesting so you become every host and listener's favorite guest! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/359 Chapters 00:00 Introduction to Podcast Guesting 01:00 The ACE Method Explained 04:20 The Importance of Adding Value 06:48 Encouraging the Audience and Cheering the Host Takeaways Add real value to the podcast audience. Cheer on the host, they're freaking amazing. Encourage the audience to take action. People don't care how much you know until they know how much you care. Do the right work, get the results. Your job is to add a ton of value. Cheering on the host is such an awesome thing. The audience needs motivating. You have so much value to add. Lean in, cheer on the host, encourage the audience. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/359 PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Most podcast host pick their guests based on popularity alone. Sadly, most of the time, those guests disappoint on all levels, and it damages the show's credibility. Thankfully, there's a superior alternative approach you can take! In this episode, Olajumoke Fatoki shares a five-step system to help you book the right guests every time. Get ready to elevate your interviews and make your podcast unforgettable for the people who matter most, your listeners! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358 Chapters 00:00 The Importance of Choosing the Right Guest 02:48 Framework for Guest Selection 06:03 Steps to Enhance Podcast Interviews 08:56 Creating Value for Your Audience Takeaways Choosing guests based on popularity can backfire. A guest's value reflects on the podcast's credibility. Guest interviews can elevate a podcast when done right. Define your audience's needs before selecting guests. Create an ideal guest profile to guide selection. Research potential guests within your network. Look for rising stars instead of just big names. Vet guests by consuming their previous content. Prepare guests thoroughly for a successful interview. Focus on providing value to your audience. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358 🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Most podcast guests are prepared to share their message on as many podcasts as possible. But trust is won or lost before the first word is ever spoken. Your video, audio, and environment matter! In this episode, Junaid Ahmed shares how to create a guest setup that builds credibility on sight and sound. From your microphone and lighting to your camera and backdrop, you’ll learn how to ensure your presence reflects your expertise so your message actually lands. Get ready to stand out by showing up like a professional podcast guest! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/357 Chapters 00:00 The Importance of First Impressions 04:54 Building the Sine Framework 10:15 Transforming Presence for Impact Takeaways Your mic, lighting, and video quality build trust. Initial impressions are formed within the first 7 seconds. Quality audio is the foundation of trust. Your background frames your expertise. The biggest source of noise is internal dissonance. Focus on connection rather than performance. Good lighting shows respect for the audience. Your environment should enhance your message. Transform your presence to create opportunities. Your presence is inseparable from the expertise you share. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/357 📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

Most podcasters get discouraged when the results don't come fast. It causes many to question if podcasting is worth the effort, even though they know it would lead to good things. Thankfully, there's something you can do to stay motivated! In this episode, Shara Goswick shares how knowing your purpose helps you stay consistent, connected, and clear about what matters. Get ready to recenter and realign so you can keep going and make a bigger impact! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/356 Chapters 00:00 The Power of Your Why 02:49 Staying Focused on Your Purpose 06:08 Authenticity and Connection 09:00 Embracing Change and Growth Takeaways Your why is the lifeline of your show. Knowing your why keeps you intentional in your content creation. Your why helps you stay focused on what really matters. Authenticity resonates more than perfection with your audience. Your why is a filter for your content decisions. Staying true to your why builds trust with your listeners. Your why can evolve as you grow in your podcasting journey. Reflecting on your why helps you appreciate your progress. Change can be an opportunity for growth when rooted in your why. Your podcasting journey is also about personal growth. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/356

There's a 94% failure rate among podcast hosts and podcast guests. Most people quit podcasting altogether before ever achieving any meaningful results. The reality is that it doesn't have to be this way! There's a way to ensure your success in podcasting! In this episode, Alex Sanfilippo talks with Rob Greenlee, Glenn Hebert, and Jaime Legagneur to learn the 3 key things that have led to their success as podcast hosts and guests. Get ready to start experiencing positive results from your podcasting efforts! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/355 Chapters 00:00 Introduction to Podcasting Legends 05:26 The Importance of Commitment in Podcasting 16:45 Continuous Improvement: The Key to Success 27:56 Building Community Among Listeners Takeaways Longevity plays a crucial role in podcasting success. Commitment to a consistent schedule is essential for growth. Starting with fewer episodes can help avoid burnout. Continuous improvement is key to enhancing podcast quality. Networking helps improve storytelling and presentation skills. Building a community fosters listener loyalty and engagement. Authenticity in hosting attracts and retains listeners. Feedback from a focus group can guide content improvement. Creating a space for community discussion enhances listener connection. Engaging with listeners post-episode strengthens relationships. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/355 PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

AI has flooded the world of podcasting, making it more competitive and crowded than ever before. Thankfully, there's a way that podcasters can stand out by simply being themselves. In this episode, Alex Sanfilippo shares that the best way to stand out in the world of AI is by embracing your humanity and doubling down on your own unique creativity. Get ready to stand out more than you ever have as a podcast host or guest without having to sell your soul! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/354 Chapters 00:00 The Inbox Dilemma: AI's Impact on Communication 07:29 Standing Out in the Age of AI: Key Strategies Takeaways AI is increasingly influencing communication, leading to frustration in personal interactions. Human-created content resonates better with audiences than AI-generated content. Direct communication should always be human to human to foster genuine connections. AI should be used to save time, allowing creators to focus on their creative efforts. Creativity is a muscle that needs to be exercised to avoid losing it. Podcasters should prioritize their unique voice in their content. AI can assist with administrative tasks but should not replace human creativity. Engagement and connection are key to standing out in a crowded space. The human element is irreplaceable in content creation and communication. Using AI effectively means leveraging it without losing one's personal touch. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/354 🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

It's easy to lose your creativity trying to keep up with what the world expects from you. But staying safe can cost you your voice as a podcast host or podcast guest. In this episode, Chase Jarvis and Alex Sanfilippo explore how to reconnect with your intuition, attention, and play to unlock the creative power already inside you. Get ready to break out of burnout, reclaim your joy, and show up more fully behind the microphone than ever before! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/353 Chapters 00:00 Introduction to Creativity and Podcasting 02:30 Living by Others' Rules 07:30 Lever 1: The Power of Attention 12:00 Lever 2: Time and Life's Length 17:25 Lever 3: Trusting Intuition 23:20 Lever 5: The Importance of Play 30:13 Final Thoughts and Book Insights Takeaways Creativity often gets stifled by societal expectations. Attention is a powerful tool that shapes our experiences. Life is long, allowing for exploration and mistakes. Trusting your intuition can lead to fulfilling decisions. Playfulness is essential for creativity and joy. Many adults lose their innate creativity over time. Safety is an illusion; taking risks is necessary for growth. Action is more important than intellect in achieving success. Success is often a series of small, intuitive decisions. Reclaiming your creativity can lead to a more fulfilling life. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/353 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

Most podcast pitches get ignored, and it's not because the guest isn't impressive. It's because the pitch isn't. Thankfully, getting your podcast guest pitch right is simple! In this episode, Alice Draper shares exactly what makes a podcast host say yes, from personalized openers to story-driven hooks and value-packed talking points. Get ready to fix your pitch, stand out in any inbox, and get booked on more podcasts you want to be on! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/352 Chapters 00:00 The Art of Podcast Guest Pitches 02:53 Crafting a Compelling Pitch 06:09 The Importance of Personalization 09:00 Creating Value-Driven Speaking Points 11:50 Demonstrating Credibility in Your Pitch 15:10 Final Tips for Successful Pitches Takeaways Podcast hosts do not ignore pitches because the guest isn't interesting. The key to a successful pitch is personalization and storytelling. Avoid generic pitches; they are easily ignored. Lead with a strong narrative hook to capture attention. Adding timeliness to your pitch can enhance its relevance. Hosts want to know what value the audience will gain from the episode. Specific speaking points increase the likelihood of a positive response. Demonstrate your credibility with a concise bio and relevant links. Make it easy for hosts to say yes to your pitch. Refine your pitch by asking critical questions before sending it out. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/352 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

Saying yes to every guest pitch can dilute your message and confuse your listeners. It might feel polite, but it's holding your podcast back from real impact! In this episode, Suzanne Culberg shares four clear filters that help you decide who actually belongs on your show and how to say no without guilt. Get ready to protect your time, serve your audience better, and grow a show that stays aligned with your purpose! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/351 Chapters 00:00 The Importance of Saying No in Podcasting 02:54 Finding the Right Fit: Audience Overlap 05:45 Choosing Topics Wisely 09:05 Building Rapport with Guests 12:01 Aligning Promotional Strategies Takeaways Saying no is often the best thing you can do for your audience. It's a triple win for everyone involved. You want to ensure that there is some level of audience overlap. Sometimes it's the topic that leads to a no. If you have no rapport with your guest, your listeners will pick up on that. You can just tell that there's no chemistry. What is your overarching bigger thing for your podcast? You decide for your requirements for your show. Clear is kind, whichever ones of these you choose to take. Podcasting is incredible, it's valuable. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/351

Impostor syndrome makes too many podcast guests believe they don't belong. And that false belief keeps them silent. In this episode, Marc Schmidt shares his personal story of learning to speak up, despite years of insecurity and doubt, and how he used support, self-reflection, and practice to build the confidence to show up with purpose. Get ready to stop second-guessing yourself and start sharing your voice with conviction to positively impact listeners' lives! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/350 Chapters 00:00 Overcoming Personal Obstacles 01:28 Understanding Impostor Syndrome 05:22 The Journey to Self-Acceptance 10:42 Building Confidence Through Practice 13:38 Encouragement to Embrace Your Voice Takeaways Impostor syndrome can hinder personal growth and success. Self-awareness is key to overcoming personal obstacles. Support from others can help reshape our self-perception. Practicing public speaking can significantly improve confidence. Everyone has a unique voice worth sharing. Social media can be a platform for building confidence. Feedback from others can help validate our abilities. It's important to reflect and give ourselves love. The journey to self-acceptance is ongoing and requires effort. Taking the leap into public speaking can be rewarding. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/350

Too many podcasters rush out content without knowing if it lands with listeners. And when something flops, the damage is already done. Thankfully, there's an alternative way to test new content! In this episode, Vince Quinn shares how to test new segments, styles, and strategies using a simple four-step pilot process that helps you refine ideas before releasing them. Get ready to stop guessing, start testing, and build a show that actually gets results! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/349 Takeaways Constant content creation can lead to a feeling of disposability in podcasts. Podcasters should prioritize quality over quantity in their episodes. Using pilots can help refine ideas before presenting them to the audience. Guest screenings are an essential part of the podcasting process. Iteration and feedback are crucial for improving podcast content. Testing ideas privately can lead to better public presentations. Engaging with a premium audience for feedback can enhance content quality. Rushed content can dilute a podcast's brand and audience trust. Every aspect of a podcast can benefit from a pilot approach. It's acceptable to discard ideas that don't resonate after testing. 00:00 The Pressure of Constant Content Creation 03:13 The Importance of Quality Over Quantity in Podcasting 06:06 Implementing Pilots for Podcast Success 08:48 Guest Screening as a Pilot Process 11:55 The Value of Iteration and Feedback Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/349 🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Most podcast guests want to build their credibility and display their expertise. However, many rely on filler words without even realizing it. These words make them sound unsure of what they're talking about. In this episode, Shayna Davis shares what to stop saying and what to say instead so you sound prepared, confident, and worth listening to. Get ready to clean up your delivery and show up like a pro in every interview! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/348 Chapters 00:00 The Importance of Preparedness in Podcasting 02:52 Building Credibility as a Podcast Guest 06:12 Mastering Your Delivery for Impact Takeaways Saying 'that's a good question' can undermine your credibility. Preparation is key to being a successful podcast guest. Jump straight into your answer to maintain momentum. Use power phrases to frame your responses effectively. Clarity in messaging is crucial for impactful communication. Practice your delivery before interviews to build confidence. Aim to be a guest that hosts want to recommend. Ditch filler phrases to enhance your message. Demonstrate your expertise through storytelling. Be the type of guest that leaves a lasting impression. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/348 📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

Most podcasters dream of doing more with their episode content but don’t know what to do next. One overlooked idea is turning your podcast episodes into a book to create deeper connection with listeners! In this episode, Cori Wamsley shares how to transform your episodes into a focused, lead-generating book that builds trust and expands your authority. Get ready to repurpose your content into something your audience will love! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/347 Chapters 00:00 Transforming Podcast Content into a Book 02:50 Creating Value Beyond Transcripts 05:58 Navigating Guest Contributions and Permissions 08:51 Editing, Design, and Publishing Your Manuscript 12:13 Marketing Your Book Effectively Takeaways You can create a book from your podcast content. Avoid offering the same information in both formats. The book should provide additional value to the audience. Establish a clear purpose and audience for your book. Organize content based on a journey for the reader. Get permission from guests to use their content in the book. Include personal stories to enhance the book's content. Ensure your book and podcast promote each other. Work with professionals for editing and design. Market your book actively across all platforms. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/347

Podcast listeners are already distracted, and most guests unintentionally make it worse. Rambling, filler phrases, and weak delivery cause people to tune out. In this episode, Emily Aborn shares five mistakes that lose listeners fast and five things you can do to keep them engaged the entire time. Get ready to show up with clarity, connect more deeply, and become a guest that listeners actually remember! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/346 Chapters 00:00 Understanding Listener Distraction 05:30 Five Don'ts for Engaging Conversations 10:16 Five Do's for Effective Podcasting Takeaways 90% of information is forgotten within a week. Distractions can reduce comprehension by 17 to 25%. Avoid info dumping during conversations. Provide tangible content and actionable tips. Stay on topic to maintain listener engagement. Remember the listener's experience during the interview. Use vocal variety to keep the conversation lively. Come prepared with quality audio and a clear direction. Utilize signals and summaries to guide listeners. Incorporate humor and personality to connect with the audience. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/346 PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Most podcasters don't quit because they run out of ideas. They quit because they can't keep up. But this doesn't have to be your reality! In this episode, Tanya Smith shares the exact systems that help you stay consistent, simplify your workflow, and remove stress from your weekly process. Get ready to build a show that runs smoother, takes less time, and keeps showing up even when life gets busy! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/345 Chapters 00:00 The Struggles of Podcasting 02:53 Creating a Sustainable Podcasting System 05:46 Effective Strategies for Podcast Production 09:07 Engagement and Connection in Podcasting Takeaways Podcasting can lead to burnout if not managed properly. Creating a system can save time and reduce stress. Batch recording episodes is more efficient than recording one at a time. Automation can help streamline podcast production. Outsourcing tasks can free up time for content creation. Repurposing content maximizes the value of each episode. Live streaming can reduce editing time and increase engagement. Connecting with the audience is crucial for podcast growth. Using frameworks can enhance the quality of episodes. Simplifying the podcasting process can lead to greater enjoyment. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/345

Most guests show up thinking about what they want to say instead of what the host and audience actually need. And that's the fastest way to get overlooked. In this episode, Neeraja Ganesh shares how to become the kind of guest podcasters remember, rebook, and recommend by showing up with intention, preparation, and service. Get ready to stop blending in and start becoming the guest that hosts are excited to say yes to! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/344 Chapters 00:00 The Importance of Being a Podcast Guest 01:26 Understanding the Podcast Brand 04:50 Engaging the Audience Effectively 08:48 The Unique Value of the Speaker 14:54 Etiquette and Best Practices for Podcast Guests Takeaways Podcasters invite guests for mutual benefit. Understand what the podcast brand needs. Engage the audience with valuable content. Your unique experiences make you stand out. Listen time is more important than downloads. Promote the podcast while sharing your story. Know your audience to tailor your message. Backup plans are essential for recording. Professional etiquette enhances guest experience. Storytelling can significantly impact listeners. MORE FROM THIS EPISODdoesn'tS://PODMATCH.COM/EP/344 📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!

When podcast hosts focus on who's missing, they overlook their existing audience and community. This causes podcasters to miss a big opportunity! In this episode, Dave Campbell encourages podcast hosts to stop chasing numbers and start building connections with existing listeners. Learn how to deepen engagement, embrace your real audience, and create a community that grows from the inside out. Get ready to shift your focus to bring more meaning to your podcast! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/343 Chapters 00:00 Understanding Podcast Growth 02:57 The Apple Seed Analogy 05:48 The Impact of One Listener 09:09 Engaging with Your Audience 11:51 Redefining Success in Podcasting 15:10 Building Community Over Numbers Takeaways Growing your podcast can mean different things. Focus on the depth of connection with your audience. One listener can have a significant impact. The apple seed analogy illustrates potential growth. Don't dismiss your audience based on numbers. Engagement is more important than sheer numbers. Redefine success beyond rankings and statistics. Foster meaningful interactions with your community. Understand your audience's needs and preferences. Embrace the journey of podcasting and its community. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/343

Both podcast hosts and guests struggle to get listeners to take action after listening to episodes. This is because the call to action (CTA) is often unclear, scattered, or too complex. In this episode, Alex Sanfilippo along with Luis and Fonzi Camejo share a 6-step framework to help podcast hosts and podcast guests create focused, compelling calls to action that actually get results. Get ready to simplify your message, guide your listeners, and turn listeners' attention into action! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342 Chapters 00:00 Introduction to Podcasting and Personal Connections 01:53 The Importance of Calls to Action in Podcasting 05:19 Developing Trust and Authority with Listeners 09:44 The Power of a Singular Call to Action 12:20 Relevance and Coherence in Calls to Action 15:43 Dynamic Insertion and Evergreen Content 18:32 Visualizing Frameworks for Effective Communication 19:56 Engagement Levels and Call to Action Strategies 21:51 Creating Anticipation: The Power of Teasers 22:36 Crafting Memorable URLs and Easy Navigation 24:31 Value Reinforcement: Ensuring Alignment with Expectations 26:00 The Importance of Value-First Approaches 30:00 Innovative Opt-In Strategies for Audience Engagement 32:19 Building a Community Focused on Action and Accountability Takeaways Calls to action are crucial for podcast success. Overwhelming listeners with options can lead to inaction. Building trust with your audience is essential. A singular call to action is more effective than multiple. Relevance to the topic is key for effective CTAs. Dynamic insertion can keep content evergreen and relevant. Listeners appreciate transparency and value in content. Testing different CTAs can lead to better results. Simplicity in CTAs helps listeners understand and engage. Developing a relationship with the audience enhances response rates. Visual frameworks help audiences visualize concepts easily. Engagement levels dictate the length and depth of calls to action. Creating anticipation can enhance listener retention. Memorable URLs improve audience navigation and recall. Value reinforcement is crucial for maintaining audience trust. A value-first approach can lead to better audience engagement. Innovative opt-in strategies can enhance audience interaction. Building a community fosters accountability and action. Clear communication reduces confusion and increases conversions. Encouraging actionable steps is essential for audience growth. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342

Most podcast hosts and podcast guests claim to be passionate about their work. But when faced with obstacles, they fade away. True passion demands more! In this episode, Alex Sanfilippo shares what it really means to be passionate and how to keep it from becoming a liability by connecting it to your purpose and surrounding it with community and support. Get ready to ground your energy, stay aligned, and turn passion into something that actually lasts in podcasting! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/341 Chapters 00:00 Understanding Passion in Podcasting 04:26 The Dangers of Unchecked Passion 07:38 Connecting Passion to Purpose 10:52 The Importance of Balance and Self-Care 14:06 Transforming Passion into Positive Influence Takeaways Many people misuse the word passion. Passion means to endure and suffer. People often quit when faced with friction. True passion requires a willingness to suffer. Passion must be connected to purpose. Accountability and community are essential. Self-care is crucial for maintaining passion. Joy fuels passion and energy. Celebrate small wins to maintain motivation. Transforming passion into love leads to positive influence. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/341

Getting this whole podcasting thing to become a successful venture both for podcast hosts and guests can be challenging. Thankfully, we can follow clues from the world's biggest companies to uncover how to achieve our desired results in podcasting! In this episode, Alex Sanfilippo talks with JCRON (former President of Kajabi) about how to apply billion-dollar principles to your podcasting efforts. Get ready to apply proven business strategies that will help you build a podcast that truly makes an impact on listeners! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/340 Chapters 00:00 Introduction to Podcasting Made Simple 02:10 The Journey of Kajabi and Its Growth 04:52 The Inspiration Behind 'Billion Dollar Bullseye' 07:38 Understanding Purpose in Business 15:38 The Importance of Product in Podcasting 24:40 The Role of Persuasion in Podcasting Takeaways Feedback is one of the most valuable resources. Purpose is the ultimate lens for decision-making. Internal and external purposes are both crucial. Product is often overlooked but essential for success. Engaging with your audience is key to understanding their needs. Authenticity will be a currency in the future. Listening is a critical skill for effective communication. Transformative impact is more important than quantity in content. Building a community around your podcast enhances engagement. Stay close to your audience and continue to refine your message. MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/340 🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!