Podcasting Made Simple

Send Us a Text Message Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale! MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278 Chapters 00:00 Introduction and Background 00:57 Knowing When to Let Go 03:39 Making Decisions as a Podcaster 04:09 The Healing Journey of Men on Purpose 05:07 Opportunity to Sell the Show 07:06 Approaching the Potential Buyer 08:29 What the Buyer Was Looking For 09:21 Importance of Name and Intent 09:51 Ranking and Reach 10:19 Value of Rolodex and SOPs 10:47 Revenue Generation and Team 11:17 Consulting and Transition 12:44 Selling and Growing a Sellable Show Takeaways MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Send Us a Text Message How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277 Chapters 00:00 Introduction 00:53 Extracting Value from Podcasting 04:28 Encouraging Independent Podcasters 05:16 The Meaningful Experience of Podcasting 07:04 Engagement and Intimacy in Podcasting 08:26 Building Relationships through Podcasting 09:17 The Value of 120 Downloads 10:08 Growing Your Podcast Audience 11:13 Creating Valuable Relationships as a Guest 13:08 Redefining Monetization 16:22 Different Strategies for Monetization 21:38 Dynamic Content and Extracting Value 24:16 Educating Listeners on Supporting the Show 25:42 The Value of Every Episode 27:04 Imposter Syndrome and Extracting Value 28:23 Setting Goals and Being Intentional 28:50 Conclusion Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Send Us a Text Message Do you ever wonder what it takes to become a sought-after podcast guest or a top-rated podcast host? Thankfully, success in podcasting leaves clues! In this episode, Alex Sanfilippo uncovers 3 essential habits that only the best of the best in podcasting, on either side of the mic, understand. Get ready to discover 3 essential traits that will elevate your podcasting experience and yield results and success for years to come! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276 Chapters 00:00 Introduction and Personal Story 02:20 Consistently Sticking to the Basics 06:34 Protecting Your Energy 09:29 Trusting the Process 12:54 Conclusion: Seek Clarity and Take Action Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Send Us a Text Message Are you thinking big enough for your podcasting goals? Whether you're a podcast guest or host, you have a goal you want to accomplish through your podcasting efforts. The sad truth is that, on both sides of the mic, most people quit before reaching their goals. Don't let this be you! In this episode, join Alex Sanfilippo and Jay Papasan as they explore how to set bigger/better goals AND how to ensure that you accomplish them. Get ready to achieve extraordinary results in podcasting! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/275 Takeaways Prioritize tasks and focus on the most important ones Ask the right questions to uncover the one thing that will lead to extraordinary results Avoid multitasking and say no to unnecessary commitments Think bigger and aim higher to achieve extraordinary success Chapters 00:00 Introduction 00:39 Passion for Creating Content 02:06 The Power of Writing and Reading 03:27 The Lies: Everything Matters Equally 07:09 The Truth: The Focusing Question 20:29 Unleashing Extraordinary Results 33:53 Saying No and Thinking Bigger 40:34 Conclusion MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/275

Send Us a Text Message Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/274 Takeaways Effective promotion is crucial for podcast guests to maximize the impact of their appearances. Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends. Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative. Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode. Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast. Repurposing content with purpose allows guests to reach new audiences and add value to their community. Embracing new platforms and technologies can amplify a guest's presence and reach. Guests should aim to leave a lasting legacy through their content, inspiring and serving the world. Chapters 00:00 Introduction 01:10 The Challenge of Effective Promotion 03:05 Content as Legacy 04:01 Preparing for Your Guest Spot 07:08 Taking Control of Your Content 08:31 Looking and Sounding Your Best 10:23 Being Ready to Pivot 11:19 Repurposing with Purpose 15:26 Embracing New Platforms and Technologies 15:53 Leaving a Lasting Legacy 16:22 Conclusion MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/274

Send Us a Text Message "How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/273 Takeaways Understand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs. Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort. Promote the offer through your podcast and existing platforms to reach your audience. Take action and do the work to achieve results. Chapters 00:00 Monetizing a Community 01:10 Identifying the Audience's Dreams, Drains, and Doubts 05:01 Building a Minimum Viable Offer 09:10 Promoting the Offer to the Audience 14:29 Taking Action and Getting Results MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/273

Send Us a Text Message Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/272 Takeaways Know your topic and the common questions related to it when appearing as a podcast guest. Create a lead magnet to answer those questions and generate leads. Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy. Use a clear call to action and set up landing pages to capture leads effectively. Chapters 00:00 Introduction and Goal of Podcast Guest 00:43 Step 1: Know Your Topic 01:39 Step 2: Identify Common Questions 02:34 Step 3: Answer Questions with a Lead Magnet 03:02 Types of Lead Magnets 05:20 Step 4: Create the Lead Magnet 05:49 Step 5: Fill the Sales Funnel 06:19 Awareness Stage 07:17 Interest Stage 07:46 Consideration Stage 08:44 Conversion Stage 12:35 Advocacy Stage 13:03 Call to Action 14:27 Setting Up Landing Pages 15:48 Conclusion MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/272

Send Us a Text Message Most podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/271 Takeaways Podcasters should consider their podcast as a business and be aware of the risks they face. Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility. Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit. Consultation with a lawyer and tax advisor is recommended when considering forming an LLC. Chapters 00:00 The Importance of Considering Your Podcast as a Business 02:06 Risks Faced by Podcasters 03:02 The Need for Legal Protection 03:58 What is an LLC? 05:24 Benefits of Forming an LLC 07:19 Considerations for Not Forming an LLC 09:10 Steps to Forming an LLC 13:25 Reflection and Consultation 13:53 Summary and Closing Thoughts MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/271

Send Us a Text Message Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/270 Takeaways Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content. Realize that a one and done strategy is not effective in podcast guesting. Develop a system for podcast guesting that includes three stages: before, during, and after the interview. Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience. Chapters 00:00 Introduction 00:28 Goals of Podcast Guesting 01:25 Realization of One and Done Strategy 02:23 Building a System for Podcast Guesting 03:50 Three Stages: Before, During, and After 05:15 The Power of After the Interview 06:13 Developing Content from the Recording 07:39 Collecting and Filing the Recording 08:09 Editing the Recording 09:09 Setting Standards for Video Clips 11:02 Distributing the Video Clips 13:55 Engaging with Podcast Hosts and Network 15:22 Benefits of a Systematic Approach 16:05 Conclusion MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/270

Send Us a Text Message Do you ever feel like you're fighting an uphill battle with your podcast? How about the feeling that you're never gaining any substantial traction? If you're not seeing the results you expected from your podcasting efforts, it's time to make a change! In this episode, Chase Neely explains how you can break your podcast out of stagnation and into a position of thriving. Get ready to learn how to improve and reinvent your podcasting strategy to position for a huge response! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/269 Takeaways Take a 30,000-foot view of your podcast to identify areas for improvement. Adopt a mindset of improving or inventing until you get a huge response. Rethink your podcast strategy and software to optimize growth and reduce costs. Focus on incremental improvements to have a compounding effect on your podcast's growth. Chapters 00:00 Introduction and Background 01:11 The Importance of Taking a 30,000 Foot View 03:08 The Mindset Shift: Improve or Invent for a Huge Response 04:36 Case Study: Doubling Downloads and Cutting Costs 08:22 Innovating and Testing for Growth 09:21 The Power of Incremental Improvements 10:49 Summary and Call to Action MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/269

Send Us a Text Message Do you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/268 Takeaways Authenticity and differentiation are key in delivering a message that sets you apart. The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome. Preparation is crucial for effective communication as a host or guest on a podcast. Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement. Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes. Chapters 00:00 Optimizing Communications by Leveraging Your Voice 01:12 The Arc to Authenticity 02:03 The Navy Seals Body of Evidence Technique 06:14 Preparation is Key 08:43 Avoiding Fillers and Focusing on the Conversation 11:07 Avoiding Up-Speak 14:27 Game Day Physicality 16:50 Getting Your Message Received MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/268

Send Us a Text Message Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly! MORE ON THIS EPISODE: https://PodPros.com/267 Takeaways Social media should be used to build a community around your podcast, not just for self-promotion. Understand your audience and tailor your message to each platform. Use the four post strategy to create a variety of content that engages and attracts listeners. Focus on building relationships and having conversations with your audience. Chapters 00:00 Introduction 00:42 The True Intention of Social Media 02:11 Understanding Your Audience 03:08 Different Platforms, Different Strategies 05:04 The Four Post Strategy 08:02 Building a Community 09:27 Actionable Posts 11:48 Conclusion MORE ON THIS EPISODE: https://PodPros.com/267

Send Us a Text Message Podcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results! MORE ON THIS EPISODE: https://PodPros.com/266 Takeaways Podcast guesting is a powerful growth strategy for businesses. Consistency and alignment with the host's audience are key to successful podcast guesting. ROI and monetization should be considered when investing in podcast guesting. Building relationships and partnerships through podcast guesting can lead to new opportunities. Chapters 00:00 Introduction and Overview 02:20 Secret #1: Podcast Guesting as a Growth Strategy 06:09 Secret #2: ROI and Investment in Podcast Guesting 09:02 Secret #3: Maximizing the Power of Being a Podcast Guest 13:44 Conclusion and Call to Action MORE ON THIS EPISODE: https://PodPros.com/266

Send Us a Text Message If you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge! MORE ON THIS EPISODE: https://PodPros.com/265 Takeaways Approach interviews with a curious mindset rather than assumptions and opinions. Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions. Take notes during the interview and refer back to interesting points for follow-up questions. Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes. Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends. Find your own interviewing style that reflects your show and preferences. Chapters 00:00 The Worst Question I Ever Asked 02:08 What Went Wrong in the Interview 03:56 The Issue of Lengthy Questions 05:25 Basics of Interviewing 07:18 Mastering the Art of the Interview 08:14 Preparation and Patterns 09:14 Clarifying and Flowing Between Questions 10:13 Interrupting and Giving Space 11:42 Silence and Tying Up Loose Ends 13:36 Finding Your Own Interviewing Style MORE ON THIS EPISODE: https://PodPros.com/265

Send Us a Text Message Whether you're a podcast guest or podcast host, gleaning insights into the future of podcasting and where the industry is heading is an essential part of your podcasting journey. In this episode, Alex Sanfilippo is joined by podcasting influencer Chris Krimitsos, who shares what he's seeing happen in podcasting right now, along with his predictions for the future of this great medium. Get ready to learn what you need to do to continue to succeed in podcasting on either side of the microphone! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/264 Takeaways Podcasting started as a pure medium with no corporate involvement but has now grown into a vibrant and supportive community. Podcasters should be aware of the different platforms and the importance of owning their RSS feeds to protect their content. Community plays a crucial role in podcasting, providing support, education, and networking opportunities for podcasters. The future of podcasting includes consolidation of tools and software, as well as the potential for AI tools to replace niche players. Podcasting offers unique opportunities for monetization, with host-read ads and loyal listeners. Chapters 00:00 Introduction and Appreciation 01:49 Building Community in Podcasting 02:13 Past of Podcasting (2015) 03:08 Early Origins and Monetization 04:33 Podfest and Growing Podcasting Community 07:17 Present State of Podcasting 08:43 Importance of Community in Podcasting 10:05 Different Platforms and RSS Ownership 12:30 Regulations and Protecting Podcasting 13:48 Consolidation of Podcasting Tools 15:36 Podfest and Building Community 18:17 Importance of Community for Podcasters 19:41 Shift in Podcasting Tools and Software 24:01 Future of Podcasting at the High End 26:18 Monetization and Advertisements 27:42 Future Growth and Integrity in Podcasting 30:09 Podcasting's Loyal Listener Base 31:07 Closing Remarks and Appreciation MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/264

Send Us a Text Message As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/263 Takeaways Shift your focus from quantity to quality in podcasting. Align with your why and think about who you serve. Join a community of like-minded, quality-first creators. Stay consistent and avoid compromising quality. Consider repurposing content to maximize its impact. Articulate the pain point your podcast solves in a few words. Measure the success of your podcast by its shareability. Engage with your listeners and make adjustments based on their feedback. Have a lot to share about your podcast in various contexts. Test the quality of your work and ensure it withstands scrutiny. Produce higher quality content to achieve better results. Chapters 00:00 The Quantity Mindset 01:06 Shift from Quantity to Quality 02:03 The Shift in Social Media 03:23 Quality Over Quantity in Content Creation 04:19 The McLaren Analogy 05:15 Podcasting is Like Taking the Stairs 06:14 Finding Your Capacity 07:11 Consistency is Key 09:04 Joining a Quality-Focused Community 09:58 Repurposing Content 11:48 Articulating the Pain Point 13:13 Getting Your Quality Right 14:38 Testing the Quality of Your Work 15:02 Producing Higher Quality Content MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/263

Send Us a Text Message In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/262 Key Moments: 00:00:16 - Introduction 00:02:13 - Leaving BiggerPockets 00:03:50 - Transitioning as a Solo Podcaster 00:06:19 - Podcasting as a Business 00:08:47 - The Why Behind A Better Life 00:15:17 - Openness to Pivoting and Following Market Demand 00:17:38 - Self-Discipline and Accountability 00:22:56 - The Importance of Tracking and Accountability 00:24:06 - Surrounding Yourself with the Right People 00:26:45 - Quick Hacks for Goal Setting 00:28:09 - Overcoming Procrastination 00:30:41 - Staying Focused on Success Island 00:33:42 - The Importance of Consistency 00:34:47 - Book Recommendations for Podcast Guests and Hosts 00:36:30 - Brandon's Insights on Podcast Success Timestamped Summary: 00:00:16 - Introduction They discuss Brandon's background and his transition from real estate to podcasting. 00:02:13 - Leaving BiggerPockets Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting. 00:03:50 - Transitioning as a Solo Podcaster Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster. 00:06:19 - Podcasting as a Business Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche. 00:08:47 - The Why Behind "A Better Life" Brandon explains the reason behind his pivot to his new podcast, "A Better Life." 00:15:17 - Openness to Pivoting and Following Market Demand Brandon highlights the importance of being open to the market's feedback and adapting accordingly. 00:17:38 - Self-Discipline and Accountability Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress. 00:22:56 - The Importance of Tracking and Accountability Tracking progress and having accountability are essential for staying motivated and achieving goals. 00:24:06 - Surrounding Yourself with the Right People Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth. 00:26:45 - Quick Hacks for Goal Setting Having the support of loved ones is important for goal achievement. 00:28:09 - Overcoming Procrastination and Shiny Object Syndrome Procrastination often stems from a pattern of breaking commitments in other areas of life. 00:30:41 - Staying Focused on Success Island Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination. 00:33:42 - The Importance of Consistency Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting. 00:34:47 - Book Recommendations for Podcast Guests and Hosts Alex asks Brandon for book recommendations for podcast guests and hosts. 00:36:30 - Brandon's Insights on Podcast Success Brandon shares his insights on podcast success based o

Send Us a Text Message Your email list is one of your most valuable assets, but growing it can be a painful task. Thankfully, there is a simple solution! In this episode, Tracy Beavers shares how, through podcast guesting, you can create a powerful call to action that will lead listeners to sign up for your email list. Get ready to increase your visibility and explode your email list with new subscribers and potential future customers! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261 Key Moments: 00:00:15 - Introduction 00:01:47 - Types of CTAs 00:03:58 - Importance of Consistent and Strategic CTAs 00:06:19 - Leveraging Podcast Guest Spots 00:09:35 - Choosing the Right CTA for Timing Timestamped Summary: 00:00:15 - Introduction Tracy Beavers shares her experience of being a guest on a podcast and the importance of being prepared with a strategic call to action (CTA) to maximize business growth. 00:01:47 - Types of CTAs Tracy explains different types of CTAs that can be used, including free downloads, joining a mailing list, subscribing to a podcast or newsletter, and engaging with social media content. 00:03:58 - Importance of Consistent and Strategic CTAs Tracy emphasizes the need to consistently and strategically use CTAs in content creation to maximize email list growth and audience engagement. 00:06:19 - Leveraging Podcast Guest Spots Tracy highlights the special marketing opportunity of being a podcast guest and the credibility and trust that comes with it. She emphasizes the importance of having a strong CTA at the end of the interview to capitalize on the audience's interest. 00:09:35 - Choosing the Right CTA for Timing Tracy advises aligning the CTA with the timing of promotional activities in the business. She suggests offering free resources, promoting webinars or memberships, or directing listeners to podcasts, blogs, or social media channels. MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/261

Send Us a Text Message The podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260 Key Moments: 00:00:15 - Introduction and YouTube Channel Success 00:02:14 - Importance of Click-Through Rate and Retention Rate 00:03:22 - Click-Through Rate (CTR) 00:09:39 - Retention Rate Timestamped Summary: 00:00:15 - Introduction and YouTube Channel Success Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube. 00:02:14 - Importance of Click-Through Rate and Retention Rate Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics. 00:03:22 - Click-Through Rate (CTR) Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles. 00:09:39 - Retention Rate Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching. MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/260

Send Us a Text Message Podcast guesting has become one of the most significant exposure-gaining opportunities in the digital world. Because of this, people are flocking to the medium. Unfortunately, most people end up making costly mistakes while being interviewed. In this episode, Mark Herschberg shares 3 tips to help you stand out as a podcast guest. Mark explains that by avoiding visuals, keeping content evergreen, and not talking over hosts, you'll step into a further level of guesting mastery. Get ready to start winning more as a podcast guest! MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/259 Key Moments: 00:00:11 - Introduction, 00:00:28 - Avoid Using Visuals 00:02:10 - Be Explicit with Visual Examples 00:03:52 - Create Evergreen Content 00:07:27 - Never Speak Over the Host 00:09:51 - Editing Tips Timestamped Summary: 00:00:11 - Introduction Mark Hirschberg shares his experience appearing as a podcast guest in over 350 episodes and introduces the three basic tips for giving a great episode as a guest. 00:00:28 - Avoid Using Visuals Mark explains why visuals may not work well for podcasts, as some listeners may be visually impaired or accessing the podcast without video. He also highlights that people often listen to podcasts while driving or exercising, making visual content inconvenient or inaccessible. 00:02:10 - Be Explicit with Visual Examples If visual examples are necessary, Mark advises being explicit and describing them rather than relying on slides or visuals. He suggests using air quotes as an example and explicitly mentioning it for audio-only listeners. 00:03:52 - Create Evergreen Content Mark emphasizes the importance of creating content that remains relevant even in the future. He encourages providing temporal context when discussing time-sensitive topics, such as mentioning specific dates or seasons, to ensure listeners understand the timing of the conversation. 00:07:27 - Never Speak Over the Host Mark advises against talking over the host during podcast conversations, as it can be frustrating for listeners and difficult to edit. He suggests being differential and pausing if overlap occurs, allowing for smoother editing if needed. 00:09:51 - Editing Tips Mark shares two helpful editing tips: using clapping as an audio cue to indicate the need for a redo and visually marking the section with a piece of paper for MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/259