Podcasting Made Simple

Send Us a Text Message Did you know that over 80% of people who start podcasting as a host or guest fail within their first year? Thankfully, there is a process that will ensure you're in the 20% of podcasters that make it to their first year and beyond! In this episode, Alex Sanfilippo shares 6 steps that you can follow that will help you avoid failure and thrive as a podcaster on either side of the microphone. Get ready to be positioned for long-term success in podcasting! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/289 Chapters 00:00 Introduction and the Importance of Being Intentional 00:57 Being Intentional for Success in Podcasting 04:17 Chapter 2: Clarify Your Avatar 06:09 Chapter 3: Focus on Consistency 08:04 Chapter 4: Invest in Yourself 10:32 Chapter 5: Foster Community 13:23 Chapter 6: Do It for One Person 14:19 Conclusion Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/289

Send Us a Text Message Do you ever feel it's impossible to become a full-time podcaster or content creator? Although this feeling is familiar among most podcast guests and podcast hosts, it doesn't have to be this way! In this episode, Alex Sanfilippo interviews Scott Jeffrey Miller about his transition from corporate C-suite executive to full-time content creator. Get ready to hear the raw journey of someone who made it happen and how you can follow in Scott's footsteps! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288 Chapters 00:00 Introduction and Background 04:36 Favorite Form of Content Creation 06:00 Being Fearless in Content Creation 09:47 Dealing with Overwhelm in Content Production 14:30 Knowing When to Stop and Pivot 25:46 Aligning Podcasting, Book Launch, and Content Creation 30:04 Book Recommendations for Podcast Guests and Hosts 31:31 Final Thoughts Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/288

Send Us a Text Message We all desire to be unforgettable podcast guests. But few of us make an intentional effort to ensure that we're remembered by podcast hosts and listeners. In this episode, Jen Rogers explains the three essential steps for becoming a memorable podcast guest. Get ready to captivate hosts and their audiences and take your podcast guesting skills to the next level! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287 Chapters 00:00 The Power of Podcast Guesting 03:20 Serve: How to Serve the Host's Audience 04:17 Extract: Finding Key Concepts and Keywords 09:10 Trust: Building Trust with the Host and Audience Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/287

Send Us a Text Message Many podcasters struggle with the fear of sounding awkward or rambling when recording solo episodes. But the truth is that with the right strategy, you can create impactful content that resonates with your audience. In this episode, Isabella Sanchez Castañeda debunks common myths about solo podcast episodes and explains how to create engaging content that captivates your listeners. Get ready to establish yourself as a thought leader and market your business with captivating solo episodes! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286 Chapters 00:00 Introduction: The Power of Solo Episodes 02:48 Hooking Your Audience: Grabbing Attention 04:27 From Essay to Episode: The Five-Paragraph Structure 06:38 Engaging Your Listeners: Transitions and Recaps 07:55 Empowering Your Listeners: Conclusions and Calls to Action 08:51 Becoming an Authority: Growing Your Thought Leadership Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/286

Send Us a Text Message As the world continues to discover the power of podcast guesting, it is becoming increasingly difficult to be selected as a guest. Thankfully, there is something you can do to stand out from the masses. In this episode, Lauren Cockerell shares how top PR agencies pitch to get on podcasts as a guest. Get ready to revolutionize your approach to podcast pitching so you can secure more guesting opportunities than ever before! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285 Chapters 00:00 Introduction and Overview 01:30 Common Pitching Mistakes 08:12 Researching and Building Relationships 09:37 Crafting Great Pitches 11:34 Offering to Promote the Episode 12:33 Final Takeaways Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/285

Send Us a Text Message Are you a podcast host struggling to monetize your show? You're not alone! Very few podcasters have ever reported making money with their podcast. Thankfully, there's a simple path to becoming a profitable podcaster! In this episode, Shannon Boyer explains the three key elements to developing a helpful online course as a source of revenue and audience engagement. Get ready to start making money through your podcast! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284 Chapters 00:00 Monetizing Your Podcast with Online Courses 01:21 Curating Content for Online Courses 08:16 Adding Application Lessons to Your Course Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/284

Send Us a Text Message Gaining exposure for your brand and business can be overwhelming in today's noisy world. Thankfully, there is one medium that develops "know, like, and trust" faster than any other. In this episode, Chris Williams explains how to leverage podcast guesting to grow your business and position yourself as an industry expert. Get ready to revolutionize your podcasting game and take your business to the next level with these game-changing strategies! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283 Chapters 00:00 The Importance of Strategy in Podcasting 01:29 Positioning Yourself Well During Podcast Guest Appearances 04:21 The Power of Post-Interview Follow-Up 05:16 Staying Organized and Nurturing Relationships 08:30 Identifying Opportunities for Joint Ventures and Partnerships Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/283

Send Us a Text Message Are you a podcaster struggling with impostor syndrome? You're not alone. Over 70% of high achievers experience it, and it can lead to blame, regret, and disappointment. Thankfully, there are simple coping mechanisms to help you overcome these feelings! In this episode, Tara Halliday explains the surprising root cause of impostor syndrome and how to get free from it. Get ready to begin developing unconditional self-worth to start breaking the vicious cycle! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282 Chapters 00:00 The Experience of Imposter Syndrome in Podcasting 03:54 Recognizing and Managing Imposter Syndrome Symptoms 07:37 The Root Cause of Imposter Syndrome 09:02 Overcoming Imposter Syndrome: Changing Beliefs and Developing Unconditional Worth Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/282

Send Us a Text Message Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281 Chapters 00:00 Introduction and Personal Experience 02:23 The Email Staircase 03:19 The Power of Owning Your Email List 04:18 High ROI and Real Connections with Email Marketing 05:15 Gaining Followers and Nurturing Them as Friends 09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers 12:26 Summary and Conclusion Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281

Send Us a Text Message Do you find it challenging to get testimonials for your brand or business? Look no further than your own podcast! In this episode, Ben Albert reveals a game-changing strategy that will transform your podcast into a social proof gold mine. Get ready to earn endorsements and leverage social proof to elevate your podcast's credibility and your brand/business's reputation, gaining more listeners and customers! MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280 Chapters 00:00 Digging the Well Before You're Thirsty 02:20 Building Social Proof 03:48 Creating a Conversation-Based Show 04:48 The Plus-Minus-Equal Framework 05:45 Relationships Equal Recommendations 06:41 Asking for Nominations and Reviews 09:01 Utilizing Google Reviews 10:25 Being Unforgettable 11:22 Making the Ask at the Right Time Takeaways MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/280

Send Us a Text Message Let's face it, many people are podcast guests these days. However, very few stand out as "the best guest" among listeners and podcast hosts. Thankfully, there is a way to ensure that you reach that status! In this episode, Billie D Jauss shares 5 essential steps that only the best podcast guests know to follow. Get ready to quickly become a highly sought-after podcast guest who yields results and secures repeat invitations from hosts! MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279 Chapters 00:00 Researching the Podcast 00:28 Understanding the Podcast's Audience 01:23 Listening to Episodes and Understanding the Flow 02:20 Tailoring Your Message to the Audience 02:50 Serving the Host and Their Audience 03:19 Following the Podcast's Guidelines 03:47 Answering Questions Succinctly 05:00 Respecting the Podcast's Timeline 05:26 Following the Podcast's Guidelines 06:24 Answering Questions Succinctly 07:48 Presenting Offers at the Appropriate Time 08:17 Respecting the Podcast's Timeline 09:14 Offering a Gift to the Audience 10:13 Recap of the Five Key Ways to Provide the Best Content 10:42 Sending a Thank You and Sharing the Episode Takeaways MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/279

Send Us a Text Message Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale! MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278 Chapters 00:00 Introduction and Background 00:57 Knowing When to Let Go 03:39 Making Decisions as a Podcaster 04:09 The Healing Journey of Men on Purpose 05:07 Opportunity to Sell the Show 07:06 Approaching the Potential Buyer 08:29 What the Buyer Was Looking For 09:21 Importance of Name and Intent 09:51 Ranking and Reach 10:19 Value of Rolodex and SOPs 10:47 Revenue Generation and Team 11:17 Consulting and Transition 12:44 Selling and Growing a Sellable Show Takeaways MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Send Us a Text Message How do you determine the value of podcasting? Is it through monetization? Audience growth? Your total number of guest appearances? The myth surrounding podcasting success on either side of the mic is that you have to look to these metrics. But the value of podcasting actually far surpasses these things! In this episode, join Alex Sanfilippo and Tom Rossi as they share the hidden value of podcasting that will uplevel your perspective on the medium, lead you to a more enjoyable experience, and lead to more success! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277 Chapters 00:00 Introduction 00:53 Extracting Value from Podcasting 04:28 Encouraging Independent Podcasters 05:16 The Meaningful Experience of Podcasting 07:04 Engagement and Intimacy in Podcasting 08:26 Building Relationships through Podcasting 09:17 The Value of 120 Downloads 10:08 Growing Your Podcast Audience 11:13 Creating Valuable Relationships as a Guest 13:08 Redefining Monetization 16:22 Different Strategies for Monetization 21:38 Dynamic Content and Extracting Value 24:16 Educating Listeners on Supporting the Show 25:42 The Value of Every Episode 27:04 Imposter Syndrome and Extracting Value 28:23 Setting Goals and Being Intentional 28:50 Conclusion Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/277

Send Us a Text Message Do you ever wonder what it takes to become a sought-after podcast guest or a top-rated podcast host? Thankfully, success in podcasting leaves clues! In this episode, Alex Sanfilippo uncovers 3 essential habits that only the best of the best in podcasting, on either side of the mic, understand. Get ready to discover 3 essential traits that will elevate your podcasting experience and yield results and success for years to come! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276 Chapters 00:00 Introduction and Personal Story 02:20 Consistently Sticking to the Basics 06:34 Protecting Your Energy 09:29 Trusting the Process 12:54 Conclusion: Seek Clarity and Take Action Takeaways MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/276

Send Us a Text Message Are you thinking big enough for your podcasting goals? Whether you're a podcast guest or host, you have a goal you want to accomplish through your podcasting efforts. The sad truth is that, on both sides of the mic, most people quit before reaching their goals. Don't let this be you! In this episode, join Alex Sanfilippo and Jay Papasan as they explore how to set bigger/better goals AND how to ensure that you accomplish them. Get ready to achieve extraordinary results in podcasting! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275 Takeaways Prioritize tasks and focus on the most important ones Ask the right questions to uncover the one thing that will lead to extraordinary results Avoid multitasking and say no to unnecessary commitments Think bigger and aim higher to achieve extraordinary success Chapters 00:00 Introduction 00:39 Passion for Creating Content 02:06 The Power of Writing and Reading 03:27 The Lies: Everything Matters Equally 07:09 The Truth: The Focusing Question 20:29 Unleashing Extraordinary Results 33:53 Saying No and Thinking Bigger 40:34 Conclusion MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/275

Send Us a Text Message Most podcast guests are missing out on much of the impact they could be making before, during, and after their podcast guesting appearances. But this doesn't have to be the case! In this episode, Chris Stone shares comprehensive strategies to maximize your influence so you experience a new level of engagement, connection, and value. As a result, you'll leave a lasting mark on the podcasting world. Get ready to amplify your presence and influence every time you're a podcast guest! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274 Takeaways Effective promotion is crucial for podcast guests to maximize the impact of their appearances. Content should be treated as a legacy, with a focus on creating extraordinary content that will resonate long after the episode ends. Guests should prepare for their guest spots by understanding the target audience and crafting a compelling narrative. Taking control of content includes recording audio and video locally and asking hosts for the files to promote the episode. Guests should strive to look and sound their best during recordings and be ready to pivot during the podcast. Repurposing content with purpose allows guests to reach new audiences and add value to their community. Embracing new platforms and technologies can amplify a guest's presence and reach. Guests should aim to leave a lasting legacy through their content, inspiring and serving the world. Chapters 00:00 Introduction 01:10 The Challenge of Effective Promotion 03:05 Content as Legacy 04:01 Preparing for Your Guest Spot 07:08 Taking Control of Your Content 08:31 Looking and Sounding Your Best 10:23 Being Ready to Pivot 11:19 Repurposing with Purpose 15:26 Embracing New Platforms and Technologies 15:53 Leaving a Lasting Legacy 16:22 Conclusion MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/274

Send Us a Text Message "How's it going with monetizing your podcast?" When asked this question, most podcasters sigh and explain that it's either non-existent or not going as expected. But there's good news! Generating a full-time income through podcasting doesn't have to be a dream. In this episode, Chris Williams explains how you can begin to sell to your podcast audience at scale, even if you have a small audience. Get ready to unlock the secret to the highest-yielding podcast monetization strategy! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273 Takeaways Understand your audience's dreams, drains, and doubts to create a product or offer that addresses their needs. Build a minimum viable offer that provides a solution to the audience's challenges while minimizing time and effort. Promote the offer through your podcast and existing platforms to reach your audience. Take action and do the work to achieve results. Chapters 00:00 Monetizing a Community 01:10 Identifying the Audience's Dreams, Drains, and Doubts 05:01 Building a Minimum Viable Offer 09:10 Promoting the Offer to the Audience 14:29 Taking Action and Getting Results MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/273

Send Us a Text Message Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272 Takeaways Know your topic and the common questions related to it when appearing as a podcast guest. Create a lead magnet to answer those questions and generate leads. Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy. Use a clear call to action and set up landing pages to capture leads effectively. Chapters 00:00 Introduction and Goal of Podcast Guest 00:43 Step 1: Know Your Topic 01:39 Step 2: Identify Common Questions 02:34 Step 3: Answer Questions with a Lead Magnet 03:02 Types of Lead Magnets 05:20 Step 4: Create the Lead Magnet 05:49 Step 5: Fill the Sales Funnel 06:19 Awareness Stage 07:17 Interest Stage 07:46 Consideration Stage 08:44 Conversion Stage 12:35 Advocacy Stage 13:03 Call to Action 14:27 Setting Up Landing Pages 15:48 Conclusion MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Send Us a Text Message Most podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271 Takeaways Podcasters should consider their podcast as a business and be aware of the risks they face. Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility. Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit. Consultation with a lawyer and tax advisor is recommended when considering forming an LLC. Chapters 00:00 The Importance of Considering Your Podcast as a Business 02:06 Risks Faced by Podcasters 03:02 The Need for Legal Protection 03:58 What is an LLC? 05:24 Benefits of Forming an LLC 07:19 Considerations for Not Forming an LLC 09:10 Steps to Forming an LLC 13:25 Reflection and Consultation 13:53 Summary and Closing Thoughts MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

Send Us a Text Message Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270 Takeaways Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content. Realize that a one and done strategy is not effective in podcast guesting. Develop a system for podcast guesting that includes three stages: before, during, and after the interview. Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience. Chapters 00:00 Introduction 00:28 Goals of Podcast Guesting 01:25 Realization of One and Done Strategy 02:23 Building a System for Podcast Guesting 03:50 Three Stages: Before, During, and After 05:15 The Power of After the Interview 06:13 Developing Content from the Recording 07:39 Collecting and Filing the Recording 08:09 Editing the Recording 09:09 Setting Standards for Video Clips 11:02 Distributing the Video Clips 13:55 Engaging with Podcast Hosts and Network 15:22 Benefits of a Systematic Approach 16:05 Conclusion MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270