Cubicle to CEO

Most brands have worked with an agency that felt like an external vendor. Rachel Leslie is building something different. As the founder and editor-in-chief of Lāer Studio, Rachel has spent years developing a hybrid creative partner model that embeds her copywriting team directly into the brands they support - from their internal Slack channels to their campaign briefs. With clients like Away, Zola, Avocado Green Mattress, and FILA, she's seen firsthand what changes when a creative relationship goes long-term and the brand finally has a creative partner they can actually lean on. In this episode, Rachel breaks down how she structures her team, how embedded support makes a difference to her clients during high-pressure moments, and how she keeps healthy boundaries without sacrificing the partnership model. She also shares what’s evolving with agencies and in-house creative teams in 2026 and beyond. Connect with Rachel: ⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠https://laerstudio.com/ ⁠⁠⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/laerstudio/ ⁠⁠⁠⁠⁠Workshop: ⁠⁠⁠⁠https://www.linkedin.com/in/rachelaleslie Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠our premium feed⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Plot twist: you don't have to land the PR feature to get visibility from your pitching efforts. Continuing our series on leveraging PR to grow your business, this case study shows you how to play the uno reverse card when your pitch is rejected. Ayurvedic practitioner Bridgette Ochoa realized the topics journalists seek expert sources for are a cheat sheet to the exact type of content her audience wants to consume. Bridgette walks us through the HARO and Quoted method that earned her four media features in six weeks, how she repurposes features as credibility anchors on social, and the unique way she capitalizes on PR opportunities even when her pitch doesn’t make the cut. Connect with Bridgette: Mini Healing Recipe Book that boosts digestion and immunity: https://stan.store/bridgeayurveda 3 day cleanse that stops digestive issues, inflammation, and brain fog: https://stan.store/bridgeayurveda ⁠ www.bridgeayurveda.com IG: @bridgeayurveda If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Going viral is part luck, but sustaining it is all skill. Kicking off our series on amplifying your business through PR, today's case study dissects what happened before, during, and after a viral celebrity moment: when Taylor Swift wore Fazit's Glitter Freckles Makeup Patches to a Kansas City Chiefs game in October 2024. We’re going behind-the-scenes with Aliett Buttelman— Forbes 30 Under 30 honoree and co-founder of Fazit— a brand she and co-founder Nina LaBruna bootstrapped with $13,000 in savings and built into a business on track to surpass $40 million in revenue. We get into Fazit’s proactive outreach strategy to get their product in Taylor Swift’s hands (or in this case— face), what they’ve done to sustain the media momentum well beyond the initial viral spike, and how they’ve leveraged this attention to launch in 6,000+ retail locations, including Target, Walmart, and Sephora UK. Connect with Aliett: https://fazitbeauty.com IG: @fazitbeauty TikTok: @fazitbeauty IG: @aliettbutts TikTok: @aliettbutts If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (70 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ Selling tickets to an in-person event has never been more competitive or nuanced. Wrapping up our series on leveraging events as a business growth engine, this roundtable pulls three women with very different event models into the same conversation: Dielle Charon, host of Millionaires of Color; Taylor Smith, host of The Power Table™; and Alisha Kumar, host of The Founder's Table. With varied event types ranging from multi-city mastermind dinner series to high-ticket conferences, they get into the real mechanics of what’s actually working in 2026 to sell out events. Visit our events directory: ⁠https://www.cubicletoceo.co/2026-events⁠ Connect with Dielle: ⁠ ⁠https://forthe23percent.com ⁠ ⁠https://www.youtube.com/@diellecharon⁠ For the 23 Percent Podcast: ⁠https://forthe23percent.com/podcast/⁠ IG: ⁠@forthe23percent⁠ Connect with Alisha: ⁠https://atthefounderstable.com/ ⁠ IG: ⁠@alishakumar ⁠ IG: ⁠@atthefounderstable ⁠ IG: @⁠goodtimemediaco ⁠ Connect with Taylor: IG: ⁠@taylorsmithonline⁠ ⁠https://www.linkedin.com/in/taylorsmithonline/ ⁠ IG: ⁠@thepowertable.co⁠ ⁠https://www.linkedin.com/company/the-power-table/ ⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ Continuing our series on leveraging events for business growth, today’s case study is a masterclass in using the resources and infrastructure of established brands to create co-branded experiences that accelerate your own brand expansion. Marty McDonald, USA Today bestselling author of Audacious and founder of Boss Women Media, launched a national events platform from a strategic partnership pitch to Sugarfina’s CEO. Her bold ask turned into sold out pop-ups in five cities, a 22,000-person virtual event, additional partnerships with Amazon and Capital One, and eventually, a book deal. We dig into the pitch, follow-up, and execution in this episode. Connect with Marty: ⁠ Grab a copy of Marty's book Audacious: https://a.co/d/0cFzSDdE https://bosswomen.org/audacious/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Gemma Bonham-Carter has been making money online since before Instagram existed. After building a 7-figure education business helping over 20,000 entrepreneurs, she made a bold move: retiring multiple signature programs to go all-in on AI education in a market flooded with generic ChatGPT content. While most online educators struggled in 2025, Gemma had her best year yet and is now targeting $10M. The founder of AI All Stars and host of the annual AI Unlocked conference, Gemma is a recognized voice in the industry with features in Entrepreneur, Inc., Business Insider, and Fast Company. But what sets her apart isn't the accolades - it's how she thinks about AI as business infrastructure. In this episode, she pulls back the curtain on what actually made her recession-proof when others weren't, why she was confident enough to retire the offers that were working, and the one mindset shift that could move your business forward this week. Connect with Gemma: ⁠⁠⁠Website: ⁠https://gemmabonhamcarter.com ⁠⁠⁠Instagram: ⁠https://instagram.com/gemma.bonhamcarter ⁠⁠⁠Workshop: ⁠https://gemmabonhamcarter.com/aiworkshop Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠cubicletoceo.co/podcast⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠our premium feed⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠@cubicletoceo Continuing our series on leveraging events to grow in 2026, we’re joined today by Tiffany McQuaid. Tiffany McQuaid is the Regional Director of Strategy and Performance at SERHANT and author of The INth Degree: How To Stand Out By Going All In. Tiffany’s case study looks at how she built a multi-million dollar real estate brokerage in a crowded market through creative community events like a concert series, stone crab festivals, and safari-themed open houses that created brand awareness and meaningful relationships. The results? $22 million in real estate sales in her first year of hosting events and a 400% increase in office foot traffic. In today's episode, Tiffany unpacks the full strategy behind "Rockin' on the Bay" and her broader community creation event playbook —including how she got the first event off the ground with no budget and why experience-based marketing continues to outperform everything else she's tried. Connect with Tiffany: ⁠ Email Tiffany: tiffany@serhant.com https://www.tiffanymcquaid.com/ Get Tiffany's book "The INth Degree: How to Stand Out By Going All In": https://a.co/d/3WpKHbP https://www.facebook.com/tiffanymcquaid https://www.linkedin.com/in/tiffany-mcquaid-0ab6a454/ IG: @tiffanymcquaid If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your brand accurately reflect the quality of your work? Alison Gardner, Founder and Creative Director of Perspektiiv Design Co., believes that when a brand is truly aligned with your values, your voice, and your vision, it stops being a source of stress and starts becoming one of your strongest business assets. A lifelong creative entrepreneur and mother, Alison brings both strategic depth and real-world experience to the brands she builds for visionaries and business owners who are ready to grow without burning themselves out in the process. In this episode, she breaks down the biggest misconceptions about branding that are keeping business owners stuck, the practical shifts that make a brand actually convert, and how to build something that feels clear, confident, and completely authentic to who you are. Connect with Alison: ⁠Website: https://www.perspektiiv.com ⁠Instagram: https://www.instagram.com/perspektiivdesignco/ ⁠Newsletter Sign Up: https://mailchi.mp/perspektiiv/newsletter Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠our premium feed⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠@cubicletoceo It’s a stretch for most events to attract 200 paid attendees; Create & Cultivate’s Festival is setting a new bar by reaching those numbers in speakers alone, and then selling out 2,000 tickets— their biggest event to date (with goals to double attendance this fall for round 2). Here to give us the playbook on exactly how they did it is Marina Middleton, the CEO + Co-Partner of Create & Cultivate: the largest events and media platform advancing women through access, connection, and opportunity. To kickoff ourseries on leveraging events as a business growth engine, Marina spills the tea on how Create & Cultivate differentiated Festival from other business events by creating value outside of content programming, and walks us through the timeline of strategic pricing and promotional pushes that sold out a 2,000 person event. Connect with Marina: ⁠ https://createcultivate.com https://www.marinamiddleton.com/ IG: @MarinaaMiddleton If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and sisters who have lived through every era of online business. From the early days of blogging to today’s crowded creator economy, they’ve seen firsthand how attention has become expensive and trust has grown fragile. They don’t follow trends. They design high-converting websites and funnels for coaches, service providers, and course creators based on real-time buyer behavior - turning websites into trust builders, self-marketers, and sales associates so they can show up confidently to sell more, serve more, and live more. Returning to our show to continue the conversation on optimizing your website, Krissy + Claire show the hidden cost of your website being invisible to AI and exactly how to fix it. SEO is no longer enough for ChatGPT and other AI platforms to recommend you in search —you need to pair it with AEO to stay discoverable in 2026 and beyond. Connect with Krissy and Claire: https://www.kandccreative.com https://www.instagram.com/kandc.creative https://www.instagram.com/onepagewebsiteinaday https://www.youtube.com/@KandCCreative Want to add Schema to your website pages? Create your Schema Code using this tool - https://www.kandccreative.com/schema-tool Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠cubicletoceo.co/podcast⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠our premium feed⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo Wrapping up our series on the most unique ways to market and sell in 2026, host Ellen Yin sits down with producer Sabrina Nasser and marketing strategist Stephanie Paradiso for a roundtable on the real-world campaigns that captured our attention in recent months. From major brands to scrappy mom-and-pops, we deconstruct how brands are turning everyday products into conversation starters, choosing intimacy over reach to drive influence, and playing into the unexpected to stop people mid-scroll. These are the creative marketing campaigns shaping our next big ideas—and they might spark yours, too. Connect with Steph: www.inspiredsocial.co IG: @inspiredsocialco Listen to Steph's last episode on Cubicle to CEO Links mentioned in the episode: Huda Beauty Pop Socket Rhode Lip Tint Phone Case @eugbrandstrat Meta Close Friends Strategy Breakdown Brittany Robert's Close Friends Launch Strategy If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠our premium feed⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (36 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠https://cubicletoceo.co/podcast⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠@cubicletoceo Imagine saving yourself 20 hours per month while qualifying over 100 leads for your offer. Jenna Nelson is a nationally recognized AI strategist and advisor helping founders simplify systems, strengthen visibility, and build businesses that attract attention without constant hustle. As the founder of Her AIgency, she helps business owners get found in the era of AI using her Align, Automate and Appear framework. Continuing our series on most unique ways to sell a service/product/offer in 2026, Jenna's case study today focuses on how she replaced sales calls with a consultative AI lead magnet that filtered thousands of leads for her and increased conversion rates to 80%+. Connect with Jenna: heraigency.com IG: @heraigency youtube.com/@heraigency facebook.com/heraigency If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠our premium feed⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠https://cubicletoceo.co/podcast⁠ Questions about our premium podcast subscription? Send us a DM ⁠@cubicletoceo Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days. Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye. Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full. Connect with Dana: www.bwfagency.com IG: @getbeerswithfriends https://www.linkedin.com/in/danahork/ https://www.linkedin.com/company/beerswithfriends https://youtube.com/@beerswithfriends If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠our premium feed⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Julia Carlson is an 8-figure entrepreneur, a top ranked financial advisor by Barron's and Forbes, author of Money Loves You and Let’s Get You Fired, and speaker who’s spent more than 25 years helping women build real wealth without burning themselves out in the process. She has built and scaled multiple companies, including a financial services firm, while raising a family. Today, Julia helps women entrepreneurs scale to 7 & 8 figures by firing themselves from the day-to-day and stepping into true CEO leadership to build businesses that create freedom, impact, and legacy. To give us insight into what that looks like in practice, this conversation will focus on the identity shift required to move from operator to visionary and why doing “more” stops working after 7 figures. Connect with Julia: www.thejuliacarlson.com www.instagram.com/thejuliacarlson www.linkedin.com/in/thejuliacarlson/ Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to our premium feed for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo Dr. Nata Salvatore, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still tangled in the weeds of their business. In today’s case study, we’ll be examining how Nata hosted a 24 hour auction on Instagram for her VIP day service, sparking a bidding war that resulted in $9,700 in related sales. The magic here wasn't just in auctioning off a VIP day, but it was also the pre-auction, during auction, and post-auction stack of actions that built on each other to get the most juice out of her squeeze. We go over a 9-page document with all of the details of her strategy and execution, so listen in to discover how this unique marketing campaign turned into a visibility play, a list builder, a workshop filler, and a VIP day booking system all rolled into one. Connect with Nata: https://accidentalceo.co/ CEO Capacity Audit Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4 Happy Hour Meetup: https://accidentalceo.co/happy-hour IG: @accidentalceo.co Check out our 2026 events directory: https://www.cubicletoceo.co/2026-events If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠our premium feed⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

You don’t need a viral audience to monetize social media. Jess Freeman is proof. With a small, non-viral audience on Threads, she secured $6,000 in summit sponsorships in just two months — without a hard sell, course, or product launch. The founder of Jess Creatives and The Ordinary Business, Jess has spent 14 years building a service-based business, but recently found incredible success when the idea for a summit dedicated to ‘ordinary’ business owners fell into her lap. In this episode, she breaks down how she monetized her small but mighty Threads platform, her approach to locking in four figures in event sponsorships, and how she leveraged ordinary relatability to create extraordinary demand. Get exclusive access to our full case study interviews every Monday on our premium podcast feed: https://cubicletoceo.co/podcast Connect with Jess: www.theordinarybusiness.com www.instagram.com/theordinarybusiness www.threads.com/jesscreatives Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe to our premium feed for high-quality episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (26 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (32 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (39 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (16 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠ Do you have questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices