DH+ INSPIRE

In this edition of the DH+ INSPIRE Podcast, our own Colton Stombaugh is joined by fueling industry leaders Dave Lacaille and Ed Kammerer. Dave is the Senior Director of North American Sales at Dover Fueling Solutions, and Ed is the Director of Marketing and Global Product Strategy for OPW Retail Fueling. Both veterans of fueling and convenience store solutions, Dave and Ed offer unique insights on the future of industry trade shows. Together, our guests discuss their roles within their respective companies, expanding upon their familiarity with the trade show scene. In particular, Dave and Ed reflect on this year’s exciting return to the “Super Bowl” of industry events: the PEI-NACS Show. Delving into the differences they noticed at the exhibition and the many successes they were able to celebrate, our subject matter experts attest to the value of media coverage and online interactions. Dave and Ed conclude this episode with a comparison of in-person vs. virtual events, and the changes they anticipate at regional and large-scale trade show events in the coming months. See below for timestamps and a detailed outline of the episode: 00:00-4:10 Along with brief introductions of our guests Dave Lacaille and Ed Kammerer, we gain some background on Dover Fueling Solutions (DFS) and OPW Retail Fueling. From there, Colton broaches the topic on every B2B/industrial marketer’s mind: the return to in-person trade shows and events this year. 4:10-12:45 Widely regarded as the “Super Bowl” of fueling industry events, our guests explain why PEI-NACS is essential to companies like DFS and OPW. And after a 2-year hiatus, Dave and Ed noticed incredible energy on the PEI-NACS show floor, as attendees were eager to reconnect and access new solutions. Our guests also touch on noted differences in attendance, highlighting how travel restrictions have fostered more meaningful engagements. 12:45-16:30 Outside of the obvious sales and networking opportunities available at in-person shows, Dave and Ed describe the explosion of media activity and social media coverage on the show floor at PEI-NACS. Just as this heightened online presence allows for more accessible engagement during the show, the content can also live beyond the time constraints of the week, offering evergreen media opportunities that amplify the show’s impact. 16:30-19:24 Along with significant media coverage, Dave and Ed elaborate on the remarkable energy at PEI-NACS. With practically the entire fueling industry concentrated in Chicago, the work and the momentum never slowed down, even after hours. Our guests reflect on how this speaks to the irreplaceable value of in-person relationships within the industry. 19:24-29:30 Moving beyond the unexpected benefits of their time in Chicago, Dave and Ed share some of the new challenges their teams faced with the return to trade shows. The pair also delve into the changes they anticipate moving forward with trade shows, discussing how big shows like PEI-NACS might look in the months to come. 29:30-35:57 Closing with actionable insights for other sales/marketing leaders in similar industries, Dave and Ed encourage the audience to embrace the shift in sales approaches and social media coverage to optimize both in-person and online show engagements. To connect with Dave, you can visit his LinkedIn here. To learn more about Dover Fueling Solutions, click here. To connect with Ed, you can visit his LinkedIn here. To learn more about OPW Retail Fueling, click here.

This episode of the DH+ INSPIRE podcast marks another addition in our Women Transforming Manufacturing series. In this installment, we had the pleasure of spending time with Ashley Poe Thompson, Operations Manager of Polymer Drive at BASF in Chattanooga, TN. BASF is a global corporation dedicated to creating chemistry that supports a sustainable future. In our conversation with Ashley, she describes how she got her start in engineering and the career path that led her to BASF. She also discusses the ways in which her role has changed over the years, and what she finds to be most rewarding about her position with the company. Moving past her career in the field, Ashley talks through the changes they have each witnessed in the industry, especially with the growing number of women and young professionals in STEM. To conclude the podcast, our guest delves into her leadership position within the Tennessee chapter of Women in Manufacturing, encouraging listeners to look into the organization. See below for timestamps and a detailed outline of the episode: The Roots of a STEM Career As we begin the podcast, we meet Ashley Poe Thompson, a woman changing the face of manufacturing in Tennessee. Ashley begins by sharing her journey through the field, including what inspired her to pursue a career in STEM in the first place. From there, Ashley discusses her educational background and unique entry into BASF. New Role, New You? Within her current role as Operations Manager, Ashley explains why she has found it valuable to learn from the experiences of other operators. Ashley agrees that listening is just as important as paving your own path when undertaking a position of leadership. Evolutions in Career and Industry Along with supporting her natural interests in chemistry and engineering, Ashley discusses what she finds most rewarding about her career. Through BASF, Ashley enjoys the opportunity to get involved in the Chattanooga community. And in her role, she feels empowered to share her voice and make an impact in the workplace, especially as the face of the industry continues to change. The Value of Women in Manufacturing In the past year, Ashley took on a leadership position with Tennessee’s chapter of Women in Manufacturing, and membership has since boomed. Ashley details how this organization is a valuable networking resource for women, but also for the industry, as it helps women see the various opportunities available to them. To close, Ashley suggests women look into fellow WiM chapters dedicated to connecting and supporting women in the industry. To learn more about BASF, please visit: https://www.basf.com. If you'd like to connect with Ashly, she can be found here: https://www.linkedin.com/in/ashleydpoe.

In this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to foster collaboration and encourage the adoption of Industry 4.0 technologies. Throughout this conversation, Mary Beth Hudson shares the human-focused approach to training and education that has allowed the institute to flourish globally. From conferences and networking events to staff training and more, the Smart Factory Institute is dedicated to empowering and optimizing the workforce through the latest technology. Mary Beth also elaborates about the resources available through the program that allow users to experience production systems before implementing them on the manufacturing floor. The conversation closes with a discussion about optimism, not just for the small suppliers hoping to adopt new technology, but for women in manufacturing, as more accessible training programs open doors for those interested in technology. See below for timestamps and a detailed outline of our conversation: 00:00-3:48 Meet Mary Beth Hudson We introduce Mary Beth Hudson, a woman transforming manufacturing as Executive Director of the new Smart Factory Institute in Chattanooga, TN. Mary Beth proceeds to expand upon the vision and mission of the Smart Factory Institute, and how the company aims to uplift manufacturers and educators through accessible technologies, resources and training. 3:48-5:20 Global Reach and Local Impact How does the global nature of the Smart Factory Institute benefit operators? Executive Director Mary Beth shares how an expanding presence with multiple locations around the world allows them to host joint conferences, giving regional manufacturers access to the technologies available globally. 5:20-7:10 Optimizing the Workforce Discussing the ever-evolving nature of manufacturing technologies, Mary Beth explains how Industry 4.0 acts as an interface, a hub of learning where employees can be trained and brought up to speed on the latest tech, certifications and best practices. This educational resource seeks to optimize a workforce, no matter how big or small the manufacturer. 7:10-10:00 Addressing Manufacturing Pain Points We examine how the Smart Factory Institute addresses common pain points, helping manufacturers of all sizes to develop an Industry 4.0 roadmap for their workforce. The key question facing any prospective manufacturer before beginning training: “what is the tech that’s best-suited for my operations?” 10:00-15:08 Navigating Manufacturing as a Woman After 32 years in chemical manufacturing, Mary Beth can share more than just her insights on developments in technology and the workforce. Touching on her own career, Mary Beth revels in the many positive changes within the industry over the years, including the growing number of women in manufacturing thanks to training programs such as her own. To learn more about the Smart Factory Institute and PeakPerformance, please click this link. If you’d like to connect with Mary Beth, she can be found here.

In this episode of the DH+ INSPIRE podcast, we had the pleasure of enjoying an insightful conversation with Custom Design Benefits CEO and President Julie Mueller. Custom Design Benefits, one of the Midwest's largest independent, full-service Third Party Administrator of self-funded health benefit plans, has long been dedicated to providing excellent cost containment solutions. Throughout the podcast, Julie explores her nonlinear journey with Custom Design Benefits, what led her to redefine the company culture and how she and her team continue to represent these fundamentals today. Julie offers sage advice to current and future executives, using her own experience to illustrate essential steps in defining and reinforcing sustainable company values and best practices. See below for timestamps and a detailed outline of our conversation: 00:00 - Define Your Culture, Don't Let It Be Defined for You Custom Design Benefits CEO and President Julie Mueller lays it all out there: if you’re not defining your company culture, it is being defined for you. Whether you lead a startup or a decades-old business, you can begin establishing your company’s core values with the simple question, “what do we want to be known for?” 4:52 - 23 Weeks, 23 Fundamentals At Custom Design Benefits, CEO and President Julie Mueller and her leadership team asserted 23 values and behaviors fundamental to the business. But they didn’t just make a list - they broke down a new fundamental each week in a company-wide email, recognizing the importance of using an accessible communication strategy to include all members of the workforce in the initiative. 6:48 - Reinforcing a Sustainable Culture Once you’ve established your company culture, you have to continue reinforcing it, adapting to change and learning from feedback. Custom Design Benefits CEO and President Julie Mueller accepts this challenge head-on, incorporating fundamental values in regular workplace activities. From encouraging employees to recognize their coworkers’ performance to sending out weekly culture-based quizzes, CDB keeps team values and culture at the forefront. 11:20 - Excellent Culture = Excellent Service When you know who you are and where you are going, you can achieve greater, more targeted results. Custom Design Benefits has proven this to be true, with 95% of clients rating the services rendered “excellent.” CEO and President Julie Mueller attributes this success to their commitment to fundamentals, explaining that as your staff becomes more aligned with company vision, you can truly curate superior customer solutions. To learn more about Custom Design Benefits, please visit https://www.customdesignbenefits.com. To connect with Julie directly, you can find her on LinkedIn at https://www.linkedin.com/in/julie-mueller-5b79a3a/.

In this 4-part interview with Nick Grewal, Founder, CEO and President of ePropelled, a leading company in magnetic engineering innovations that dramatically improve electric motor and generator efficiency for propulsion systems in many industries, we're kicking off our new series - Inspiring Positive Energy. Dedicated to shining a light on the powerful transformations occurring in the way the world moves, this series will dive deep into the engineering and philosophical revolution occurring in the world of transportation. In this episode, we venture into Nick's vision for the electrification of the world, including a look into the incredible developments his company is making on the electric motor front, his company's exciting origin story, and the unique experiences he's had on the forefront of disruptive industries throughout his career. See below for timestamps and a detailed overview of the conversation: 00:00 From Then to Now: The History of Nick Grewal and ePropelled (Part 1) - ePropelled CEO & President Nick Grewal shares insights into his childhood and the beginnings of his interest in engineering and technology. He takes us through his path from being inspired at a young age to playing a part in the success of over 40 companies, all the way to the founding of ePropelled in 2018. 09:49 The Innovation and Inspiration Within ePropelled's Technology (Part 2) - Taking us behind the curtain of ePropelled’s motor technology, CEO & President Nick Grewal shares what makes the company’s patents and methods so groundbreaking. He also discusses why the advanced transportation industry is so exciting and what he thinks the future of the business might look like. 21:23 By Land, By Sea, By Air, and More with ePropelled (Part 3) - Looking beyond the immediate future of EV motor technology, ePropelled CEO & President Nick Grewal shares his ideas on how his company’s technology might be used in some unexpected ways. These exciting ideas include flying cars and other aerial vehicles, boats and nautical shipping tech, and even industries like air conditioning, water pumps and manufacturing. 29:07 Entrepreneurial Insights with ePropelled (Part 4) - Drawing from some of his own biggest inspirations like Newton and Darwin, ePropelled CEO & President Nick Grewal shares how to get an entrepreneurial effort to accelerate. With those insights at the heart of ePropelled, he also talks about his visions for the company’s future and how he hopes to connect with industries across the world. To learn more about ePropelled's innovate magnetic-driven electric motor technology visit: https://epropelled.com/. To connect with Nick directly, you can find him on LinkedIn at: https://www.linkedin.com/in/nickgrewal/.

In the first episode of our Executive series, we had the pleasure to sit down with Dean Douglas, Partner at Cache Creek Industries. During the episode, we chat with Dean about his extensive experience in executive roles within companies like Dover Corporation while discussing the importance and impact of building a company culture. Along the way, we get firsthand advice from Dean about how to succeed in executive positions and how these roles helped him establish best practices for establishing core company values and beliefs. Whether you’re a high-level executive or you’re just looking to learn more about the importance of core values and building culture, you’ll want to tune in for this episode as we cover the following: - 5 areas to focus on when guiding an organization - The importance of coaching - What it means to be a leader and building a foundation of trust within an organization - Establishing a culture in a work environment - Breaking down the barriers to growth To connect with Dean, you can visit his LinkedIn at https://www.linkedin.com/in/dean-e-douglas-05527112. To learn more about Cache Creek Industries, visit https://www.cachecreekllc.com. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In part two of the latest episode of DH+ INSPIRE Podcast, we sit down with Carter Hostelley, the CEO of Leadtail. During this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he thinks influencer marketing is so essential for success. From finances to business development, Carter has seen and experienced it all. Along the way, Carter provides his insights on how turning your organization's key leaders into B2B influencers can unlock significant business development opportunities. We also discuss marketing timing and the most powerful kind of marketing out there, word of mouth. Whether you’re a leader in marketing or you’re just looking to learn more about influencer marketing and social media, you’ll want to tune in for this episode as we cover the following: To connect with Carter, you can visit his LinkedIn here at https://www.linkedin.com/in/carterhostelley. To learn more about Leadtail, visit https://leadtail.com/. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In this episode of DH+ INSPIRE Podcast, we had the pleasure to sit down with Carter Hostelley, the CEO of Leadtail. During part 1 of this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry and why he thinks influencer marketing is so essential for success. From finances to business development, Carter has seen and experienced it all. Along the way, Carter provides his insights on how influencer marketing and social media can benefit any business. We also discuss marketing timing and the most powerful kind of marketing out there, word of mouth. Whether you’re a leader in marketing or you’re just looking to learn more about influencer marketing and social media, you’ll want to tune in for this episode as we cover the following: - Why B2B companies should consider influencer marketing. - The best ways to choose the right influencers for your brand. - Tips for collaborating with influencers. - How influencer marketing is still possible even if you don't have a budget to pay influencers. - How to measure the success of influencer marketing. - The biggest mistake B2B companies make when doing influencer marketing. To connect with Carter, you can visit his LinkedIn here at https://www.linkedin.com/in/carterhos...​. To learn more about Leadtail, visit https://leadtail.com/​. Be on the lookout for part 2 of this episode coming your way soon! Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In the sixth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the pleasure to sit down with Denise Rice, President/Founder of Peak Performance and Director of the Tennessee Manufacturers Association. During the episode, we discuss Denise’s impressive and extensive background while chatting about her progression throughout her time in the manufacturing industry – including what drew her to the industry and her thoughts on the future of manufacturing. From engineering to business development, there isn’t much Denise hasn’t dealt with when it comes to manufacturing. Along the way, we cover what has changed in manufacturing since the COVID-19 pandemic hit and how some of these changes are for the better. We also discuss what being a leader in the industry means to Denise and how her roots in engineering have helped guide her along the way. Whether you’re a leader in manufacturing or you’re just looking to learn more about the industry, you’ll want to tune in for this episode as we cover the following: - The challenges of adapting and implementing new processes and procedures after COVID-19. - The importance of problem-solving in manufacturing. - Why encouraging and committing to microlearning is so essential to keeping up with the trends, staying relevant, and closing the skills gap. - How the pandemic has introduced “industry 4.0” and what that means for manufacturing. - The future of the manufacturing industry and how technology and manufacturing jobs will coincide. To connect with Denise, you can visit her LinkedIn here (https://www.linkedin.com/in/denise-ri...​). To learn more about Peak Performance, visit http://www.peakperformanceinc.com​. For more about the Tennessee Manufacturers Association, please visit http://tnmfg.org​. Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In the fifth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the privilege to sit down with Elizabeth Gubrud-Howe, CEO at Pacific Die Casting Corporation. During the podcast, we discuss her impressive career – including her stops at Starbucks and Dover Corporation – and chat about how her accomplishments and unique experiences have helped turn her into a better leader and innovator. From the human resources department to being CEO, there isn’t much Elizabeth hasn’t experienced on the leadership front. Along the way, we cover how Elizabeth went from working for industry-leading corporations to pivoting her career in order to run her own business. We also discuss what being a leader means to Elizabeth, how her leadership goals have guided her along the way, and how she was able to successfully adjust during the COVID-19 pandemic. Whether you are an aspiring entrepreneur that wants to start their own company or you’re a newly appointed leader looking for tips and motivation, you’ll want to tune in for this episode as we cover the following: - The challenges of being a new CEO and how to best handle a leadership role. - The importance and value of adapting quickly to new challenges in order to best serve your customers. - Why building a strong company culture is so important. - What makes a good leader in all types and sizes of organizations, and what qualities a good leader should possess. - How to learn from life lessons and how they can impact your leadership style. To connect with Elizabeth, you can visit her LinkedIn here, https://www.linkedin.com/in/elizabeth...​. To learn more about Pacific Die Casting Corporation visit https://www.pacdie.com​. Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In this special edition of the DH+ INSPIRE podcast, DeanHouston+ advertising and media experts review the winners (and losers!) from the 2021 Big Game commercials. What was your favorite commercial? Leave us a comment to let us know. If you need a refresher on any of the ads discussed during this episode, just click on the links below. Cheetos | It Wasn't Me (https://www.youtube.com/watch?v=o7yvr...​) Mountain Dew | Major Melon (https://www.youtube.com/watch?v=9cEiY...​) Cadillac | ScissorHandsFree (https://www.youtube.com/watch?v=_HQU0...​) Oatly | Wow No Cow (https://www.youtube.com/channel/UCz3a...​) Bud Light Seltzer | Lemonade (https://www.youtube.com/watch?v=g6CVK...​) Bud Light | Legends (https://www.youtube.com/watch?v=zFfsO...​) SpaceX | Inspiration4 (https://www.youtube.com/watch?v=Lghbq...​) Toyota | Jessica Long's Story (https://www.youtube.com/watch?v=fqWG5...​) Jeep | Bruce Springsteen (https://www.youtube.com/watch?v=JVSx_...​) Indeed | The Rising (https://www.youtube.com/watch?v=pZodu...​) Doritos | 3D (https://www.youtube.com/watch?v=BLuqt...​) Rocket Mortgage | Certain Is Better (https://www.youtube.com/watch?v=EMgA-...​) Pringles | 2021 Flavor Stacking (https://www.youtube.com/watch?v=APIMN...​) GM | Will Ferrell (https://www.youtube.com/watch?v=mdsPv...​) WeatherTech | Family (https://www.youtube.com/watch?v=rF6Jj...​)

In the fourth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the opportunity and privilege to spend some time with Shari Matras, Chief Growth Officer with CLR Brands. We take a deep dive through her incredible career, including stops at Quaker, Orbit Gum, and Gevalia Kaffe – and how her accomplishments at each major stop have helped make her a data-driven, growth-focused marketer This is one that no brand builder wants to miss. Along the way, we explore the stories and experiences that helped forge her knowledge that customer insights are key in the success of any growth initiative. As someone who has helped build some of the largest CPG brands in the world, as well as assist in helping start-ups achieve high growth, she shares many actionable insights in how companies of all sizes can think “customer first” and be data-driven at the same time. Whether you’re a leader at a small firm that wants to steal strategies seen at Fortune 500 organizations – or – you’re making moves at the enterprise level and want to learn how to think lean and fast, you’ll want to catch the whole episode where we discuss the following: To connect with Shari, you can visit her LinkedIn here, https://www.linkedin.com/in/smatras/. To learn more about CLR Brands CPG products visit CLRbrands.com, or to explore the industrial line visit CLRbrands.com/PROline. Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In our third episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had a lively conversation on the value of tapping into your network and professional community with Jacki Lutz, a rising marketing star, and the Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS at Sensata Technologies. Along with her primary role, she’s also a critical member of several prominent industry organizations such as the AASA, YANG, the Auto Care Association, and Women in Auto Care. As we weave through her story, we dive into her people-focused and human take on market intelligence and communications to gain some actionable inspiration on: - How being open to experiences and opportunities in alignment with your personal and professional values is a critical key to career and leadership success. - The value of servant leadership and how being collaborative and celebrating the success of your team is one of the greatest ways to empower those around you and help drive organizational performance. - The importance of always remembering that data and market intelligence is driven by real-world activity – and the value of tapping into your offline network to achieve deep, practical insights into what’s happening in your markets. - Why association membership and giving back to your professional community is one of the best ways to both inspire growth within - and help others grow - at the same time. Along with some actionable tips on how to start engaging with your industry. To connect with Jacki, you can visit her LinkedIn here, https://www.linkedin.com/in/jackilutz/. To learn more about how Sensata is enabling and improving connection, intelligence safety, and efficiency in the world’s most mission-critical industries, visit https://www.sensata.com/. And, if you’re in the Automotive world and looking to grow your network AND help your industry grow, you can learn more about some of the industry’s prominent associations by searching: The Automotive Aftermarket Suppliers Association (AASA) The Auto Care Association The Young Auto Care Network Group (YANG) Women in Auto Care Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In our second episode of DH+ Inspire’s Women Transforming Manufacturing series, we were honored and humbled to spend some time with Sonita Lontoh, Global Marketing Chief for HP’s new, disruptive Printing & Digital Manufacturing business. A recent inductee into the inaugural class of Women In Manufacturing’s (WiM) Hall of Fame, Sonita’s experience spans from leading teams at Fortune 100 global companies such as HP, Siemens and PG&E to venture-backed startups and strong exits. Through this conversation, we covered a lot of insightful and inspiring ground: - Where Sonita's drive and passion for technology were born, and how she channeled her need to help the world realize new, innovative possibilities into an extremely successful career. - The various ways in which HP’s 3D Printing & Digital Manufacturing are helping companies create better products and better processes while simultaneously promoting sustainability. - The importance of a growth mindset on one’s career, and its ability to make an impact in both a professional and personal sense. - The power of seeking and embracing feedback to become a better teammate, better thinker and better leader. - The differences and similarities between industrial and consumer marketing, and how bold marketers can succeed in both. - The incredible effect of diversity and inclusion on team performance and innovation, looking at why both companies and individuals should embrace it. To connect with Sonita, you can visit her LinkedIn here (https://www.linkedin.com/in/sonitalontoh/). To learn more about HP’s innovative 3D Printing Solutions - and how they can help you manufacture new possibilities, please visit (https://www8.hp.com/us/en/printers/3d-printers.html). Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In the first episode of our Women Transforming Manufacturing series, we were extremely excited to sit down with Allison Grealis, President and Founding Member of Women In Manufacturing™ – a 5,300+ member (and growing every day!) trade association committed to supporting, promoting, and inspiring women who have selected careers in manufacturing. The organization works with both individual professionals and major manufacturers to help women in every function and at every level of manufacturing. Through this conversation, we explore: - What inspired Allison to pursue a career driven by empowering others and facilitating powerful and meaningful evolution in mission-critical industries. - The gender gap in the manufacturing workforce and the many ways in which society is mobilizing to overcome it, along with the value and benefits manufacturing organizations see who make closing the gap part of their organizational mission. - Where Allison sees manufacturing heading, with deep insights on how inclusion and evolution in company decision-making processes are driving change. - Actionable thoughts on how to plan for, launch, and promote large scale digital events – a major pivot in Women in Manufacturing's operations in recent times. - How Women in Manufacturing empowers women in the industry, including how to get involved, upcoming events, and some of the numerous programs and benefits the organization offers. To connect with Allison, you can visit her LinkedIn here. To learn more about Women in Manufacturing and get involved, please visit womeninmanufacturing.org. Women Transforming Manufacturing is a regular PodCast and Video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify or Google Podcasts to stay on top of the inspiring conversations we have coming soon!

In this episode of the INSPIRE+ podcast, we sit down with Lewis Bell, Director of Training, for OPW - a leading manufacturer of mission critical fluid handling technology. Through this conversation, we discuss the power and importance of end user and channel partner training in technical products markets. As we discuss into how training helps customers not only be more effective and safer, but the impact it makes on business development and revenue, we dive deep into a number of topics, including: - The historical importance of content-driven training and how good training should be structured for searchability and quick discovery of specific information - The emerging importance of digital and video training in a business climate where travel and in-person sessions are impractical or impossible - How adults learn - primarily through association and reference, as opposed to internalizing brand new concepts - and how to ensure your content and training strategies take advantage of the science behind this - Future projections on what types of content and tech will be driving training tomorrow and beyond To learn more about OPW visit (http://www.opwglobal.com). You can connect with Lewis here (https://www.linkedin.com/in/lewis-bel...).

In this episode of the INSPIRE+ podcast, we sit down with HeroWear's Karl Zelik (Chief Scientific Officer) and Matt Marino (Director of Ergonomics and Human Factors) to discuss an emerging and impactful technology - passive exosuits. Designed to reduce the stress placed on the back and core during routine lifting tasks, HeroWear's passive exosuit is showing significant potential to help critical workers in various industries prevent the pain associated with repetitive stress injuries and help employers take care of their most valuable asset. As we dive deep into the HeroWear story, we discuss: - A brief history, the science and importance of exosuits, and how recent research has indicated they may be a major tool in workplace injury prevention. - The origin of the exciting startup, and how motivation and mission are critical in the development of any organization. - What makes exo technology practical and what to look for when researching a potential exosuit vendor. - How exos can help workers feel better at the end of the day, leaving time and energy for what's most important. To learn more about HeroWear, visit HeroWearExo.com. You can connect with Karl Here, or Matt here.

In this episode of the INSPIRE+ podcast, we sit down with Jason Scales (Business Manager, Lincoln Electric) and Sarah Evans (Education & Sales Marketing Manager, Lincoln Electric) to discuss how Lincoln Electric Education navigated their COVID-19 Reopening Plan. Facing the challenge of creating and delivering educational product solutions - as well as managing in-person, hands-on classroom learning - Jason and Sarah’s unique perspectives provide their experience-driven take on how to: We were humbled to speak with two of the leaders in both the industrial products and education space - from one of the world’s foremost manufacturers. Through the conversation we gathered a ton of insights on how important safety is in the current times, and how a company can maintain effectiveness and flexibility, all with people’s wellness at the heart of every decision. To see some of the tangible ways Lincoln Electric Education addressed the re-opening, click here.

In this episode of Inspire, we have an energizing discussion with VP/CMO Brian Siegel on how he has utilized his upbringing to bring life to work, and have harmony personally and professionally to thrive. To capitalize on an ecosystem consisting of listening, awareness, convictions, care, and grit to be its own economy to help scale impact all around that helps delight, enchant, and explore taking ground forward. We enjoyed how this conversation was a great reminder that there are more important situations in life than make money, although this is important too, and to walk daily from input like Siegel with his Board of Directors (family), most trusted partner/advisor (wife Amanda), was built into from his faith and Mother who was a social worker, balance humility with ambition, how having such a ‘manifesto’ or ‘credo’ can improve any landscape. KPI’s, ROI, targets, acquiring customers, generating revenue and leads, commercializing products/services, strategizing growth playbooks and marketing roadmaps, and the science of succeeding in business are great – but the art of leading work with how you operate as a purpose should not be missed. As you’ll hear him speak life into the topic, it's true – “We’re as great as we help others become!”, leading efforts in any medium whether you are at home, work, throughout life, personal accountability and growth, and business in general. If you’d like to connect with Brian, he can be found here: www.linkedin.com/in/siegelinnovations.

Following up with Andy Foerster, Certified Facilitator and Coach with Academy Leadership, and Dale Dean, CEO of DeanHouston, we expand on last week's conversation on resiliency and the value of investing in leadership organization wide. In part 2 of this spirited conversation, we dive into what "Falling in Love with the Problem" means and how it's a perspective held by companies focused on creating enduring value for both its customers and employees. Andy and Dale also explore the value created by working with third party leadership coaches and consultants, and how their "outsider" perspective can help empower a team quickly - from the top down, and vice versa. To connect with Andy, you can find him on LinkedIn or by visiting AcademyLeadership.com.