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DISRUPT YOUR DATA | The Data Leadership Podcast

Business & Economics Podcasts

DISRUPT YOUR DATA | The Data Leadership Podcast for business leaders WHY THIS PODCAST?“Stop talking about it, start having an impact with data”, that’s the mantra of this podcast. While many companies have invested in data, analytics & AI over the last years, most of them yet only see a limited business impact. The reasons are numerous, ranging from a missing overall data strategy to technical difficulties or challenges in establishing a data-driven company culture. Too many silos, too much data, too little insights. Hiring 10 data scientists, or solving everything with artificial intelligence, also doesn't do the trick. It’s time to disrupt your data & analytics programs to create true commercial outcomes! ABOUT THE PODCAST In this podcast, we'll interview outstanding guests who share valuable learnings and their secret sauce to foster digital business success with data. They won't necessarily be data experts, but have proven a commercial impact with data in one way or the other - so you can do that, too. Further, we’ll talk about learnings from many years of data consulting projects, for business leaders in companies such as Zalando, Deutsche Bank, Douglas, Lufthansa, Google, Samsung, ERGO Insurance Group, and more. This podcast is targeted at business leaders, who want to grow faster and create a real impact with Data, Analytics & AI. Whether you’re an executive, leading a department, or a functional team - benefit from best practices from over-performing companies and avoid stepping into classic pitfalls. We know, business leaders have busy schedules, but we promise hearing the podcast is a wise and helpful decision when it comes to data best practices - many of which you can implement in your company as well. ABOUT THE HOST Chris Lubasch is a trusted data advisor, digital consultant, and entrepreneur, with 14 years of experience in digital business models and growth. He was the International Director of BI at Groupon, a digital marketing freelancer, and started multiple companies as an entrepreneur. Chris co-founded LEROI Consulting, a leading data & analytics consulting-agency in Germany, with 35 consultants and solution specialists, working for industry leaders such as the clients listed above and 250 more. LEROI got acquired by Dept Agency in 2019, where Chris is now a Partner and chief data evangelist. In the agency portfolio, his mission is to deeply integrate data with creativity, technology, and digital marketing for digital success. CONNECT WITH CHRIS LinkedIn: https://www.linkedin.com/in/lubasch Personal website: https://www.chrislubasch.com

DISRUPT YOUR DATA | The Data Leadership Podcast for business leaders WHY THIS PODCAST?“Stop talking about it, start having an impact with data”, that’s the mantra of this podcast. While many companies have invested in data, analytics & AI over the last years, most of them yet only see a limited business impact. The reasons are numerous, ranging from a missing overall data strategy to technical difficulties or challenges in establishing a data-driven company culture. Too many silos, too much data, too little insights. Hiring 10 data scientists, or solving everything with artificial intelligence, also doesn't do the trick. It’s time to disrupt your data & analytics programs to create true commercial outcomes! ABOUT THE PODCAST In this podcast, we'll interview outstanding guests who share valuable learnings and their secret sauce to foster digital business success with data. They won't necessarily be data experts, but have proven a commercial impact with data in one way or the other - so you can do that, too. Further, we’ll talk about learnings from many years of data consulting projects, for business leaders in companies such as Zalando, Deutsche Bank, Douglas, Lufthansa, Google, Samsung, ERGO Insurance Group, and more. This podcast is targeted at business leaders, who want to grow faster and create a real impact with Data, Analytics & AI. Whether you’re an executive, leading a department, or a functional team - benefit from best practices from over-performing companies and avoid stepping into classic pitfalls. We know, business leaders have busy schedules, but we promise hearing the podcast is a wise and helpful decision when it comes to data best practices - many of which you can implement in your company as well. ABOUT THE HOST Chris Lubasch is a trusted data advisor, digital consultant, and entrepreneur, with 14 years of experience in digital business models and growth. He was the International Director of BI at Groupon, a digital marketing freelancer, and started multiple companies as an entrepreneur. Chris co-founded LEROI Consulting, a leading data & analytics consulting-agency in Germany, with 35 consultants and solution specialists, working for industry leaders such as the clients listed above and 250 more. LEROI got acquired by Dept Agency in 2019, where Chris is now a Partner and chief data evangelist. In the agency portfolio, his mission is to deeply integrate data with creativity, technology, and digital marketing for digital success. CONNECT WITH CHRIS LinkedIn: https://www.linkedin.com/in/lubasch Personal website: https://www.chrislubasch.com

Location:

Germany

Description:

DISRUPT YOUR DATA | The Data Leadership Podcast for business leaders WHY THIS PODCAST?“Stop talking about it, start having an impact with data”, that’s the mantra of this podcast. While many companies have invested in data, analytics & AI over the last years, most of them yet only see a limited business impact. The reasons are numerous, ranging from a missing overall data strategy to technical difficulties or challenges in establishing a data-driven company culture. Too many silos, too much data, too little insights. Hiring 10 data scientists, or solving everything with artificial intelligence, also doesn't do the trick. It’s time to disrupt your data & analytics programs to create true commercial outcomes! ABOUT THE PODCAST In this podcast, we'll interview outstanding guests who share valuable learnings and their secret sauce to foster digital business success with data. They won't necessarily be data experts, but have proven a commercial impact with data in one way or the other - so you can do that, too. Further, we’ll talk about learnings from many years of data consulting projects, for business leaders in companies such as Zalando, Deutsche Bank, Douglas, Lufthansa, Google, Samsung, ERGO Insurance Group, and more. This podcast is targeted at business leaders, who want to grow faster and create a real impact with Data, Analytics & AI. Whether you’re an executive, leading a department, or a functional team - benefit from best practices from over-performing companies and avoid stepping into classic pitfalls. We know, business leaders have busy schedules, but we promise hearing the podcast is a wise and helpful decision when it comes to data best practices - many of which you can implement in your company as well. ABOUT THE HOST Chris Lubasch is a trusted data advisor, digital consultant, and entrepreneur, with 14 years of experience in digital business models and growth. He was the International Director of BI at Groupon, a digital marketing freelancer, and started multiple companies as an entrepreneur. Chris co-founded LEROI Consulting, a leading data & analytics consulting-agency in Germany, with 35 consultants and solution specialists, working for industry leaders such as the clients listed above and 250 more. LEROI got acquired by Dept Agency in 2019, where Chris is now a Partner and chief data evangelist. In the agency portfolio, his mission is to deeply integrate data with creativity, technology, and digital marketing for digital success. CONNECT WITH CHRIS LinkedIn: https://www.linkedin.com/in/lubasch Personal website: https://www.chrislubasch.com

Language:

English


Episodes

#3 The Future of Customer Journey Analytics

7/23/2021
ABOUT THIS EPISODE In this episode, I will talk to Yali Sassoon - the co-founder of Snowplow Analytics - about the Future of Customer Journey Analytics. Understanding their customers is a key desire of companies, whether in marketing, product or another context. Yet, for most brands, it remains challenging. Why is that? How can we overcome these challenges? What‘s the benefit of doing so? The world of customer journey tracking and analytics is at an exciting turning point. Many would say...

Duration:01:06:55

#2 Building a Single Source of Truth - Holy Grail or Overrated?

6/24/2021
ABOUT THIS EPISODE Many companies who seek to become more data-driven have it on their target list: Building a "Single Source of Truth". That's a term coined in the world of business intelligence, which has the idea to bring all data analysis and insights together in one place, or one system. It's the exact opposite of the situation lots of companies still phase: having data silos all over the place, that limit their ability to connect and integrate data for holistic decisions. Is such a...

Duration:01:01:34

#1 Data-Driven Brand Marketing | Robert Ermich

4/20/2021
ABOUT THIS EPISODE For the first episode, I interview and talk with Robert Ermich about DATA-DRIVEN BRAND MARKETING. It's pretty amazing that after many years in this industry, data-driven brand marketing - that is measuring and analyzing brand marketing effects - is nowhere near as prominent as it should be, looking at all the millions that companies spend on branding every year. Moreover, it often feels like there are two separate islands in marketing: branding and performance marketing....

Duration:00:44:51

DISRUPT YOUR DATA - Trailer

4/9/2021
DISRUPT YOUR DATA | The Data Leadership Podcast for business leaders ABOUT THIS TRAILER In this trailer, I talk about the Why? behind the podcast and give several examples of topics we will discuss. If you're new to this podcast, make sure to tune in. ABOUT THE PODCAST “Stop talking about it, start having an impact with data”, that’s the mantra of this podcast. While many companies have invested in data, analytics & AI over the last years, most of them yet only see a limited business...

Duration:00:02:42