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Dear Strategy

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Strategy can be a daunting topic – but it doesn’t have to be that way! Tune in each week as product strategy expert and author of Creative Strategy Generation, Bob Caporale, answers all of your questions on strategic tools, terminology, practices, and even situations. With questions submitted directly from product managers and product marketers all across the globe, this highly engaging podcast is sure to become your new go-to resource for making the subject of strategy accessible, digestible, and fun!

Strategy can be a daunting topic – but it doesn’t have to be that way! Tune in each week as product strategy expert and author of Creative Strategy Generation, Bob Caporale, answers all of your questions on strategic tools, terminology, practices, and even situations. With questions submitted directly from product managers and product marketers all across the globe, this highly engaging podcast is sure to become your new go-to resource for making the subject of strategy accessible, digestible, and fun!
More Information

Location:

Westport, CT

Description:

Strategy can be a daunting topic – but it doesn’t have to be that way! Tune in each week as product strategy expert and author of Creative Strategy Generation, Bob Caporale, answers all of your questions on strategic tools, terminology, practices, and even situations. With questions submitted directly from product managers and product marketers all across the globe, this highly engaging podcast is sure to become your new go-to resource for making the subject of strategy accessible, digestible, and fun!

Twitter:

@bobcaporale

Language:

English

Contact:

(203) 293-0221


Episodes

Dear Strategy: 091 The Business of Roadmaps

7/15/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:12:36

Dear Strategy: 090 Balancing The Old and The New

7/1/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “In a rapidly changing marketplace, how should teams balance the need to support the core business and the need to tackle innovation? What tactical steps can allow an organization to succeed at both without segregating people into separate teams?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:12:01

Dear Strategy: 089 Embracing The Future While Respecting The Past

6/17/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:11:57

Dear Strategy: 088 Deciding Who Decides

6/3/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following TWO questions: Dear Strategy: “Who decides the strategy, and should it be confidential?” AND “Should strategy start at the ‘top’ or be a product management-level decision?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:11:58

Dear Strategy: 087 Strategy Training and Why You May Need It

5/20/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “Why do I need strategy training?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:13:22

Dear Strategy: 086 Getting The Word Out

5/6/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. What should I do?” Read The Full Blog Post Subscribe to Our Mailing List

Duration:00:13:09

Dear Strategy: 085 Understanding Your Target Market (Part 5 of 5) – Market Team Cards

4/29/2019
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This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 5 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of market team cards and talk about how, along with customer personas, this tool can be used to understand the drivers, issues, and needs...

Duration:00:14:32

Dear Strategy: 084 Understanding Your Target Market (Part 4 of 5) – Customer Personas

4/22/2019
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This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 4 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of customer personas and how they can be used to help you truly understand your target market segments Read The Full Blog Post

Duration:00:12:12

Dear Strategy: 083 Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

4/15/2019
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This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 3 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore the concept of customer segmentation and how it can be used to help you narrow down your Total Addressable Market into only those segments that you...

Duration:00:12:58

Dear Strategy: 082 Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

4/8/2019
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This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 2 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

Duration:00:10:50

Dear Strategy: 081 Understanding Your Target Market (Part 1 of 5)

4/1/2019
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This week, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, takes you through Part 1 of a 5 part series on understanding the target market for your product or business. This series was inspired by a talk that Bob gave at the Podfest Multimedia Expo in March 2019. In this episode, we explore why it is so important to build a product for your audience rather than the other way around. Read The Full Blog Post

Duration:00:09:55

Dear Strategy: 080 Five-Year Strategies in Volatile Markets

3/25/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?” Read The Full Blog Post

Duration:00:11:01

Dear Strategy: 079 Implementing Your Strategy Externally

3/18/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “You could have the best strategy, but what are some best practices to implement it effectively?” Read The Full Blog Post

Duration:00:12:30

Dear Strategy: 078 Implementing Your Strategy Internally

3/11/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? How does it look from a complete, holistic lifecycle?" Read The Full Blog Post

Duration:00:10:59

Dear Strategy: 077 Determining a Product’s True Value Proposition

3/4/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?” Read The Full Blog Post

Duration:00:10:06

Dear Strategy: 076 Communicating New Features to the Marketplace

2/18/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do you communicate new features to users in a fast, Agile release cadence?” Read The Full Blog Post

Duration:00:12:36

Dear Strategy: 075 Getting People Excited About Your Strategy

2/4/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do you communicate strategy to the rest of the organization with a small and newly formed team on a previously languishing product?” Read The Full Blog Post

Duration:00:10:51

Dear Strategy: 074 Jobs To Be Done

1/21/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do I best operationalize the ‘Jobs To Be Done’ framework in my everyday strategy work?” Read The Full Blog Post

Duration:00:11:29

Dear Strategy: 073 Strategy Career Questions (Part 3 of 3)

1/7/2019
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?” Read The Full Blog Post

Duration:00:13:22

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

12/24/2018
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On this week's episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation, answers the following question: Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?” Read The Full Blog Post

Duration:00:13:02