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The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.
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Location:

United States

Description:

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

Language:

English


Episodes

Interview with Brad Wirz and Mega vs Micro-Influencers

9/11/2019
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In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure your designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers. Links of Interest Encore WorldwideHow Encore Approaches ROI Tracking and MeasurementLinkedInLinkedIn

Duration:00:13:11

Brad Wirz and Building Marketing Strategy, Part One

9/4/2019
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In this first of the two-part interview, Chris and Brad talk about how one goes about developing a marketing strategy in the first place. The conversation continues into a discussion around how marketing accountability has changed over the years and the role Social Media is playing today. Links of Interest Encore WorldwideHow Encore Approaches ROI Tracking and MeasurementBrad Wirz on LinkedInChris Clegg on LInkedIn

Duration:00:15:39

Using Benchmarks to Win More Marketing Business

8/28/2019
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In this episode, Chris Clegg discusses the reasons you might want to invest in a benchmarking database. The decision for an agency or brand to invest in developing a benchmarking database isn’t easy. It requires a resource and talent commitment that can easily run into the hundreds of thousands. Regardless of how you get there, the value of a benchmarking database is more than with the investment for several reasons. We cover two of those reason in the episode of the Demystifying Data...

Duration:00:14:29

Experiential Measurement in Three Questions

8/21/2019
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In this episode, Chris outlines the three business questions to ask when measuring the value of experiential marketing. Experiential marketing is a revenue-generating tool for the brands we serve. The problem is proving it. Since 2010 PortMA has been focused on solving this problem for marketing agencies and brands. The goal has always been one singular focus: How to measure the value of experiential marketing? By applying simple marketing research principles, we cracked the code and have...

Duration:00:14:49

Andy Plax & The Future of Cloud-based Campaign Management Systems, Part Two

8/14/2019
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This is the second part of a two-part podcast featuring an interview with Andy Plax (the first part is here). In this second half of the interview, Chris and Andy discuss how agencies get going with measurement, where measurement platforms are headed, and what the role of AI/ Machine Learning can or should play. You’ll find a brief yet in-depth discussion around the following: Agency Barriers to Getting Started.How Different Agencies Organize Their Data.The Role of AI and Machine...

Duration:00:14:15

Andy Plax & The Future of Cloud-based Campaign Management Systems

8/7/2019
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On Episode 3, Andy Plax joins the podcast to talk about how cloud-based data management systems are used to give agencies a competitive advantage. Chris and Andy talk about experiential and field marketing campaign data management systems, how they’ve changed, and where they’re going. Across this two-part series, Chris and Andy talk about… You can read more about Andy and the team at NetworkNinja online at https://networkninja.com/ and read about MainEvent at https://maineventsoftware.com/.

Duration:00:18:31

Marketing Is All About The Message

7/31/2019
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On Episode 2, Chris opens with some business process recommendations to assure data quality. Replication is at the heart of how we assure quality as marketing analysts and data scientists in general. We open the podcast with some business process methods that can be followed to assure quality and bring these values to your own practice. Then the heart of this episode discusses the idea that any marketing is about creating a compelling message and delivering that message to the consumer...

Duration:00:15:07

How to Tell the Future

7/31/2019
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On Episode 1, Chris Clegg takes a few minutes to introduce himself. A sociologist who plays with numbers in a commercial setting is a marketer. And in this first podcast episode, Chris takes a few minutes to introduce himself as such. You’ll hear him confess to his biases and reveal the four principals he uses to tell the future. If you listened to this short introduction, you’ll hear about the following: How is it that numbers are figments of our imagination yet follow rules? And more...

Duration:00:11:21

Pilot: Defining the Dollar Value of Impressions

7/3/2019
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On this pilot episode, Chris tackles the challenge of defining the dollar value of impressions. This is the most popular blog post on PortMA's Experiential ROI blog and garners the most activity when they post on Twitter @portma. Chris breaks the problem down into three business challenges: How to collect experiential marketing impressions reliably: Methods for recording the five primary impression categories: Assigning a legitimate dollar value to experiential marketing impressions: Links...

Duration:00:16:57