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Demystifying Data

Business & Economics Podcasts

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. You can listen to the podcasts below or subscribe anywhere you listen to podcasts.

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. You can listen to the podcasts below or subscribe anywhere you listen to podcasts.

Location:

United States

Description:

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. You can listen to the podcasts below or subscribe anywhere you listen to podcasts.

Language:

English


Episodes

Episode 35: Working Remote - PortMA's Tools and Approach

3/25/2020
In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment. At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry. The Demystifying...

Duration:00:07:29

Episode 34: Use Case Study - Fixing Common Field Staff Performance Issues

3/18/2020
In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less). This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled. Data...

Duration:00:13:04

Episode 33: Part 2 - Interview with Isaac Simpson

3/11/2020
In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.” In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works. Links of Interest Isaac...

Duration:00:17:16

Episode 32: Part 1 of 2 - Interview with Isaac Simpson

3/4/2020
In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called The Future Party. In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development. They also talk about the tools on how to...

Duration:00:21:47

Episode 31: Case Study: Measuring On-Premise Experiential

2/25/2020
In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. A couple of examples discussed include: Links of Interest PortMA’s new websiteAdult Beverage Sampling Benchmarks Publications

Duration:00:17:15

Episode 30: Part 2 of 2 - Interview with Steve Randazzo

2/11/2020
In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’ Links Steve RandazzoPro MotionPro Motion’s Instagram Duct TapeAvon Duct Tape Festival

Duration:00:22:57

Episode 29: Part 1 of 2 - Interview with Steve Randazzo

2/4/2020
In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social. Links of Interest Steve RandazzoSteve’s TwitterPro MotionPro Motion’s TwitterPro Motion’s Instagram

Duration:00:19:02

Episode 28: CES 2020 with David Paull - Part 2 of 2

1/28/2020
This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David on what they saw and thought when walking around the floor of CES. Links of Interest CES 2020Engagious The Engagious PodcastAudible InsightsDelta at CES 2020Sony 360 Reality AudioVehicle Screens

Duration:00:13:54

Episode 27: CES 2020 with David Paull - Part 1 of 2

1/21/2020
This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull. In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference. 1. Last 10 years and the next 10 years of electronics and how that impacts marketing 2. 5 G, the Impossible Burger and flying cars 3. How a toothbrush is going to change the world Links of Interest CES 2020Engagious...

Duration:00:17:55

Episode 26: The Future of Consumer Tech

1/14/2020
This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference. This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade. Links of Interest CES 2020Oral-B IO

Duration:00:15:40

Episode 25: Validating What You Think You Know With Data

1/7/2020
Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” So how do we collect this data? Links of Interest http://portma.com/improve-program-impacthttp://portma.com/secondary-research-and-experiential-marketing-analytics

Duration:00:18:20

Episode 24: Discovering What You Don't Know with Data

12/26/2019
In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things. Qualitative data will often come from one of two sources: 1. IDIs (In-Depth Interviews) 2. Focus Groups Best practices for qualitative data collection 1. Have a clear definition of target participant. 2. Have a good mix of participants around the target. 3. Develop an interviewers’ guide to stay on topic 4. Record and transcribe...

Duration:00:18:25

Episode 23: Setting KPIs that Won't Get You in Trouble

12/17/2019
Chris Clegg continues his podcast series about affective benchmarks by looking at how a well-organized archive of historical experiential marketing performance should be used to develop actionable key performance indicators (KPIs). There are three points at which benchmarks and KPIs should be considered: 1. Planning Stage – The Beginning 2. Status Reports – The Middle 3. Recap Reports – The End Links of interest: http://portma.com/clean-your-dataBenchmark Granularity

Duration:00:16:14

Episode 22: Negotiate Better Sponsorships

12/10/2019
In this podcast, Chris shares how to use your internal data warehouse or other experiential benchmarking resources to negotiation stronger sponsorships agreements with venue managers and producers. You’ll find ideas on how to validate a venue manager’s/ producer’s performance commitments and how to choose the best sponsorship package. Chris discusses how venue type is important for consumer targeting, but event size will be your best indicator of engagement efficiency. Financial benchmarks...

Duration:00:15:58

Episode 21: Tracking Satisfaction

12/3/2019
Chris continues the discussion on Satisfaction Research in this podcast by discussing how to track or monitor satisfaction. The process should always start with a comprehensive research effort to identify the areas where change is needed, the specifics of what matters, and the magnitude of impact you can expect when you address points of pain. But once the KPIs have been established and customer centric initiatives have been initiated, tracking becomes an important part of the management...

Duration:00:16:36

Episode 20: A How-To Guide to Satisfaction Research

11/26/2019
It’s that time of year again. Time to reflect on how well we served our Clients this past year and to plan for the next year. Listen in as Chris helps us understand how “Satisfaction Research” is really “Dissatisfaction Research” and presents a helpful guide to forming good question sets. When preparing to send out a Customer Satisfaction survey, that initial email is crucial. This podcast offers some great tips to sending out a high value email invitation to your satisfaction...

Duration:00:19:32

Episode 19: How to Craft a Customer Loyalty Marketing ROI Model

11/19/2019
This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators. Tune in to learn how to increase loyalty and stem churn. Links of Interest • Keep your data clean!

Duration:00:15:09

Episode 18: How to Measure and Manage Cost Per Engagement

11/12/2019
On this episode, host Chris Clegg concludes the three-part series with a review of how to analyze field staff recap data for actionable reporting. Your team has worked hard to collect good data, now it’s time to learn what to do with it all. One of the most important starting points is in keeping the end in mind. What are your goals for the data your team collected? Here are 3 important questions to ask when beginning to analyze your data: The example in this podcast makes use of five...

Duration:00:14:14

Episode 17: What are the Best Event Survey Questions?

11/5/2019
In Episode 15 the podcast addressed what questions experiential marketers should ask field staff. This episode continues with this line of thinking to address the best event survey questions to ask of consumers. Questions such as, “How do we count impact?” or “The best time to gather onsite consumer data” are addressed. (Hint: It’s while the consumer is still on site.) All of this is done in the context of building your in-house benchmarking database. The following core consumer metrics...

Duration:00:20:25

Episode 16: What Questions Should I ask of Field Staff?

10/29/2019
In this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation. This is done with the long-term planning of developing a benchmarking database in mind. And in doing so, Chris recommends a set of metrics that will serve for future strategy development and clear benchmark comparisons for future campaigns. All in, 17 metrics are reviewed and recommended: 1. Year 2. Number of...

Duration:00:19:38