Dental Marketing Theory - A Podcast by Gary Bird

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing. Connect with our Guest: Website: https://site.leadersre.com/ 📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com 📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don’t? Connect with our Guest: Website: https://www.practicequotient.com/ 📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com 📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit. Connect with our Guest: Website: https://peakdentalservices.com/ 📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com 📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need. Connect with our Guest: Website: https://www.icreditworks.com/ 📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com 📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution. Connect with our Guest: Website: https://sunbit.com/ 📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com 📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

To celebrate Dental Marketing Theory’s 2nd birthday, we’ve gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations leads to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it’s okay not to know, and more. Connect with our Guests: Website: https://www.brightworth.com/ Website: https://www.truedentalsuccess.com/ Website: https://deodentalgroup.com/ Website: https://www.overjet.ai/ Website: https://dentalentrepreneur.com/ Website: https://thedentistagent.com/ Website: https://alignedadvisors.com/ Website: https://www.dykema.com/ Website: https://fischerspro.com/ Website: https://www.polarishealthcarepartners.com/ 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time. Connect with our Guest: Website: https://teamworxdental.com/ 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Marley Jaxx, CEO of YouTube Lead Machine, tells Gary why she quit working as a hygienist to become an entrepreneur, why investing in content is like buying opportunity rather than renting it, and why AI means that now, more than ever, attracting eyeballs is about quality rather than quantity. Connect with our Guest: Website: https://vipleadmachine.com/apply-now 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

John Murphy, Aspen’s vice president of talent acquisition, joins the show to talk about why recruiting is really just another form of marketing, what de novo practices need to do in order to attract top talent, and how clinical partnerships with dental schools can be a powerful tool for recruiters or practice leaders. Connect with our Guest: Website: https://careers.aspendental.com/us/en 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Shawn Zajas, the founder of Zana and co-founder of The Authentic Dentist, shares what he’s learned about helping practices create the kind of “wow” patient experience that builds long-term patient loyalty. Connect with our Guest: Website: https://myzana.com/ 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Himesh Kana, managing partner, and chief medical officer of Dental Depot DFW, tells Gary what young dentists should look for when deciding which DSO to work for, why his group invests so heavily in high-traffic locations, and how he’s tackling the multi-headed problem of rising costs, inflation, and lowercase acceptance rates. Connect with our Guest: Website: https://dentaldepotdfw.com/ 📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now! Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Sikka’s Albert Alkakos talks with Gary about how AI is changing dentistry, what that means for the DSO boom, and why app compatibility is such a huge roadblock to data-driven decisions in dental. Connect with our Guest: Website: https://www.sikka.ai/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Interest rates are up, patient demand is slowing down, and dentists are facing a decline in revenue. On this special episode, join CEOs Amol Nirgudkar of Patient Prism and Stephen Sweeney of iCreditWorks as they explain how practice leaders can get through these challenges and why showing up for the Scaling Your Practice Bootcamp at Dykema will help. Connect with our Guests: Website: https://dykemadso.com/scaling-practice-bootcamp Website: https://www.patientprism.com/ Website: https://www.icreditworks.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Jinesh Patel and Taylor Dunn of UpTimeHealth stop by to tell Gary why so many dentists have 6-figure opportunities sitting in their storage room and how they’ve built a company around the least glamorous side of dental — equipment management. Connect with our Guests: Website: https://www.uptimehealth.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Greg Essenmacher of GnA Consult explains to Gary why more GP practices are looking to full arch as a growth opportunity, what you need to do in order to successfully add full-arch treatment, and why organizational structure is such a major blocker. Connect with our Guest: Website: https://www.dentalconsult4u.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Toothio CEO Ian Prendergast joins Gary to give his take on the labor shortage that continues to make hiring a challenge, how long he expects that shortage to last, and what practice leaders can do in the meantime in order to meet patient needs — even if they can’t hire. Connect with our Guest: Website: https://toothio.co/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Eileen Day, vice president of business development at DMscore, explains why growth-minded dentists need a single number to capture their overall marketing performance, plus why she’s started the DSO Vendor Insights Network to connect DSOs with top support partners. Connect with our Guest: Website: https://get.dmscore.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Brian Colao, lead DSO attorney at Dykema, gives Gary the rundown on why growth-minded practice leaders will love this year’s Dykema DSO conference. Connect with our Guest: Website: https://www.dykema.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Rachel Wall, the founder, and CEO of Inspired Hygiene tells Gary about her journey from hygienist to entrepreneur, plus why some hygienists are embracing temp roles and how she sees the role changing over the next 10 years. Connect with our Guest: Website: https://www.inspiredhygiene.com/ Upcoming events: https://smcnational.com/events/ Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Jan Jaffer, CEO of TREC Dental, tells Gary all about how he built a dental group with almost 20 locations — without taking on debt, bringing in investor money, or spending a dime on marketing. Website: https://trecdental.com/ LinkedIn: https://www.linkedin.com/company/trec-dental/ Facebook: https://www.facebook.com/trecdental Instagram: https://www.instagram.com/trecdental/?hl=en Twitter: https://twitter.com/trecdental?lang=en YouTube: https://www.youtube.com/@trecdental8651 Say hello to Dr. Jan! LinkedIn: https://ca.linkedin.com/in/jan-jaffer-5ab70674 Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/