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Location:

Australia

Language:

English

Contact:

0405180644


Episodes

#039 – Green Horse

12/10/2018
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When is social media marketing more appropriate than search marketing? It depends on whether your offering is something that people already know they need. If they are looking for you, then Pay-Per-Click or Organic search marketing (AKA ‘pull’ marketing) is your game. However, if you’re offering is not well known then ‘push’ marketing via social media […] The post #039 – Green Horse appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:29:42

#038 – Vegan Market Melbourne

12/2/2018
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Is it a good idea for a small business to be using Facebook as a website? The Vegan Market of Melbourne relies on both Facebook and Instagram to disseminate information and for publicity. They also use it to keep in touch with market goers. And so far, it works! If you’re just starting out, it […] The post #038 – Vegan Market Melbourne appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:21:50

#037 – Nudo Weddings

11/25/2018
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Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so. Making sure that your audience can […] The post #037 – Nudo Weddings appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:22:45

#036 – GUEST – Gareth Benson, IP Lawyer

11/18/2018
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So, you’ve got a great idea and you’re ready to go to market. The last thing you want is to for someone to come along and steal it. Protecting your intellectual property (IP) is simply just a part of doing good business. However, the flip-side of the picture is that by protecting your IP could […] The post #036 – GUEST – Gareth Benson, IP Lawyer appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:46:30

#035 – Sugar By Half

11/11/2018
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It’s a gargantuan task to take on the processed food industy, change our food habits and lobby governments. Sugar By Half seeks to do just that and get Australians to reduce their sugar intake by…half. A good spoonful of community activation will help the message go down. Here’re the facts. We are consuming 22kg of […] The post #035 – Sugar By Half appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:28:59

#034 – GUEST – Dr Torgeir Aleti, PhD

11/4/2018
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This episode comes with SCIENCE! And the science comes courtesy of Dr Togeir Aleti, digital marketing lecturer at RMIT. Today, he’s here to talk about his new research paper (he’s written quite a few) that looks at what sort of tweets get retweeted and why. So, if you’re looking to lift your twitter storytelling game, […] The post #034 – GUEST – Dr Torgeir Aleti, PhD appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:36:45

#033 – Frank Body

10/28/2018
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Let me be Frank. This is the shizz. When you’re looking to create a brand and a voice, it doesn’t get better than Frank Body. Content marketing done well is how you make your brand stand out and grow – to the tune of $20 Million a year. More coffee please. Frank Body started out […] The post #033 – Frank Body appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:26:06

#032 – Council of Single Mothers and their Children

10/21/2018
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An overwhelming proportion of single parents are women. Statisically, single mothers also consistently earn less than the average median wage. Having an effective community mobilisation channel is a good place to start to help change that. Ok. It’s not all about the money but as most of us know, raising children is an expensive business. […] The post #032 – Council of Single Mothers and their Children appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:29:46

#031 – Clove Tree Hill Villas

10/14/2018
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It is almost an anachronism when we talk about the authenticity and hospitality offered at Clove Tree Hill Villas. Situated in East Selemadeg, Bali, its target audience isn’t really the holidaymaker that flocks to the likes of Kuta, Seminyak or even, Ubud. Herein, lies the irony. Thanks to the mass over-commercialisation of tourism in Bali, visitors […] The post #031 – Clove Tree Hill Villas appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:24:05

#030 – Locality Store – Skate. Street. Records

10/7/2018
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How do you keep your little local retail store from being swallowed up by the big retail giants? Or worse, the ecommerce giants? Well, big retail in its current form is dead. And online giants don’t have the ability to put on a local face (or personality). And that’s the gap. Located on Main Street in […] The post #030 – Locality Store – Skate. Street. Records appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:32:10

#029 – Carême Pastry

9/30/2018
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Last week, we heard from Darwin. This week, we head to the Barossa in South Australia and sink our teeth into Carême Pastry. An awesome, yummy, premium pastry that is made with real butter. Yes. Real buttery goodness. Like a good pastry ought to be. In the process, we also uncover what it means to […] The post #029 – Carême Pastry appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:27:06

#028 – DARWIN Edition – Dante St. James

9/23/2018
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Originally hailing from the Big Smoke (A.K.A. Sydney), Dante St. James has honed his offering to meet the specific needs of businesses in the Northern Territory. What has eventuated is the quintessential small business agency. Agile, consultative, personal and value-driven. Australia is a vast continent, where accents change as you travel coast to coast, top […] The post #028 – DARWIN Edition – Dante St. James appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:26:17

#027 – Zero Budget Marketing

9/16/2018
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If you have a business, you will have customers. If you have customers, you will need to market to them. Marketing costs money but if money is tight, then zero budget marketing techniques are a great way to get revenue coming in. Which can then be set aside to build a war-chest to re-invest in…your […] The post #027 – Zero Budget Marketing appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:30:02

#026 – GUESTS – Karl Walters – Matt O’Neill – The State of Graphic Design

9/9/2018
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This week we have not one, but TWO bona fide, dyed-in-the-wool, graphic designers. Karl Walters and Matt O’Neill join us to talk about the state of graphic design and how it is still not only relevant but critical, in this digital age. If you’re wondering where this episode is going, it really isn’t about making […] The post #026 – GUESTS – Karl Walters – Matt O’Neill – The State of Graphic Design appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:34:02

#025 – Start Making Content

9/2/2018
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In 2012, internet celebrity, Zefrank posted on his blog an invocation for beginnings. It is in some ways a bit of advice on how to make content, or at least how to start. And it begins with, ‘This is an invocation for anyone who hasn’t begun, whose stuck in a terrible place between zero and […] The post #025 – Start Making Content appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:24:53

#024_RANT_Good Web Development – Buyer Beware

8/27/2018
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What’s the point of hiring a great web developer when you aren’t able to get the best out of them? Or how do you know if your agency is not just handballing the web brief to an offshore outsourced company? Here’s another rant episode where Chris and Mark outline a best practice web development process. […] The post #024_RANT_Good Web Development – Buyer Beware appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:32:16

#023 – Brand as a publisher

8/19/2018
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Taking charge of your narrative…we touched on why that is a good idea in our last episode. This episode, we ask what does a brand as publisher look like? What does it mean and how does one go about doing it? Firstly, let’s talk about the cold hard truth. Brands that are leading the content marketing […] The post #023 – Brand as a publisher appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:31:06

#022 GUEST – Carolyn Camoens – Brand Narrative

8/12/2018
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Gone are the days where brands would hire PR companies to pump out press releases. Hoping a media outlet would pick up the story. Also, gone are the days where journalists would just copy and paste from those same press releases. But if the PR executives and journalists are no longer spinning your brand narrative, […] The post #022 GUEST – Carolyn Camoens – Brand Narrative appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:30:32

#021 – Starting a Blog

8/5/2018
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So, you want a blog. Has anyone told you a blog is sooo 2002? Well, it’s not. Starting a blog is probably the best thing you can do to get found on search. In fact, having a place to host your content on the web allows you to properly leverage your social channels. There are […] The post #021 – Starting a Blog appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:28:50

#020 – Karl Adrian Design

7/29/2018
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Self promotion is the key to getting your name out there. While it might seem pretty obvious, it’s sometimes easier said than done. This week we check out Karl Adrian Design – a seasoned campaigner whose been a contractor to several agencies throughout most of his career. Karl’s a bit like a graphic design ninja. […] The post #020 – Karl Adrian Design appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:21:21