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Dialog: The Conversational Marketing Show is all about making conversational marketing and selling work for your business. As marketers in today’s world, we have to do what’s convenient for our potential customers. That means engaging with them on their terms... when and where they are on their buying journey.. In this podcast host Chris Handy, Executive Chairman at ClosedWon, and his guests will be teaching you how to do that. You’ll hear topics like: conversational marketing, conversion rate optimization, conversational selling, chatbots, live messaging, account based marketing, demand generation, sales process, sales training, and more.

Dialog: The Conversational Marketing Show is all about making conversational marketing and selling work for your business. As marketers in today’s world, we have to do what’s convenient for our potential customers. That means engaging with them on their terms... when and where they are on their buying journey.. In this podcast host Chris Handy, Executive Chairman at ClosedWon, and his guests will be teaching you how to do that. You’ll hear topics like: conversational marketing, conversion rate optimization, conversational selling, chatbots, live messaging, account based marketing, demand generation, sales process, sales training, and more.
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Location:

United States

Description:

Dialog: The Conversational Marketing Show is all about making conversational marketing and selling work for your business. As marketers in today’s world, we have to do what’s convenient for our potential customers. That means engaging with them on their terms... when and where they are on their buying journey.. In this podcast host Chris Handy, Executive Chairman at ClosedWon, and his guests will be teaching you how to do that. You’ll hear topics like: conversational marketing, conversion rate optimization, conversational selling, chatbots, live messaging, account based marketing, demand generation, sales process, sales training, and more.

Language:

English


Episodes

How Lindsay Kelley from Telit Added 2.6 Million in Pipeline

5/20/2019
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Obviously, content marketing in 2019 isn’t what it was five years ago. Lindsay Kelley, VP of Digital and Content Marketing at Telit, has fully embraced the change. She’s led the charge on bringing in chatbots and an ABM strategy to Telit close to the same time, and her team has seen phenomenal results—to the tune of $2.6 million in pipeline opportunity after just one month. Listen in to hear Lindsay’s thoughts on why people feel safer with a chatbot, what makes a salesperson a “natural,”...

Duration:00:18:04

I only need *ONE* chatbot... Right?

5/6/2019
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“Do I need one chatbot, or multiple chatbots? Oh, and how does this whole chatbot thing really work, when customers are browsing on my website?” Those are fantastic questions. Plus, we get them all the time. So we dove in, and answered all of them. Not only does Chris answer how many chatbots you need, he explains what’s called chatbot “flow,” which is the word the industry uses for the entire chatbot customer experience. The best part? you and Chris will go over it all in plain...

Duration:00:07:02

Hey... What is a Chatbot, really?

4/29/2019
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We get this question all the time: “What is a chatbot?” First off, no: It’s not a Russian spybot. lol. Chatbots get a bad rap, probably because there are so many bad “bots” out there. We get it. On this episode of Dialog, you and Chris dive into what a chatbot is in plain English. Then, you’’ll talk about what it can do for your business, and how it can rapidly increase response time, and make your customers happier, not more frustrated (when used correctly). But this is just the...

Duration:00:07:37

Real talk: What is a Chatbot, really?

4/29/2019
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We get this question all the time: “What is a chatbot?” First off, no: It’s not a Russian spybot. lol. Chatbots get a bad rap, probably because there are so many bad “bots” out there. We get it. On this episode of Dialog, you and Chris dive into what a chatbot is in plain English. Then, you’’ll talk about what it can do for your business, and how it can rapidly increase response time, and make your customers happier, not more frustrated (when used correctly). But this is just the...

Duration:00:05:55

Get to the Root of any Question in Live Chat

4/25/2019
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We all know what assuming does to you and me, yet we do it with our customers all the time. Discuss the episode here: https://join.dialog.fm/t/dialog-005-uncover-the-why-behind-the-why/46 Discounts are a great example (especially on live chat & conversational marketing). When a customer asks for a discount, we immediately assume they’re just trying to lower the price because they can't afford the regular price. Responding to that alone could steer the whole conversation in the wrong...

Duration:00:05:43

1 Foolproof Chat Response to Any Complex Question

4/22/2019
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Prospects asking you complicated questions over chat? It happens. Customers ask about complicated technical details, intricate business requirements, more and more information than any one person can know off the top of their head… it can actually be exhausting if you let it. But our host Chris Handy has a foolproof chat response to any complex question. And he gave it all away on this episode of Dialog. Discuss the episode here:...

Duration:00:08:54

Stop Chasing: These Prospects Want to Talk to You Right Now

4/17/2019
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“You should be craving to chat with people who haven't revealed their identity. Because they're the most honest people you'll ever meet. Here's why...” [Discuss the episode here: http://join.dialog.fm/t/dialog-003/40] While we’re busy chasing & begging people to talk to us, there are people on our websites right now, who actually want to talk to us. While we are at a trade show, or cold-calling people, we’re often ignoring the very people who actually want to talk to us, right now....

Duration:00:10:14

2 Impossible Demands Every Customer Has (And How Chatbots Meet Both of Them)

4/15/2019
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Customers never want to talk with sales, but they want every question answered at any given moment. Seem impossible? Not quite. Technology has made it easier, not harder, to simultaneously meet these demands. Chatbots powered by conversational marketing allow people to have access to the information they want, without having to talk with someone they don’t. On this episode of Dialog, our host Chris Handy shows you how. Discuss the episode here:...

Duration:00:05:25

What is Conversational Marketing?

4/12/2019
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What is conversational marketing? Is it just slapping a chatbot on your website? We’re so glad you asked. On the debut episode of our new podcast Dialog, we start at the beginning. Host Chris Handy discusses the reality of business communication, and how some businesses have always been better at ongoing conversations with their customers — even before there were chatbots. Discuss this episode here. Chris Handy is the executive chairman of ClosedWon, a consultancy that helps enterprise...

Duration:00:05:52

Trailer: A Conversation about Conversations

4/1/2019
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Have you heard about the new, must-listen marketing and sales podcast? This show will teach you how to use the latest trends AND how to adopt forgotten sales skills that your competition doesn’t have. If you want to stay on the cusp of conversational marketing, the latest wave to re-shape marketing and sales, then join Chris Handy the co-founder and executive chairman of ClosedWon on his new podcast Dialog. If you’re wondering what conversational marketing is, Handy has a primer for you.

Duration:00:09:44