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Diamond Effect - Success Strategies for Service Businesses

Business & Economics Podcasts

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being." Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute. Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

Location:

Canada

Description:

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses. This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures." "(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being." Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute. Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

Language:

English


Episodes

MM 139 - Running a successful business as a woman

3/4/2024
39-41% of businesses in the US are women-owned Canada is lacking at 17-18% but that number is growing More and more women enter the entrepreneurship and business world. And with that more and more valuable perspectives and ideas. Today I highlight what women value as they run their businesses. And encourage all of us #womenentreprenurs to use our voices and confidently share our perspectives. They are valuable and important. And I ask everyone else to listen. And with that consider how those perspectives can be right without making yours wrong. That's one of the key ways #businessworld can greatly benefit. Happy #IWD2024 !

Duration:00:04:07

EP # 138 - 5 Steps to Raising the Prices of Your Services Without Losing Customers

3/1/2024
In this episode of the Diamond Effect podcast, I help you explore the intricacies of pricing strategies for service-based businesses. I address the psychological barriers often leading to underpricing and the subsequent impact on business growth. With a focus on mindset and practical strategy tips on what to consider when first setting prices for your services and then how to raise them, this episode offers a comprehensive guide for business owners on how to raise prices effectively without alienating customers. You'll learn a five-step process for implementing price increases - the most important being the alignment of your pricing with the value provided to your clients. That ensures that your services do not become commodities competing in a losing battle of cheapest pricing, enhances long-term customer retention, and enables you to maintain good profit margins. Today's insights empower service entrepreneurs to enhance their business's profitability and success. Ready to double your business without adding more work? Book your sales call with me HERE and explore in detail how it's possible for you. https://calendly.com/maggie-s2l/discovery-call

Duration:00:24:24

MM 138 - How to deal with overwhelm when your service business grows and you get busy with clients

2/26/2024
As your service-based business grows and you start getting busier and busier with clients, inadvertently a time comes when you start feeling overwhelmed. The feeling itself is not a problem. It can prompt you to change how your business is structured and/ or how you, the service provider and the CEO, work in it. The problem starts when you don't do anything. When you accept the overwhelm as something you just need to deal with and start hustling, getting busier, working longer hours, and feeling more and more exhausted. This is how you hop on the spinning hamster wheel of stress that is hard to get out of. Today's Maggie's Moment shares with you 3 simple steps to stop overwhelm from escalating when you get busy with more clients but still want to grow your business long-term. Find out how my T.O.P. CEO Continuous Success Recipe can help you double the business without overwhelm or adding more work to your schedule. Book your free call here - https://calendly.com/maggie-s2l/discovery-call

Duration:00:04:51

EP # 137 - CEO Power Hour: How One Strategic Hour a Week Can Grow Your Service-Based Business Without Adding More Work to Your Schedule

2/23/2024
You feel like you are being pulled in all directions right now. Trying to keep up with clients' work. Post something on social media weekly. And occasionally do a networking lunch between service projects and client emergencies. It feels like you've barely kept your head above the water. You're tired of shooting in the dark, figuring out how to sign the next client while overworking to maintain the current ones. You crave guidance. Direction. Especially since your energy is limited and usually drained by noon with all the daily decisions and chaos coming your way. What if you could implement just one tiny change to create the direction and focus? To gain new energy. And create time you so much lack. That change is the CEO Power Hour. It is investing one hour a week removed from the daily grind. One hour a week to strategically zoom out and check in with your business. To see what it needs to keep growing in a way that's not overwhelming for you. Right now, even if you have some CEO time set aside every week, it gets overtaken to catch up on your to-do list. Or at best, you’re looking at what you can improve and just keep adding things to do for the next week’s list. In this episode, I am sharing 5 specific CEO Power Hour sessions I had with different clients and the specific results they were able to create within just one week following those sessions. When you work with me one-on-one, with my high-performance coaching during the CEO Power Hour, I teach you how to also decide what not to do. How to cut down on the amount of tasks you do each week and channel your limited time and energy into a couple of key things that create substantial progress. This is how I help my clients (and can help you) double your business without adding more work. And you're probably thinking, "I'm not sure I can be consistent with that." Or "Even if I managed to do it for the first three weeks of January, I don't even know where I'd find that one hour a week." You do have one hour right now in your schedule. You would find it no problem if you had to go to an emergency client meeting. Once you create the first CEO Power Hour, I'll help you make it consistent. Especially that you’ll learn how to constrain the number of tasks you do each week, gain time, and with that add power to the ones you do. Set up your first free CEO Power Hour now. During that time, I will help identify exactly what you need to focus on (and drop) in your business to pick up the speed of growth without getting overwhelmed. Schedule the session here - https://calendly.com/maggie-s2l/discovery-call

Duration:00:19:03

MM 137 - Two types of planning to get the right things done and increase productivity as a service provider

2/19/2024
Two types of planning will increase your productivity and effectiveness and save precious time doing unnecessary things. I talk about them in today’s Maggie’s Moment. Tune in :). I teach these planning skills as part of my T.O.P. CEO Performance Enhancer Formula. All is a simple, practical, and easy-to-implement way. If you want to double your service business without adding more work to your schedule, let's talk. Schedule a free initial consultation with me here - https://calendly.com/maggie-s2l/discovery-call

Duration:00:03:37

EP # 136 - Why the good-old hustle is no longer working in your service business

2/16/2024
We've all heard that to be successful in business and entrepreneurship "you should leave the emotions at the door" or "skip the feelings." I disagree with it. Not only because it's humanly impossible to do, no matter what you can be telling yourself. As humans our actions are driven by emotions And emotions result from what we think and how we think about anything that's happening in our lives, any circumstances. That's just science. But also when we try to actually "leave out emotions at the door" we do more harm than good to ourselves, business results, and people around us. This episode dives deeper into this topic and also showcases a better, modern way to show up in business and your entrepreneurial journey. To work with me one-on-one and double your business without adding more work, schedule a free initial consultation here - https://calendly.com/maggie-s2l/discovery-call

Duration:00:27:50

MM 136 - Business skills are your shortcut to filling up your service business with clients

2/12/2024
Studies show that “talent” (the thing we are born with and can’t choose) doesn’t have as much weight on our success as learning and mastering skills through practice, training, and just work (the things we have control over and can influence). And I believe that business skills are the “shortcut” to success as a service-based business owner. Not some new marketing tactic or one funnel. So I challenge you to stop telling yourself you’re not good at something and ask the question: “What skill do I need to master and how can I do it in the most effective way to solve the problem I’m facing right now?” If you want help mastering any business skill in a practical and very effective way, my T.O.P. CEO framework might be the answer. With it, I can help you double your business without adding more work. Click here to set up a chat with me so we can talk details - https://calendly.com/maggie-s2l/discovery-call

Duration:00:04:21

EP # 135 - 5 Ways to Become More Effective as the CEO of Your Service-Based Business

2/9/2024
Today's Episode of the Diamond Effect podcast (the one I host 😉) is diving into 5 Ways to Become More Effective as the CEO of Your Service Business. Because your business results depend on you, the leader. The more effective you are, the better the results. To work with me and double your business without adding more work, schedule a free initial consultation HERE - https://calendly.com/maggie-s2l/discovery-call

Duration:00:27:47

MM 135 - E-mail overwhelm: 5 reasons why your inbox is overflowing and how to fix it

2/5/2024
If you'd like to spend more time in your inbox dealing with emails, today's Maggie's Moment isn't for you. But you want to tune in if you're among most business owners overwhelmed by e-mails, feeling like the inbox is running you and stealing your precious time. Find out 5 reasons why you might have too many emails to deal with every day and how to fix that issue. To work with me, one-on-one and double your business without adding more work, book a free initial consultation with me here: https://calendly.com/maggie-s2l/discovery-call

Duration:00:03:54

EP # 134 - Becoming a Bigger Person: How to Thrive in the Face of Business Challenges

2/2/2024
Business is just like having kids. Small business - small problems. Big business - big problems. Yet the idea of dealing with "big problems" shouldn't scare you or worse stop you from growing your business altogether. The solution for "big problems" becoming small is to grow yourself. The more skilled you are in business and the more emotional capacity you have, the smaller the problems seem. The same way a 10-year-old will not cry over a lost popsicle the same way they did at two. In this episode, I share with you what it takes (practical tips included) to become a bigger person, a CEO, who can handle more complex problems without stress or overwhelm. And I invite you to work with me one-on-one to grow yourself as a CEO. Apply HERE- https://calendly.com/maggie-s2l/discovery-call

Duration:00:24:42

MM 134 - Running a successful service business as a marathon not a sprint

1/29/2024
Have you watched an Oscar-nominated movie Nyad? I highly recommend it :). Even though it’s about the journey of a PRO athlete, marathon swimmer, Diane Nyad, the movie offers many business lessons too. In today’s Maggie’s Moment, I’m sharing two of them. To work with me one-on-one, apply HERE.

Duration:00:04:59

EP # 133 - Lower Income Months

1/26/2024
Embrace the Entrepreneurial Roller Coaster! Some months are booming, with clients and money coming, while others are quieter. In this episode, we tackle those slower times with tips on tracking income, smart budgeting, and attracting clients. Learn to see lower-income months not as setbacks, but as opportunities for growth. Tune in for a successful year ahead! Ready to boost your business skills and double your business without adding more work? Apply to coach with me. We start a free initial consultation. Book it HERE - https://calendly.com/maggie-s2l/discovery-call

Duration:00:18:43

MM 133 - How your industry expertise is costing you clients

1/22/2024
The more experienced you are as a service provider, the more knowledge you have, and the more your brain assumes that everyone else knows the same—especially your clients. Such expert bias can be dangerous and is probably costing you money: in lower marketing and sales conversation or even client retention. How is that possible? Today's Maggie's Moment explains. If you want to double your business without adding more work, apply to work with me HERE- https://calendly.com/maggie-s2l/discovery-call

Duration:00:04:39

EP # 132 - How to establish a high-performance habit that helps your business grow and sticks

1/19/2024
Establishing good habits brings a myriad of benefits that contribute to overall well-being and success. One of the key advantages is the efficiency they bring to daily life, as habits automate tasks, saving time and mental energy. Moreover, cultivating positive routines enhances discipline and self-control, fostering a sense of empowerment and accomplishment. Good habits also contribute to long-term health and happiness by promoting physical well-being and reducing stress. Consistency in positive behaviors leads to the development of a strong foundation for personal and professional growth, helping you achieve your goals. Ultimately, the power of good habits lies in their ability to create a positive and sustainable framework for a fulfilling and successful business and life. In this episode, I share how I establish good habits in my life by sharing a story and the evolution of my morning routine. And with it show you high-level, the framework I use when I help my clients establish their high-performance habits. Let's double your business without adding more work through high-performance habits. Schedule a free initial consultation with me HERE and let's talk about what it would look like specifically for you.

Duration:00:25:38

MM 132 - Creating a growth strategy for your service business that works

1/15/2024
If your marketing and sales strategy isn't attracting the type and/or number of clients you want; or if you don't have a business growth strategy, tune in to today's Maggie's Moment. Inside you'll learn the key components of an effective strategy. And also discover why the hard work you're doing now isn't translating into the results you hoped for.

Duration:00:05:30

EP # 131 - Scaling a Service Business with Strategic Planning While Avoiding Burnout with Maria Nenciu (Lease Auditor)

1/12/2024
In this episode, I sit down with Maria Nenciu, the visionary behind Richvale Consulting, a commercial lease audit company. Maria kicks things off by sharing the journey of how it all began – the spark that ignited the creation of her business and the passion that fueled its growth. We explore the early years, delving into the challenges and triumphs that shaped Maria's entrepreneurial path, highlighting the evolution of needs, wants, and overall business strategy. Please note that this episode was recorded mid December 2023. So when we refer to this year, we mean 2023, and the New Year is 2024 :). Moving on, we get an insider's perspective on the transformative power of strategic planning. Maria reflects on her December 2023 strategic planning experience, unraveling the A-HA moments that sparked innovation and will lead to her business growth. We explore the shift from day-to-day operations to the benefits of pausing, zooming out, and gaining a broader perspective, transcending the limitations of a mere to-do list. The podcast unfolds with a glimpse into the future as Maria paints a vivid picture of the business's vision 3-5 years down the road. What aspirations fuel her drive, and how she feels about the exciting journey ahead. Join us for an insightful conversation that goes beyond the surface, offering valuable insights and lessons for aspiring entrepreneurs and seasoned business leaders alike. To get in touch with Maria and explore her service visit her website www.richvaleconsulting.com or e-mail her at maria.nenciu@richvaleconsulting.com

Duration:00:27:49

MM 131 - How your clients' spending preferences are changing in 2024

1/8/2024
Because of the slow economy or recession, your clients have changed their thinking about money and spending it. It doesn't mean they don't have money. Or that they don't want to invest in your services. It's just how they think about it has changed. I'm talking about how this affects your marketing and selling in today's Maggie's Moments. I can help you double your business without adding more work. Schedule a free initial consultation with me here and let's discuss in detail what it would look like for you.

Duration:00:04:28

EP # 130 - How to Achieve Your 2024 Goals

1/5/2024
In this episode, I share how I approach practically setting a goal and then taking action to achieve it. I'm talking about the Strategic Planning process that I and my client use to learn from the past and inform what we're going to do in the future. Then how from there I improve things that are working to do them even better and fix the things that aren't but I still want to take action on them. I'm sharing specific examples from my business and personal life. And if you want to double your business (or more :)) without adding more work while eliminating stress and overwhelm, I invite you to coach with me. Let's start by talking in detail about what it would look like for you. Set up a free initial consultation here https://calendly.com/maggie-s2l/discovery-call

Duration:00:27:09

MM 130 - From Motivational Mondays to Maggie's Moments

1/1/2024
Happy New Year! 2024 is going to be great! Better than 2023 :)! How? Because we're going to grow together as leaders. And when you grow, your business and results grow. That's how :). And to help you to the faster and more powerfully, I am transforming Motivational Mondays of the Diamond Effect Podcast to Maggie's Moments on Mondays :). It's not just a name change of these bonus episodes. There is much more to it. I explain the details in the first Maggie's Moment today. So tune in to find out. Then, if you haven't done it yet, subscribe to the podcast on your favorite platform. May the coming year be marked by new milestones, breakthroughs, and the realization of your business aspirations.

Duration:00:03:53

EP # 129 - Reflecting on 2023: Valuable Lessons for Growing Your Service Business in 2024

12/29/2023
Learning from your own experience is one of the most powerful ways to accelerate your business growth. The second most powerful way to shortcut your journey to results is learning from someone who already knows. The two combined work magic :). I know because I do both, and my clients do both as well. And we experience that magic. In today's podcast, I'm sharing my own most powerful lessons from 2023. One of them is that Strategy and flexibility may seem like opposites, but in my experience, they're a winning combination. Following a strategic plan 80% of the time has been key, yet the remaining 20%—reserved for seizing new, aligned opportunities—keeps my business dynamic and growing. It's about the balance of discipline and openness to the new. I invite you to learn from me and implement whatever resonates with you. Plus, if you haven't done that yet, spend some time reflecting on your own lessons. Enjoy both!

Duration:00:24:55