Diamond Effect - Success Strategies for Service Businesses

In this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time. She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity. Maggie explains that tasks become more complex as businesses scale, requiring leaders to continuously improve their skills, manage their time effectively, and enhance their emotional resilience. She shares personal anecdotes and stories to bring the topic to life. If you're ready to double your business without adding more work to your days, book a sales call with Maggie here https://calendly.com/maggie-s2l/discovery-call Key Time Stamps: Introduction to the Episode (00:00:01) Maggie introduces herself and the podcast's focus on achieving more in less time. Referring to Previous Episode (00:01:21) Maggie discusses the importance of inner work and delegation mentioned in episode 157. Complexity of Business Growth (00:02:39) As businesses scale, tasks become more complex, requiring ongoing skill development. Skill Set Development (00:03:49) Maggie emphasizes the importance of improving skill sets for efficiency and quality in business tasks. Time Management and Focus (00:10:05) Effective prioritization and planning are crucial for maximizing productivity and managing time. Emotional Capacity in Business (00:11:25) Maggie explains how emotional resilience impacts decision-making and handling business challenges. Examples of Emotional Capacity Growth (00:13:08) She shares examples of how emotional capacity evolves as entrepreneurs gain experience. Handling Client Complaints (00:16:44) Maggie discusses the need for quick decision-making when addressing client complaints as businesses grow. Managing Finances and Emotional Resilience (00:20:14) The emotional capacity to handle financial changes is essential for business growth and stability. Conclusion and Call to Action (00:21:27) Maggie invites listeners to engage further and provides contact information for coaching inquiries.

You'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start. The first thing that comes to your mind is to add. Add more leads. Add new offer. Add people. But what if adding first it not the right step? In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what actually would be the first right step to double your business. Tune in to find out what it is for you. Work with me to double your service business without adding more work to your schedule. Book a sales call here https://calendly.com/maggie-s2l/discovery-call and let's talk about what it would look like for you.

In this episode, Maggie interviews one of her clients Dan Wowk, a successful mortgage broker, and the owner of Zoom Mortage Brokerage. They delve into Dan's entrepreneurial journey, exploring the stages of his business growth, overcoming challenges, and key learnings from our coaching relationship. Key Moments in the Episode: 1. Introduction to the Guest: The episode kicks off with Dan sharing his background, explaining his passion for the industry, and the reasons behind choosing this particular career path. 2. Stages of Business Growth: Dan recounts the main stages of his business growth, highlighting both the prosperous and challenging times. We discuss how he adapted and pivoted in response to various challenges, sharing specific examples and strategies that helped him navigate through the tougher periods. 3. Maintaining Motivation: In this section Dan shares personal anecdotes about what kept him going during harder times, emphasizing the significance of having deeper motivations and a strong support system. 4. A-HA Moments from Coaching: As my business coaching client, Dan reflects on some of the biggest A-HA moments he's had during coaching. We discuss how these insights have impacted his approach to business and how he plans to implement these learnings moving forward. 5. Final Thoughts and Advice: The episode concludes with Dan offering additional advice to fellow entrepreneurs that you don't want to miss. To connect with Dan, visit his website: https://www.mortgageweb.ca/danwowk www.zoommortgage.ca

Who wants their business to stagnate? Not me and I bet you don’t want that either. In today’s Maggie’s Moment, I explain why relying only on client referrals for business growth will not ensure your continuous growth. I also share what you must do to prevent stagnation and stay competitive in your industry. And if you want to ensure your business keeps growing short-term and long-term, I can help you. Book a sales call with me here, https://calendly.com/maggie-s2l/discovery-call, and let's talk in detail about how.

In this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm. She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as leaders and the necessity of personal growth for business success. She discusses effective delegation, outsourcing, and the development of leadership skills. Maggie provides practical advice on creating streamlined processes and time management. Ready to double your business and finish work by 4 pm to enjoy the fruits of your hard work? Book a sales call with Maggie here - https://calendly.com/maggie-s2l/discovery-call - to talk about how you can get there given your specific situation. Timestamps: The importance of mindset (00:00:01) Maggie emphasizes the role of mindset in business success and the need for personal growth as a leader. Changing work habits (00:01:40) Maggie discusses the possibility of reducing work hours, taking Fridays off, and the importance of intentional preparation for business growth. Creating a structured business (00:02:51) Maggie emphasizes the need to intentionally prepare the business structure to support reduced work hours and vacations without compromising business goals. Starting with a strategic plan (00:04:00) Maggie highlights the importance of starting with a strategic plan to understand the current state of the business and identify areas for improvement. Implementing the strategy (00:07:48) Maggie discusses the importance of implementing the strategy and prioritizing actions to achieve business growth. Commitment and boundaries (00:13:59) Maggie addresses the need for commitment to finishing work by 4 pm and the importance of setting boundaries for personal time. Delegating and outsourcing (00:21:43) Maggie explains the significance of delegating and outsourcing tasks to create more opportunities and generate revenue in the business. Delegation and Outsourcing (00:24:10) Maggie discusses the importance of proper hiring systems and delegating tasks that are not your strengths. Bookkeeping and Business Growth (00:25:17) The significance of delegating tasks as your business grows and focusing on CEO responsibilities. Streamlining and Automating (00:26:23) The need to streamline and automate processes before outsourcing administrative work. Developing Leadership Skills (00:27:28) The importance of developing leadership skills to manage and lead a team effectively.

If you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case. in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or advertising. When I work with my client, I help them double their business in ways that allow them to keep growing. The benefits of my coaching compound even after my clients finish working with me (that's why some come back :)). What creates that is T.O.P. CEO Winning Strategy and Conitnie Success Recipe that is unique for each of my client's business. If you want to know how it would work for you, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call

Successful level setting of expectations with your clients and/ or employees is at the core of creating win-win results for all. It’s a process of ensuring that everyone involved in a relationship has a common understanding of key facts, goals, and objectives of that relationship and their respective responsibilities. Today’s Episode # 156 of the Diamond Effect podcast teaches you how to do it well. If you're ready to double your business without doubling your work, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call, and let's talk about how it can look like for you.

Summer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation? If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved time off. And if you're ready to double your business without adding more work, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

In this episode, I sit down with one of my clients, Gabriele Pizzale, the founder of Pizzale Design Inc., to discuss her inspiring journey from starting a business to achieving 7-figure success. We explore the key components of business growth, the importance of investing in personal development, and the delicate balance between business leadership and personal life. Gabriele shares incredibly valuable insights and practical tips for all entrepreneurs. Episode Highlights: 1. Introduction and Business History: 2. Components of Successful Growth: 3. Balancing Business and Personal Life: 4. Benefits of Continuous Learning and Coaching: Key Takeaways: To connect with Gabriele and Pizzale Design Inc., check out their website https://www.pizzaledesigninc.com/ and follow them on IG - https://www.instagram.com/pizzaledesigninc/

In Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be. 1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. 80/20 is a great rule. 80% streamlined because it's standard and a maximum of 20% special and custom. 2) Standardization and streamlining reduce mistakes and increase client satisfaction. Which in turn makes it easier to retain them and simpler to attract more. 3) The bigger your business, the more clients you serve. That should lead to you knowing them at teh deeper level. Which then in turn should improve your service delivery and marketing and make it easier for you to attract even more clients. Ready to double your business without adding more work to your schedule? Let me help you grow while making it simpler and easier for you and your team. Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call

Summer doesn't have to be a slow season for your service business. And at the same time, you can enjoy nice weather and more time off. In this episode of the Diamond Effect podcast, I talk about how to avoid a catch-22 situation: - where you don't have enough clients to fully enjoy the times you're not working (because you're thinking about not having enough sales); - but then on days when you're working in your business, you wish you were at teh beach with family and friends. Tune in to learn how to enjoy the summer, and still achieve your business goals. And if you're ready to double your business without adding more work and rather more happiness into your day-to-day, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call

When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible. Lack of focus creates becoming distracted by: In today's Maggie's Moment, I share with you 3 components of the Focus System and tips on how to implement it so that you set the foundation for successfully scaling your service business. If you'd want me to help you create tailored systems that will double your business without adding work to your schedule, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

A business cannot scale without processes and systems. In today's episode, I talk about 3 core systems that you'll need to implement in your service business to scale sustainably. And when you do it strategically, those systems will save you time, and money and streamline how you acquire, service, and retain clients. It takes a strategy and planning to know which system to implement first, to define requirements and to choose the right technology. If you're thinking of systemizing anything in your business and feel stuck between a myriad of options, I can help. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let's talk about how I can help you double your business without adding more work.

Needing a quick influx of cash to pay an unexpected bill? Or would you love to make more money this month and consistently going forward? Here are three simple ways you can increase your sales in less than seven days: 1) Follow up. Don’t discount the opportunities you’ve created for yourself in the past months. Follow up on them today. It doesn’t matter you got busy or that you were scared and told yourself that people were not interested anymore. Did you know that 80% of sales happen at the fourth or more follow-up? So don’t leave all those clients without help and all the money on the table – follow-up. And if you’re still on the fence, tune in here to Episode # 152 of the Diamond Effect Podcast: Stay Top of Mind: Follow-Up Strategies to Increase Customer Conversion and Retention 2) Solve a new or different problem for your current or past clients. The more value you deliver to your clients, the more money you make. If you see something that you can help your clients with (and you’re not doing that for them currently), offer it to them. Everyone loves to have a proactive partner that thinks about them, sees thing without having to be told about them, and wants to help. Be that partner. Your current and past clients already know you like you and trust you, so it’s a quick decision for them to say “YES” to your offer. 3) Tighten up your marketing messaging. Your current audience has people in it, who want to work with you now. The only reason why they’re not taking action is because your messaging doesn’t inspire them to move. Recently, I helped one of my clients to tighten their e-mail messaging and within a couple of days they got new bookings from their current e-mail list! It was that fast! The clients finally noticed her e-mails, read them, and got inspired to take action. You can do that too. It works like magic. Implementing these 3 tips will increase your sales in less than 7 days. To make this increase consistent and easy to repeat, you’ll need to include these strategies into your overall Business Growth Strategy and have a process/ system that will make them a regular thing you do for your business. So it becomes a habit, not something you do once in a while only when you get a reminder from me via e-mail. When you coach with me 1 on 1 in my private program, I help you ensure this happens. Step-by-step, I’ll help you implement these strategies to increase your sales. Plus, we’ll systemize the approaches and create a simple repeatable process so you can continue having consistently increased sales. Let’s talk today about how you can increase your sales permanently and with it, double your business without adding more work. So that you always have cash for unexpected bills and extras. And rather than worry about what to do to pay them, focus on serving your clients and enjoying your life. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

In this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master: Post-Conversation Follow-UpCold Lead Follow-UpPost-Purchase Follow-UpAdditionally, we'll share some fascinating and important follow-up statistics that highlight the effectiveness of these strategies and why they should be an integral part of your sales process. Key Takeaways: If you enjoyed this episode, please subscribe to our podcast and leave a review. Your feedback helps us bring you more valuable content! And if you're ready to double your business without adding more work, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call Key Time Stamps: The art of follow-up in sales (00:01:31) Maggie discusses the importance of follow-up in sales and distinguishes it from marketing nurturing. Different types of sales follow-up (00:02:51) Maggie explains three types of sales follow-up: after initial client contact, cold prospecting, and post-purchase. Stats on the impact of follow-up in sales (00:06:20) Maggie shares statistics highlighting the significance of follow-up in sales and customer decision-making. The impact of follow-up in acquiring clients (00:13:00) Maggie shares personal experiences and success stories related to following up with potential clients. Strategies for effective follow-up in sales (00:15:24) Maggie provides insights on establishing a follow-up process and overcoming discomfort in follow-up interactions. Cold messaging and prospecting (00:18:58) Maggie discusses the effectiveness of cold messaging and prospecting, emphasizing the need for a robust follow-up process. The importance of post-purchase follow-up (00:21:22) Maggie highlights the significance of post-purchase follow-up in building client relationships and loyalty.

A new client saying yes and starting to work with you isn’t the end of selling. It’s just the beginning. Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients. I learned that lesson in one of the companies I used to work for and I'm sharing that story with you in today's Maggie's Moment. To spare my clients such painful experiences I teach them the concept of Selling at Every Touch Point as part of my T.O.P. CEO Continuous Success Recipe. Within that, I help them establish simple processes so they can easily and consistently over-deliver on their promises to the clients (new and existing). Because your service delivery and your client journey, as they go through it, is also selling them (or not) on staying with you, coming back, and referring others. It doesn’t mean you always must have 100% of everything figured out. That’s not what entrepreneurship is all about. It’s about balance between what you confidently can deliver and what you can figure out as you go, to take advantage of the right opportunities. And when you coach with me one-on-one, I teach you how to strike it. If you’re ready to double your business with happy clients acting as your referral network without fail and without adding more work to your schedule, let's talk. Book a sales call here - https://calendly.com/maggie-s2l/discovery-call

How do you lead a sales conversation without feeling like a pushy salesperson? It's about mastering the skills to ask the right questions and guide clients toward informed decisions that are best for them. In today's podcast episode, we go over these techniques, emphasizing the service mindset over the sales pitch. Join me to learn how to turn your conversations into opportunities to help. Important sections: Understanding the True Nature of Selling (00:01:08) Exploring the perception of sales and the desire to sell without feeling sleazy or pushy. The Importance of Clarity in Sales (00:03:56) Emphasizing the significance of clarity in understanding who to help, how to help, and why you are the best choice to help. Developing Sales Skills and Processes (00:15:24) Discussing the benefits of having repeatable sales processes and mastering sales skills to engage with clients effectively. Practical Tips for Overcoming Sales Anxiety (00:20:23) Providing actionable tips to ground oneself, focus on the ideal client and reinforce the notion that selling is about helping. Mastering Skills and Gaining Clarity (00:24:05) Discussion on improving skills and gaining clarity to double business without adding more work. Effective Marketing and Selling (00:24:45) How actions can be more effective, converting more clients, and attracting ideal clients through improved marketing and selling strategies. Ready to double your business without adding more work? Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call

You don’t need to hustle, overwork, do it all, and be visible everywhere to grow your business fast. On the contrary, all of those things are slowing you down. Because you end up spending a lot of time and energy throwing spaghetti at random walls, watching it fall, without having a clue why it doesn’t stick. I have been doubling my business since its inception not by hustling or doing it all. In today's Maggie's Moment, I share how I've been able to do it. When you work with me 1 on 1, I teach you how to do it as well through my Strategic Constraint concept. There are a million ways to get to a million dollars. From those, we’ll pick a core few that make sense for you and your business. That’s what my Business Owner First approach is all about - helping you scale your way. Ready to start doubling your business without adding more work? Book a sales call with HERE - https://calendly.com/maggie-s2l/discovery-call

This show and episode are dedicated to helping small service-based businesses thrive. Today we're exploring the topic of business continuity and teh way I use it and interpret it for the work I do with my clients. We’ll be discussing essential strategies to ensure your business continues to operate smoothly and is not dependent on: 1) One key individual (yourself as the CEO and owner included because you do need vacation) 2) One or two large clients 3) One contractor, agency, or supplier Your business and you are best served when you build it as a resilient and independent entity. And this episode is meant to help you start that journey. And if you'd like my help to achieve that while doubling your income without adding more work, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

Even if you’ve run your business for 10 or more years and you think you can’t grow it much more, you can. Especially if your growth has been minimal or non-existent in recent years. You haven’t tried everything yet. There are still more tactics you could apply in a strategic way to grow further and faster. I'm illustrating this in today's Maggie's Moment by sharing my story of when right before I immigrated to Canada, I worked as a sales representative in the fashion industry in Poland. So tune in and listen. A fun fact that I'm not sharing in the audio is that when I announced to my boss (a former Turkish NATO Officer with no BS approach) that I was leaving the job to immigrate to Canada, he got super emotional. He and his wife gifted me a beautiful pearl necklace as a parting gift that I wear to this day. This experience taught me that you can always get more clients if you have a valuable offer they want and a strategy to market and sell. No matter the economy. No matter how “slow” the industry is or how new you are to it. But it’s your job (not your clients’) to figure out how to get in front of them and communicate that value, so they choose your offer over someone else’s. With my T.O.P. CEO Winning Strategy and Owner-First approach, I help my clients do just that. Figure out how to sign more and more clients effectively and consistently so they can double their business without adding more work to their schedule. When you coach with me one-on-one, together we create the Winning Strategy tailored to who you are and the goals you have for yourself and your business. Then, we break it down into simple steps and week by week I help you successfully implement them. We eliminate time-sucking tasks that don’t make you any money to replace them with ones that do. So that your income doubles, but the daily busyness and overwhelm disappear. Book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call and let’s start doubling your business today.