Digital Surfing
Business & Economics Podcasts
Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone right in their career. It’s these set-backs and getting back on their feet when things haven’t gone to plan which ultimately rounded them into the successes they are today. Daryn is Chief Sales and Innovation Officer at Huble Digital. Now leading one of the largest digital consultancies globally, he is the first to admit his journey hasn’t always been perfect. Daryn is now on a mission to help us learn from failure and remember that everyone starts somewhere.Powered by: Huble Digital - www.hubledigital.com
Location:
United States
Description:
Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone right in their career. It’s these set-backs and getting back on their feet when things haven’t gone to plan which ultimately rounded them into the successes they are today. Daryn is Chief Sales and Innovation Officer at Huble Digital. Now leading one of the largest digital consultancies globally, he is the first to admit his journey hasn’t always been perfect. Daryn is now on a mission to help us learn from failure and remember that everyone starts somewhere.Powered by: Huble Digital - www.hubledigital.com
Language:
English
Contact:
07805412555
Episodes
Tyler Vaughn: Change management of non-tech savvy users
3/16/2023
This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.
With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration.
This episode focuses on his approach to change management and onboarding non-technical people to new technological solutions, developing a training...
Duration:00:33:57
Rowan Reid: Adapting to technological innovation
2/23/2023
This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble.
With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today.
This episode focuses on his approach to keeping up with technological innovation, his interest in nuclear fusion, the importance of continuous improvement to adhere to ISO...
Duration:00:28:03
Annabelle Taylor: The importance of personalisation in lead nurturing
1/26/2023
Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.
In this episode, we focus on the similarities in marketing the...
Duration:00:22:02
Nikki Piper: Innovation and adapting to change in digital
1/12/2023
Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.
In this episode, we focus on how to adapt to rapid changes, where to gain the knowledge to do so, and how to make it enjoyable. We also look at innovation, how to approach large-scale projects with technology rather...
Duration:00:24:22
Season Finale: 2022 Digital Surfing Highlights
12/22/2022
In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!
Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith
Duration:00:02:05
Amsal Alihodzic: Approach the world as an explorer
12/8/2022
Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011.
In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longer work, digital transformation, and the importance of being open-minded to understand the user.
It’s Amsal Alihodzic!
Follow Daryn on LinkedIn:...
Duration:00:23:27
Malcolm King: All great creative work makes you a little scared
10/20/2022
Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble.
In this episode, we discuss the importance of creativity in the marketing space, what it means to be a creative, how B2B marketing can benefit from creativity, and the trends that are currently shaping the creative...
Duration:00:28:53
Rebecca Geier: Saying no in order to grow
9/29/2022
Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”.
In this episode, we discuss the connection between psychology and marketing,...
Duration:00:29:28
Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda
9/8/2022
Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different disciplines: Marketing, internal communication, and sustainability.
In this episode, we discuss the role of the tech sector and CRM in driving a...
Duration:00:22:34
David Hooker: Creating content that truly adds value
8/17/2022
Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.
In this episode, we discuss how to create content that truly captures and engages your target audience, the importance of visual literacy, how to give a great...
Duration:00:26:08
Maya Moufarek: The importance of investing in branding
7/20/2022
Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.
In this episode, we discuss the importance of investing in branding, especially in economic times of fear, how you can use the Jobs-to-be-Done model in working out your brand and marketing...
Duration:00:32:13
Whizz-Kidz & Recite Me: Pioneers for accessibility for all
5/18/2022
This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital.
Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer.
Recite Me was founded by Ross Linnett, an entrepreneur, who like a number of entrepreneurs, is...
Duration:00:18:11
MJ Khan: Growing the largest LinkedIn presence in Southern Africa
3/23/2022
This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.
MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Mather and TBWA Hunt Lascaris.
In this episode we dive into how he built the Sasol digital...
Duration:00:32:14
Joe McGoldrick: Digital Marketing - It’s more than just a slice of the Marketing Pie
3/10/2022
In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.
Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don’t want to...
Duration:00:22:35
Jared Carneson: Web3 and its impact on the digital world
2/23/2022
In this week’s episode Daryn is joined by Jared Carneson, who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard which is a leading public relations and marketing agency.
Jared started as the head of the social media team in Johannesburg, South Africa, and has since been the Social and Innovation lead in both the Arab Emirates and San Francisco. Now based in San Francisco, his ‘intelligence engine’, which visualizes data as well as real-time social and...
Duration:00:24:49
Mark McCarthy: Going Beyond
1/26/2022
This week Daryn is joined by Mark McCarthy, Director of Operational Customer Experience at Katapult, a leading omnichannel point-of-sale payment platform, providing alternative purchase solutions for retailers and consumers.
With over 10 years of marketing experience, Mark shared his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his support and service team onto HubSpot.
It’s Mark McCarthy!
Follow Daryn on LinkedIn:...
Duration:00:38:03
Jeremiah Runser: Brand alignment - The importance of aligning your brand with your customers’ needs
1/12/2022
Our guest this week is Jeremiah Runser, the Marketing Manager at GCPay, a powerfully simple software that fully automates the payment application process between general contractors and subcontractors.
Jeremiah has 10+ years of experience in marketing, lead generation, and brand building.
In this episode, we discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the pivotal role a website plays in a marketing journey.
This is Jeremiah Runser!
Follow Daryn...
Duration:00:19:23
Season Finale: 2021 Digital Surfing Highlights
12/15/2021
In this last episode of Digital Surfing 2021 season 1, Daryn Smith shares some key highlights from the past year!
Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith
Duration:00:33:02
George Yaryura: The influence of technology on consumer behaviour
12/8/2021
Our guest this week is George Yaryura, who is the Chief Marketing Officer at Planet Smart City which is a leading proptech scale-up with global operations across the US, Latin America, Europe and India.
George has over 20 years of experience in helping create market-leading Innovations, whilst driving Digital Transformation across global businesses.
He shares his experience in telecommunications, the payments industry, development, and what the future holds for the technology...
Duration:00:33:02
Kyle Tate: Developing a sales coaching culture and mindset
11/24/2021
Our guest in this special edition of Digital Surfing is Kyle Tate, who is the Sales Development Program Manager at DocuSign, a global e-signature company that helps organisations connect and automate how they prepare, sign, act on and manage agreements.
Kyle has over 6 years of experience spanning global corporate management, sales strategy and marketing, predominantly centred around technology. In this episode, we discuss sales development, tips to improve your XDR team and how to...
Duration:00:40:20