Digital Velocity

In Episode 99 of the Digital Velocity Podcast, Erik Martinez sits down with Chris Seminatore, founder of GetGeofencing.com, to unpack how location-based targeting can help brands stop wasting budget and start reaching the people most likely to buy. As Chris puts it, "Location is the strongest indicator of buying intent." For direct-to-consumer teams without a retail footprint, the key shift is thinking about location as a signal—not a storefront. Instead of geofencing "your" locations, you can target the places where your best customers already reveal intent: brick and mortar competitor locations, industry events and trade shows, and life-style locations that align with your customer's persona. In this conversation, you'll learn: · How geofencing works in plain English—and why it's best used to narrow your audience to the moments that matter most. · Practical ways DTC brands can apply the same playbook across industries, even without physical stores of their own. · Why "addressable geofencing" can be a powerful CRM companion: layer location targeting onto a direct mail or customer list to reinforce messaging across channels. · How to use events and trade shows as a DTC growth lever by capturing attendees and continuing to reach them after they leave. · What to watch for in programmatic so your spend doesn't disappear into low-value placements (and how Chris approaches blocking common sources of waste). If you're a DTC marketer, brand leader, or agency strategist looking for smarter signals to find more customers, this episode offers a clear, practical framework for using location to reduce waste, increase relevance, and improve performance.

In Episode 98 of the Digital Velocity Podcast, Erik Martinez sits down with Jen Neumann, CEO and owner of deNovo Marketing, to break down the findings from the 2025 AI Consumer Survey—a study her team launched to understand how real people feel about AI showing up in ads, emails, and digital content. The results reveal a mix of curiosity, confusion, and contradiction that every brand—especially DTC brands—should pay attention to. One of the biggest surprises? Marketers think they're great at spotting AI, but the survey shows they actually scored lower than non-marketers. With AI-generated images looking more polished and more realistic than ever, many consumers now assume most content is AI—even when it's not. And in a moment where trust is already running low, that assumption can change how people interpret and react to a brand's message. Listeners will learn: • Why consumers say AI matters to their decisions—but don't always act that way • How AI-generated content can unintentionally "make a brand look cheap" • Why authenticity and a less-polished aesthetic are gaining importance • The difference between impulse buys, necessities, and higher-stakes "considered purchases" • What Agentic Shopping could mean for brand awareness and attribution Jen shares why brands need clear boundaries around AI use, starting with an internal policy that aligns with who they are and how they want to show up in the market. Whether your brand is mass-market or premium, digital-first or experiential, the real takeaway is simple: consumers are paying attention, and AI can help—or hurt—depending on how thoughtfully it's used. For brand leaders and marketers across industries, this episode offers a grounded look at what's shifting in consumer perception and how to stay authentic, trustworthy, and strategic as AI becomes a bigger part of the customer journey.

In Episode 97 of the Digital Velocity Podcast, Erik Martinez welcomes back Carla Johnson, globally recognized innovation architect, keynote speaker, and author of Rethink Innovation. Together, they explore how artificial intelligence is reshaping creativity, collaboration, and business innovation — and why human curiosity remains the ultimate competitive advantage. Carla introduces her framework, the "Curiosity Compass," which helps leaders and teams shift from using AI solely for efficiency to harnessing it as a catalyst for imagination and strategic thinking. As she explains, "If innovation and creative thinking is all about connecting the dots, AI gives us the opportunity to collect an exponentially larger pool of dots to help us prompt that process." By distinguishing between the Efficiency Zone (tactical and logistical use) and the Imagination Zone (strategic and exploratory thinking), she reveals how AI can spark deeper creative inquiry rather than replace it. The conversation explores how AI is reshaping the innovation process by helping people think more broadly, test ideas more confidently. Rather than relying on AI only for efficiency, Carla explains that the real opportunity lies in using it within the "imagination zone," where more strategic and exploratory questions unlock deeper insights. Listeners will learn: • How to use AI to move beyond tactical efficiency into strategic innovation • Why creativity and curiosity are essential to human-AI collaboration • How to apply the Curiosity Compass to everyday business challenges • Why the next wave of AI will accelerate prototyping, entrepreneurship, and creative thinking across all industries For business leaders, sales & marketing professionals, and operational teams, this episode offers a roadmap for building curiosity-driven cultures that leverage AI to expand — not limit — imagination. As Carla reminds us, "It's not that AI that will replace your job, but somebody who knows AI absolutely will." Whether you're leading a marketing team, launching new products, or designing smarter systems, this episode is a must-listen for anyone eager to redefine what innovation means in the AI era.

In Episode 96 of the Digital Velocity Podcast, Erik Martinez welcomes Alane Boyd, co-founder of BiggestGoal.ai, to explore how "agentic AI" is transforming the way businesses automate, scale, and innovate. As a serial entrepreneur and automation expert who has built and sold companies across marketing and technology, Alane has a clear mission: to make workdays easier and help teams focus on what truly drives growth. Alane breaks down what sets agentic AI apart from traditional automation or generative tools like ChatGPT. Instead of relying on constant prompts, these "skilled intern" systems can independently manage workflows—from content production and customer service to data management and training documentation. As Alane explains, "Automation only works when it's built on a process that's already clear and consistent." Throughout the conversation, Alane shares real-world examples of how companies are using AI agents to eliminate busywork and unlock strategic capacity. From podcast production to eCommerce customer support, businesses are freeing up their workload by embedding AI into repeatable tasks. She also explains why documenting processes manually before automating them is critical to avoid magnifying inefficiencies. Listeners will learn: • What "agentic AI" is and how it differs from generative AI tools • How to document and standardize processes before introducing automation • Practical examples of AI agents used in marketing, data, and operations workflows • The risks of data misuse in free AI tools—and how to maintain security through closed-loop systems • Why ongoing AI training and change management are now essential for every organization For all businesses, the message is especially clear: as competitors embrace automation, those who fail to evolve risk being left behind. Alane emphasizes that AI isn't about replacing people—it's about empowering teams to work smarter, reduce burnout, and focus on creative, revenue-driving work. Whether you're leading a marketing department, optimizing operations, or modernizing a service business, this episode provides a playbook for turning AI from a buzzword into a true business advantage.

In Episode 95 of the Digital Velocity Podcast, Erik Martinez sits down with Kristin Chambers — social media strategist, agency owner, and founder of Meerkat Media Group — to explore artificial intelligence and its role in social media marketing. With over a decade of experience helping brands navigate the rapidly evolving digital marketing landscape, Kristin shares where human creativity must stay in the loop to build trust and brand loyalty. Listeners will learn: • How AI personalization is changing what users see — and why authenticity still wins • The real-world benefits and limits of AI-generated copy, images, and social ads • Practical steps for training AI tools on your brand voice while keeping content genuine • How to balance automation and human oversight to build trust in an era of misinformation Kristin also offers tactical advice for marketers and small teams on batching content, using tools like Canva, ChatGPT, and Hey Orca, and developing a responsible AI policy that empowers creativity rather than replacing it. Her key takeaway: use AI as an accelerator, not a substitute — because the brands that stay authentic will be the ones audiences trust most. For direct-to-consumer marketers and digital brand leaders, this episode offers a roadmap to navigate the future of AI-powered social media with clarity, strategy, and heart.

In Episode 94 of the Digital Velocity Podcast, Erik Martinez sits down with Brady Skye—award-winning filmmaker, creative director at Meerkat Media Group, and producer of the Amazon documentary 'Beyond the Ruins'—to explore how artificial intelligence is transforming video storytelling, brand authenticity, and the future of marketing creativity. Brady draws from his experience in both filmmaking and commercial production to discuss how AI can enhance, but not replace, human creativity. From automated editing and voiceovers to concept generation and translation, he breaks down the tools reshaping production workflows—while warning against the loss of emotional depth that defines great storytelling. Listeners will learn: • Why AI is a powerful assistant editor, not an artistic replacement • How to balance creative efficiency with emotional authenticity • Why audiences—and platforms like YouTube and Google—are demanding real, human content • Practical ways small and midsize brands can use video to tell their story and stand out from giants like Amazon • How to avoid 'analysis paralysis' and use AI tools with purpose, not obsession For direct-to-consumer brands and marketing leaders, this episode delivers actionable insights into building genuine connections in a content-saturated world. As Brady reminds us, 'Your office is really your website now'—and video storytelling is your most powerful storefront. Whether you’re producing your first brand video or scaling creative operations, this conversation reveals how to blend technology, art, and authenticity to move audiences and build lasting brand trust.

In Episode 93 of the Digital Velocity Podcast, Erik Martinez sits down with Ginger Grant, a seasoned data strategist, to explore how artificial intelligence and machine learning are reshaping the fundamentals of business analysis and decision-making. Ginger shares her unique perspective on the crucial distinctions between generative AI and machine learning, highlighting why accuracy, data quality, and the right questions matter more than ever. She explains why companies must address messy, fragmented data before they can effectively harness AI, and how grounding models in proprietary data unlocks more reliable business insights. Listeners will gain insights into: • Why machine learning has a more immediate impact than generative AI for business-critical tasks • The persistent challenge of data organization and the dangers of Excel-driven reporting • How companies like Goldman Sachs are grounding AI models in proprietary data to achieve accuracy • Why dashboards and rote reporting are ripe for automation—and where humans remain indispensable • How leaders can encourage AI adoption without stoking fear of job loss, through training and intentional change For direct-to-consumer marketers and cross-industry leaders alike, Ginger offers actionable guidance on how to move beyond data collection toward true business impact. From defining success metrics to ensuring critical thinking remains at the core of analysis, this episode is a must-listen for executives and marketers preparing to navigate the future of AI-driven decision-making.

In Episode 92 of the Digital Velocity Podcast, Erik Martinez talks with Timothy Peterson—an executive leader with 25+ years across retail, e‑commerce, data, and operations—about how to integrate artificial intelligence thoughtfully and profitably. Drawing on roles from Bloomingdale’s and Pottery Barn to CPG business intelligence and today’s fractional CEO work, Timothy shares a pragmatic, cross‑industry view of what it really takes to make AI create business value. Timothy highlights hyper‑personalization at scale as the standout opportunity: using hundreds of relevant data sources to tailor experiences that deepen engagement and drive growth. But he cautions that rushing in can erode trust—especially when AI replaces human judgment in customer service or when proprietary content is scraped into training sets without authorization. The takeaway for brand leaders is clear: protect your data, protect your customers, and don’t let AI tools redefine your value proposition without intent. To prioritize investments, Peterson lays out a simple sequence: first upskill people (think weekly lunch‑and‑learns, practical workshops, and targeted certifications), then pilot tools to learn what really moves the needle, and only then fund larger infrastructure. He also introduces “governance as a service,” ensuring responsibility for privacy, compliance, and ethics is shared across legal, marketing, and operations—rather than bolted onto a single role within the company. Clear accountability and measured rollout beat shiny‑object adoption every time. For direct‑to‑consumer marketing leaders, the playbook is refreshingly grounded: personalize to lift conversion and LTV, document and simplify processes so AI augments what already works, narrow your focus to the channels and products that matter, and measure the impact on sentiment, conversion, lead flow, and revenue. Above all, stay adaptable and keep learning—the real competitive advantage isn’t any one model or tool, but a culture that can turn new capability into sustained customer value.

In Episode 91 of the Digital Velocity Podcast, Erik Martinez sits down with environmental scientist and sustainability expert Sheryl Barbosa to uncover how artificial intelligence (AI) is driving the next wave of sustainability for direct-to-consumer (DTC) businesses. Sheryl brings more than 20 years of experience across industries and business sizes, from Fortune 50 corporations to local nonprofits, and offers a unique perspective on how technology and environmental responsibility can work together to create measurable impact. For DTC brands, these opportunities are vast and tangible. Erik and Sheryl discuss how AI can: • Improve targeting in direct mail campaigns to minimize waste while maximizing response rates. • Optimize packaging design, materials, and supply chain sourcing to cut down on excess materials and emissions. • Enhance logistics by identifying smarter routing patterns that reduce fuel consumption and shipping costs. • Forecast inventory needs more accurately, helping prevent losses from overproduction or spoilage. • Identify cost-effective green alternatives that are now often cheaper than traditional materials, overturning the myth that sustainability is always more expensive. Sheryl and Erik bring the conversation to life with real-world examples—from cutting down on direct mail waste to streamlining delivery routes—that illustrate how AI can drive both efficiency and sustainability. Their discussion shows how even small operational improvements can ripple outward, creating a positive impact not only for businesses but also for communities and the environment. For leaders of direct-to-consumer brands, whether scaling a fast-growing ecommerce operation or running a locally rooted small business, the takeaway is clear: AI and sustainability are not competing goals but complementary strategies. When used intentionally, AI becomes a catalyst for reducing environmental impact, building brand trust, and unlocking new avenues of profitability—all while advancing a healthier, more sustainable future.

In Episode 90 of the Digital Velocity Podcast, Erik Martinez speaks with Lucas Petty, founder and CEO of AI Daddy, about how companies can strategically integrate artificial intelligence in their business and marketing processes to drive growth, innovation, and long-term success. Lucas shares his personal journey from having his own startup disrupted by AI to becoming an AI strategist and educator helping businesses adopt these transformative tools. This conversation dives into why many organizations are still only dabbling with AI, and how fear, habit, and misconceptions often prevent meaningful adoption Lucas outlines a practical four-step framework for adoption—People, Process, Strategy, Tools—that enables teams to identify real pain points, build effective workflows, and achieve measurable ROI with human teams and AI working collaboratively together. Listeners will learn: • Why automating tasks without a people-first mindset leads to stagnation • How to reframe AI adoption as change management rather than tool exploration • The difference between horizontal AI tools (like chatbots, note takers, and researchers) and vertical, function-specific AI use cases • Why simplifying AI governance and training employees on privacy settings is critical to protecting IP • How successful AI adoption has helped companies realize revenue growth of 50% or more without additional staff Whether you’re leading a DTC brand, scaling a marketing team, or rethinking enterprise processes, this episode offers a roadmap to integrate AI thoughtfully, balance efficiency with human expertise, and future-proof your business in an era of rapid technological change.

In Episode 89 of the Digital Velocity Podcast, Erik Martinez welcomes Evan Blumenthal, certified EOS Implementer and business revenue growth consultant, to unpack how the Entrepreneurial Operating System (EOS) empowers businesses to overcome stagnation, clarify leadership roles, and drive meaningful, measurable progress. Evan shares his personal journey from Walmart associate to family business executive to EOS consultant, explaining how this flexible yet structured framework helped revitalize a 147-year-old family-run company and can do the same for DTC and entrepreneurial brands struggling with misalignment, unclear vision, or process bottlenecks. This episode is imperative for founders, executives, and team leaders seeking: Whether you're scaling a high-growth ecommerce brand, leading a lean marketing team, or stuck at a plateau in your business, Evan offers a compelling case for how EOS creates traction by helping organizations focus, simplify, and thrive—one quarter at a time. Listen to learn how EOS can transform your business from reactive chaos to strategic momentum.

In Episode 88 of the Digital Velocity Podcast, Erik Martinez sits down with David LaCombe, Chief Marketing Officer at Imperatives Delivered, to unpack what truly effective marketing leadership looks like in today’s fast-moving digital landscape. From his unique start as a paramedic to his rise as a go-to-market strategist, David shares insights that challenge conventional thinking around marketing strategy, technology, and team development. This episode dives deep into how purpose-driven businesses can align vision and execution, why marketing leaders must demonstrate causation (not just correlation), and how artificial intelligence can accelerate—not replace—critical thinking. David also offers a powerful reminder: “Be effective before you're efficient. Because scaling something broken just gives you more broken.” Whether you're a Direct-to-Consumer (DTC) brand leader, startup founder, or part of a marketing agency navigating client pressure and internal change, you'll learn: Packed with practical advice and deep reflection, this episode helps marketers and executives rethink what leadership means in an AI-enabled, outcomes-driven business world.

In Episode 87 of the Digital Velocity Podcast, Erik Martinez is joined by Corey Morris, CEO of Voltage and author of *The Digital Marketing Success Plan*, to explore how companies can eliminate guesswork and wasted spend in digital marketing by implementing a strategic planning framework. Corey introduces the START process—a five-step framework (Strategy, Tactics, Application, Review, Transformation)—that guides marketing teams in aligning digital channels with business outcomes. Together, Erik and Corey examine common pitfalls such as budget duplication, 'CEO drive-bys,' and siloed KPIs, and reveal how a well-documented and agile plan can bridge the gap between marketing activity and business profitability. Whether you're running a Direct-to-Consumer ecommerce brand, managing an agency, or optimizing B2B campaigns, this episode delivers cross-industry insights for digital marketers ready to turn chaos into clarity and drive measurable ROI. Corey's Book - The Digital Marketing Success Plan Reach Corey at his website: Corey Morris.com

In Episode 86 of the Digital Velocity Podcast, Erik Martinez welcomes Dugan Bridges, founder and Chief Creative Director of F7 Film Distillery, to explore how cinematic storytelling is transforming digital marketing. Bridges shares his journey from screenwriter and director to helping brands connect with audiences through high-impact video content. This episode dives into the hidden cost-benefit analysis behind professional video, why still photography is no longer enough, and how emotion, music, and visual storytelling forge lasting brand impressions. From startup case studies to Direct-to-Consumer (DTC) brands seeking scalability, listeners will learn how to repurpose high-resolution video for long-term marketing ROI, overcome production fears, and redefine their content strategy in a video-first world. Whether you're in retail, SaaS, or B2B, Dugan makes the case that video isn’t just a ‘nice-to-have’—it’s essential for trust, memorability, and market differentiation in today’s digital economy.

In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data. From McDonald’s digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence. Whether you're a CMO building next year’s budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into: • Why most digital data is not as accurate as you think—and how to manage it • How synthetic data can simulate realistic scenarios for forecasting and strategy • Ways to test AI-generated forecasts for precision using statistical models • What every DTC brand must know about attribution, consent loss, and multi-device journeys Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact. Contact Pat: demystifAI - Company Website LinkedIn - demystifAI LinkedIn - personal

In Episode 84 of the Digital Velocity Podcast, Erik Martinez speaks with Brian Joseph, CEO and co-founder of RevJen Group, to explore the powerful intersection of leadership and professional development. Drawing from decades of experience in scaling for-profit and nonprofit businesses, Brian shares insights on building purpose-driven cultures, confronting organizational challenges head-on, and reframing sales as an act of service. Listeners will learn: - Why executive burnout silently spreads through entire teams—and how to prevent it - How intentional networking (both in-person and digital) drives sustainable growth - Strategies to create space for deep thinking in an always-on world - Why starting with a “blank slate” mindset is essential for turnarounds - The truth behind the phrase, “Nothing happens without a sale” Whether you're running a DTC brand, leading a nonprofit, or managing a high-growth team, this episode is a must-listen for leaders seeking clarity, connection, and real business momentum. Contact Brian via: Linkedin -Brian Joseph Linkedin - RevJen Company RevJen.com - Company Website

In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences. Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys. Whether you're a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue. Contact Ken at: MicroCommerce.ai Microcasting.com

In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses. Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture, and emotional connection can drive performance across industries, from jazz clubs to ecommerce storefronts. Leaders will gain actionable takeaways on: Whether you're leading a lifestyle brand, scaling a DTC startup, or optimizing customer experience in a competitive space, this episode offers cross-industry wisdom on how to build purpose-led companies that grow with heart and impact. Linkedin - Mark Maynard Maynard Consulting

Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Kaleidico and Bill Rice Strategy Group, to unpack how AI is reshaping marketing strategies In, customer behavior insights, and business growth. From his unique roots in military counterintelligence to leading-edge digital marketing, Bill brings a rare perspective on pattern recognition, data interpretation, and the human element of marketing. Bill and Erik explore how modern marketers can integrate AI tools like ChatGPT into their daily workflows—not as shortcuts, but as strategic collaborators that elevate creativity and growth. They dissect common AI myths, the importance of “human in the loop” systems, and how emotional intelligence is the key to personalization that resonates. For e-commerce teams and marketers managing massive product catalogs or lean resources, Bill offers practical steps to leverage AI for scale without losing brand authenticity. If you’re a brand or agency leader looking to grow in today’s complex digital landscape, this episode offers timely insight into the intersection of AI, customer behavior, and long-term strategy. Bill Rice Strategy Group

In this episode of the Digital Velocity Podcast, Erik Martinez welcomes Dr. Cori Lathan — entrepreneur, neuroscientist, author, and trailblazer in wearable tech and neuroengineering — to explore how technology can augment human capability. Dr. Lathan, currently CEO of De Oro Devices and former CEO of AnthroTronix, shares insights from her career inventing tools for space exploration, childhood disability education, brain health, and aging. She discusses how marketers and business leaders can use AI tools not just for efficiency, but to create meaningful change and improve capabilities. The conversation touches on the rapid rise of AI-driven innovation, product adoption challenges, and the entrepreneurial mindset needed to turn vision into reality. Whether you’re a CMO, founder, or marketing specialist, this episode will inspire you to think differently about the role of failure, invention, and future-building in business. Topics include: What it means to be a techno-optimist Why AI isn’t just a tool — it’s a way to understand human behavior Marketing innovation in the age-tech and medtech industries How to approach failure, iteration, and timing in product development Advice for leaders seeking to integrate emerging tech into their business models This episode is a must-listen for those interested in marketing strategy, innovation, AI, and future-forward thinking. InventTheFuture.Tech