Doqaru Sofa Chats-logo

Doqaru Sofa Chats

Business & Economics Podcasts

Doqaru Sofa Chats is a series of informal chats with business leaders and entrepreneurs discussing start-ups, scale-ups, leadership and resilience and what it means for the ever-changing world of business. Your hosts are Yekemi Otaru and Sarah Downs, co-founding directors of Doqaru. Based in Aberdeen, Scotland, Doqaru is a strategy-led sales growth specialist working with energy and technology companies to provide their strategic marketing, content marketing, sales development and business development needs.

Doqaru Sofa Chats is a series of informal chats with business leaders and entrepreneurs discussing start-ups, scale-ups, leadership and resilience and what it means for the ever-changing world of business. Your hosts are Yekemi Otaru and Sarah Downs, co-founding directors of Doqaru. Based in Aberdeen, Scotland, Doqaru is a strategy-led sales growth specialist working with energy and technology companies to provide their strategic marketing, content marketing, sales development and business development needs.

Location:

United Kingdom

Description:

Doqaru Sofa Chats is a series of informal chats with business leaders and entrepreneurs discussing start-ups, scale-ups, leadership and resilience and what it means for the ever-changing world of business. Your hosts are Yekemi Otaru and Sarah Downs, co-founding directors of Doqaru. Based in Aberdeen, Scotland, Doqaru is a strategy-led sales growth specialist working with energy and technology companies to provide their strategic marketing, content marketing, sales development and business development needs.

Twitter:

@wearedoqaru

Language:

English


Episodes

Getting Confident with Video (Guest Speaker: Matt Hughes, King of Video)

8/17/2020
In this episode, Yekemi Otaru introduces Matt Hughes, King of Video. If you're thinking about doing more videos for your business or personal brand, this video is for you. Matt Hughes has been helping businesses and entrepreneurs to build confidence with video. Matt has been making video professionally with his video production company Kinetal since 2013, during this time he has travelled the world making video for some of the largest tech companies as well as SME’s and Owner Managed...

Duration:00:41:13

How to Generate Sales Using B2B E-Commerce in the Oil & Gas Industry (Guest Speaker: Ben Leonard)

8/17/2020
In this podcast, Sarah Downs invites Ben Leonard to present on the opportunities to drive sales through E-Commerce strategies. Ben is a classic millennial entrepreneur who started his first business from a laptop at home grinding away in his spare time. He went on to grow a 7-figure brand and achieved the holy grail exit after 3 years. The content is followed by a Q&A with the audience creating a live time discussion on the topic. If you’d like to know more about Ben and his business please...

Duration:01:28:24

Branding Your Business for Success (Guest Speaker: Anja Peter)

7/23/2020
In this episode, Anja appears as a guest with Yekemi Otaru. Anja Peter is a Graphic Designer and Branding Consultant based in Aberdeen, Scotland. She joins us on this webinar to talk about the role of branding in business success and she gives the example of the Doqaru brand. All elements of a brand come together - logo, colours, imagery and tone of voice - to make a brand identity. Anja covers each step and provides actionable steps for business owners, business leaders and marketers...

Duration:00:55:15

Things to Consider When Launching a Business

7/6/2020
14% of startups/startup ideas fail due to poor launches or marketing. And only 24% of products are successfully launched i.e. actually generate any revenue. In this podcast, Yekemi Otaru, Co-Founder at Doqaru, covers the key considerations for launching a business. She highlights 3 main types of launches: Rocket, Pilot & Community. Some of these approaches are used by companies like BrewDog & PingGo. Listen to ideas on what you need to consider before launching your idea. About...

Duration:00:47:08

Engaging your Offline Network Online

6/8/2020
Our third episode of the series is hosted by Yekemi Otaru. If events and networking have been your #1 source of sales leads, these times really suck! I've had conversations with several business leaders and salespeople. "How do we keep engaging with offline contacts now?" This topic will benefit you if you’ve typical being using events and networking to drive sales. It’s time to make that conversation and relationships online. You’ll learn: 💥Why engaging online is easier than you...

Duration:01:11:37

Your Sales Strategy - Let's Get Creative!

6/8/2020
We started a webinar series during the 2020 COVID-19 series. It's for business leaders and employees who want to keep their businesses going with fresh ideas for sales and marketing approaches. We are faced with COVID-19, a drop in Oil Price and most of us need to now work from home. These are unprecedented times and we all need to get creative, innovate and pivot our business strategy. Doqaru believe that times like these create a huge amount of opportunity for those of us willing to...

Duration:00:54:59

How to Use LinkedIn to Prospect in the Oil & Gas Industry

6/8/2020
On the second webinar in this series, we will discuss how to prospect using LinkedIn for the Oil & Gas Industry. Hosted by Sarah Downs, some of this content will be generic but we focus more specifically on the sector from time-to-time calling on our experience. This would also be relevant to other B2B that are technical and/or have a complexed sales cycle with multiple buyers. Doqaru have helped a number of companies in the industry to build their strategy around LinkedIn over recent...

Duration:00:52:35

DoqaruCon Sponsor - Bids & Tenders in the Energy Sector

2/24/2020
Anne Farr is the Managing Director of Rothera Group. In this episode, Anne discusses her varied career journey, from starting out as a Civil Engineer to launching her own tender and bidding training business. Anne delivers high-impact tender and proposal training which improves the quality of written submissions and bid processes. She has an excellent track record of helping companies win business with robust financial margins. Anne’s courses are intensive, tailored and highly productive....

Duration:00:39:07

DoqaruCon Speaker - How Sales Has Changed in the Oil & Gas Industry

2/21/2020
In this episode of Doqaru Sofa Chats, we talk to Mark LaCour, the Founder of the Oil & Gas Global Network (OGGN), speaker and renowned podcaster. OGGN is a media company totally focused on the Oil and Gas industry. They are leading the way with the goal of getting the industries stories told accurately, and with a passion. OGGN have a very large global audience of people who work in Oil and Gas and provide valuable, useful and honest content to the future leaders. Mark has sold over $305...

Duration:00:31:45

DoqaruCon Speaker - Relationship Intelligence to Unlock Revenue in the Energy Sector

2/13/2020
In this episode of Doqaru Sofa Chats, we talk to Adam Roberts, Sales Director at Introhive. Introhive help organisations to unlock revenue using advanced technology to reap the full benefits of relationship intelligence. Founded in 2012 by CEO Jody Glidden, Introhive is the fastest-growing enterprise relationship management (ERM) solution in the market, recently recognised as a top 10 fastest growing technology company in Deloitte’s Fast 50 Awards. Introhive is an AI-powered SaaS platform...

Duration:00:17:29

DoqaruCon Speaker - Digital Marketing in the Modern Age

2/3/2020
Mark Wright won BBC's The Apprentice in 2014. With Lord Alan Sugar as his business partner, he launched Climb Online in 2015. The company has become the UK's fastest-growing digital marketing agency, serving clients like Emirates, HP, Groupon and MADE.COM. Mark has become one of the UK's most successful and influential entrepreneurs, known for building a 7-figure business. At DoqaruCon, he'll reveal his journey from backpacking to business leader and share insight on how to transform and...

Duration:00:37:51

Growth through Management Buy-Out

1/13/2020
Louise Wood is Managing Director at Prodill Energy Resources Solutions. Her 30-year career in recruitment covers a variety of industry sectors including oil & gas engineering and commercial/finance disciplines. She's highly experienced in dealing with C-suite, senior executives, search and selection campaigns as well as retained and contingency recruitment project. She has strong IR35 Off Payrolling knowledge and her diverse business skills include, people management and development, finance...

Duration:00:26:36

Organic Growth in SMEs

12/10/2019
Founded in 2010, Nimbus Blue is a strategic IT management provider based in Aberdeen. The team has grown along with its client base. David leads a team of 4 that supports companies in the energy, professional services and third sectors. We talk to David about his career journey and his role at Nimbus Blue. We chat about the different periods of growth in the business and what he's learned about leadership and growing a business organically. If you'd like to keep up with Nimbus Blue's...

Duration:00:31:56

Growth through Franchising

11/6/2019
As Managing Director, Sarra leads SmartPA in its quest to inspire, educate and empower people to become financially independent. An experienced global business leader, Sarra has led multiple operations across the finance sector and has directed learning and development contracts for Governments & Global Corporations. Sarra is passionate about people and how they perform. Her dedication and attention to the link between personal happiness and quality customer service make for a seamless...

Duration:00:31:17

Growth through Mergers and Acquisitions

10/10/2019
Steven Dunbar joined Global Resource Management Ltd as a Business Analyst in 2012 (now part of Envoy & Partners). Since then, he has risen to Managing Director of a number of the acquired businesses. Steven is experienced in identifying companies with potential for acquisition and spends his time getting to know the owners/directors of the businesses, ensuring not just an economic fit but all a cultural fit. The businesses he currently manages are Global Resources, specialist suppliers of...

Duration:00:31:42