Drivetime Marketing Podcast

Loyalty isn't just about offers — it's about meaning. This episode breaks down how regional casinos can use brand purpose to guide their marketing calendars, team alignment, and loyalty strategies. You'll walk away with practical ways to turn promotions into something more powerful: guest connection. Great for marketers looking to grow loyalty without growing their budget.

Most casino marketers track reinvestment to the dollar—but stop there. This episode digs into how to bring analytics into advertising, promotions, and digital campaigns so you can cut waste, prove ROI, and make smarter decisions. If you’ve ever wondered whether your last promotion was truly profitable—or just popular—this one’s for you. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Your guests are mobile-first—often mobile-only—and your marketing needs to reflect that reality. From loyalty enrollment to SMS timing, we’re diving into the mobile moments that matter most. This quick-hit episode is packed with tools for optimizing on a budget and making mobile your MVP. Especially useful if you’re a regional casino marketer trying to win locally without getting lost in digital noise. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What if your casino email marketing wasn’t just another cost, but your secret weapon for player loyalty? Learn how to shift from generic blasts to targeted, personalized campaigns that truly connect with your players. Discover actionable strategies to segment your database, craft meaningful offers, optimize for mobile, and track real results. Perfect for casino marketers who need smart, efficient ways to build lasting guest relationships on the go. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What if your website is sending all the wrong signals—and you don't even know it? Digital strategy expert Philippa Gamse joins to share how marketers can stop flying blind and start using analytics to make smarter, faster decisions. From tracking the right actions to asking the right questions, she makes sense of the data chaos without drowning you in charts. Watch our first video episode or listen on your favorite podcast app. Get Philippa’s book: https://books2read.com/u/4jjAol or Connect with her on LinkedIn: http://www.linkedin.com/in/philippagamse Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

High expectations, green teams, and competitors that just won’t quit—sound familiar? We’re unpacking the biggest marketing missteps regional casinos make (and how to course-correct fast). From fixing promo fatigue to turning “meh” midweek traffic into money-makers, this is your on-the-go game plan. Designed for busy marketers juggling a million to-dos and one tiny budget. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Casino marketers aren’t failing because they lack ideas—they’re stuck because they lack resources and clarity. This episode breaks down how to use constraints as a lever for strategic growth. From loyalty program reboots to team-wide branding efforts, here’s how smaller casinos are pulling ahead. Packed with tactics, mindset shifts, and takeaways you can use today. Read the full blog post at https://www.jcarcamoassociates.com/casino-marketing-on-a-budget/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

They say culture eats strategy for breakfast—but what if your onboarding manual could serve both? In this quick episode, I share how casinos can turn their employee manuals into retention tools and brand consistency builders. From storytelling to training tactics, you'll get actionable tips to help new hires feel connected—and stay longer. It’s a strategy your team (and your bottom line) will thank you for. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Not every great idea costs a fortune. These casino marketing strategies are smart, scrappy, and designed for regional teams looking to stretch impact without stretching the budget. From shift worker slot drops to player-powered promos, we’re talking through what’s actually working on the ground—and why it matters now more than ever. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Think a small marketing budget means playing it safe? Think again. We’re breaking down real-world examples of how regional casinos are turning limited resources into scroll-stopping campaigns, higher loyalty, and stronger community connections. From Canva to community partnerships, it’s all about getting scrappy and strategic. Perfect for any marketer looking to punch above their weight class. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

How do you give your team the confidence to post without worrying they’ll go off-brand? This episode breaks down what should go into a social media brand guide designed for real casino teams—especially those with green but eager staff. It's not just about tone and hashtags; it’s about empowering the people who bring your brand to life every day. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What’s the difference between getting seen and getting results? We break down why casino marketers can’t afford to treat media channels like separate campaigns. Learn how the PESO model unlocks influence at every touchpoint, helps you get the most out of your budget, and turns your team into strategists (not just executors). Whether you’ve got a green crew or a growing guest list, this one’s packed with practical advice. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Get the most effective casino marketing training. https://casinomarketingbootcamp.com/

Branding is more than a logo — it's how your casino speaks, looks, and makes people feel. We’re diving into why clear brand standards are essential for small casinos trying to punch above their weight. Whether you’re leading a lean team or wearing five hats yourself, you’ll walk away with tips to make your brand work smarter — not harder. Learn to build your own brand standards https://bit.ly/4k04PW7 Download the Brand Standards Checklist https://bit.ly/447L1tP Learn more at www.jcarcamoassociates.com/ Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Casino marketers don’t need celebrity influencers. They need confident staff who can authentically represent the brand. This episode explains how to train and inspire employees to become in-house content creators who resonate with local audiences. We explore practical tips, budget-friendly tools, and ways to turn natural talent into marketing gold.

Rebranding a casino is more than just slapping on a new logo. We’re talking about syncing your operations, retraining your team, and rebuilding your brand experience from the inside out. Whether you’re updating visuals or overhauling your entire identity, this episode helps you map out a smarter approach—grounded in real-world casino marketing challenges. Perfect for marketers who need clarity and practicality. Download the rebranding checklist at: https://bit.ly/4dPcYLm Schedule your (RE)Branding Kickstart Call: https://bit.ly/4mOlzCc Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

We’re diving into why traditional casino advertising—yes, billboards, radio, and even TV—still delivers serious ROI. If you’re only betting on digital, you might be missing the magic that builds loyalty and sparks conversation. This quick-hit session explores how to rethink your media mix, especially in high-frequency, community-driven markets. Perfect for teams ready to elevate their brand presence beyond the inbox. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What if your casino could spot churn before it happens? Or send campaigns your players actually care about—without working late? This episode explores how AI can help small but mighty casino marketing teams save time, predict player behavior, and finally move from reactive to proactive. Whether you're skeptical or curious, this is your realistic roadmap for AI that actually fits. Read the full blog post at jcarcamoassociates.com Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Forget managing channels—start orchestrating experiences. In this episode, we unpack what Omnichannel 2.0 means for casinos where every guest touchpoint counts. From real-time rewards to personalized player journeys, we cover how small marketing teams can make a big impact. Perfect for anyone trying to turn data into loyalty—without losing the human touch. Your step-by-step roadmap to omnichannel 2.0 https://www.jcarcamoassociates.com/casino-omnichannel-strategy/ Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

What do panic promos, disconnected tactics, and dusty PDFs have in common? They’re all signs your casino marketing plan might need a tune-up. Whether you're dodging last-minute curveballs or trying to get your team aligned, this episode breaks down practical, quick-hit ways to revive your plan without starting from scratch. Perfect for marketers who don’t have time to waste — but still want to work smarter.

In this episode, we explore why a casino marketing plan isn’t just a list of promotions—it’s your most powerful strategic tool. When done right, it gives you clarity, alignment, and the ability to pivot with purpose when things inevitably change. From surprise concerts to shifting customer habits and unexpected team turnover, uncertainty is baked into our industry. So how do you stay ahead? We’ll walk through a quick plan health check, share the five key questions you should be asking monthly, and dig into how the most successful regional marketers are using quarterly reviews to stay focused, agile, and aligned with business goals. If you’re ready to stop reacting and start leading with strategy, this episode is your reset moment. Resources Mentioned: Read the full blog post: https://www.jcarcamoassociates.com/audit-your-casino-marketing-plan/ 📥 Download the Casino Marketing Plan Template: https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/ 🎓 Learn more about Casino Marketing Boot Camp: https://casinomarketingbootcamp.com/