EDGE of the Web - An SEO Podcast for Today's Digital Marketer-logo

EDGE of the Web - An SEO Podcast for Today's Digital Marketer

Business & Economics Podcasts

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Location:

Indianapolis, IN

Description:

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Language:

English

Contact:

3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


Episodes

416 | News from the EDGE | Week of 5.03.2021

5/4/2021
Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing[00:09:08] Report indexing issues on Google Search Console[00:13:24] Elementor updates for Core Web Vitals[00:18:00] Google’s adding links to featured snippets

Duration:00:29:11

415 | Critical Thinking and SEO Insights with Pedro Dias

5/3/2021
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Google during the first large algorithm changes [00:20:00] The path of critical SEO thinking compared to how Google is understanding quality. [00:23:40] What do beginning SEO professionals need to know to start the critical thinking journey? [00:28:39] Should we use the tools we have or something...

Duration:00:35:32

414 | News from the EDGE | Week of 4.26.2021

4/27/2021
Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this week. [00:04:06] Google Testing Local Car Inventory [00:09:27] Google’s Scraping Its Q&A Function [00:13:51] Assessing The Impact Of The Product Review Update

Duration:00:30:04

413 | It’s Better to be Preferred than to be Indexed with Pedro Dias

4/27/2021
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information. [00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011 [00:07:14] Pedro’s take on Google dominance [00:13:39] Businesses need to do something Google cannot [00:21:25] The philosophical challenges of being both the Vehicle...

Duration:00:30:20

412 | News from the EDGE | Week of 4.19.2021

4/21/2021
The SEO News to pay attention to this week includes Google’s ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly half of all websites when it rolls out. [00:03:19] Google Has Problems With Long-Form Question Answering A new research paper finds that Google still has issues answering nuanced questions that require complex elaboration. [00:12:19] WordPress Proposal To Block FLoC A new proposal in front of...

Duration:00:29:48

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

4/16/2021
The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, also unpacks elitism, the backlash women in tech can face, how you can help, and how the narrative can be reframed to reflect inclusion. [00:04:13] What is FLoC? [00:12:48] Does Google get to decide that they're the arbiter of privacy and data? What do marketers say? [00:15:06]...

Duration:00:35:04

410 | News from the EDGE | Week of 4.12.2021

4/13/2021
On this week’s episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google’s wrapped up in. [00:03:05] Google Announced Product Reviews Algorithm Update We suspect this update is aimed at all those affiliate links that websites are including in their reviews these days. [00:08:00] Google Launches Two Improvements To Search Console They’ve improved comparison modes,...

Duration:00:28:03

409 | Community Narratives with Carolyn Lyden of Search Engine Land

4/9/2021
Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land and SMX, is on-the-record for dedicating herself towards raising up women and BIPOC business leaders. If a story affects marketers, Search Engine Land is going to tell you about it. [00:03:53] How did the Director of Content for Search Engine Land start in SEO? [00:09:03] Coming into the editorial...

Duration:00:32:12

408 | News from the EDGE | Week of 4.5.2021

4/6/2021
We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion. Here what Erin and Mordy took on: [00:03:24] Company Knowledge Panels Showing Competitors on Google You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see “alternatives” included who are competitors. [00:09:23] Expanded FAQs for Google Page Experience and Core Web Vitals Update The Google core web vitals and page...

Duration:00:25:59

407 | Content Reuse with Ashley Segura

4/5/2021
Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content quarterly, explains what you should be looking for and how to use the insights for your next content plan. And if you haven’t started using SlideShare yet, don’t start now. [00:03:43] What is content reuse in content marketing [00:04:58] When should you not repurpose content? [00:08:16] Is there...

Duration:00:21:46

406 | News from the EDGE | Week of 3.29.2021

3/30/2021
Mordy joins Erin to go through some of the digital news on episode 406. [00:03:18] Will the SEMrush IPO Make a Splash? SEMrush went public last week with an IPO, including a total valuation approaching $2 billion. This is the first major IPO of a company that is laser-focused on SEO, not just digital marketing in general. [00:06:06] Hotel Property Promotion Ads Now Available Globally Google has launched its hotel property promotion ads initiative to help users see these ads when searching...

Duration:00:30:43

405 | Content Market Business Goals with Ashley Segura

3/29/2021
[00:06:13] How content consumption has changed in the last few years. [00:08:15] This virtual atmosphere is going to be permanent, to a scale. [00:09:36] Beginning content marketing research and building a repeatable model [00:12:09] Look at the data first [00:13:57] Watch what your competitors are doing [00:17:36] Does our content marketing get skewed with topics that are trending too much? [00:21:51] Establishing business goals in content marketing [00:24:36] How do you measure trust?

Duration:00:31:29

404 | The EDGE of the Web 404 Page Awards Show

3/24/2021
We had a fantastic time with our 404-page contest, where we had our listeners submit their favorite three 404, Page Cannot Be Found pages from across the ‘net. We had over 90 submissions and found a huge spectrum of functional and entertaining pages to engage audiences that land on a missing page. Our contest winner will get a fantastic podcasting kit that we hand picked for the event. Join our judges Mordy Oberstein, Jason Barnard, JR Oakes, Lily Ray and our host Erin Sparks as we go over...

Duration:01:08:59

EP 403 | SEO Testing Methodologies with Kevin Indig

3/22/2021
Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks. Check out this interview and tell us your thoughts about what we covered. [00:04:04] When Kevin witnessed changes in Google,...

Duration:00:33:27

402 | News from the EDGE | Week of 3.15.2021

3/16/2021
Mordy joins Erin to go through some of the digital news on episode 402. We have a special Twitter contest for the best 404 page for our upcoming 404 episode. It was either that or have an episode you just wouldn’t be able to find, right? Get it? [00:04:51] YouTube Creators Outside the US: Tax Withholding Coming from Google? Google is going to be required to withhold taxes for non-US YouTube creators who earn money from US citizens viewing their videos. [00:09:01]Local Estimated Prices Near...

Duration:00:31:15

EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig

3/11/2021
Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO. Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling. Micro Conversions map our trail of understanding of how valuable SEO really is now and into the future. [00:04:27] Kevin Indig’s history [00:07:24] What are the Director Of SEO responsibilities? [00:13:14] Did Shopify...

Duration:00:35:41

400 | News from the EDGE | Week of 3.08.2021

3/9/2021
[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Google has passed those costs to advertisers. Will it do the same in the US? [00:14:48] Search Results are Being Upgraded at Microsoft Bing The five key Bing features being updated include intuitive highlighting of content, integrated visual search, expandable carousels, infographic-like SERPs, and...

Duration:00:35:11

399 | Link Building and Website Flipping with Craig Campbell

3/5/2021
Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building. He also shared his many tips for “website flipping”: finding old domains, making them sparkle and building the value of the site for sale. Entrepreneurship is the name of the game here today on the EDGE. [00:02:35] Is there Black Hat & White Hat SEO anymore? [00:09:26] What are PBNs? [00:14:19] How tough is SEO now? [00:17:43] How does the process of buying websites...

Duration:00:33:57

397 | Leaving the Digital Agency Life with Craig Campbell

2/26/2021
Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you. There are stresses and challenges there that are not for the faint of heart. Is running a digital agency worth it in the long run, especially if it harms your health? Frank candor is the coin of the realm and Erin and Craig share some common ground on this episode. [00:08:08] How Craig got into the consultancy space [00:12:22] Employees that leave and compete with you...

Duration:00:32:17