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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Location:

Indianapolis, IN

Description:

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Language:

English

Contact:

3725 East Southport Road, Ste A Indianapolis, IN 46227 317-882-8500


Episodes
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691 | SEO Testing at Scale with AI w/ Will Critchlow

6/11/2024
We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme search volatility in recent years and how it has dramatically increased the importance of conducting SEO tests for an organization. Discover the certain types of businesses for which large-scale testing is designed and why certain companies should take an alternate approach. Find out if AI can become the ultimate SEO tester and if large-scale SEO testing is right for your business on this episode of the EDGE of the Web! [00:03:57] Reintroducing Will Critchlow [00:05:18] How Does Search Pilot Work? [00:07:49] What is the Duration of a Search Pilot Test? [00:10:32] How Has The Dramatic Search Volatility Affected SEO Testing Methodologies? [00:15:36] EDGE of the Web Title Sponsor: Site Strategics [00:16:46] How Will AI Affect Scaled SEO Testing? [00:21:56] How Can Enterprise to Small-Level Businesses Run SEO Tests? [00:29:47] EDGE of the Web Sponsor: Wix [00:30:58] What Should Companies Be Doing After the Rollout of a Google Update? [00:43:18] Marketing Pro Tip From Will Critchlow Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

Duration:00:47:36

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690 | News from the EDGE | Week of 6.3.2024

6/6/2024
Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search. Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates! Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward. Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable. Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web! News from the EDGE: [00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document [00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries [00:19:12] EDGE of the Web Sponsor: Site Strategics [00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges AI Blitz: [00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets [00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored" [00:27:00] X now permits AI-generated adult content [00:29:08] EDGE of the Web Sponsor: Inlinks AI Tools: [00:30:18] Underlord, from Descript [00:31:02] Generate AI TV shows and episodes Barry Blast from Search Engine Roundtable: [00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed [00:34:24] Google Fixed The Search Console Links Report [00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Aleyda Solis Shares Insights from Leaked Google Search API DocumentGoogle AI Overviews' Visibility Plummets, Appearing in Only 15% of QueriesSEO Facing Crisis? Moz Search Scientist Highlights Upcoming ChallengesPerplexity Pages showing in Google AI Overviews, featured snippetsMeta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured"X now permits AI-generated adult contentUnderlord, from DescriptGenerate AI TV shows and episodesGoogle Warns: Sites That Are Inaccessible On Mobile Will Not Be IndexedGoogle Fixed The Search Console Links ReportGoogle Business Profiles Tests Chat With SMS & WhatsApp #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:39:07

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689 | SEO Testing in a Volatile Google w/ Will Critchlow

6/5/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the EDGE! This week’s guest is Will Critchlow, founder and CEO of SearchPilot, the revolutionary SEO testing technology that enables users to run large-scale SEO testing programs rapidly. With a prominent background in digital marketing, Will has cemented himself as a legacy SEO within the industry over the past two decades. In this episode, discover the capabilities of SearchPilot and why so many organizations have chosen the platform as their primary SEO resource. Furthermore, Will & Erin look back to assess how Google has transitioned values of search in recent years and how SEOs are responding as they gear up for talks of SEO testing at scale in the next segment. Understand the causes behind such high variability in search as we decide how to respond this week on the EDGE of the Web! Key Segments: [00:00:35] EDGE of The Web Sponsor: Riverside [00:04:29] Introducing Will Critchlow [00:06:50] Why Will Refined His Specialization Towards SEO Testing [00:09:43] Why Large Organizations Choose SearchPilot [00:13:23] Reacting To The Rapid Changes In Search As Of Late [00:17:03] EDGE of the Web Title Sponsor: Site Strategics [00:27:09] How is Google Responding To Increasing Competition? [00:33:28] EDGE of the Web Sponsor: Wix Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://x.com/willcritchlow LinkedIn: https://www.linkedin.com/in/willcritchlow Resources https://www.searchpilot.com/

Duration:00:39:38

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688 | News from the EDGE | Week of 5.27.2024

5/30/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Erin Sparks and Jacob Mann are returning to bring you the hottest SEO news of the week. Mordy was absent this week, but worry not, as the great Michael King fills in! Google AI overviews are under fire for giving dangerous and wrong answers. Announced at Google I/O and recently rolled out, the AI summary tool has quickly gathered attention for its comically incorrect responses to user queries. The question of why Google has not removed such a blatantly bad and underdeveloped tool leaves the SEO community puzzled. The crew explores TikTok’s debut of AI-powered ad automation, TikTok One, a centralized hub that gives advertisers access to creators, creative tools, partners, and measurement capabilities. Additionally, TikTok releases TikTok Symphony, an umbrella for AI ad tools that support script writing, video production, and creative asset optimization. The last headline on the ballot shows that the Wayback Machine is under attack. The Internet Archive has been hit with a DDOS attack, making it difficult for users to access the California-based nonprofits free site. The nonprofit wrote on Monday that data has thankfully not been affected, but services are still being blocked for many users. The identities and motives of the attackers are still unknown. Tune in to navigate a major week in SEO news with the team this week as always, here on the EDGE of the Web! Digital Marketing News: [00:00:33] EDGE of the Web Sponsor: Riverside.FM [00:04:12] Google faces criticism over AI Overview feature providing misleading and harmful information [00:15:01] TikTok launches AI-driven tools to automate ad creation [00:21:07] EDGE of the Web Sponsor: Site Strategics [00:21:16] Internet Archive experiences major disruption from a DDoS attack AI News: [00:25:00] Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’ [00:29:59] EDGE of the Web Sponsor: SERanking [00:31:21] Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest AI Tools: [00:35:40] Canva Magic Studio [00:37:59] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:39:40 ] Memorial Day Google Search Ranking Volatility [00:41:49] Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… [00:44:10] In the Face Of AI Overview Backlash, Google Updates Docs With How To Show Web-Only Results & How To Give Feedback Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Riverside.FM: https://edgeofthewebradio.com/riverside Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Google faces criticism over AI Overview feature providing misleading and harmful information TikTok launches AI-driven tools to automate ad creationInternet Archive experiences major disruption from a DDoS attack Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’ Google’s AI Overviews Shake Up E-commerce Search Visibility Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the restCanva Magic StudioAutomate prompt engineering with self-improving optimization Memorial Day Google Search Ranking Volatility Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run… In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:52:03

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687 | Authority Against AI w/ Michael Lewittes

5/28/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. We welcome back Michael Lewittes for his third interview segment this week. We dive into Ranktify, the content optimization tool Michael founded back in 2022. Learn how Ranktify offers you the capability to connect the dots between product and user through a holistic process of amplifying each piece of E-E-A-T in your content. Micheal gives insight into the future impact generative AI will have on search ranking, identifying how Ranktify’s authoritative content creation differs from some of the leading AI tools. Learn what Ranktify can offer to your website, and discover the future landscape of SEO tools this week on the EDGE of the Web! Key Segments: [00:04:53] Reintroducing Michael Lewittes [00:07:05] What Ranktify Offers as a Tool [00:11:18] EDGE of the Web Title Sponsor: Site Strategics [00:18:12] How Ranktify Differs from Gen-AI Tools [00:21:12] EDGE of the Web Sponsor: SERanking [00:22:17] What Michael Sees on the AI Horizon [00:35:08] EDGE of the Web Sponsor: Wix [00:37:19] Final Advice From Michael Lewittes Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SERanking: http://edgeofthewebradio.com/seranking Follow Our Guest Twitter: https://twitter.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes Resources https://www.ranktify.com/

Duration:00:39:53

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686 | EDGE Flash: Google Secrets LEAKED

5/28/2024
Google Under Scrutiny: Examination of the Lies ALERT ALERT ALERT! We have some major news to uncover today on EDGE News Flash concerning the anonymous source leaking major API documentation from the Google Search division. Joining the flash is the one and only, Michael King, Founder of iPullRank Agency. Michael took it into his own hands to dive deep into these documents to reveal the truth that SEO individuals worldwide have been looking for! You won’t want to miss this episode, these API documents expose several significant lies from Google and we set the truth free here on EDGE News Flash! Key Segments: [00:00:24] Introducing Michael King [00:02:27] How The Documents Got Released [00:06:17] Google Doesn't Use Anything from Chrome for Ranking? [00:11:33] Mike’s Investigation: https://ipullrank.com/google-algo-leak [00:15:32] What To Do With This Information: What’s Next? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: Unveiled: Inside Google's Search Algorithm SecretsLeaked Google Search API Documents and Their SEO Implications Follow Us: Twitter: @ErinSparks Twitter: @iPullRank Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:17:20

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685 | News from the EDGE | Week of 5.20.2024

5/22/2024
Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority. The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates. The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes. Conversion rates also dipped slightly, falling to 6.96% on average. Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google’s AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall ShortRising Search Ad Costs and Dropping Conversion RatesManaging Google’s AI Overviews: Using 'Preview Controls' to Remove Content and LinksChatGPT to Mine Reddit for Content in Partnership with OpenAIGoogle Ads Limits Use of Brand Names and Logos in AI Image GenerationOpenAI Dissolves AI Safety Team, Raising Concerns About SuperintelligenceEleven Labs: A Powerful Platform for AI-Powered Voice GenerationGeoSpy: Unveiling the Secrets of Location-Based IntelligenceCan AI Help You Talk Better? Exploring the Capabilities of ChatterDecoding Google's Ranking Systems: Insights from Communication EngineersGoogle Search Update: Notes and Comments Now Included in ResultsHow to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:41:19

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684 | How Expertise Wins in SEO w/ Michael Lewittes

5/21/2024
Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency and highlighting subject matter expertise in your content to ensure you stay visible to your audience! Key Segments: [00:03:54] Introducing Michael Lewittes [00:10:28] The Importance of Truth in Being a Referencable Source [00:13:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:04] The Value of EEAT in Content [00:23:28] EDGE of the Web Sponsor: SERanking [00:26:22] Subject Matter Experts Create Content Authority [00:33:52] EDGE of the Web Sponsor: Wix Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SERanking: http://edgeofthewebradio.com/seranking Follow Our Guest Twitter: https://twitter.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes Resources https://www.ranktify.com/

Duration:00:37:57

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683 | News from the EDGE | Week of 5.13.2024

5/17/2024
Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm. Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators. Tune in to this week’s news episode to stay current on trending news topics and key AI information. News from the EDGE: [00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge [00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company [00:12:00] EDGE of the Web Sponsor: Site Strategics [00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet AI Blitz: [00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT [00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 AI Tools: [00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director [00:33:23] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement [00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages [00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO ChallengeAlphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent CompanyGoogle Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPTApple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantlyVoice AI & Text to Speech for Creators: Replica Voice DirectorGoogle Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o AnnouncementGoogle: Video Pages Need To Be Super-Obvious Video Play PagesGoogle Search Confirms Deindexing Vast Amounts Of URLs In February 2024 #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:40:14

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682 | Real World E-E-A-T w/ Michael Lewittes

5/16/2024
On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his early career and how he came to realize the importance of SEO to succeed in digital journalism. Discover how he blossomed into an SEO specialist in order to optimize media success of his earliest website “Gossip Cop” all the way to Ranktify today, this week on the EDGE of the Web! Key Segments: [00:04:13] Introducing Michael Lewittes [00:04:47] Michael Lewittes Career Journey [00:12:55] EDGE of the Web Title Sponsor: Site Strategics [00:21:14] The Birth of Gossip Cop [00:26:31] EDGE of the Web Sponsor Wix [00:35:15] Funding Methods For Michael’s Website Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://twitter.com/MichaelLewittes LinkedIn: https://www.linkedin.com/in/michael-lewittes Resources https://www.ranktify.com/

Duration:00:43:46

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681 | News from the EDGE | Week of 5.6.2024

5/8/2024
Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelevant content, resulting in 40% of websites being de-indexed or removed from search results. The Department of Justice is gearing up for their closing statements on their antitrust lawsuit against Google: major changes to search may be in store. Plus, An AI arms race is upon us as the U.S Air Force has announced plans of a fully AI controlled fighter jet fleet, with a planned rollout of the operation by 2028. Be sure to jump over to our newsletter for this week's AI Tools. We cover all the latest in SEO as always so be sure to tune in for this segment of the EDGE of the Web! News from the EDGE: [00:06:24] Unveiling the Google March 2024 Core Update: 3 Key Insights [00:12:38] Google vs. DOJ: Antitrust Trial Nears Verdict [00:16:32] EDGE of the Web Sponsor: Site Strategics [00:17:55] Cleaning Up Search: Google's New Weapons Against Spam AI Blitz: [00:25:03] Google SGE AI Answers Now Cost 80% Less To Generate [00:30:54] US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combat [00:34:05] Randy Travis just released his first new song in over a decade, using AI [00:40:01] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:41:48] Google Search Tests Custom Filters & Templates [00:43:22] Google Search Tests Showing Only Local Listing For Near Me Queries [00:45:24] Google SGE Says Drink Urine To Pass Kidney Stones Quickly Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MichelFortin Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: 3 key observations about the Google March 2024 core updateGoogle, DOJ make closing arguments in antitrust trialNew ways we’re tackling spammy, low-quality content on SearchGoogle SGE AI Answers Now Cost 80% Less To GenerateOpenAI To Show Content & Links In Response To QueriesGoogle Gemini Stops Linking To Most Sources?US Air Force plans a fleet of 1,000+ AI-controlled jets, the first of them operating by 2028; some AI versions already beat human pilots in air-to-air combatRandy Travis just released his first new song in over a decade, using AAutomatically create step-by-step tutorials with AIAsk questions and hear answers, available on iOS for Pro usersGoogle Search Tests Custom Filters & TemplatesGoogle Search Tests Showing Only Local Listing For Near Me QueriesGoogle SGE Says Drink Urine To Pass Kidney Stones Quickly #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:50:31

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680 | Authentic AI w/ Michel Fortin

5/7/2024
Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T (or should we call it E-E-A-A-T-T) you should be centralizing your focus towards. Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web! [00:03:48] Re-introducing Michel Fortin [00:05:55] How Can You Position Yourself Into a High Touch Mindset? [00:09:54] What Must Brands Do to Stand Out In The Future? [00:12:47] EDGE of the Web Title Sponsor: Site Strategics [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization? [00:19:19] The History of Google’s Ranking Factors [00:22:10] Michel’s Approach to E-E-A-T [00:25:36] EDGE of the Web Sponsor Wix [00:32:50] What is AI Unable to Replace? [00:35:17] How Can We Utilize AI in Our Marketing Efforts? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://twitter.com/michelfortin LinkedIn: https://www.linkedin.com/in/michelguyfortin Facebook: https://www.facebook.com/michelguyfortin/ YouTube: https://www.youtube.com/c/MichelFortinSEO Instagram: https://www.instagram.com/michelguyfortin/ Resources https://michelfortin.com/ https://www.musora.com/ https://www.drumeo.com/ https://www.piano.com/

Duration:00:40:17

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679 | News from the EDGE | Week of 4.29.2024

5/3/2024
Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hitting Google hard as they continue to face increasing competitive pressure with declining resources in several divisions. We had to cut this week short, so be sure to find this week's AI Tools, AI News, and Barry Blasts in our newsletter! Join us this first week of May as we spring into what’s happening around the SEO world on episode 679 of the EDGE of the Web! News from the EDGE: [00:03:48] Bill requiring TikTok sale or ban becomes law in U.S. [00:13:29] Google March 2024 Core Update Officially Completed A Week Ago [00:20:46] EDGE of the Web Sponsor: Site Strategics [00:22:26] Google Warns Of “New Reality” As Search Engine Stumbles [00:30:41] EDGE of the Web Sponsor: InLinks

Duration:00:32:32

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678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin

5/2/2024
This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There’s plenty to oversee as AI continues to advance. Learn how to sculpt this new technology and nurture it into full maturity this week on The EDGE of the Web! Key Segments: [00:03:33] Introducing Michel Fortin [00:04:58] What’s Michel Been Up To Since His Last Appearance? [00:06:53] How Michel’s Background in Music Ties to SEO [00:09:12] The Application of Moore’s Law to Artificial Intelligence [00:17:16] EDGE of the Web Title Sponsor: Site Strategics [00:18:11] Where Does the ‘Human Element’ Fit Into an Artificial Intelligence World? [00:23:50] EDGE of the Web Sponsor Wix [00:25:01] What is Augmented Virtuality?

Duration:00:37:46

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677 | Fending off Local Attacks w/ Joy Hawkins

4/24/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web! Key Segments: [00:03:27] Reintroducing Joy Hawkins [00:08:38] Were There Any Major Changes in Local SEO in 2023? [00:10:52] EDGE of the Web Title Sponsor: Site Strategics [00:14:06] What Makes Local Service Ads Unique? [00:16:10] Steer Clear of This LSA Scam! [00:20:20] Should Google Be Increasing Their Customer Support Network Without AI? [00:22:58] EDGE of the Web Sponsor Wix [00:24:40] Joy’s Thoughts On The Rise of AI [00:30:52] How Should SEOs Be Focusing on UX? [00:33:33] EDGE of the Web Sponsor Riverside.fm [00:35:16] Have Google Updates Favored User Generated Content? [00:35:59] Implementing Crisis Management For Negative Online Mentions [00:37:06] Can Video Boost Your Local SEO? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo Resources Sterling Sky Core Updates, Forums, and More Webinar Local Search Forum

Duration:00:45:16

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676 | Getting Tactical with Local SEO w/ Joy Hawkins

4/16/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web! Give our new sponsor a try! Riverside.fm has a special deal for our listeners! Use our link and the code "Edgeoftheweb" for a 15% discount of their podcast recording service! Key Segments: [00:03:57] Introducing Joy Hawkins [00:05:40] Joy’s Backstory in the Industry [00:06:53] Taking the Role of an Educator in the Space [00:08:15] EDGE of the Web Title Sponsor: Site Strategics [00:09:29] SEO vs. Local SEO [00:13:24] Valuable Tactics in Local SEO [00:18:13] EDGE of the Web Sponsor Riverside.fm [00:20:18] Why User-Generated Content is Such a Major Factor in Today’s SEO [00:24:27] How Do We Know That Citation Platforms Aren’t Being Indexed on Google? [00:25:59] Entering Into Niche Markets [00:31:57] EDGE of the Web Sponsor Wix [00:33:08] Why do Operating Hours Affect Rankings? [00:37:37] Local SEO Recommendations For a Small Budget Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn: https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca

Duration:00:39:54

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675 | News from the EDGE | Week of 4.8.2024

4/12/2024
Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web! News from the EDGE: [00:03:27] EDGE of the Web Sponsor: Site Strategics [00:08:48] Is Google Eyeing HubSpot for Acquisition? [00:11:54] Data Reveals Shortcomings in Privacy Tools [00:15:15] Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains AI Blitz: [00:23:48 ] Labeled: A New Wave Of AI Content Labeling Efforts [00:32:40] Microsoft: China plans to disrupt elections with AI-generated disinformation AI Tools: [00:34:24] Fix your blurry photos using AI [00:35:43] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:50] Google SGE Testing Tabs In AI Overviews [00:40:33] Google: Ad Strength Is Not Used In Ad Auction [00:42:15] Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Is Google Eyeing HubSpot for Acquisition?Data Reveals Shortcomings in Privacy ToolsShady SEO: Fake Law Firms Use Fake DMCA Threats for Gains Labeled: A New Wave Of AI Content Labeling EffortsWill AI Replace SEO Specialists?Microsoft: China plans to disrupt elections with AI-generated disinformationDriver AI explains millions of lines of code in minutes instead of monthsAI infrastructure for customer supportFix your blurry photos using AIGoogle SGE Testing Tabs In AI OverviewsGoogle: Ad Strength Is Not Used In Ad AuctionMicrosoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:46:24

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674 | Drawing The Line With AI Content w/ Simon Cox

4/10/2024
Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web! Key Segments [00:04:28 ] Reintroducing Simon Cox [00:05:25] What Kind of Art Did Simon Work With Early on in His Career? [00:08:58] Can Artistic Principles be Applied to SEO? [00:12:22] EDGE of the Web Title Sponsor: Site Strategics [00:13:09] Building a Visual Design That Compliments User Expectations [00:16:41] How is AI Imagery Perceived Differently Than Authentic Imagery? [00:21:27] EDGE of The Web Sponsor: Riverside [00:23:45] Does AI Hurt The Integrity of SEO? [00:31:06] What Can We Do to Grow The Reputation of SEOs? [00:33:07] EDGE of The Web Sponsor: Wix [00:34:21] Simon Cox SEO Pro Tip Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter: https://twitter.com/simoncox LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk Mastodon: @simoncox@seocommunity.social Resources https://www.simoncox.com/ https://www.wix.com/seo/learn/experts/simon-cox https://www.coxand.co.uk/

Duration:00:39:48

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673 | News from the EDGE | Week of 4.1.2024

4/2/2024
Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegations pile up claiming the social platforms are allegedly delivering ads to bot accounts and inflating ad viewership metrics to their advertisers. Google STILL has not announced a launch date for SGE; here’s the scoop. Plus, OpenAI released a new feature opening a whole new spectrum of possibilities. Kick-off this April right and tune in for what is and isn't happening in SEO right here on the EDGE! News from the EDGE: [00:07:16] Facebook and Instagram Accused of Bilking Advertisers in $7 Billion Lawsuit [00:09:24] YouTube Asks Creators: Hold Onto Your Videos! [00:15:40] EDGE of the Web Sponsor: Site Strategics [00:18:23] Small Website Tweaks Might Not Move the Google Search Needle AI Blitz: [00:20:29] Google still has not announced a launch date for SGE [00:26:21] Google starts testing AI overviews from SGE in main Google search interface [00:26:40] OpenAI just unveiled Voice Engine AI Tools: [00:29:28] Delfiny AI - Talk to AI Marketing Assistant for Your Digital Ads [00:30:47] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:32:08] SEOs, Please Don't Remove Contact Us & About Us Pages [00:35:43] Google: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Facebook and Instagram Accused of Bilking Advertisers in $7 Billion LawsuitYouTube Asks Creators: Hold Onto Your Videos!Small Website Tweaks Might Not Move the Google Search NeedleGoogle still has not announced a launch date for SGEGoogle starts testing AI overviews from SGE in main Google search interfaceOpenAI just unveiled Voice EngineAdobe GenStudio: 3 key questions answeredTalk to AI Marketing Assistant for Your Digital AdsNew Google Shopping & Maps Search FeaturesSEOs, Please Don't Remove Contact Us & About Us PagesGoogle: Fixing A Helpful Content Site Isn't About Where Measuring Against The Previous Version Of That Site #StandwithUkraine edgeofthewebradio.com/ukraine

Duration:00:40:33

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672 | Reflecting on SEO and Web Development History w/ Simon Cox

4/1/2024
Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. Listen to the wonderful insights and get to know one of the founding fathers of web design and technical SEO. We travel back in time to reminisce over what has shaped the industry and how it became what it is today here on the EDGE of the Web! Key Segments: [00:02:43] Introducing Simon Cox [00:04:08] Simon’s Career Story [00:09:54] Changes in SEO Since The ‘Early Days’ [00:13:09] EDGE of the Web Title Sponsor: Site Strategics [00:13:58] Keeping an Eye on Accessibility [00:15:17] How Did Simon Stay up to Date With Evolving Technology During the Rapid Expansion Era of the Internet? [00:23:08] Considerations Before Offering SEO Services to an Agency [00:28:41] Lessons Learned From Consulting For Agencies [00:31:33] EDGE of The Web Sponsor: Wix [00:32:45] Staying Ethical in SEO Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Mastodon: https://mastodon.social/@simoncox Follow Our Guest Twitter: https://twitter.com/simoncox LinkedIn: https://www.linkedin.com/in/simonmcox/?originalSubdomain=uk Resources https://www.simoncox.com/ https://www.wix.com/seo/learn/experts/simon-cox https://www.coxand.co.uk/

Duration:00:37:52