easyretailtech podcast

GetUpside is a new app that automates customer acquisition offers based on frequency and spend. It guarantees the profitability of the offer to the restaurant owner while giving the consumer cash back. Merchants see a 2X increase in visits and a 20-30% increase in ticket size.

Yuansfer opens up a new world of payment options for retailers.

Verb is a new platform that allows small shops to create shoppable, online "TV" shows while interacting with viewers live. No downloads or tech expertise required. If you're looking for an easy way to start selling online, you must listen to this episode!

Ask any woman on the planet about the biggest frustration of buying clothing and they'll tell you it's the difference in size and fit from brand to brand. It makes shopping in-store cumbersome and shopping online a total shot in the dark. Until now. My Size ID is a smartphone app that not only takes accurate body measurements; it lets you know which brands will fit you and in which size! Listen to this episode to learn how brick and mortar and online retailers are using the platform to improve the customer experience, while increasing sales and decreasing returns.

Numa is an answering service like no other. Using Artificial Intelligence, it turns your phone into a text autoresponder or order taker. For restaurants experiencing high call in order volumes, Numa can direct callers directly to your online menu then to your POS and even let your customers know when and where to pick it up. Numa saves time and allows you to increase your order capacity!

Creating graphics and videos is an almost universal challenge for small business owners. Since most of us aren't trained in design, the DIY'er gets less-than-professional looks that don't represent brand quality. This webinar is about Adobe Spark, a free online design platform created specifically for non-designers that can help you easily produce beautiful social media graphics, collateral and even videos.

Glympse, the location tracking app, allows restaurants to improve the curbside delivery experience by tracking customer arrival. All you need to do is download and begin. It's free!

We can sum up the capabilities of GroundTruth in three easy steps. Build a target audience based on real world, on the ground behaviors or preferences. Even target prospects that patronize your competition! Advertise to that audience. Track actual in-store visits driven by the advertising. Combine that with location targeting and affordability and you have something new for brick and mortar retail to get excited about!

Keeping a consistent and effective social media going can be overwhelming for a small business owner! My guest, Patricia Maldonado, President of Little Fish Media, offers 3 tips to help you keep calm and carry on!

You probably already use Nextdoor.com to buy, sell or get recommendations from neighbors. (If you don’t, sign up immediately!) But did you also know it’s also a terrific platform to promote your business? Nextdoor.com has always offered businesses the opportunity to create a business page and get recommendations for free. But now, they’re introducing Local Deals, an affordable and easy-to-use platform to create ads and offers and hyper target them directly to your neighborhood. Listen to my guest, Tom McCoy, National Director, Local Deals, as he explains how you can establish your brand and drive traffic right from your neighborhood.

If you have a high end store or restaurant, add video brochures to your arsenal of marketing weapons! Learn how video added to brochures, displays, invitations and menus can capture the imagination and attention of clients and prospects from Ryan Kluger, President of Ideal Content.

Facenote has simplified facial recognition technology and made it accessible for the smaller retailer. Listen as CEO Eduardo Rivera explains how biometric technology works and how you can use it to increase brand engagement and customer loyalty.

Understanding traffic patterns and conversion rates is a critical for retailers. Unfortunately, most don't start with the most basic benchmark - traffic counts. dor is, quite literally, a peel and stick sensor that accurately tracks your traffic so you can can better schedule staff, evaluate the effectiveness of marketing programs and most importantly, calculate your all-important sales conversion rate!

Did you know stores are idle for 40% of their opening hours? As frustrating as an empty store can be, that doesn’t mean your sales staff can’t be actively creating strong relationships with their customers that result in more sales. An 18% increase in fact, by using Endear, according the Leigh Sevin, co-founder. Endear is a tool that allows your sales staff to proactively drive sales simply by using their cellphones to communicate with their clients in a personalized way. Results for those using the app are an astounding 77 percent faster repurchase rate and a 30 percent higher lifetime customer value. Listen as Sevin explains how to drive sales, even if there are no customers in your store!

When is comes to online vulnerabilities - cyber crimes, cyber blackmail, fraudulent money transfers - we all assume that as small businesses, we’re not at risk! Pay close attention as my guest, Anita Byer, President of Setnor Byer Insurance and Risk, talks about what signs to look for, where your risks lie and how to protect yourself against potential wrongdoings by existing and former employees. This one is an eye-opener!

Aislelabs is an all-in-one platform that lets you use your public wi-fi to acquire customer demographics and purchasing patterns, then market to them more customers efficiently and effectively!

You’re not going to want to miss this episode! Parkbench.com provides hyper-local exposure for small business — all for free. Listen as co-founder Grant Findlay-Shirras takes you through the platform’s unique features, like the Reviewpon, that will help you acquire new customers, online reviews and increase your search engine rankings!

You don't have to engage in e-commerce or sell your products online to benefit from your products being online. Creating a strong digital presence is also about making it easy for people to find your store through online searches. As people increasingly localize where they want to find a product, adding the “near me” or the “where can I buy” tag to their search, Pointy helps retailers capitalize on this growing trend - resulting in more foot traffic and ultimately, sales!

Melissa Ojeda, communications manager at eBay talks about their new program, Always Open, which helps bridge the link between brick and mortar retailers and their online eBay stores. To download a full transcript of the podcast click here. Don’t miss future episodes of EASY+RETAIL+TECH. Sign up for notification.

Ron Welty, Founder and Chief Client Officer of MysteryShopMe.com, explains how to easily and affordably incorporate secret shopping as a management tool in your retail or restaurant business. For a transcript of this podcast and a special BONUS offer, go to the EASY+RETAIL+TECH podcast page.