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Ecommerce Wizards Podcast

Business & Economics Podcasts

The Ecommerce Wizards podcast features top leaders in e-commerce and business to discuss proven strategies and trends from people in the trenches.

The Ecommerce Wizards podcast features top leaders in e-commerce and business to discuss proven strategies and trends from people in the trenches.


United States


The Ecommerce Wizards podcast features top leaders in e-commerce and business to discuss proven strategies and trends from people in the trenches.




What’s the Difference Between WooCommerce and Magento? With Avi Kumar of KUWARE

Avi Kumar is an expert in PPC and digital marketing. As the Founder and CEO of KUWARE, a digital marketing agency, he focuses on customer acquisition through SEM, SEO, web design, email, and other tools. He spent eight years at Intel at the beginning of his career and recently became the CEO at InvisiblePPC. With over two decades of experience, Avi is a powerhouse of talent. It’s rare to come across a person who understands the finer nuances of business and technology at the same time. He...


How To Succeed in Retail and Wholesale With Eldad Alfi of Alfi Trade, Inc.

Eldad Alfi is an entrepreneur who started his first business at the age of 19. Since then, he has gone on to start four companies. He is the Founder and CEO of Alfi Trade, Inc., a wholesale distribution company that supplies decorative plumbing, kitchen, and bath fixtures. Eldad is the Founder and CEO of Blue Bath, an online retailer of name-brand high-end decorative plumbing fixtures for kitchens and baths. In addition to those two businesses, Eldad has built up his rental portfolio and...


How To Improve Conversions for Ecommerce Businesses With Susan Bradley of The Social Sales Girls

Susan Bradley is the Founder of The Social Sales Girls, an ecommerce brand where she helps clients grow their businesses. Through community, self-paced courses, tight-knit communities, masterminds, and private sessions, she works with Shopify store owners to develop solid, strategic plans they can follow over and over to create reliable, consistent revenue. Susan has built and sold one business and bought and sold the children’s shoe brand Wee Squeak. In association with her ecommerce site,...


How To Build a Music Ecommerce Business With Dan Hubbert of Power Music

Dan Hubbert is an established executive in the music business world and is the CEO and Owner of Power Music. He joined the company after leaving prominent positions at labels such as Columbia, Capitol, and Sony. He grew Power Music into the #1 fitness music company on Apple Music and transformed it into a global leader in pre-choreography videos since his start in 2004. Dan also serves as a partner for Subtropic Studios, where he focuses on customer strategy through content creation and...

How To Protect Your Business From Fraud With Megan Blissick of Signifyd

Megan Blissick is the Head of Global Agency Partnerships at Signifyd, the leader in ecommerce protection. Megan's background includes a widespread ecommerce experience, ranging from brand management to digital marketing and advertising, in addition to building partnerships throughout the SaaS ecosystem. Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate customer experience, and eliminate fraud and customer abuse...


How to Market on a Tight Budget With Brooke Ihlefeld of pc/nametag

Brooke Ihlefeld is a digital marketing specialist with experience in SEO, lead generation, social media, copywriting, and more. She is the Digital Marketing Manager at pc/nametag, which offers custom supplies and promotional products for businesses and events. Previously, she worked in digital marketing for companies such as Orascoptic, Gray Plant Mooty, and AkitaBox. Outside of work, she runs multiple blogs on pop culture with more than 60,000 followers in total. In this episode… How much...


Why the Subscription Model Is So Effective With Evan Padgett of Stealth Venture Labs

Evan Padgett is a subscription commerce expert with nearly 20 years of experience under his belt. He is the COO of Stealth Venture Labs, having started as a General Manager and Partner. He also works as a consultant to help businesses grow their marketing, define their brand, and strengthen their investment strategy. He developed his skills in leadership and data analysis while working with companies like Intelligent Beauty and JustFab Inc. In this episode… The subscription model has...


How to Grow and Franchise Your Boutique Business With Ciara Stockeland of The Boutique Workshop

Ciara Stockeland is a serial entrepreneur and the Founder of The Boutique Workshop. She uses her experience as a former seven-figure boutique owner to coach others on how to find success with their boutiques. Her original business, MODE, is now a franchise with multiple locations throughout the midwest. Along with her coaching, Ciara started a membership and wholesale subscription box for the same purpose. She is also the Host of The Boutique Workshop Podcast. In this episode… Building a...


What Kind of Ecommerce Platform Is Best? With Mitchell Callahan of Saucal

Mitchell Callahan is the CEO and Co-founder of Saucal, a WordPress partner and agency that works extensively in WooCommerce development. Mitchell is a specialist in WooCommerce and hosts the Toronto meetup for other dedicated users. His background consists of sales and client services experience at companies in Toronto. He has visited more than 40 countries and previously lived in South Korea as an EFL teacher. In this episode… There’s a lot more than meets the eye when building an...


How to Optimize Your Entrepreneurial Mindset With Valentin Radu of Omniconvert

With a long and diverse career, Valentin Radu is a well-rounded entrepreneur with a specialization in ecommerce. He is the CEO of Omniconvert, a business that offers growth solutions for other ecommerce companies. He also created the Omniconvert CVO Academy, which offers education and strategy to improve customer lifetime value. Before Omniconvert, Valentin founded other companies such as, which became one of the largest online car insurance companies in Romania, growing to 250,000...


Updates About Magento’s Transition to Adobe Commerce With Michael Rubino of Adobe

Michael Rubino is a Lead UX Designer for Adobe Commerce (powered by Magento), an all-in-one ecommerce platform. He was a Senior UX Designer with Magento before it was acquired by Adobe and has a decade of experience in UX design. Previously, Michael worked at Pando Networks and Sanctri in New York City before moving to Austin. He earned his bachelor’s degree from Ramapo College of New Jersey. In this episode… Because it’s open-source, Magento has always been a popular choice with distinct...


Year in Review

Guillaume Le Tual is an entrepreneur and multimedia technologist with more than 15 years of experience in web design, digital marketing, and the Magento platform. He has worked with clients including Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros. Guillaume is also the Founder of MageMontreal, a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal works exclusively with the Magento platform to complete ecommerce website design and...


How to Help Your Team Be More Productive With Nick Sonnenberg of Leverage

Nick Sonnenberg is a serial entrepreneur and business efficiency consultant. He founded his growth agency, Leverage, to reinvent the way work gets done. Leverage uses operational efficiency tactics and strategic marketing expertise to help businesses optimize their revenue and performance. Nick is also the co-author of the book Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business. He has worked with leading individuals and companies including Tony Robbins,...


Ways to Differentiate Your Ecommerce Business With Robert Murray of Intrigue

Robert Murray is an experienced entrepreneur who has dedicated his career to helping other entrepreneurs thrive through revenue growth and digital marketing strategy. He started his business, Intrigue, over 15 years ago with the mission of empowering homeowner and professional services companies. In addition to his role as CEO at Intrigue, Robert is the Learning Chair for the Entrepreneurs’ Organization in Ontario. He also volunteers as a Member of the Fergus/Elora Chapter of the Rotary...


How to Build a Successful Software Start-Up With Michael Erickson Facchin of Ad Badger

Michael Erickson Facchin is the CEO of Ad Badger, a company that delivers powerful Amazon PPC software and resources. Michael specializes in helping Amazon marketers and entrepreneurs scale their advertising campaigns and boost their revenue. Michael’s initial experience with online marketing comes from his role as a PPC Strategist for Search Scientists, where he continues to work to this day. He is also the host of the PPC Den, a podcast that discusses the fundamentals of Amazon PPC. In...


How to Scale Your Business Through Systemization With Yoni Kozminski of Escala

Yoni Kozminski is the Founder and CEO of both Escala and MultiplyMii. Escala offers consulting services for ecommerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for ecommerce businesses. Both companies provide different solutions aimed at taking ecommerce and Amazon businesses to the next level. In addition to being a scaling expert and entrepreneur, Yoni also hosts...


How to Use Data to Understand Customers With Kevin Hillstrom of MineThatData

Kevin Hillstrom is the President of MineThatData, a service that offers data-driven insights into how customers interact with brands, advertising, products, and channels. Kevin has helped over 250 clients ranging from start-ups to billion-dollar brands. His MineThatData blog is widely read in the marketing industry and has 10,000 monthly visitors. Kevin has over 30 years of experience in analytics and marketing, giving him a keen understanding of the relationship between the two....


What Does The Future of Ecommerce Look Like? With Derric Haynie of

Derric Haynie is the Chief Ecommerce Technologist for After seeing a disconnect between ecommerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and ecommerce and is a renowned expert in Shopify applications and tech. Before starting, Derric held executive roles at a number of ecommerce and marketing companies, including...


How to Scale Your Ecommerce Business with Shawn Johal of Elevation Leaders, Part Two

Shawn Johal is an entrepreneur, workshop leader, and business growth coach. In 2019, he launched his coaching practice, Elevation Leaders, where he works with companies generating anywhere from $5 million to $200 million in revenue. Shawn is also the Co-founder of DALS Lighting, a manufacturer of LED lighting solutions. Under his leadership, the company grew its revenue three times over and established a world-class workplace. Additionally, he is the Director on the Board for the Champions...


How to Transition to Ecommerce With Steve Chou of My Wife Quit Her Job

Steve Chou is the Founder of My Wife Quit Her Job, an educational blog and podcast that teaches people how to sell physical products in the digital marketplace. Steve is also the Co-founder of Sellers Summit, a curriculum-based conference where attendees can receive current and practical ecommerce strategies. Additionally, he runs Bumblebee Linens, a seven-figure online store that sells handkerchiefs and linens for special occasions. Before this, Steve worked in electrical engineering for...