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Debutify Podcast

Business & Economics Podcasts

Your weekly dose of inspiration and tips for your eCommerce brand's success. Listen in as Alex interviews leading eCommerce and digital marketing experts to learn their best tips, insights, and strategies.

Location:

Canada

Description:

Your weekly dose of inspiration and tips for your eCommerce brand's success. Listen in as Alex interviews leading eCommerce and digital marketing experts to learn their best tips, insights, and strategies.

Language:

English


Episodes

Embracing Speed Bumps with Samantha Kozuch

2/12/2024
Samantha Kozuch is the Founder of the million dollar e-commerce business, The Maniscripting Journal, a manifestation, self-care, and goal-setting journal targeted for female entrepreneurs. Samantha has experienced over a decade of transformations and changes in her life during her entrepreneurial career which started right after she graduated college. She is an ex-influencer and social media business coach now running an e-commerce business while teaching others how to step into power and create their own reality. On this episode, Samantha and I discuss her pathway from getting arrested to creating a million dollar e-commerce business, embracing failure, self-care, and much more.

Duration:00:30:50

A Scholastic Approach to Entrepreneurship with Dr. Brandon Chicotsky

2/7/2024
Dr. Brandon Chicotsky is the Assistant Professor of Professional Practice in Marketing at TCU's Neely School of Business. Prior to joining the faculty at TCU Neeley, Dr. Chicotsky served on the business faculty at Johns Hopkins University and subsequently as a Clinical Assistant Professor of Integrated Marketing at New York University. Dr. Chicotsky’s career began in United States Congressional lobbying for military aid appropriations for allies abroad at a “top 3” firm, which provided professional inroads in the Middle East enabling his subsequent appointment in the private sector. Dr. Chicotsky’s entry into private equity was in Tel Aviv, Israel through an externship with New York University as a graduate student, which involved capital fundraising for a portfolio of technology startups from investor communities in Europe and Asia. This deal-flow led Dr. Chicotsky into Chief Marketing Officer roles in early-stage, and later, venture-backed endeavors, which began a decade of company building, capital fundraising, and more recently, angel investing and marketing advisorships. On this episode, Dr. Chicotsky and I discuss the general demographics of entrepreneurs, how technology and marketing strategies have changed over the years, his new book Sales Millionaires: Industry Tales and Life Lessons from Those Who Made It (now available for purchase on Amazon and Barnes & Noble), and much more.

Duration:00:32:24

The Ultimate Copywriting Course with Neville Medhora

2/5/2024
Neville Medhora is the Owner and Operator of Copywriting Course, a blog that helps existing businesses improve their copy and their conversion rates. Neville figured out in the pre-Google days that you can get a bunch of very-targeted people to come to your website, consume your material, and even spend their money. He then applied this to every businesses he was a part of, including a rave company, the first financial blog online, Copywriting Course, AppSumo, and TheHustle. Neville is fascinated by the ways in which humans can transfer information from one brain to another through different mediums. His fingers have typed words that’ve been sent across hundreds of millions of emails, his training videos have been viewed by thousands of entrepreneurs, and his self-proclaimed terrible jokes have made at least 3 people laugh. On this episode, Neville and I discuss the misconceptions people have about copywriting, how to improve your copy, the blog community at large, and much more.

Duration:00:53:01

3PL Solutions with Joe Spisak

1/29/2024
Joe Spisak is the Founder and CEO of Fulfill.com, a digital marketplace connecting companies with 3PLs. Joe is also the Creator of OK Boomer, a family trivia game, and the Founder and ex-CEO of ShipDaddy, a fulfillment solution for eCommerce businesses. Prior to his entrepreneurial ventures, Joe worked at AT&T as a Senior Network Engineer and later as a Network Integration Engagement Manager, where he managed complex solutions for customer requirements. Joe also participated in a business sales leadership development program as an Account Executive. On this episode, Joe and I discuss how he properly vets fulfillment centers, the matchmaking process of companies and 3PLs, his experience as a board game entrepreneur, and much more.

Duration:00:28:15

Increasing SEO Ranking Through UX and Design with Dmitrii Kustov

12/11/2023
Dmitrii Kustov is an entrepreneur and the Founder of Regex SEO, developing marketing campaigns for well-known companies like John Deere and Dignity Memorial. He graduated with dual degrees in Applied Mathematics, and Linguistics & Translatology from Russia. Currently, as Internet Marketing Director for Regex SEO, he is helping businesses and entrepreneurs grow their presence online. Due to his experience and background, he has been able to share hands-on knowledge about Internet marketing (SEO, paid advertising, social media, content marketing, etc), statistical analytics, web development, and entrepreneurship. On this episode, Dmitrii and I discuss his emphasis on UX and design, how that emphasis increases brand visibility, strategies to increase SEO rankings, and much more.

Duration:00:37:23

Measurement Marketing Academy with Chris Mercer

12/6/2023
Chris Mercer is the Co-Founder of Measurement Marketing and a sought after measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working, what’s not, and what’s coming next. Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. In addition to co-hosting MeasureSummit (the largest event in the world dedicated to digital measurement), he can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others. On this episode, Mercer and I discuss Measurement Marketing Academy, how to keep up with the growing number of marketing channels, speed reading, and much more. Sign up for a free membership of Measurement Marketing's Measurement Toolbox where you can get a suite of premium tools created and curated by the Measurement Marketing team. Visit https://measurementmarketing.io/debutify for your free membership today.

Duration:00:48:24

Customizing Your Shopify Theme with Trudy MacNabb

12/4/2023
Trudy MacNabb is the Co-Founder of Design Packs, a quick and easy way to customize your Shopify store and add new modules directly to your current theme. Design Packs is built by a nimble women-led team who have been working in the Shopify space since 2014. They have a strong desire to create awesome products for merchants that are both easy to use and add a ton of value to stores. Trudy is also the Co-Founder of Up at Five, a digital studio focused on data-driven web applications. She has been running Up at Five for over five years and has worked with clients such as WWF, Canada Learning Code, Jenny Bird, and more. Having been a mainframe developer, she has a deep knowledge of both front-end and back-end development. On this episode, Trudy and I discuss app development, theme development, the differences between the two, and much more.

Duration:00:30:26

Increasing Visibility Through SEO Analysis with Julia Nesterets

11/29/2023
Julia Nesterets is the CEO and Co-Founder of JetOctopus, a SaaS-based crawler and log file analyzer. Julia has a deep understanding of the unique challenges that large eCommerce companies face with SEO. She's proven her insights and strategies to be invaluable in enhancing her client's online presence and search engine rankings. On this episode, Julia and I discuss crawling and log line analysis, the gamification of SEO analysis, branding a SaaS company, and much more.

Duration:00:38:48

Launching and Ranking Products with Alina Vlaic

11/27/2023
Alina Vlaic is the Founder of AZ Rank, an agency that helps sellers on eCommerce platforms, including Amazon, Etsy, Walmart, eBay, and Shopify, successfully launch their products and crush their sales by top-ranking their products. They have launched and scaled revenues for 4000+ products on Amazon (USA, Europe, and Canada) and 500+ products on Walmart, Etsy, and eBay with a 98.7% success rate. She started AZ Rank to help Amazon sellers at every stage of their business with customized ranking, launching services, and more, to boost their chances of success. Alina is also the Co-Founder of PressX, which lets brand owners leverage press articles to launch and rank products on Amazon and other eCommerce platforms. On this episode, Alina and I discuss the most valuable type of press, how to grow a brand on and off Amazon, how to launch a product in 2023, and much more.

Duration:00:27:45

Grassroots Scaling with Bryan Clayton

11/22/2023
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market leading landscape company in the southeast and growing the firm to over 125 employees. In 2013 he navigated the successful acquisition of Peach Tree to Landscapes USA a national provider of commercial landscape services. On this episode, Bryan and I discuss the ins and outs of GreenPal, how he built a trustworthy brand, how he was able to scale, and much more.

Duration:00:30:20

Niche Brand Acquisitions with Ayo Disu

11/20/2023
Ayo Disu is the Co-Founder of Octillion Capital Partners, a value-driven digital native consumer brand platform acquiring, operating, and growing an ecosystem of inclusive and sustainable brands in the health, beauty and food and beverage industries. In his capacity as co-founder of Octillion, Ayo serves through a determined concentration on a clear acquisition process, inclusive governance, improving processes, and steering the growth of all areas of the business. He is considered a servant leader who keeps people at the heart of the organization and believes that diverse people and products are key drivers of business performance. On this episode, Ayo and I discuss the importance of transparency, Octillion's acquisition criteria, how they prevent homogenization, and much more.

Duration:00:30:05

Influencer Marketing with Yash Chavan

11/15/2023
Yash Chavan is the Founder of SARAL, the simplest and fastest way for brands to get started with influencer marketing. With SARAL, brands can find, manage, and monetize their "direct-to-creator" influencer relationships. In the last two years, Yash has been able to reduce acquisition costs by 500% and SARAL has retained higher quality customers who kept buying again. They have scaled influencer programs to over 300 influencers and generated hundreds of thousands of dollars in net new revenue for clients. On this episode, Yash and I discuss influencer marketing vs. social media ads, what makes a bankable influencer, some of the obstacles to influencer marketing, and much more.

Duration:00:35:00

Connecting Sales Channels with David Perry

11/13/2023
David Perry is the CEO and Co-Founder of Carro, the largest collaborative commerce platform and cross-store sales channel connecting Shopify to all of eCommerce. He was one of the first video game developers in Northern Ireland, and ended up programming the game Earthworm Jim which became a television show, toy line, and all around cult hit. David was also on the advisory board of the Game Developer's Conference for 10 years and knows the video game industry inside out. On this episode, David and I discuss how his experience in the video game industry influenced his pivot to the eCommerce space, how brands, influencers, and celebrities can grow their online stores, and much more.

Duration:00:37:25

Launching a Successful Crowdfunding Campaign with Will Ford

11/8/2023
Will Ford is the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to launch successful Kickstarter and Indiegogo campaigns without all the headaches. Since July 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and a Certified Expert on Indiegogo and has helped thousands of entrepreneurs worldwide make their dreams a reality. On this episode, Will and I discuss how to prepare products for launch, what makes a worthwhile product launch, the importance of setting realistic goals, and much more.

Duration:00:44:18

Amazon PPC Campaigns with Dr. Travis Zigler

11/6/2023
Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Through his new venture Profitable Pineapple, which specializes in Amazon PPC, Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout. On this episode, Travis and I talk about his journey from optometry to eCommerce, different ways that entrepreneurs can grow their audience, his key secrets to selling on Amazon and scaling to success, and much more.

Duration:00:43:33

Increasing Product Discovery with Lamees Butt

11/1/2023
Lamees Butt is the Senior Vice Presient of Global Alliances and Channels at Zoovu, the world's first all-in-one content discovery and eCommerce engagement platform. Lamees has more than a decade’s worth of experience in managing global partnerships and business transformation. Lamees is incredibly passionate about improving the buyer experience and efficiently reducing employee workloads. On this episode, Lamees and I discuss the importance of product discovery, how D2C brands can optimize customer engagement, the difference between B2B and B2C solutions, and much more.

Duration:00:31:05

The Value of Shipping Insurance with Jared Haas

10/30/2023
Jared Haas is the Digital Agile Solutions Supervisor for UPS Capital, a financial services division of UPS that offers traditional and non-traditional financial services and insurance products. He's currently working with UPS Capital's InsureShield shipping insurance, a Shopify application to help Shopify merchants protect their shipments and improve the customer experience. On this episode, Jared and I talk about InsureShield, why shipping insurance is so important for Shopify merchants, common pain points for eCommerce merchants, and much more.

Duration:00:34:09

Upselling and Cross Selling with Ruth Haim

10/25/2023
Ruth Haim is the Co-Founder of ReConvert, the number one upselling solution for merchants on the Shopify platform. Ruth combined her knowledge of the Shopify platform from a merchant's perspective with her project management skills to build a micro-SaaS project in ReConvert. Along with her brother, she built and scaled ReConvert with zero coding knowledge, and today it generates over $100k in revenue every month. On this episode, Ruth and I discuss the difference between upselling and cross selling, the ways she helps brands upsell and cross sell to customers, how brands can avoid bombarding customers with upselling opportunities, and much more.

Duration:00:26:43

Personalizing the Customer Experience with David Wachs

10/23/2023
David Wachs is the Founder and CEO of Handwrytten, a company that's bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way people and brands connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency which was sold to HelloWorld in 2012. On this episode, David and I discuss why personalization is important to building customer experience, how brands can create better relationships with their clients, different opportunities that can set a brand apart from others in their industry, and much more.

Duration:00:33:45

Interactive Email Marketing with Aquibur Rahman

10/18/2023
Aquibur Rahman is the Founder and CEO of Mailmodo, an email marketing solution that enables users to send app-like interactive emails. Aquibur has over seven years of experience in marketing and growing brands. He's also helped many B2C and B2B brands, including early-stage tech startups, to fast-track growth using agile and data-driven marketing processes. When Google released AMP emails, Aquibur saw great potential in it for reinventing email marketing. This led him to start Mailmodo to help businesses get better ROI from email marketing. On this episode, Aquibur and I discuss the impact on interactive emails, what makes a great subject line, how he gamified email marketing, and much more.

Duration:00:24:40