Communications Academy

Our employees are our greatest asset, so efficient and effective two-way communication is critical if we’re going to meet the needs of our business and grow! —Eric Waxman, Spark Power Cofounder and Chief Investment Officer/Head of People and Culture To get the full story, go to staffbase.com/blog

In this week's episode, we sat down with Emma Bridger, Manging Director of People Lab—an HR consultancy providing products and training to improve employee engagement in the workplace—to discuss happiness in the workplace, how to create an effective policy, the elements of positive psychology that support the theory, and the positive business outcomes to be had.

Well-written copy is the key to communicating effectively—especially with employees in a busy workplace. In this episode of Communications Academy, we’ve outlined a formula that provides a powerful method for writing copy proven to drive readership with messages that won’t sit unopened in a busy inbox. For bonus tips and more: https://staffbase.com/blog/how-to-write-effective-copy-for-your-staff-communications/

90 percent of information transmitted to the brain is visual, and we process these visuals 60,000 times faster than with text. Taken in conjunction with the dwindling attention spans of Gen Z, it’s clear that video is an ideal platform for effective internal communications. However, nobody wants to waste their time with a video that looks unprofessional—it suggests that the content will be equally low quality. What if we told you that you already own everything you need to create high...

Is this week’s episode of Communications Academy, we sat down with Jaime Klein, Founder of Inspire HR, to discover her most valuable tips for building a comprehensive diversity and inclusion policy. Staffbase Blog"How to Proactively Plan for Transgender Inclusion."

You carefully craft each sentence. Your grammar is impeccable. You find the perfect gif. You finally hit “publish” on your masterpiece and...no one reads it. Great content is only great if people are actually reading what you write! Today we’re discussing 3 ways to easily enhance your content to increase your readership. Get the full story here: https://staffbase.com/blog/3-tips-better-content-readership/

Join us as we talk to a Director of Communication and Branding at a Railroad Company with close to 2000 employees. We discuss what his organization looked like before and how a branded employee app changed everything for the better. We also discuss strategies like delivering a podcast, employee achievement program, and how to leverage local, relevant, and specific content.

https://staffbase.com/blog/how-diversity-and-inclusion-serve-a-modern-workplace-communication-plan/ Jaime Klein is the founder and president of Inspire Human Resources, an HR consultancy firm that specializes in areas such as coaching, employee relations, talent management, and diversity and inclusion. Inspire Human Resources is a Certified Woman Owned Small Business, and Jaime has been recognized as one of New Jersey’s 2018 Best 50 Women in Business. She has worked as a workplace culture...

For the full story: https://staffbase.com/blog/edf-renewables-employee-app/

As internal communicators decide which channel is best to engage their people, they can often be turned away from video and audio content, simply because it tends to intimidate those who do not have professional equipment or experience with these channels. Regarding how to overcome those fears and embrace the power of video and audio content, Debbie told us that “you’re not going to create a Hollywood standard movie on your first outing, so let’s accept that.” She noted that the best thing...

In this episode we talk with Managing Director of AB and host of The Internal Comms Podcast, Katie Macaulay. Links: 3:15 Katie Macaulay’s Internal Comms Podcast: https://abcomm.co.uk/podcasts/ 9:00: Blind - Anonymous community app https://www.teamblind.com/articles/Topics 20:22 AB Internal Comms Podcast - Episode 11: Paolo Peretti https://abcomm.co.uk/podcasts/episode/episode-11-putting-the-soul-back-into-patisserie-valerie/ 30:28 The 7 Habits of Highly Effective People by Stephen R....

Virtual Roundtable - HR Perspective 3:45 Question about employees hearing from their leaders instead of HR directors / dealing with employee engagement.4:14 Nick answers: Being on the recruiting side of HR, the most difficult times for him were having to reject people at the end of their candidacy for positions because of downturn. 5:19 Wesley answers: “If engagement is an HR issue, you’ve lost the battle before you’ve started”. There are a lot of tools HR can provide to leaders, such as...

Top 10 (ok 12) Incredible Quotes from Kristin Hancock (@KristinAnneH) “Internal communication...it’s about your employees being fulfilled at work, it’s about how the employee experience is, whether that’s onboarding or training or all those kinds of pieces” - Kristin (4:17) “Part of why I’ve become so passionate about [internal communications] is because I’ve seen the impact in both ways. I’ve seen the really positive impact when you have a thriving culture and employees who are fulfilled...

Get the full report here: https://insights.staffbase.com/free-download-is-employee-experience-the-future-of-human-resources The Future Is Already Here—It’s Just Not Evenly Distributed One thing seems abundantly clear: established, forward-looking companies are aligning around strategies related to the implementation of the employee experience concept. Given that businesses often copycat the practices of market leaders, the question is just how long it will be before other companies take up...

Looking to make your employee app a success? Here's three steps to do it right! https://staffbase.com/blog/making-your-employee-app-a-success We were so excited to join and support the fantastic IABC community again this year! Many joined to learn about the trends that lead communications into the future. We all know that mobile employee communication is a huge trend and we are proud that Staffbase was named by Gartner as one of the leading mobile employee apps. You may now expect that our...

Want to learn how Staffbase obtained certification of the international ISO27001 standard for information security? https://staffbase.com/blog/staffbase-receives-certification-for-information-security/ Security on mobile devices and apps will always be a topic of utmost importance. Staffbase takes every precaution to ensure that your data is kept safe.

Here's 7 of the top tools that make communicators more effective: https://staffbase.com/blog/top-internal-communication-tools-that-make-you-more-effective One of the biggest challenges communicators have is finding ways to get your organization to read, respond, and actively participate in your communications strategy. Tiffany Elle, Senior Global Corporate Communications Manager at Versum Materials knows this all too well. However, she's found a way to achieve a 96% active adoption rate....

Join us as we talk to a Director of Communication and Branding at a Railroad Company with almost 2,000 employees. We discuss what his organization looked like before and how a branded employee app changed everything for the better. We also discuss strategies like delivering a podcast, employee achievement program, and how to leverage local, relevant, and specific content.

Many communicators feel like the entire content distribution load is solely on them. IT DOESN'T HAVE TO BE THAT WAY!! We talk about how to locate your internal influencers. These are people that actively want to be company champions.

Many organizations aim to have a very specific % of activations on their branded Employee app. Here's 5 ways that can help boost activations: 1. Branded Swag & Posters 2. Set up kiosks at your various offices. Make yourself available and let folks talk with you as you help them get setup. 3. Find champions at each of your locations and arm them with swag and a very specific shirt or badge that welcomes questions and assistance. Hang up a few posters or fliers with the champions face on it...