EngageCast

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ashwin Shetty, a Senior Marketing Manager looking after Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. Here, he talks about the impact of the COVID-19 on the entire online gaming industry and reveals his insights on the right communication strategy for...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. Siddharth Dwivedi is the Co-founder and Head of Marketing at Vaizle - a social media analysis tool. He is a master of content creation, marketing, and advertising with 6+ years of experience. He has also co-founded XOR Labs - a data-driven performance marketing agency.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Gaurav Bhawnani, Co-Founder of Superhumans.ai, a SaaS product for people-first organizations. Here, he shares his insights on the need for new marketing and communication strategies for the food and beverage industry as well as the SaaS world.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here, she talks about the impact of COVID on the OTT Industry overall and reveals the new communication strategies they’ve adopted at ALT Balaji.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Damandeep Singh Soni, who is a Sr. Advisor for Marketing and Growth for multiple start-ups. He has extensive experience in entrepreneurship, marketing, strategy, growth, and the startup ecosystem. Previously, he was the Vice President of Marketing at Milk Basket, and before that...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Naman Sarawagi, Co-founder of Refrens.com - a market network for B2B service providers. He is also an independent director of E2E Networks Limited. He is a pioneer in the startup world, investing in different running startups. He also founded FindYogi - a price comparison...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features, Dhananjay Yadav, Associate Vice President of Growth and Marketing at Homelane - a home-designing platform. He has multiple years of integrated marketing experience across digital and outdoor advertising. Previously, he worked as a Head of Marketing at ClearTax India.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Sindhu Biswal who is the Senior Growth Marketer at Pocket Aces, India’s fastest growing media house. It has 3 media channels Dice Media, Filter Copy, Gobble, and a gaming channel Loco. He played a pivotal role in-app marketing, events marketing at PayTm Insider. He also was one...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Vibhu Bhushan who is the Co-Founder and Chief Product Officer of Gradeup - India’s leading Ed-Tech company. He looks after the growth, product, and marketing strategy as well. He started this in late 2015 and envisions to lead the market in such a short span of time. Previously,...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Ramalingam Subramanian - Head of Brand and Communications at CoinDCX. Here, he shares his deep insights on the unusual effects of the pandemic on the cryptocurrency world. He covers the change in the user behavior witnessed during this phase and reveals their unique marketing...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Patil, head of Product and Growth at Cred. He talks about the short-term and long-term impact of COVID on the Fin-Tech ecosystem. Furthermore, he reveals his restructured marketing and engagement strategies that they adopted in Cred.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. This episode features Abhishek Shetty, CMO and Head of E-Commerce and Omni-Channel Sales of Celio, India. He talks about his re-structured strategies to combat the effects of COVID on the fashion industry and offline retail shops. He is an alumnus of ISB, Hyderabad accompanied by 11+ years of...

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In this episode, we are speaking with Manav Sethi, Group CMO of Eros International about the challenges faced by the OTT industry due to COVID-19. He has over 20+ years of experience in marketing and has also been the founding CMO of ALTBalaji, previously.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In the second episode, we speak with Manav Sethi of Eros International about the challenges faced by the OTT Industry due to COVID-19. Manav brings 20+ years of experience in Marketing, Communication, and PR. He has also been the founding CMO at ALTBalaji in the past.

EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis. In the first episode, we are in conversation with Meera Iyer (CMO, Medlife), talking about the impact of COVID-19 on Medlife, and the online pharmacy in general. We also discuss how Medlife's marketing and engagement strategy has adapted due to the Coronavirus, and how they are plotting a growth path...

Rand Fishkin is the ex-Founder and CEO of Moz and the current founder and CEO of SparkToro. A leader in the field of search engine optimization, Rand is also an author of the bestselling books “Lost and Founder” and “Inbound Marketing and SEO: Insights from the Moz Blog”. Some of the notable achievements of his include: i. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek ii. Co-founded Inbound.org along with Dharmesh Shah of HubSpot iii. One of the...

Bharat Bhatia is the VP of Marketing at Junglee Games, one of the leading skill gaming platforms in India. Before Junglee Games, Bharat has worked with PayTM as their Deputy General Manager of Marketing and as the Manager of Global CRM at FoodPanda. He is an alumnus of the Institute of Management Technology, Ghaziabad. In this episode… Bharat sheds light on tons of insightful information about user engagement and retention from the online gaming world. He also discusses: i. The state of real...

Avinash Ambati is the Product and Growth head at Rehlat, earlier working as a Product Manager for Mobile Apps at the same company. He is an alumnus of IIM Indore. He has also worked with Mother Dairy and Nuance Communications in the past. Avinash’s profile at Rehlat includes working on trip module planning, user retention, user engagement, data warehousing, Karam wallet and handling the complete P&L of Flights, Hotels, and Cabs. In this Episode: Avinash shares deep insights on the OTA...

In this episode of EngageCast, we speak with Divya Dixit of ALTBalaji. She heads the marketing at ALTBalaji as their Senior Vice President and Head of Marketing. Divya leads the marketing at ALTBalaji which is the country’s first large OTT platform with only original content tailor-made for Indian audiences. It is aimed at the urban mass that consumes both popular foreign and Indian shows online. Besides its popularity in the metros, over 80% of its traffic coming from Tier I and Tier II...

Damandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn. In this episode… We speak to Daman about his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include: i. The important...