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Engagecast-Riveting Growth Stories

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Podcast by WebEngage

Podcast by WebEngage
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Location:

India

Description:

Podcast by WebEngage

Language:

English

Contact:

+917757082079


Episodes

Ep #9- How To Create A Robust Full-Funnel Strategy For Scaling FinTech Businesses

10/24/2019
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Damandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn. In this episode… We speak to Daman about his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include: i. The important...

Duration:00:59:14

Ep #8 - Top Actionable Strategies To Achieve 10x Growth For FinTech Businesses

10/10/2019
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Udayan Walvekar is the Product Marketing Manager at Razorpay - one of the leading payment solutions in India. He has over 10 years of experience in growth marketing and has worked across various industries including pharmaceutical, advertising, healthcare, SaaS and fintech. Udayan has been an advisor to multiple startups in the Silicon Valley on their growth strategy. In this episode, he talks about: i. Why consumer feedback is important while designing an impeccable product. ii. How...

Duration:00:45:43

Ep #7: Delivering Consistent Customer Experiences With Multi-Channel Engagement

9/12/2019
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Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia. In this episode, he will be enlightening us on: How to effectively craft a brand message Why content marketing is...

Duration:00:44:19

EP #6: How MedLife Is Creating A Powerful Healthcare Brand With Customer-Centricity

9/5/2019
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In this episode we talk about: 1. How online pharmacy is reshaping the healthcare industry in India? 2. Why customer experience is paramount for success in the online healthcare domain? 3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour? 4. The secret to Medlife’s 10X growth Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

Duration:00:46:09

EP #5: Creating A High-Performance CRM Strategy For Consumer Businesses

8/29/2019
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In this episode, we take a closer look at: 1. How GCC consumers engage with B2C brands as compared to Indian consumers? 2. How CLTV gets affected by your CRM strategy? 3. How user data helps create better brand experiences at scale? 4. Which user engagement and retention metrics are important for the GCC region? 5. How to create an effective growth and retention strategy on the back of brilliant CRM practices? Hear out this episode if you’re looking to effectively strategise your CRM and...

Duration:00:50:17

EP #5: Creating A High-Performance CRM Strategy For Consumer Businesses

8/29/2019
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In this episode, we take a closer look at: 1. How do the GCC consumers engage with consumer brands as compared to Indian consumers? 2. How CLTV gets affected by CRM your strategy? 3. How user data helps create better brand experiences at scale? 4. Which user engagement and retention metrics are important for the GCC region? 5. How to create an effective growth and retention strategy on the back of brilliant CRM practices? Hear out this episode if you’re looking to effectively strategise your...

Duration:00:38:14

EngageCast EP #4: How To Ace CRO For SaaS & Scaling Your Growth Team

8/23/2019
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In today’s episode we’ll dive deep into: 1. Key learnings gleaned from working with industry leaders like Neil Patel 2. Things to avoid while building a SaaS business 3. Brilliant Strategies for forming high-performance growth teams 4. Unique CRO tactics and growth hacks to uplift web and mobile conversions 5. Impressive ways of maintaining your growth curve 6. Actionable ideas for designing the future roadmap for success This episode is a ‘must-listen’ for all the marketing aspirants, the...

Duration:00:52:38

Engagecast EP#3: What Is Growth Marketing?

8/14/2019
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We speak to Pierre Lechelle about his journey and talk about: 1. Fundamental tenets of growth marketing 2. Solving growth problems at the product level 3. The difference between growth hacks and growth marketing 4. How to build growth teams from scratch 5. Differences between B2B and B2C growth functions This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth!

Duration:00:32:13