Engagious

Engaging an audience is hard enough through one medium, but imagine having to do it across four?! That’s what this episode’s guest, Ryan Serhant, has been able to master. You may know of Ryan from his hit TV shows, “Million Dollar Listing New York” and “Sell It Like Serhant.” Or, maybe you’ve heard he has a book coming out also titled, Sell It like Serhant. Or, maybe you watch his weekly YouTube vlog. Or, maybe you trade in multimillion-dollar New York real estate and have worked with Ryan...

(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8) My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who's done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he's also an author and captivating speaker...

Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her.

On this episode of the Engagious Podcast, I talk with two of the biggest names and trailblazers in the DR business: Fern Lee, CEO of Thor Associates, and Tom Shipley, co-founder and CEO of Atlantic Coast Brands. Fern, Tom and I discuss some of their secrets of success in building multi-million dollar brands and how they've been able to evolve with the times and the tech to stay ahead of the curve.

What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right...

My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.

You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids.

In this Engagious Podcast episode, we speak with Dr. Eric Solomon who will be the keynote speaker at the upcoming Insights Association NEXT 2019 conference. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers.

On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic.

I put it out there in the universe: I wanted Gary Vaynerchuk on the Engagious Podcast so you and I can learn from him what it takes to use strategic content and digital marketing to grow a business. Well, my friends, thanks to some good...

My guest on this week's episode has taken on a monumental challenge... Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She's spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work and...

Ever heard of OxiClean, Sonicare, GoPro? Yeah, well then you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you.

Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world.

The art and science of influence and persuasion is on no greater display than in a courtroom. So how can we take techniques used there and apply them to sales, marketing, and business communications? By learning from an expert trial consultant and jury researcher such as my guest for this episode, Dr. Lara Giese. In addition to being a licensed psychologist, Dr. Giese has worked as a litigation consultant and researcher on hundreds of high-profile and high-value court cases for 20+ years.

In this second of three Great Takes from CRC episodes, I share an interesting discussion I had with Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP.

In this first of three Great Takes from CRC episodes, we share highlights of market research predictions from Lisa Wright of Canadian Viewpoint, Fred Gaudios of Zeldis Research, and Bob Lederer of RFL Communications.

It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity...

When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients realize more than a billion dollars in combined sales and he has some great insights to share on how storytelling and behavioral science techniques can help engage consumers and drive sales.

Hot on the heels of our Harris III conversation, we have another great chat with master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.

I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!