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Entrepreneurs Over 40

Business & Economics Podcasts

Entrepreneurs Over 40 features inspiring stories by Entrepreneurs talking about the businesses that they created and the Side Hustles that they launched. New episodes come out every Monday!


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Entrepreneurs Over 40 features inspiring stories by Entrepreneurs talking about the businesses that they created and the Side Hustles that they launched. New episodes come out every Monday!






74: Shawn Moye and Entrepreneur Elevator Pitch

In this episode, Shawn Moye shares: What has been happening with his invention, The E-Sports Trainer. How his Entrepreneur Elevator pitch went. Who the NFL player was that joined his advisory board. His key takeaway from appearing on America's Big Deal. How he prepared for his Entrepreneur Elevator pitch. That pressure is a privilege. What he was awarded from his appearance on Entrepreneur Elevator Pitch. His plans for future inventions. Brandon Marshall's number. (Not!) His willingness to help other inventors.


73: Scott Milas Talks About Franchising

In this episode, Scott Milas shares: How he loves helping people exploring the possibilities of franchising. That he used to work at the White House in the Press Corps as a camera man. That he learns best by hands on instruction. When he worked at an Italian family's restaurant his nickname was Geno. He also worked in Sales selling rolls of vinyl to the handbag industry. That he got his first taste of franchising as the VP of Development for a burger concept. That he offers his services as a franchise consultant at no cost to his clients and is only compensated by the brands that he represents. How long the typical vetting process is for his clients from start to making a decision regarding a franchise. That there are franchise opportunities for all levels of investment. How he believes that there is no such thing as the perfect business. How a franchise is similar to a marriage. Some of the questions that you need to ask. Potential red flags and more...


72: Jonathan Rosenfeld Talks About Setting Up His Law Firm

In this episode, Jonathan Rosenfeld shares: The various types of cases that his law firm focuses on. How his Father influenced his work ethic by serving as a model of hard work. Whether or not he would have been considered a good employee. How wanting do things his way led him to start his own firm. Some of the daily rituals he observes which set him up for success. How scheduled his day s typically are. Whether or not he procrastinates. That he focuses a good bit on SEO because it ultimately drives sales/leads/clients towards his firm. How he defines success in business. That he hates reading and how he compensates for it.


71: Edward Ayres of Inventor Process

In this episode, Edward Ayres shares: The business that his father built and how he sold it at the right time. What he did before getting involved in the Invention business and how his father helped him to get started, How he initially imagined the stereotypical inventor. How he and his wife split the labor in Inventor Process. What Inventor Process can do and how it might benefit someone with an invention to bring to market. When he advocates licensing and when he advocates for venturing ones invention. How any why to validate your invention idea. What is a fair royalty deal. That a lot of inventors suffer from the 'Kevin Costner complex'. Why it is important to secure the right to audit the company's books that you license your invention to. The common mistakes that inventors make. Some of Inventor Process's greatest hits. What InventorMade.com is and how it can be of assistance to inventors.


70: Matthew Stibbe & Idea Capture

In this episode, Matthew Stibbe shares: That he still enjoys doing the IT Projects in his company even though he could outsource it to someone else. How his leadership and communication style has evolved from heroic individual leadership to a more professional, collegiate, management model. He is not good with Finance and HR so those were among the first items he augmented with other people. He comes from a long line of entrepreneurial stock. What he wanted to be when he grew up. How he got into game design with his first company, Intelligent Games. That when he left Intelligent Games he vowed to never have another office or employee again. He is one for two on that one. How he captures ideas and why he does that. What he does with the ideas that he captures and when. His thoughts on data loss in IT. That while he never wants to own another gaming company, he wouldn't mind writing his own game for his personal enjoyment.


69: Julieanna Hever, The Plant Based Dietitian

In this episode, Julieanna Hever shares: That early on it became obvious that a traditional 'real' job was not for her. The well meaning but traumatic experience that inspired her to become plant based. How her parents staged an intervention of sorts at a steak house to persuade her to eat meat again. That working as a personal trainer inspired her to get her degree in Nutrition How going plant based helped solve a myriad of health issues for her. That not everything plant based is necessarily healthy anymore due to it being heavily processed. Some vegetables benefit us more when cooked. When you cook a tomato the phytonutrients and carotenoids are more potent and you have more of an anti-cancer effect and more of a cardiovascular benefit than if it were raw . That she always encourage people to go in there with a sense of wonder and curiosity and a positive attitude about what you can add to your diet. What can adjust that makes you feel better and works for your life. How most people only need about 10 or so recipes that they love to make the switch to a plant based diet. How she has been able to take more of her classes online as opposed to travelling due to the widespread adoption of remote tools during the pandemic. How much her audience energizes her. That she has a love/hate relationship with the whole book writing process.


68: Jamie Shanks Talks About Social Selling

In this episode, Jamie Shanks shares: How Sales For Life has evolved over the past 10 years. That listening to his customers pleas for help led him to start Pipeline Signals. How he spent his time during COVID and the effects that it had on him, his family, and his business. That both of his children are competitive water skiers and his son is ranked on the national level. Who the target audiences are for Social Selling Mastery and SPEAR Selling. What he perceives the difference to be between Social Selling and Social Media Marketing and how companies confuse the two. What Relationship Signal Intelligence is and how companies could be using it to track human capital migration and why they would want to. What the SPEAR Selling acronym stands for and how it can be used for prospecting sales.


67: Steve Haffner - Mind Performance Strategist

In this episode, Steve Haffner shares: The song that inspired him to quit his job and become a magician! Why he went in to IT in the first place. That he has always had a strong, creative drive. What mentalism is and how he incorporated it into his act. What inspired him to go from performing at trade shows into public speaking. Some of the different cognitive biases that we have and how a magician or marketing department can exploit them as well as how we can overcome them. What the "Lizard Brain" is and how primitive impulses still affect our thinking and decision making today. The single experience that made him almost quit his dream and the corresponding experience that caused him not to. Why he believes that having regrets is not necessarily a bad thing. That people should challenge their beliefs and be willing to change them when they do not line up with the evidence. What the allure of the status quo is and why we should not be afraid to fix something that is not currently broken. What outcome bias is and how it is not necessarily an accurate arbiter of whether a decision was good or not. What System One and System Two are with regards to our minds. How Magicians and Marketing departments use misdirection against us.


66: Howie Zales Talks Livestreaming

In this episode, Howie Zales shares: How he got his start as a cameraman. That he didn't make it as a Pro Baseball player but still managed to fulfill his dream of 'playing' in Yankee stadium. The great advice that he got about focusing on his 'zone of genius.' How masterminds influenced his business for the better. Why he chose the name Veridity for his business. The power of staying calm in tense situations. Why he started both companies and didn't solely focus on his career as a cameraman. How broadcasting has changed over the years. The injuries that he has gotten while working various sporting events. What an ROS sheet is and its value for creating a video production. The minimum bandwidth needed for a successful event.


65: Mark Struczewski aka Mr. Productivity

In this episode, Mark Struczewski shares: That getting fired was actually a good thing for him. Who came up with the name of Mr. Productivity. How his parents set him up to be successful in life. Why he loves heling fellow Solopreneurs. How and why he has niched down to focus on fixing overwhelm. How FOMO has created an almost insatiable desire for news. How health is closely aligned with productivity. How he helps Solopreneurs gain clarity. What his number one weakness is. That he embraces continuous learning.


64: Rachel Lindteigen Talks About SEO

In this episode, Rachel Lindteigen shares: Why she considers Organic SEO Traffic to be the best. That her father knew best about her marketing proficiency. How she settled on the name for her agency, Etched Marketing. How the birth of her son motivated her to start her own agency. That her husband helps on the IT side of her business. The type of clients that she vibes best with. Her personal view on the SEO tools to use. The importance of choosing keywords that you can rank on page one of GOOGLE for. That consumers trust organic search results more than paid ads. The common problems that most businesses have with SEO. The importance of having your own email list and focusing on one social media channel.


63: Liana George, Author

In this episode, Liana George shares: How she became an author. The serendipitous business card that served as the basis for her novel. Why she hired a coach to help her write. What motivated her to shift from organizing systems to writing fiction. That she has a non fiction book in the works about organization! Her writing process. The business that she started to help other authors.


62 - Lindsay Pinchuk And Building A Community

In this episode, Lindsay Pinchuk shares: That when she was pregnant she created a community for expectant mothers because that is what she needed. She estimates that she works about 20 hours a week for clients and the rest is towards building her brand. Her Dad was an entrepreneur and that she considers herself an extrovert. How a change in management at her previous job spurred her to go all in on Baby Bump Club. The model for Baby Bump Club to make money from. Who some of her first corporate customers were. That she surveyed everything and got amazing feedback from looking at the responses. Who her target customer is and how she can help them. Some of the ways that you can engage with your target audience. How her first hire morphed over time from an intern into her Events Coordinator.


61 - Brad Powell and How To Make Awesome Videos For Your Business

In this episode, Brad Powell shares: That he partnered with music artists from all over the world to feature their music before ITunes existed and how that got him in to video. How he sold his company to National Geographic and then was retained on to head up the project. He was the blacksheep of his family as both of his parents had careers in academia and they thought that he was crazy for wanting to do his own thing. Prior to his National Geographic and music experience he got invaluable experience setting up an outdoors program for children that eventually was obtained by Outward Bound. He considers himself as an introvert that can become an extrovert when it is needed. He doesn't consider it necessary to be an extrovert when it comes to successful video content creation. Just be yourself! He believes that everyone can create a month's worth of video content from an hours worth of video just by re-purposing the content. That mistakes on camera are not necessarily a bad thing as they can endear us to the people that watch the videos. How livestreaming has helped his clients not only engage people but generate more business for them. Some of the tools that he uses to livestream and how they integrate together. He recommends the book, Go Live by Jeffrey Gitomer for people that are considering bring video to their business. That he considers "the biggest tragedy of the commons is that most super talented people are holding themselves back because they're afraid to be seen on camera."


60 - Chloe Holiday, Best Selling Author

In This Episode, Author Chloe Holiday Shares: Her family mantra that has served her well in life. Both How and Why she became an Author. What she did for a career before she started writing and why she left it. How a bout with insomnia and a misdelivered postcard helped birth her first novel. Who Chloe Bros are. How long it takes her to write a novel. Her beliefs on the old phrase, "You can't judge a book by its cover." How she finds reviewers for her ARC - Advanced Review Copy. What has surprised her the most regarding being an author. How she connects with her readers and fans. That she produces her own audiobooks. Who used to do her covers and why she changed. The value of newsletter swaps. How collaboration with fellow authors helped her to become an Amazon best seller.


59 - Dale Miller Invented Chin-up Strips

In This Episode Dale Miller Shares: That he was a successful lawyer before inventing Chin-Up Strips. His wife had always complained about his snoring but it wasn't until he had a case where a man had a fatal accident that he recognized that his difficulty sleeping could be deadly. He had a Sleep study done and it confirmed that he had Sleep Apnea. He was prescribed a CPAP machine which he said changed his life but he still had a problem with mouth breathing at night. His doctor told him that if he could "find a comfortable solution to having your mouth breathing at night probably you would sell millions" so that is what he set out to do. Dale invented Chinup-Strips which are simple medical tape that you simply put on before you go to bed to prevent mouth breathing with your CPAP device. You no longer have dry mouth, lower CPAP pressure, and you can use the little nasal pillows Instead of having to wear a big mask. Dale credits growing up on a dairy farm in Wisconsin for his can-do attitude. Dale was surprised at the amount of opposition from the Medical devices and ENT community regarding his invention. Selling Chin-Up Strips and making a huge difference in his customer's sleep has been immensely satisfying for Dale. Dale advises people to pay attention to your sleep patterns, pay attention that you're dreaming. Pay attention that you're not mouth breathing and snoring. If you are, get medial help! To learn more about Chin-Up Strips, visit Chin-Up Strip (chinupstrip.com)


58 - Chef Dennis Littley Talks About Blogging

In This Episode Chef Dennis Shares: That he has had several mentors throughout his career that have helped him become the Chef that he is today. He has had two carpal tunnel surgeries on his hand. How he started a culinary program for teen girls that was one of the schools points of excellence. What prompted him to create a blog and how it didn't initially function like he thought that it would. How many hours a week he works in 'retirement.' That he was Philadelphia's Power User for Google Plus. His attitude towards competitors and competition. How the President of Media Vine helped him set his blog up for ads. How much he made last year. The effect that COVID has had on his business. The number of people that make up his Ask Chef Dennis team and some of their roles. What got him in to Travel blogging. What he considers the secret to successful blogging. The effect that an SEO audit had on his site.


57- Bob Wheeler Talks About Our Relationships With Money And His With Comedy

In this episode Bob shares: That originally he wanted to be a lawyer until he met some. Accounting for Bob was initially just a course to keep his GPA up in college and not something he wanted to specialize in. Accounting allows him the freedom and opportunity to pursue creative outlets. Bob shares that his girlfriend at the time got him his first job out of college as a Controller for a hotel. Bob was one of the first people in his college to actually use a computer in the work force. Bob sees a lot of people that compare themselves unfavorably to their friends and colleagues perceived financial situations and despairing because of it. Like al lot of us, Bob's parents did not prepare him financially with good habits because they did not know any better themselves. Emotions play a larger role than many might think when it comes to financial decisions and beliefs. Bob finds that Fear is a huge driver when it comes to money. People are often afraid of what they don't know about money coming back to hurt them. Others believe that they are 'imposters' because their financial journey hasn't been as difficult as others. Bob views a healthy relationship with money as being one where he is comfortable with the money that he as and the ability to live within his means. Bob reiterates that not all debt is bad. Debt can be very helpful when starting a new venture. It is when debt is used inappropriately (like a blank check) that it becomes a problem. Bob advises giving oneself a 24 hour waiting period on major purchases and/or using someone else as a sort of gatekeeper to have to run major decisions by, even if that is not the case.


56 - The Wisdom of Connie Inukai, April Mitchell, and LaQuita Monley



Ep 55 - Dan Shinder Talks About Social Media On Steroids

In this episode Dan shares: That he developed his Social Media On Steroids course after someone pointed out that DrumTalk TV was achieving 900% more online reach and engagement than its competitors. Dan considers himself an introvert which I found surprising. Dan preaches that "There's a lot of people who are forever learners with no action. With learning and no action, the knowledge is worthless without application of the knowledge. There's no progress, and without progress, it's all for naught. Just put it out there and do it!" Dan has been playing the drums for 52 years. "If you're 1% better for a hundred days and you do it once a day, guess what? You'll be a hundred percent, in about three months. That's an amazing leap." Dan used to want to be an oceanographer but Dan's dad ruined that for him when he took Dan to see Led Zeppelin in concert. Dan doesn't follow the herd mentality in life or in marketing. Dan mirrors the legendary Zig Ziglar's philosophy when he explains, "If you give people more of what they want, you'll get more of what you want." Dan loves teaching and sharing wisdom. Dan credits the NSA (National Speakers Association) with helping him realize that he could apply his methods to other industries. Dan says that before you can find your tribe you first have to find who you are and what you can offer them. " I encourage people to take a piece of paper or they could do this on the computer and draw three circles that intersect in the middle. So you get that sliver like this and in those three circles, and one of them, you write skills in one of them, you write opportunity. And in the other one, you write desire and your skills are, that's kind of obvious your attributes. What you're good at your opportunity is who are you connected with? Who are you connected with? That's those are opportunities. Your desire is what do you really love to do? What makes you happy? And when you fill some things in those three circles where those three circles intersect with that sliver, that's what you should do." Dan encourages others to take an almost brutal look at their businesses and ask people that are NOT their friends to evaluate them. Friends are less likely to give you the objective feedback that you need. Dan dislikes the term 'avatar' and prefers 'persona' instead as he believes it more accurately represents a potential tribe member. He also beleives that you can have more than one target avatar or persona as people's experiences can vary widely. There's age ranges, there's genders, there's culture, there's race. There's social strata, economic and political mindsets. Dan credits his parents with helping him to develop his own positive mindset. He came from a very loving family and it wasn't until he reached high school that he realized that was not necessarily the norm for everyone. His Mom originally wanted Dan to be a drummer but to her credit (almost a year had gone by since he announced that he wanted to be a drummer instead) she helped him find his first paid touring gig when he was 15. Dan went on tour opening for bands like Blue Oyster Cult, Styx, Heart, and others, all at the age of 15.