Entreprenista

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business. Today, we sit down with Alexandra Keating, founder of Uni, a sustainable, reusable, and recyclable bodycare brand. She shares tips for selling your business, what a competitive process is, what she learned from fundraising, and so much more. “With Uni, I think, I usually become obsessed with problems. And so I became obsessed that 1/3 of single use plastics comes from the personal care industry. It's a very solvable problem.” - Alexandra Keating If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Alexandra discusses always wanting to have her own business (0:25) Alexandra talks about selling her first business and gives advice (3:20) Alexandra explains what running a competitive process means (5:09) Alexandra shares all about the process of starting a brand (12:07) Alexandra shares what she’s learned from fundraising (19:14) Alexandra talks about her team (22:46) Alexandra explains what the hardest part of being a founder is (26:51) Alexandra talks about Uni’s products (28:38) Alexandra’s tip for hiring (34:09) What being an Entreprenista means to Alexandra (37:03) Resources Mentioned: Asana Figma ARPU Shopify Our Favorite Quotes: “One of the biggest hurdles I had is the charities all thought I was like, you know, going to con them or they were you know, they didn't want to be available online. They didn't want credit card information. So it actually got to a point where I just listed it, and I listed all the top charities and I called them and be like, ‘I have, you know, 5000 or $10,000 for you. Do you want to or should I send it back?’” - Alexandra Keating “It was just kind of cool to see that, like, actually, maybe what we set out to do is possible, and we are having an impact. I mean, we try really hard, obviously, in what we're doing. But it's nice to know that someone's, like, watching.” - Alexandra Keating “I often say it's like a sickness, because you're so obsessed with what you're doing. It's 24/7, no one else will ever be responsible for it.” - Alexandra Keating Connect with Alexandra Keating: WeAreUni.com Alexandra Keating on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them in what they want to do with their lives. Today, we sit down with Stacey Ross Cohen, author and CEO of Co-Communications, a PR agency that builds brands & leverages marketing to generate leads. She shares her learning lessons, why she wrote her book, her tips on building a personal brand, and so much more. “As you and I both know, personal branding is for life.” - Stacey Ross Cohen If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Stacey shares her backstory (3:36) Stacey talks about starting a PR and communications firm (7:20) Stacey gives her learned business lessons after 25 years (14:55) Stacey explains how she builds relationships with clients (21:41) Stacey shares the backstory of her book (29:32) Stacey gives tips for building your personal brand (42:40) What being an Entreprenista means to Stacey (47:28) Resources Mentioned: LinkedIn Tiktok Instagram Our Favorite Quotes: “I actually started my first business when I was only 14. So my friend, Jennifer, and I were really unhappy with the average babysitting rate and having to watch, I don't know, three, sometimes four kids at a time. And we came up with an idea.” - Stacey Ross Cohen “I just have to express the importance of groups like Entreprenista, if you were to ask me, and I won't forget my last point, but if you were to ask me, ‘Stacey, what do you attribute your success to,’ I would have to say, ‘when I started my business, at the same exact time, I don't even think I have business cards, I joined a women's networking group and I got on their board.’” - Stacey Ross Cohen “​​You've got to listen to that voice and pause. So slow down. I think you know, we're all running like a million miles an hour. But we've got to slow down and listen to that voice.” - Stacey Ross Cohen Connect with Stacey Ross Cohen: Stacey Ross Cohen on Instagram Stacey Ross Cohen on LinkedIn StaceyRossCohen.com BrandUpBook.com Buy Brand Up If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media. Today, we sit down with Sarah Bugeja, the Vice President of Marketing with Later, the first all-in-one social media scheduler. She shares why she wanted to join Later, advice on affiliate programs, her tips for social media trends, and so much more. “What kind of came with that was because we weren't hiring roles as people would choose to leave, it also meant if you put your hand up and you wanted to do something, nobody was going to tell you no. And so I got a lot of experience and a lot of autonomy, very early on in my career, that I probably wouldn't have gotten had I been anywhere else. And so I'm very grateful for that.” - Sarah Bugeja If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Sarah shares about her career journey (0:33) Sarah talks about knowing when it is time to move to a different company (10:37) Sarah discusses what made her want to join Later (13:51) Sarah explains how she decides what focus on (19:28) Sarah shares advice on affiliate programs (23:02) Sarah discusses the strategies that she brought to Later (28:49) Sarah talks about the social media trends that are working for businesses (34:17) Sarah shares what being an Entreprenista means to her (40:21) Resources Mentioned: Entreprenista Later Offer Our Favorite Quotes: “I've always been someone, like, who's a huge fan and an early adopter of a lot of things. And so I don't really like waiting for the tipping point. And sometimes I'm wrong. Sometimes I'm right.” - Sarah Bugeja “I think it's fair to say it's [AI] not going anywhere. We're still in the Wild West era, which is personally my favorite era of any era. I love when the laws haven't caught up, the rules haven't caught up, Google hasn't caught up, it's free. It's a free-for-all, and everything is fair game right now.” - Sarah Bugeja “I think SEO can be really scary and intimidating. A lot of people know what it is, they know that it's important, but they don't know much more than that.” - Sarah Bugeja Connect with Sarah Bugeja: Later.com Later on Instagram Later on TikTok Sarah Bugeja on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of her life. Today, we sit down with Arion Long, CEO and founder of Femly, ​​an eco-friendly and organic feminine care company that disruptively provides organic products in a smart dispenser in restrooms nationwide. She shares what personal reason led her to start Femly, AMAZING fundraising tips, how she built her team, and so much more. “I realized after going to a doctor that my symptoms were linked directly to chemicals and the period care that I was using. And when I couldn't find an option that was eco friendly and sustainable, I launched Femly to meet demand, but I had no idea what I was doing.” - Arion Long If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Arion shares about her background and how that led her to start Femly (0:45) Arion’s unique way of finding resources that helped her start Femly (3:06) Arion tells us about the mistakes that helped her grow (4:56) Arion discusses her marketing strategy (9:09) Arion talks all about her fundraising journey [you don’t want to miss this] (15:47) Arion shares the difficult parts about fundraising (24:01) Arion talks about building out her team (26:21) Rapid fire questions (31:54) Arion gives advice to others going through a hard time (34:35) Arion shares her vision for the future of Femly (38:43) What being an Entreprenista means to Arion (39:31) Resources Mentioned: Canva Planoly Zoom Loom DocSend Traction: Get a Grip on Your Business Rocket Fuel Monday.com Our Favorite Quotes: “We had an incident in our third month where we went viral on Twitter, and when you got about 10,000 orders, and we had to refund more than half because we just didn't have capacity.” - Arion Long “So currently, we are selling a dispenser that I created and patented-–and that went viral with 70 million views—into restrooms, at colleges, hospitals, hotels and beyond.” - Arion Long “So we think of ourselves as like your auntie holding a good glass of wine telling you what to avoid to throw off your pH.” - Arion Long Connect with Arion Long: Femly.com Femly on Instagram Femly on TikTok Femly on Facebok Femly on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now she’s living and loving what she’s doing. Today, we sit down with Carrie Shaw, CEO of Copper, an all-in-one CRM tool that we use religiously at Entreprenista. She shares how her background led her to Copper, how she built and facilitates her remote team, how it felt to become CEO, and so much more. “I got a call from a recruiter and I hopped on the phone with her and she tells me about this opportunity. ‘Oh, it's a great company. It's based in San Francisco, this, that, and the other thing.’ She said ‘it's in the CRM space.’ ‘Oh, great. Who is it?’ She said ‘I'm sure you've never heard of it. It's Copper.’ I said, ‘Not only have I heard of it, I love it. It's just amazing. It's such a great app.’ And so I thought to myself, ‘Wow, this is a product I could really get behind.’” - Carrie Shaw If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Carrie shares how her background led her to Copper (0:28) Carries tells us what she’s learned in the past 10 years (7:54) Carrie explains what a CRM is (12:38) Carrie explains how she started working at Copper (15:27) Carrie shares how she built her team remotely (19:50) Carrie talks about the things that don’t work for remote teams (26:47) Carrie shares what it was like going from CMO to CEO (30:02) Rapid fire questions (37:13) Carrie discusses how Copper stands out (39:56) What being an Entreprenista means to Carrie (42:44) Resources Mentioned: Canva Google Suite Slack Copper for Entreprenistas Use ENTREPRENISTA15 to get 15% off first year of an annual plan Our Favorite Quotes: “So CRM stands for customer relationship management, it is the heartbeat. It's literally the heartbeat of any business that wants visibility, insight into the prospects and customers who are going to help them grow.” - Carrie Shaw “And I submitted my resignation on March 1st of 2020. Oh my gosh, a week later, we went to Mexico for a vacation. And while we were there the whole world shutdown.” - Carrie Shaw “Being an Entreprenista is just it, it is in my DNA. I love to move fast. I'd rather make mistakes and correct them by iterating quickly.” - Carrie Shaw Connect with Carrie Shaw: Carrie Shaw on LinkedIn Copper.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

After shared experiences revolving around infertility, Abby Mercado and Kristyn Hodgdon became friends. During the pandemic, Abby asked Kristyn to merge their ventures to create an online space for women who have struggled with infertility. Today, their business, Rescripted, is the number one platform for fertility. Today, we sit down with Kristyn Hodgdon and Abby Mercado, co-founders of Rescripted, the number one digital platform for fertility and women's health. They share why they decided to combine their businesses, how they fund Rescripted, their monetization strategy, and so much more. “Rescripted is science-backed content, but in the voice of your best friend over brunch.” - Abby Mercado If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Kristyn shares how Rescripted came to be (2:40) Abby talks about meeting Kristyn (6:16) Abby and Kristyn discuss how it felt to combine their businesses (10:14) Abby shares about the process of funding the business (18:44) Kristyn and Abby discuss hiring their team (25:42) Abby talks about the monetization strategy (30:43) Abby shares how they prioritize in the business (37:47) Kristyn discusses navigating infertility while building a business (44:15) What being an Entreprenista means to Kristyn and Abby (49:27) Resources Mentioned: Notion State of Sex Ed Survey Our Favorite Quotes: “Abby and I have different––our skill sets didn't really overlap. You know, we really are kind of like the Yin to each other's Yang.” - Kristyn Hodgdon “Our passion is to educate and empower consumers, specifically women.” - Abby Mercado “40% of women don't know what the ovulatory window is, which I believe, because I was 27, married with a bachelor's degree before I knew that I needed to ovulate in order to get pregnant.” - Kristyn Hodgdon Connect with Kristyn and Abby: Rescripted.com Rescripted on Instagram Rescripted on TikTok Kristyn Hodgdon on LinkedIn Abby Mercado on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Adriana dealt with bullying her entire life. In college, she made bracelets for her sorority as a way to remind the women of self love and community. Soon, she realized that she could combine her desire to be a boss with her love of inspirational bracelet making to create a company that would reach the masses and help foster a community of encouraging women. Today, we sit down with Adriana Carrig, founder and CEO of Little Words Project, a bracelet company that aims to build community and encouragement. She shares her secrets to hiring, how her marketing has changed over the years, how Little Words Project got into Target, and so much more. “We really, as women, needed a reminder, a daily reminder to be kind to one another, love ourselves, and then also kind of lift one another up and kind of share that love as we come across it.” - Adriana Carrig If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Adriana shares where the idea to start Little Words Project came from (3:12) Adriana talks about how she knew it was time to hire (9:41) Adriana discusses her learning lessons (17:56) Adriana shares her secret to hiring the right people (22:15) Adriana gives insight on how marketing has changed over the years (28:49) Rapid fire questions (36:01) Adriana discusses managing a business while struggling with infertility (37:51) Adriana shares how Little Words Project got into Target (45:22) What being an Entreprenista means to Adriana (50:34) Resources Mentioned: Shopify Culture Index Klaviyo MailChimp Instagram Discount Code for Little Words Project: ENTREPRENISTA15 Our Favorite Quotes: “I don't always have everything figured out. I'm not like a buttoned up person. So for me, I just started, I literally, I woke up, I had that idea of the tracing code, the trackability code, I knew what I wanted them to look like, right?” - Adriana Carrig “I oftentimes will kind of come over top and say, ‘Well, my gut is telling me that we should still do this.’ And luckily, I have a team that believes in that gut still.” - Adriana Carrig “So yeah, once I became a part of that club, I just became––as much as I could, and as much time as time would allow––an advocate for it.” - Adriana Carrig Connect with Adriana Carrig: LittleWordsProject.com Little Words Project on Instagram Little Words Project on TikTok Adriana Carrig on Instagram Glow Through It Podcast If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Nathalie always had an Entreprenista spirit, but it wasn’t until she found a meditation app during her high-risk pregnancy that she realized how she wanted to implement that spirit. After she made it to term with her pregnancy––she credits Expectful’s meditations––she decided to join forces with Expectful and helped grow the brand. Today, we sit down with Nathalie Walton, co-founder and CEO of Expectful, a holistic wellness app for hopeful, expecting, and new moms. Nathalie shares with us what she’s learned about fundraising, how to sell a business, tips for building partnerships, and so much more. “I came across this app called Expectful. Expectful, at the time, was a meditation app for pregnancy. And even though I've been meditating for over 20 years, when I started doing Expectful meditations, something in me stabilized. And I actually made it to term, which was something that none of my doctors thought was possible.” - Nathalie Walton If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Nathalie shares how her Entreprenista journey began (2:20) Nathalie discusses how she made the initial connection with Expectful (6:19) Nathalie talks about fundraising and what she learned (10:25) Nathalie discusses the ins and outs of selling a business (15:49) Nathalie gives tips for building partnerships (24:44) Rapid fire questions (26:46) Nathalie talks about being a founder and raising a family (31:36) Nathalie shares a surprising personal fact (33:14) What being an Entreprenista means to Nathalie (35:03) Resources Mentioned: Instagram Zero Canva Our Favorite Quotes: “Something that is surprising about me, is that since four, I've always known what I've wanted. And so if you have a child or you yourself are that way, embrace it, it is okay to know what you want and go after it.” - Nathalie Walton “But when you're leading a mission driven company, and you're, like, trying to solve a problem, people will jump out of their seats to help you.” - Nathalie Walton “If there's something that you never have done before, finding a coach is like, the fastest shortcut that you can get to success and your time is valuable.” - Nathalie Walton Connect with Nathalie Walton: Expectful.com BabyList.com Nathalie Walton on Instagram Nathalie Walton on LinkedIn NathalieWalton.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

After getting discovered by happenstance at Disney World, Pritika Swarup found herself signed to a modeling agency and surrounded by all things beauty. During her undergrad at Columbia University, Pritika decided to start a beauty company to represent women who looked like her. Today, we sit down with Pritika Swarup, founder and CEO of Prakti Beauty, a beauty brand that celebrates the energy and fearlessness of the mix between tradition and technology. Pritika shares why she wanted to start Prakti Beauty, the importance of marketing, how she funded Prakti Beauty, and so much more. “You know, it's all about just inspiring women to fearlessly pursue their passions and to really be able to unlock our daily beauty and wellness rituals for all women.” - Pritika Swarup If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Pritika shares about her background (2:25) Pritika discusses the moments when she realized she wanted to start Prakti Beauty (6:24) Pritika talks about the steps she took to get started (8:16) Pritika shares how she started Prakti Beauty while still enrolled at Columbia (10:47) Pritika tells us where she learned about manufacturing beauty products (15:14) Pritika talks about her marketing strategy and how it’s evolved over time (19:36) Pritika shares what crazy things have happened since launching Prakti Beauty (31:59) Pritika explains how she funded Prakti Beauty (36:15) Rapid fire questions (40:41) What being an Entreprenista means to Pritika (42:40) Resources Mentioned: Shopify TikTok Instagram Grin Calm Our Favorite Quotes: “I think that was the moment that the discussions about diversity were slowly starting to open up. And, you know, I feel lucky to have been a part of some of those discussions, just because now, so much has changed. And it's really nice to see.” - Pritika Swarup “I didn't quit anything. And I think that's a very important message to women, as well as that you don't have to stop everything else you're doing, I think that everything kind of goes hand in hand, and it can support one another.” - Pritika Swarup “I spoke to like 300 women, one on one about their pain points, their desires, their ideals, you know, what beauty means to them now, like what they want to see.” - Pritika Swarup Connect with Pritika Swarup: PraktiBeauty.com Prakti Beauty on Instagram Prakti Beauty on TikTok Pritika Swarup on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

After trying virtually everything on the market for her cystic acne, Kayleigh found herself at an acne clinic. A few hours into the visit Kayleigh had learned so much about the causes of acne. Soon, she struck up a partnership with the clinic’s owner and her now business partner, Danielle, to market their skincare line, CLEARSTEM. Today, we sit down with Kayleigh Christina, co-founder of CLEARSTEM Skincare, an anti-acne, anti-aging skincare line that incorporates stem cells in the formulations to help people achieve the best results. Kayleigh shares about her ‘aha’ moment, her learning lessons, how she builds a community with her business, and so much more. “A lot of the harsh acne products actually make your skin age faster and get deeper, more aggressive wrinkles. And then you have a lot of anti-aging products that are historically filled with poor quality ingredients, causing you to break out. So we're like, ‘why don't we create a line that does both at the same time?’” - Kayleigh Christina If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Kayleigh shares about her illegal first business (2:38) Kayleigh talks about the ‘aha’ moment that led to CLEARSTEM (6:11) Kayleigh discusses the progression from client to business partner (13:12) Kayleigh shares how Danielle, her co-founder, and her split responsibilities (18:35) Kayleigh talks about her learning lessons (23:31) Kayleigh shares how she found the right people to hire (28:02) Kayleigh tells us how she builds her community (31:49) Rapid fire questions (34:07) What being an Entreprenista means to Kayleigh (44:45) Resources Mentioned: Flo Monday Google Sheets 15% discount code: ENTREPRENISTA Our Favorite Quotes: “My next door neighbor went to my parents and was like, ‘your daughter's like selling beer on the corner of the street.’ And it was so funny because my parents were like, ‘love the creativity. This is amazing, but it's illegal. So like, let's come up with some other ideas.’” - Kayleigh Christina “We just honestly put blinders on, and were so focused on our value, our brand mission, and what we were building.” - Kayleigh Christina “We share about other brands that share our same ethos all of the time.” - Kayleigh Christina Connect with Kayleigh Christina: CLEARSTEMSkincare.com CLEARSTEM on Instagram CLEARSTEM on Twitter Kayleigh on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Vivian Valenty has known since she was young that her purpose on earth was to help people. Originally, she wanted to be a doctor, but she went into chemistry instead. After meeting with a man whose wife had a problem with the drying time of nail polish, she worked to fix it. When Covid hit, she pivoted her business to include the manufacturing of hand sanitizer––only to give it all away because she knew it was desperately needed. Today, we sit down with Vivian Valenty, founder of Dazzle Dry, a nail polish company that dries completely in FIVE minutes. She shares how her desire to help others is always at the forefront of her mind, when she decided to start Dazzle Dry, the lessons she’s learned along the way, and so much more. “​​It's not an easy road to be an entrepreneur, owning your own business. It's not for the faint hearted, you must have a stout heart, be able to address and overcome the challenges that are thrown your way.” - Vivian Valenty If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Vivian shares about her elementary Entreprenista ventures (2:43) Vivian talks about what she studied in college (7:18) Vivian tells us when she decided to start her own company (10:14) Vivian discusses the lessons she’s learned (13:35) Vivian shares how she overcame the tough times during the recession (25:03) Vivian tells us her mantra (36:30) Vivian shares what’s coming up this year in her business (37:11) What being an Entreprenista means to Vivian (39:55) Our Favorite Quotes: “I'm able to plant and grow trees for every order that we receive on our retail site.” - Vivian Valenty “I have the background to create products and I have a passion for creating products. So that's when we launched Dazzle Dry in 2007, with only nine colors.” - Vivian Valenty “I like to help, that's what my life has been, you know, wanting to help as many people as I can.” - Vivian Valenty Connect with Vivian Valenty: DazzleDry.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Coming from an Entreprenista family, Sandra knew she had the spirit to run her own company. But her path of entrepreneurship has been a winding road back and forth from corporate America. She views it as a way to always be adding to her skill set, and she has certainly acquired many skills. Today, we sit down with Sandra Campos, founder of Latina Disruptors, an event that focuses on supporting Latina founders through education, networking, and events. She shares about her first business venture, working with Selena Gomez, how she makes it through the hard times, and so much more. “​​So I kind of flip flopped from corporate, you know, I guess maybe starting as an entrepreneur at a very young age, flipping into corporate, flipping back into an entrepreneur, and flipping back into corporate and now back into an entrepreneur. So, you know, it's definitely been a pivot. But for me, it's always been about continuing to add my skills.” - Sandra Campos If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Sandra explains where her Entreprenista spirit comes from (1:55) Sandra discusses her first business venture (4:53) Sandra talks about how she came to work with Selena Gomez (9:44) Sandra shares more about Fashion Launchpad (16:10) Sandra details the business model of Fashion Launchpad (28:54) Rapid fire questions (30:25) Sandra gives tips to all the mom Entreprenistas (34:53) What Sandra does to get through the hard times (41:43) What being an Entreprenista means to Sandra (45:35) Resources Mentioned: Notes App Instagram Our Favorite Quotes: “I was making clothes, I was sewing them, I was doing things, and I was creating home products for my mother's home which thankfully she didn't kill me because I was really making some really ugly things.” - Sandra Campos “You have to be ready for the dips, and you have to be ready for the highs, because sometimes they come in an hour, the same hour on the same day. And sometimes you're lucky enough to have a week in between.” - Sandra Campos “Take that moment and create that self love and take the time to be good to yourself and be kind to yourself, because there's too many people out there that are unkind.” - Sandra Campos Connect with Sandra Campos: Sandra on LinkedIn Sandra on Instagram FashionLaunchpad.com Fashion Launchpad on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Growing up in an Entreprenista family, Ambika always had exuberant ideas for what she wanted to do for work. It wasn’t until she decided to quit corporate America to go to business school that she was able to combine her passion for helping women with her need to start her own company. Today, we sit down with Ambika Singh, founder of Armoire, a subscription based clothing rental company. She shares all about her career path, her anti-advice on fundraising, the challenges she’s faced growing a company like hers, and so much more. “​​I grew up sharing clothes and thought it was lovely and fun. And so rental to me is like that expression helped by the Internet.” - Ambika Singh If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! We've collaborated with Armoire to provide a unique offer for all of our Entreprenistas. By using the code ENTREPRENISTA and following this link, you can receive up to 50% off your first month's subscription, along with 2 additional bonus items! This week's takeaways from Entreprenista: Ambika shares her childhood ambitions (2:54) Ambika talks about her career path and how it led to starting her business (6:18) Ambika gives advice for fundraising (22:05) Ambika explains how she handled difficult feedback from a potential male investor (27:48) Ambika tells us about the challenges she’s faced and how she overcame them (31:34) Ambika shares about her biggest surprise (34:46) Rapid fire questions (39:25) How Covid affected Ambika (40:59) What being an Entreprenista means to Ambika (48:15) Resources Mentioned: Slack Our Favorite Quotes: “The sting is always so much less painful than what I anticipate it's going to feel like, like the fear of failure and the actual failure are so different.” - Ambika Singh “One really pointed thing I remember was a man that I worked for who was a great mentor, sponsor of mine had a good set of data that some of you may have heard that women tend to over-educate, over-credential. And so we had this like, sit down with me and he was like, ‘you want to do this? Like, you don't need any of that like school stuff and whatever. Like I'll give you a sabbatical. Like you go figure this out. Like you're ready to do it. You don't need somebody's, like, stamp of approval.’” - Ambika Singh “But I do take a lot of, kind of, like, comfort in the fact that I, most of the time show up and do my best. And so when I don't do my best, that is really a painful and hard loop to talk myself out of. So most of the time, I do my best.” - Ambika Singh Connect with Ambika Singh: Armoire.style Armoire on Instagram Ambika on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job. Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more. “So I had my ‘Aha moment’ about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” - Ariel Kaye If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Ariel tells us about her background (1:47) Ariel shares why she quit her job so early and if she recommends it (4:53) Ariel gives advice on raising capital in nontraditional ways (8:35) Ariel reminisces on the day she launched the site and went live (13:32) Ariel discusses her thoughts on marketing through podcasts (19:11) Ariel shares about the evolution of her team and how she goes about hiring (22:20) Ariel gives us her learning lessons of raising capital (27:26) Rapid fire questions (34:40) Ariel keeps it real on how she manages motherhood while running a business (36:00) What being an Entreprenista means to Ariel (39:49) Resources Mentioned: Gmail Google Suite Our Favorite Quotes: “The other thing I think, is just like founders are so almost like, across the board, they're all so type A, and perfectionist, and have such high standards.” - Ariel Kaye “Asking for questions and asking for help is a superpower.” - Ariel Kaye “If someone asks you the question about ‘how do you have balance?’ just like don't answer, it's a, it's not worth it. It's not real.” - Ariel Kaye Connect with Ariel Kayes: ParachuteHome.com Parachute on Instagram Parachute on TikTok Parachute on Twitter Ariel on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Jenna joined radio because her long hair was more important to her than being a television news anchor would allow. Her hair was a part of her she wasn’t willing to part with. She had no idea that over a decade later she would become more known for her skincare products than her hair. Today, we sit down with Jenna Owens, founder and CEO of Fitish, a CBD wellness and skincare brand. She shares where her inspiration for Fitish came from, why it’s important to hire quickly, the constraints she has faced owning a CBD company, and so much more. “I just hope I can get it into the hands of more people so that it can be useful for them. Because that's what feels like may ultimately be the success of this business, right? As people that need this product, right? And figuring that part out. So yeah, that's what keeps me going now.” - Jenna Owens If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Jenna shares about her background in radio (2:04) Jenna discusses the inspiration for Fitish (7:12) Jenna tells us how she learned about product development (12:40) Jenna shares why it’s important to balance your emotions and hire quickly (20:03) Jenna talks about her biggest business surprise (27:38) Jenna discusses why she left her job in radio (33:55) Jenna tells us about the constraints of having a CBD business (37:02) Rapid fire questions (47:21) What being an Entreprenista means to Jenna (50:09) Resources Mentioned: Canva Klaviyo Fitish 20% discount code: ENTREPRENISTA Our Favorite Quotes: “They all told me I had to cut all my hair off, and I just didn't like it. You know, I didn't like being told that––I'm a very stubborn woman.” - Jenna Owens “ I knew my audience, I knew the women that followed me and listened to me, they didn't have a ton of disposable income. I knew that data from being on the radio show. So I knew who my follower was, I knew who the listener was. And I wanted to market to them, right? To the everyday woman––working woman––and they bought it.” - Jenna Owens “Oh my gosh, I was just destroyed by that in a great way. I just went ‘this is it. I mean, I'm onto something here, like, this is it, no matter how hard this is. This is it.’ And it just felt that it gave my little side hustles such a deeper sense of purpose.” - Jenna Owens Connect with Jenna Owens: Fitish.com Fitish on Instagram Fitish on TikTok Jenna on Instagram Jenna on TikTok If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Marci Zaroff was a natural-born entreprenista. From lemonade stands to calligraphy businesses, she always had a hustle on the side. In her more than 30 years in business, she has founded more than ten companies. We can all learn a little (or a lot) from her. Today, we sit down with Marci Zaroff. She is a life-long entreprenista, CEO and founder of many brands, and the pioneer of sustainable fashion. She shares with us her background, how to make sure you match with celebrity partners, how to get into retailers, and so much more. ​​”I was very conscious and studying about the environment and human health and wellness at a very early age. I was doing yoga in my late teens. But I was also a mainstream girl that wanted you know, good food and good fashion and got best dressed in high school and, and I had this epiphany that these worlds are not mutually, they're not mutually exclusive. You can have both, and that really has become my life's work.” - Marci Zaroff If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Marci tells us about her background (2:42) Marci explains when she knows it’s time to exit a business (13:46) Marci shares advice for raising capital (22:11) Marci gives tips for entrepreneurs who want to partner with celebrities (25:44) Marci details how to get your products into retailers (34:50) Rapid fire questions (39:55) A look at Marci’s day (40:50) What being an Entreprenista means to Marci (43:02) Resources Mentioned: Instagram TikTok Yes And Discount Code: Entreprenista22 Our Favorite Quotes: “Because when you love your work, it's not work. It's love. And I'm just out there every day, I can't wait to wake up, I can't, you know, I don't want to go to bed. Because you know, for better or worse, you know, I am wired as, as a true entrepreneur. And I, I love what I do. And I'm so grateful that I found this path.” - Marci Zaroff “My least favorite part of running a business and building a business as the CEO is raising capital but it's a necessary evil.” - Marci Zaroff “If you don't share core values with someone, and you aren't aligned, not just professionally, but personally, it's just like a marriage, anything. I mean, investors, it's like a marriage, any kind of partner, collaborator, influencer that's going to latch on, ambassador, you want to make sure that their voice represents who you are.” - Marci Zaroff Connect with Marci Zaroff: Marci on LinkedIn YesAnd.Style MarciZaroff.com Farm to Home on Instagram Seed to Style on Instagram MetawearOrganic.com If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Growing up, sisters Ellen and Claire, started a childcare summer camp for neighborhood children. Eventually, they decided to take what they learned from that experience, along with their work backgrounds, and combine it with the knowledge they had learned while waiting for a diagnosis for Ellen’s autoimmune disease and Claire’s mold exposure to create a place for others who are struggling to get quality help without the gaslighting. Today, we sit down with Ellen and Claire Rudolph, sisters and co-founders of WellTheory, a health and wellness membership that caters to people who have autoimmune disease. They share about their first business, how their wellness journeys led to starting WellTheory, how going viral has helped their marketing, and so much more. “​​I have a really distinct memory of getting my lab results while I was on the subway––I was living in New York at the time––and just breaking down in tears, because I didn't know what that meant for me and my future. And I vowed at that moment that once I got better, this was the area that I needed to dedicate my life to. And from there, I started to educate myself on what I was putting in and all my body started to embrace using food as medicine and really transformed my entire lifestyle.” - Ellen Rudolph If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Claire and Ellen talk about their childhood business (1:58) Ellen and Claire share about their backgrounds (5:00) Ellen gives us details about her health journey and how it caused her to start WellTheory (9:47) Ellen discusses the differences between what WellTheory is now versus what she thought it would be in the beginning (21:01) Claire shares what a member of WellTheory can expect in their membership (25:16) Ellen talks about marketing and how sharing her story went viral (29:08) Claire and Ellen share the learning lessons of starting a membership business model (32:48) Ellen gives advice about fundraising (35:49) Rapid fire questions (39:57) Managing a public persona as a private person (44:11) How Claire and Ellen balance their relationship as sisters and co-founders (46:22) What being an Entreprenista means to Claire and Ellen (49:25) Resources Mentioned: WellTheory Discount Code for Entreprenista Listeners Bill.com UserInterviews.com UserTesting.com WorkFlowy Notion Our Favorite Quotes: “I went to doctor after doctor and got no answers. My symptoms were continually dismissed. And I was made to believe that it was all in my head. And I had many physicians that referred me out to therapists who could help me with my ‘psychological issues.’” - Ellen Rudolph “I was lucky, you know, it only took me a year to a year and a half to get a diagnosis. For most folks, it takes four and a half years on average to get a diagnosis. And that's just not okay. It's a really long time to be living in uncertainty, and to just not be feeling like yourself.” - Claire Rudoplh “One thing I remember watching Ellen in her health journey was she always had this intuition that I might have gotten 20 people to tell me that there's nothing wrong, but I know that something's wrong. And I think you need that same intuition and to listen to that, as an entrepreneur, when you're building something.” - Claire Rudolph Connect with Ellen and Claire Rudolph : WellTheory.com Ellen on TikTok

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux, a beauty brand with an emphasis on clean ingredients and colorful whimsy. She shares about her high school business, her fundraising journey, all about the risks she’s taken, and so much more. “​​This is just the coolest industry. I love it so much. And I really wanted to be in it somehow. I just had kind of like an industry crush on it.” - Natalie Mackey If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Natalie discusses her early experience with entrepreneurialism (1:44) Natalie shares Winky Lux’s origin story (5:12) Natalie talks about her proudest moments (12:34) Natalie discusses Winky Lux’s fundraising journey (15:30) Natalie gives tips for fundraising (24:55) Natalie shares what risks have worked and what risks haven’t (28:40) Rapid fire questions (33:28) What being an Entreprenista means to Natalie (41:36) Resources Mentioned: TikTok Instagram Slack Our Favorite Quotes: “I remember being at a party, I don't know, in some time in the very early 2000s, pre-Uber and somebody said, ‘wouldn’t it be great if there was a car service that would pick you up and take you to anywhere you want? You could just call them on your phone. But it wouldn't be like an actual car service.’ And I just remember saying, ‘Oh, that's a terrible business. I used to do that.’” - Natalie Mackey “​​One of the things they say in the writing world is ‘don't be afraid to kill your darlings.’ So you might have this idea that you're very married to but all of a sudden, it really stops working or it's no longer useful. It doesn't serve the business anymore. And I find that it's one of the hardest muscles to grow and then flex is to be able to let go of something and say this no longer serves.” - Natalie Mackey “​​Funds that have focused on female entrepreneurs have historically had better returns.” - Natalie Mackey Connect with Natalie Mackey: WinkyLux.com Winky Lux on Instagram Winky Lux on TikTok Natalie on Instagram Natalie on LinkedIn Natalie on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals. Today, we sit down with Andrea Ippolito, CEO and founder of SimpliFed, a company that provides virtual support for breastfeeding and baby feeding. She shares why SimpliFed’s mission is personal for her, tips for other healthcare businesses, the power of a ‘fast no’, and so much more. “​​My daughter continued to lose weight, she was down to four pounds. I'm a pretty Type A person, and I have never felt so broken and just uncomfortable and just didn't know what to do and lost. And I also felt bad at the time that I couldn't breastfeed. Now, I know that I shouldn't have been so hard on myself. And we talked about this with families all the time. But I also learned that, you know, formula is a great, healthy option. But I felt just very lost. And I didn't really understand what to do next. And that's what caused me to really start SimpliFed.” - Andrea Ippolito If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Andrea shares how her background shaped her (2:56) Andrea discusses her personal reason behind starting SimpliFed (6:01) Andrea shares SimpliFed’s mission (8:11) Andrea details the early challenges and mistakes she made (9:51) Andrea gives tips to other healthcare businesses about cutting through the red tape (16:05) Andrea discusses what she has learned about fundraising and why a ‘fast no’ is a good thing (20:55) Andrea goes over how she’s spent the capital SimpliFed has received (26:43) Andrea tells us about the marketing strategies she’s used to reach her target audience (31:53) Andrea shares what the starting process is like for her clients (34:53) Rapid fire questions (37:33) Andrea shares her thoughts on ‘work-life balance’ (39:41) What being an Entreprenista means to Andrea (46:07) Resources Mentioned: DocSend Entreprenista Discount Link Text ‘Connect’ to 888-458-1364 TikTok Slack Our Favorite Quotes: “So I honestly didn't have an entrepreneurial spirit. But I tell folks that I'm the granddaughter of a gambler. So I do think that was in my blood a little bit.” - Andrea Ippolito “It takes so much time, and I don't come from generational wealth, so I wasn't able to, you know, just quit my job and, and work on this. And so I think that's another important part of this story.” - Andrea Ippolito “The first thing is getting people to invest. But the second best thing is a ‘fast no.’” - Andrea Ippolito Connect with Andrea Ippolito: Andrea on LinkedIn Andrea on Twitter SimpliFed on TikTok SimpliFed.com SimpliFed on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

When one of Tracey’s friends had given her a sample of a new product to try that he had been working on, she noticed positive changes to a CrossFit injury within a few weeks. She called him up and decided to partner with him on the product. Soon after, Vital Proteins was born and it revolutionized the ingestible collagen market. Today, we sit down with Tracey Warner Halama, CEO of Vital Proteins, a CPG company that was the first to market ingestible collagen. She shares how Vital Proteins has helped her, the early risks that paid off, the mistakes that were made, and so much more. ​​“In 2016, she [Jennifer Aniston] did her first interview where she mentioned, ‘there's a collagen peptide that I use, and it gives my skin a healthy glow.’ And I remember we read that we were like, ‘how cool would it be if she actually used our product?’” - Tracey Warner Halama If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Tracey shares her background and how Vital Proteins has changed her life (2:13) Tracey talks about the risks they took in the early years that paid off during the pandemic (8:29) Tracey discusses why Vital Proteins took on capital (16:47) Tracey shares the mistakes that were made in the early years (20:11) Tracey discusses navigating partnerships with celebrities (26:32) Tracey shares who they worked with in the early days (35:26) Tracey gives advice for successfully growing your team (39:02) Rapid fire questions (43:25) What being an Entreprenista means to Tracey (47:34) Resources Mentioned: Becoming a Changemaker Book Instagram Slack Reddit Our Favorite Quotes: “To really put out there that, you know, this could be a $500 million business was a big hairy goal. And I think, you know, the common denominator for all of us is that we really believed it could be a $500 million business or bigger.” - Tracey Warner Halama “​​At Whole Foods, we were the first brand to go from zero to $20 million in sales in 24 months.” - Tracey Warner Halama “I really want to pay it forward for this next generation of leaders.” - Tracey Warner Halama Connect with Tracey Warner Halama: Tracey on LinkedIn Tracey on Twitter VitalProteins.com Vital Proteins on Instagram Vital Proteins on Twitter Vital Proteins on TikTok If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.