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Event Martech Podcast

Business & Economics Podcasts

Exploring technology and strategy to help market your event and build community.

Exploring technology and strategy to help market your event and build community.


United States


Exploring technology and strategy to help market your event and build community.




#12 - Virtual vs digital events - Lee Matthew Jackson

Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved. Full show note: https://eventmartech.com/virtual-vs-digital-events/


#11 - Sponsorship options for virtual events - Lee Jackson

Sponsorship is a huge part of the success of many events around the world. As we experiment over the virtual and hybrid events, how can we elevate our in ways that honours their commitment to the community, and provides as much if not more value during these times for all. Full show notes: https://eventmartech.com/sponsorship-options-for-virtual-events


#10 - Furloughed and fired-up - Tim Davies

To say we're getting used to the current lockdown is likely to be far from true. Whether we're working way more or less than usual, the time of 'business as unusual' is here for some time yet. For those finding themselves with more time on their hands, the average day is probably bringing new challenges - but we can still use this rare season to put our pausing to good use. Full show notes: https://eventmartech.com/furloughed-and-fired-up/


#9 - Facilitating serendipity at your virtual event - Lee Jackson

The magic of a physical event is those random interactions, and the new people you meet at your table or in the hallway. While we are in lockdown, how can we create virtual events that facilitate this form of interaction? We explore some ways to create magical moments and fresh connections during your virtual events. Full show notes: https://eventmartech.com/facilitating-serendipity-at-your-virtual-event


#8 - The future of the events industry - Lee Jackson

The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare? Full show notes: https://eventmartech.com/the-future-of-the-events-industry/


#7 - Pivoting your event business - Lee Jackson

The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated industry developments that can only be facilitated by coming together. So, how can we pivot our event businesses to bring greater value in these critical...


#6 - Converting to a virtual event - Lee Jackson

We are in unprecedented times. Event organisers around the world face the choice of cancelling, postponing or going virtual. We believe the world needs events, so we have taken ours virtual in 2020 and in this episode we share how you can do this too. Full show notes: https://eventmartech.com/converting-to-a-virtual-event


#5 - Live streaming your event - Lee Jackson

Since launching my conference, some members of my global community have asked if we will offer a live stream of the event, and so we already had an offsite engagement strategy in place for this year. I'm glad we did since I've received a few concerned emails from a minority who have said they are expecting to not be able to travel and would like to benefit from the live stream. In this episode I'll unpack how we planned it and the tools used, demonstrating that the whole strategy was far...


#4 - Social media strategy for your event - Lee Jackson

Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event? In this episode I will share some social media strategies for growing your reach and attracting more people to your event. Full show notes: https://eventmartech.com/social-media-strategy-for-your-event


#3 - Content marketing for event organisers - Lee Jackson

Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content achieves, or perhaps you don’t seem to have the time to create something new and worthwhile? Full show notes: https://eventmartech.com/content-marketing-for-event-organisers


#2 - Managing multiple leads - Lee Jackson

There are so many moving parts to an event and it is easy to lose track of potential sponsors, exhibitors, partners and attendees. How can you ensure you and your team manage leads well to ensure your event is a success? Full show notes: https://eventmartech.com/managing-multiple-leads/


#1 - Launch episode

Welcome to the Event Martech podcast where we will be exploring technology and strategy to help market and deliver your event. Full show notes: https://eventmartech.com/launch-episode/