Fast Marketing Minute with Marketing and PR Expert Robin Samora-logo

Fast Marketing Minute with Marketing and PR Expert Robin Samora

Business & Economics Podcasts

Alexa Flash Briefings with Marketing and PR Expert Robin Samora

Alexa Flash Briefings with Marketing and PR Expert Robin Samora

Location:

United States

Description:

Alexa Flash Briefings with Marketing and PR Expert Robin Samora

Twitter:

@robinsamora

Language:

English

Contact:

617-921-3448


Episodes

4 Guest Blogging Tips to Market Your Brand

4/8/2021
One of the best ways to get free publicity is to be a guest blogger. Here are some tips to pitch the right way. 4 Guest Blogging Tips to Market Your Brand 1. What’s your goal? OK be real. Why do you want to create content for other sites? Are you looking to be recognized as a go-to resource, drive traffic to your site, gain backlinks or align your company with a reputable site. Be clear on the reasons before you think about pitching -- and do your homework well in advance so you’re prepared....

Duration:00:01:47

5 Marketing Tips to Build a Stand-Out Brand

4/1/2021
Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can build your brand from the bottom up with a solid foundation. That helps you stand apart from your competitors on social media and your own digital footprint. 2. Be consistent. If you have a logo...

Duration:00:02:14

Is Pop-Up Marketing Right for Your Brand?

3/25/2021
Is pop-up marketing right for your brand? Before you make that decision, listen to a few tips. Is Pop-Up Marketing Right for Your Brand? Who would have thought that the term “pop-up” would be something fun and exciting and a welcome change from an ad that you don’t want to see. A pop-up experience is basically a limited opportunity for consumers to experience your brand. It’s like a now or never event that creates FOMO. It might not happen again or you might not have the same access so act...

Duration:00:02:16

3 Reasons Why You Need Digital PR

3/18/2021
Think that marketing is all you need to grow your business? What about adding digital PR to your marketing mix? Here’s what it can do for you. Marketing Tip: 3 Reasons Why You Need Digital PR With all the focus on marketing, sometimes it’s easy to forget about getting PR and free PR is my specialty. How can digital PR help you? 1. Earned media is believable. It’s what other people say about you. It’s not about you tooting your own horn. It’s about third-party mention. You can’t buy that in...

Duration:00:02:03

3 Tips to Beef Up Your Email Marketing

3/11/2021
Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips. 3 Tips to Beef Up Your Email Marketing 1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding an infographic to grab the audience’s attention instead? You can find designers who specialize in creating infographics on sites like Fiverr. 2. Switch up your delivery. Try including a video in your next...

Duration:00:02:07

Why Video Captions Make Marketing Sense

3/5/2021
Remember when the most important decision on Instagram was which filter to use? Now it’s all about videos to get more viewers. Want a tip to help you get there? Listen in. Instagram has come a long way. You can go live and sell products -- and videos are getting two times more engagement than Instagram photos. Add captions and you can get even more viewers. Why Video Captions Make Marketing Sense 1. Captions provide content without sound. If you’re scrolling through social media at work or...

Duration:00:02:01

Before a PR Push, Do This

2/25/2021
The next time you’re doing a PR push you might want to consider this. Ready for a PR push? You may first want to make sure your company’s social media house is in order. The focus on digital marketing has grown leaps and bounds with consumers on their devices more than ever. What can you do to support your next public relations effort? Before a PR Push, Do This 1. Make sure your website is up-to-date. You might not think this is super important, but your website is probably listed on every...

Duration:00:02:23

Zoom Features for Your Marketing Team

2/18/2021
Want some Zoom features to share with your marketing team? Listen in. Zoom. Love it or hate it, it is one of the top video communication tools of the past year and it’s only gained more momentum. This week, a viral video showed a lawyer stuck on a cat filter in front of a judge. Video chat is more than the conference room of today. It has a chat function that allows for interaction and idea sharing beyond just sitting in front of the camera. What’s that look like for your marketing team Zoom...

Duration:00:02:01

3 Marketing Tips to Defuse an Upset Customer

2/12/2021
Have an upset customer on your hands? If you’re not sure what to do, stay calm and stay tuned. No one wants an upset customer -- it’s bad for business -- unless you know how to turn the situation around. If you’re able to do that, you might actually build a stronger bond and build a stronger relationship. And, they may become a better customer and refer you more business. 3 Marketing Tips to Defuse an Upset Customer 1. Create a direct route for complaints. There’s nothing worse than...

Duration:00:01:27

5 Social Media Marketing Tools You May Not Know

2/4/2021
Looking for some social media tools and resources? Here are some that I recommend to my clients. You can go crazy with all the social media apps and tools that are out there, but there are some that are better than others. Here are five that I’ve recommended to clients; some are free, others offer a premium version. 5 Social Media Marketing Tools You May Not Know 1. Buzzsumo. Here’s an amazing tool that I love! It’s called Buzzsumo and it allows you to see what’s trending, to research...

Duration:00:02:21

5 Steps to Manifest What You Want

1/28/2021
Looking to get some help on what you want? Let me share what has worked for me and thousands of other business owners who are clear about what they want. Marketing Tip: 5 Steps to Manifest What You Want 1. Be clear about what you want, not what you think you can get. Take your time thinking about it. Clarity is key to manifesting. 2. Don’t Ask, Don’t Get. Visualize what you want stretching the boundaries of what’s possible. 3. Create a manifesting circle for personal and business. What does...

Duration:00:02:10

How to Market Your Business with Testimonials

1/21/2021
If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity. How to Market Your Business with Testimonials 1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them in your sales funnel. And if you have a handful of testimonials that are awesome, include them on your landing pages, product pages, and contact pages to drive conversions. Just don’t add them to add them, make sure the...

Duration:00:02:03

4 Short-form Video Marketing Trends for 2021

1/14/2021
No surprise video is rocking it. And so is short-form video. What are some of the best video trends to watch for? Listen in. 4 Short-form Video Marketing Trends for 2021 1. User-generated content is on the rise. Consumers love it. User-generated video or UGC influences customer’s buying decisions and promotes trust. And brands can publish videos that don’t break the bank. 2. Show people behind the brand. Audiences demand authenticity and transparency, and that’s not just with marketing....

Duration:00:02:12

5 Ways a Strong Personal Brand Will Help Your Marketing

1/7/2021
Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important. There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits: 5 Ways a Strong Personal Brand Will Help Your Marketing 1) Build a steady stream of ideal clients. When you position yourself as authentic in everything you do, in person and online, you’ll attract prospects, referrals, even clients who want to give you business. 2) Be open to rewarding partnerships. When you...

Duration:00:02:15

Marketing Tip: 5 Easy Ways to Leverage Press

12/17/2020
Want to create a ripple effect by leveraging your press? Here’s how. If you’re like any business owner, you know how important it is to get the biggest bang for your buck. And, that includes leveraging all the free publicity you worked so hard for. 5 Ways to Leverage Free PR and Get More Visibility 1. Showcase press on your website. One way to do that is by sharing the logos where you’ve been published. Create a homepage banner on your website which makes it easy for visitors to see. This...

Duration:00:02:18

Easy Simple Brand Guidelines for Marketing

12/10/2020
Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that. Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what you do. How your visual brand looks online and offline is key to people recognizing you in a crowded marketplace rather than your competitor. Easy Simple Brand Guidelines for Marketing There’s...

Duration:00:02:23

6 Reasons You Need Publicity in Your Marketing Plan

12/3/2020
Looking for publicity? It's a free way to gain visibility – but what’s the real reason you want press? To start, free PR and publicity will help build your online reputation, credibility, and increase your expert authority. Plus, you’ll be perceived as an expert. All are key factors in marketing. 6 Reasons You Need Publicity in Your Marketing Plan 1. PR plays an important role in your marketing plan. Think of PR and marketing like best friends. One gets press and earned media, the other...

Duration:00:02:00

4 Marketing Tips to Build a Strong Online Reputation

11/26/2020
Think reputation is just what people think of you when you work together? Time to think again. 4 Marketing Tips to Build a Strong Online Reputation 1. First impressions are everything. In a digital world, you need to be a control freak! In control of what your prospects and customers find out about you online. And that includes search results from Google, listings and directories, social media, and reviews. 2. Claim your Google My Business listing. Google My Business lets people find you and...

Duration:00:02:18

5 Marketing Tips for Guest Blogging

11/19/2020
Want to be a guest blogger? If you’re an expert, it’s a great way to build credibility and get tons of publicity. Here are some tips. 5 Marketing Tips for Guest Blogging 1. Be clear on what you’re an expert on. Sounds dumb, but you can’t be an expert at everything. Confused people never buy. Who do you help and what problems do you solve? 2. What publications do you want to write for? Look at your target markets and marketing plan to see what your prospects and customers are reading. Not...

Duration:00:02:14

How to Use Quora’s Q + A as a Marketing Tool

11/5/2020
You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool? Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that. 5 Ways to Use Quora’s Q + A as a Marketing Tool 1. Create the perfect profile. Take your time writing one because Quora shows the first 50 characters in your profile as a tagline. You’ll also want to add a headshot, to humanize your brand. There’ll be lots of competition answering questions, so make sure that your answers...

Duration:00:02:20