FiredUp! - The Startup Marketing Podcast-logo

FiredUp! - The Startup Marketing Podcast

Business & Economics Podcasts

FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.

Location:

United States

Description:

FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.

Language:

English


Episodes

How to Implement ABM with Bill Odell

2/15/2024
ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, episode 23 of the FiredUp! podcast is about implementing ABM. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Bill Odell shares his insights on implementing account-based marketing strategies for businesses with varying levels of resources and actionable steps you can take right now to use his experiences as a guide in refining your own marketing approaches. Bill Odell is the principal of Odell Marketing and former CMO of Aerospike. He is a C-level executive with over 20 years hands-on experience and a strong track record working with high-growth, category creating B2B technology companies (IPO, 3 Acquisitions). Bill has successfully guided teams and executions across all marketing functions and multiple technology domains. Bill, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH BILL ODELL: LinkedIn Odell Marketing CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The New Rules of Marketing and PR by David Meerman Scott

Duration:00:49:03

Cold email works! Learn why with Dan Englander

2/8/2024
Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the book on the topic and is here to guide us in the right direction. This week, episode 22 of the FiredUp! podcast is about why cold email works! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Dan Englander shares why cold email has become something that strikes fear in startup marketers and actionable steps you can take right now to approach outbound marketing the right way, building trust and relationships along the way. Dan Englander is the founder and CEO of Sales Schema, a fractional new business team for marketing agencies. Dan founded Sales Schema in 2014 to help marketing service companies reach new heights by aggressively focusing on new business. Previously he was the first employee business development lead at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management, The B2B Sales Blueprint, and Relationship Sales at Scale. Dan, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH DAN ENGLANDER: LinkedIn Sales Schema The Digital Agency Growth Podcast CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Road Less Stupid by Keith J. Cunningham The Years of Lyndon Johnson by Robert A. Caro Notion

Duration:00:41:53

Launching Your Startup Marketing Program with Scott Schwarzhoff

2/1/2024
In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationship with their VC firm to start making moves that will get them further, faster. This week, episode 21 of the FiredUp! podcast is about getting your startup marketing program off the ground! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Scott Schwarzhoff shares how startups and VC firms might work together differently based on the model of the VC firm and actionable steps you can take right now to get the most out of your VC firm as an early stage startup. Scott Schwarzhoff is an Operating Partner at Unusual Ventures, responsible for marketing and go-to-market services for the Founder Services Team. With 20 years of enterprise software experience spanning startups and large enterprises, Scott is passionate about finding a company’s “true North” story and bringing it to life throughout a go-to-market. Scott, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SCOTT SCHWARZHOFF: LinkedIn Unusual Ventures Unusual Ventures Startup Field Guide CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Start with Why by Simon Sinek Made to Stick by Charles Kahlenberg VIZCOM

Duration:00:41:40

Marketing an Open Source Product with Jonathan Symonds

1/25/2024
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open source space! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Jonathan Symonds shares his strategies for appealing to users from all angles and actionable steps you can take right now to build an engaged community around your product that is proud to represent it. Jonathan Symonds is the Chief Marketing Officer for MinIO where he is responsible for product marketing, demand generation and corporate awareness. Previously, Jonathan was the CMO of Ayasdi, a pioneer in the field of machine intelligence and was the VP of Marketing for GPU-powered analytics pioneer, HeavyAI. He has over 20 years of enterprise software and analytics marketing experience at Ace Metrix, 2Wire and Tandberg. He holds an MBA from Cornell and a BA from Washington and Lee University. Jonathan, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JONATHAN SYMONDS: Website X (Twitter): @minio LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Blue Ocean Strategy Wynter

Duration:00:51:54

Building a Sustainable Community with Nuri Djavit

1/18/2024
Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is about building a community! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nuri Djavit shares the impacts an active community has on a business’s growth and actionable steps you can take right now to leverage community feedback in your product development and marketing strategies. Nuri Djavit is a seasoned marketing leader with a solid track record spanning technology, media, and consumer brands across diverse markets, from startups to scaled organizations. He really specializes in brand experience that drives engagement, trust, and measurable business success. He has much experience in building a community as he was the CMO at Singularity University and is currently the CXO at EMOTIV, an AI-powered neuroscience company, both having large communities. Nuri, Morgan, and Ian discuss: If able to sustain long-term success, communities are a brand’s lifeline, creating unparalleled loyalty and value that directly impacts growth potential. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NURI DJAVIT: EMOTIV LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:00:52:24

Product Marketing with Kristine Newman

1/11/2024
A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of product marketing at Shoreline.io, knows how to position the product to create a magnetic pull of energy from the right audiences. This week, episode 18 of the FiredUp! podcast is about product marketing strategies. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Kristine Newman shares how a product marker is a key part in highlighting how the product can address the customer’s precise pain point early on and actionable steps you can take right now to create a cohesive and aligned product message between every step of the buying cycle. Kristine Newman has 20 years of experience in marketing and product, focused on areas of GTM strategy, messaging and positioning, digital marketing, and integrated marketing campaigns. Before her role as VP of Product Marketing at Shoreline.io she was the VP of Product Marketing at SalientMG. And before that, Kristine was a Director of Marketing at Petco, and an SVP of digital Products and Solutions at BCW Global, one of the world’s largest, full-service, global communications agencies. Previously, Kristine worked at start-ups that enabled digital marketing programs for clients including Coca-Cola, Procter & Gamble, and MapQuest. She spent the first eight years of her career as a technology consultant at Accenture. Kristine, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH KRISTINE NEWMAN: LinkedIn Shoreline.io CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Atlas Shrugged by Ayn Rand

Duration:00:50:17

Content Marketing Audits with Nicole Pytel

1/4/2024
The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nicole Pytel, VP of Content Marketing at Firebrand as she gives us the insider perspective about common mistakes companies are making when it comes to their content marketing. This week, episode 17 of the FiredUp! podcast is about content marketing audits! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Nicole Pytel shares how every piece of your company’s content feeds into the bigger picture of the customer journey and how you can do a content audit to get a grasp on where you are now so you can better see where you need to be. Nicole Pytel started her career in TV, sports, and news. She has spent 15 years in content marketing, most of that time with startups Nicole ran her own content marketing agency before jumping into the enterprise world with work at Google Cloud’s activation team and YouTube’s B2B ads division. Three years ago she made the move back into tech startups, joining Firebrand in launching our content marketing service Morgan and Nicole discuss: Don’t ignore your content marketing. It is the basis for what the world thinks about you as a company. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH NICOLE PYTEL: LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Hour One- AI Generated Videos

Duration:00:47:20

2024 Industry Predictions

12/28/2023
In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look forward to as well so on this special episode of the podcast, the team is sitting down to look back on the trends we predicted for 2023 and what we expect to come out of 2024. This week, episode 16 of the Fired Up! Podcast is about our 2024 industry predictions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the Fired Up! Podcast, Morgan, Nicole, Ian and Chris are going through the industry predictions they made last year and breaking down what they got right and what they may have missed the mark on. The team also dives into their predictions for what they expect to happen as we enter into 2024. The 2023 predictions we break down in this episode include: The 2024 predictions we cover in this episode include: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:00:39:09

How to Create a Category with Kashif Mahbub

12/21/2023
So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out on your own and define a new space instead of fighting for attention in a crowded field. But, is category creation all it's cracked up to be? Today’s guest, Kashif Mahbub has experience in creating multiple categories for different startups and is here to share some insight on creating a new category vs. slotting into an existing one. This week, episode 15 of the FiredUp! podcast is about how to create a category. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Kashif Mahbub shares what is (and alternatively, is not) category creation and why it might be worth it for certain startups to go through the expensive and sometimes painful process of creating a category of their own. Kashif Mahbub is the CMO at the customer experience automation company, Ushur. He has been instrumental in creating 3 categories for startups. Kashif is an award-winning marketer, most recently ranked in the top 30 most influential CMO in B2B by Finite. In a career spanning 20 years, Kashif has brought industry-defining products to a global market, built product and marketing teams, as well as functions from the ground up. He is also an advisor, helping tech startups establish brands that punch above their weight. Kashif, Morgan, and Chris discuss: Category creation is not a campaign, but rather the DNA of a company. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH KASHIF MAHBUB: LinkedIn Ushur CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: One Hundred Years of Solitude by Gabriel Garcia Marquez

Duration:00:53:26

The Latest Tech PR Tactics with Travis Van

12/14/2023
While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! podcast is about the latest tech PR tactics. Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Travis Van shares what is (and isn’t) working in tech PR and actionable steps you can take right now to set realistic expectations and leverage the trends proven to get your stories out there. Travis Van is the founder of Tech News, one of the very few technologies that has transformed tech PR for the better. From his perch at Tech News, Travis tracks media movies, coverage trends and so much more. Travis is a longtime tech industry marketing and PR pro. He has worked with early stage founders at MuleSoft and Splunk with a particular focus around programming languages, developer frameworks, operating systems, and cybersecurity. Travis, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH TRAVIS VAN: Tech News travis@technews.io LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:01:01:31

DevRel and Technical Copywriting with Erik Dietrich

12/7/2023
Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “right way” to get through to developers through authentic approach and relationship building. This week, episode 13 of the Fired Up! Podcast is about DevRel and technical copywriting. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the Fired Up! Podcast, Erik Dietrich shares best practices for reaching developers through content, communities and other authentic engagement strategies, forgetting the traditional marketing approaches that often get denied. Erik Dietrich is the CEO of Hit Subscribe, a unique marketing business that helps companies reach software engineers with content. Surprisingly, his background is not in marketing but rather in roles as a programmer, software architect, dev manager, CIO, IT manager, and strategy consultant. Erik has used his diverse background and experience to transition into his current role in technical marketing. Erik, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH ERIK DIETRICH: Hit Subscribe LinkedIn Email: erik@hitsubscribe.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Getting Things Done: The Art of Stress Free Productivity by David Allen

Duration:00:46:54

How to Measure PR with Richard Bagnall

11/30/2023
PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are advancing in a way that allows companies to holistically evaluate outcomes of their efforts for awareness, reputation, and lead generation. Richard Bagnall, Co-managing Partner of CARMA and board director at AMEC joins us today to share his wealth of knowledge on the topic, giving actionable advice on what and where to focus measurement efforts on. This week, episode 12 of the FiredUp! podcast is about how to measure PR! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Richard Bagnall shares why measuring PR still proves to be difficult, even after all this time and actionable steps you can take right now to understand what is best to measure, based on your business goals and find the right tools to do so. Richard Bagnall is the Co-managing Partner of CARMA, a technology and consulting company blending technology and talent to deliver insight to their clients. In addition to this, he has held several voluntary roles including chairing the global professional trade association, AMEC, between 2016 and 2022. Richard led on the development of the Integrated Evaluation Framework which is acknowledged today as international best practice. He is Mr PR Measurement. Richard, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RICHARD BAGNALL: LinkedIn richard.bagnall@carma.com X (Formerly Twitter) CARMA Trust in Covid-19 Vaccines [CARMA] CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: How to Sell Value- Demystified by Crispin Manners

Duration:00:45:17

The Basics of Data Storytelling with Ian Lipner

11/23/2023
As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Ian Lipner shares how companies can leverage the data they are already accessing to tell a story and actionable steps you can take right now to find media coverage-worthy trends that journalists can actually use. Ian Lipner has been in PR for 25 years focusing on technology clients. He founded and ran the Washington DC Office of LEWIS which is where we worked together and he helped the company launch its research division. After that, Ian joined the crisis communications agency called LEVICK, where he managed the company's emerging brands and their cybersecurity practice before he joined Firebrand. Ian and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH IAN LIPNER: LinkedIn ianl@firebrand.marketing CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: How to Stand Out with Data EBook

Duration:00:42:58

The First 90 Days as a CMO with Chris Heggem

11/16/2023
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rather than strategic one. On episode 10 of the FiredUp! podcast, marketing leader and advisor, Chris Heggem sheds light on the first 90 days as a CMO. Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Chris Heggem shares the importance of establishing yourself as a data-driven, goal-focused leader in the first 90 days and what every new CMO should be focusing on from the very start. Chris Heggem is a marketing leader and advisor specializing in B2B tech. He helps companies with unique products and services establish their identity to communicate more clearly with customers, differentiate from the competition, gain market share, and drive revenue. Over the last 15 years, Chris has worked with and advised over 50 Silicon Valley startups to solve their marketing challenges including Noname Security, Avi Networks (acquired by VMware), Yubico, Sofi, and PagerDuty. Chris, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH CHRIS HEGGEM: Website LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:00:51:16

Starting PR in the UK with Ilona Hitel

11/9/2023
Finding an agency already established in the market you’re looking to enter into or expand into is key to the success of your business. That's why Firebrand has partnered with CommsCo to help US and UK startups and scaleups launch in each other’s markets as seamlessly as possible. On episode 09 of the FiredUp! podcast, Ilona Hitel, founder of CommsCo breaks down what is happening in the UK tech PR market and how American-based companies can make the transition. Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Ilona shares everything you need to know before entering into the thriving tech scene in the UK and actionable advice you can take right now to prepare to launch your business abroad. Ilona Hitel is the founder of the UK tech scaleup PR agency CommsCo. Her passion is working directly with tech exec teams to develop their proposition, messages, content, and ideas which will raise awareness and differentiate. In tech, this often involves turning complex propositions into easily understood ideas, and building working relationships that spark creativity, backed by a determination to make things happen. Back in the day she had a hand in the launch of Salesforce, Sophos, and MessageLabs in Europe - creating a love of working with early stage tech organizations to maximize awareness of their incredible innovations. Ilona, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH ILONA HITEL: Website Blog Facebook Instagram X (Twitter) LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:00:38:14

Creativity in Marketing with Doug Zanger

11/2/2023
Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your customer’s attention. On episode 08 of the FiredUp! podcast, Doug Zanger, founder of Creative Bohemian shares the importance of incorporating creativity into your marketing! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Doug Zager shares how data and creativity are important when creating engaging marketing strategies and how sometimes taking a step back to focus on other things is the best thing you can do to spark creative solutions. Doug Zanger is the founder of Creative Bohemian, a Portland, Oregon-based advisory and consulting practice focused on developing strategic narratives for agencies, brands, media, editorial and more. Additionally, he started Indie Agency News, a platform for independent agencies, in the summer of 2023. Zanger is also executive director of ThinkNW, a marketing trade body focused on the Pacific Northwest and an adjunct professor in the school of business at Portland State University. A 30-year veteran of the advertising and marketing industry, Zanger was director of brand and purpose communications at The Martin Agency. Prior to The Martin Agency, Zanger was an editor at Adweek and Americas editor at The Drum, with coverage prioritizing DEI, sustainability, climate and other critical purpose-related topics. Before his tenure in journalism, Zanger spent eight years at Stillwell Partners, working on the Advertising Week B-to-B events and its content development. In his 15 years in radio, Zanger built in-house creative practices at Rose City Radio and Entercom, winning the coveted Radio Mercury Award in 2003 and other recognition throughout his tenure. Doug, Morgan, and Nicole discuss: Ideas don’t always come from the office. They might start there but they don’t always end there. If you find yourself in a rut, try taking yourself out of the situation and letting your brain focus on something else. You just might find the ideas will start flowing naturally. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH DOUG ZANGER: Creative Bohemian LinkedIn Indie Agency News CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE:

Duration:00:39:55

All About Attribution with Jamie Hallitt

10/26/2023
Attribution tools help us provide a complete picture of the customer journey and the precise touchpoints that lead to sales. On episode 07 of the FiredUp! podcast, Jamie Hallitt, Head of Growth at Ruler Analytics shares how using attribution can help us quantify the success or failure of our marketing efforts. Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Jamie Hallitt shares how attribution helps companies understand the direct revenue-generating impact from their marketing channels and actionable steps you can take right now to this insight and data to tweak your strategy and make informed marketing decisions. Jamie is Head of Growth at Ruler Analytics; a marketing attribution and measurement platform. He has been in and around B2B marketing for 13 years, working agency-side with some of the largest tech companies in the world, client-side for PE-funded scale-ups & professional services firms, and freelance for a healthy mix of SMEs and agencies. His current role at Ruler Analytics spans Marketing, Sales, and Partnerships giving him the ability to lean into all areas of his expertise. At Ruler Analytics, they are obsessed with providing marketers with meaningful insights to help them make better data-informed decisions. Jamie, Morgan, and Nicole discuss: Do your research. It is important to find the right attribution tool to offer you the right solution for how you plan to use the data. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JAMIE HALLITT: Website Ruler Analytics Preview Facebook Instagram X (Twitter) LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Diary of a First-Time CMO by Alice de Courcy

Duration:00:40:08

Structuring your Marketing Team with Thomas Been

10/19/2023
Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campaigns that project the energy and ambition of a startup and the maturity of an established brand. Today, Thomas Been, CMO at Domino Data Lab provides valuable advice for early-stage marketers on building an adaptable organization that keeps up with the times. This week, episode 06 of the FiredUp! podcast is about structuring your marketing team! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the FiredUp! podcast, Thomas Been shares the vital pillars of your marketing team and actionable steps you can take right now to structure your marketing team early on and allow it to grow alongside your business growth. Thomas is a seasoned marketing executive with global experience building and managing marketing teams that establish brand awareness/market leadership and contribute to revenue. He has held technical and sales roles, though marketing has taught him the importance of alignment across functions. For Thomas, marketing affords him the opportunity to learn and leverage two primary interests: the transformative power of technology, as well as customer experience and interactions. He is a US resident with a French passport and a global perspective that drives his work to impact organizations, build effective marketing teams, and continue learning. Thomas, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH THOMAS BEEN: Website Facebook IG Threads X (Twitter) LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand

Duration:00:45:53

How to Create a Brand with Kate Harris

10/12/2023
Branding is so much more than a logo, it is your company’s entire identity that touches every part of the customer and employee experience. Today, Kate Harris, co-founder and Creative Director of SIREN shares why defining and articulating the soul of the brand is what separates great companies from everyone else. This week, episode 05 of the Fired Up! Podcast is about creating your brand and your company’s visual identity. Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the Fired Up! Podcast, Kate Harris shares the importance of building your brand strategy beyond logo creation and actionable steps you can take right now to develop your brand and maintain consistency throughout your company’s structure. Kate Harris is a co-founder and Creative Director of SIREN, where she oversees all creative coming through the agency's doors. Kate has concepted and developed numerous high-profile campaigns for a variety of clients, including PayPal, AWS, TechCrunch, WIRED Magazine, The Red Cross, and the City of San Francisco. Her true passion is bringing new tech and emerging start-ups to life for their customers. Kate believes that defining and articulating the soul of the brand is what separates great companies from everyone else. Kate, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH KATE HARRIS: SIREN LinkedIn Friends of Firebrand: Unlocking the Soul of Your Brand CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Myth of Sisyphus

Duration:00:39:48

Trends in the Media with Sam Whitmore

10/5/2023
No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam Whitmore’s Media Survey is a must-read for its practical advice about newsmakers and publications, and its close attention to the ever-changing media landscape. What mistakes do PRs need to stop making? What publications should they pay more attention to? Where are the opportunities, and why aren’t you getting them? If you’re a comms pro, or just manage comms pros, you won’t want to miss Episode 04 of the Fired Up! Podcast! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion. In this episode of the Fired Up! Podcast, Sam shares how media and PR have evolved since he started his career and actionable advice you can use to evolve your practice and keep up with the times. Sam Whitmore is the founder and editor of Sam Whitmore's Media Survey, providing tech media analysis and consulting to tech PR pros and media buyers. Whitmore is a frequent public speaker and often is interviewed regarding tech media and tech PR trends. Whitmore spent 14 years at Ziff-Davis Publishing, and 12 years at PC Week as a reporter, editor, columnist, and editor-in-chief. He later served as a company vice president in business development and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Sam Whitmore's Media Survey in April 1998. Sam, Morgan, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SAM WHITMORE: Website Facebook X (Formerly Twitter) LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE Axios Semafor Termination Shock by Neal Stephenson

Duration:00:47:32