FiredUp! - The Startup Marketing Podcast

While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO program for Firebrand as he walks us through all things lead scoring: what it is, why organizations do it despite its challenges, and common approaches to take when implementing it. This week, episode 46 of the FiredUp! podcast is about the challenges of lead scoring! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Arman Khayyat shares the many challenges organizations face when getting started with lead scoring and actionable steps you can take right now to successfully implement a lead scoring strategy that aligns with your business goals. Arman Khayyat is a digital marketing specialist with an analytical background focused on creative, data-driven growth. His focus at Firebrand includes organic and paid search, paid social, data analytics, and content curation. In previous roles, Arman has experience in digital marketing for SaaS and tech startups, paid advertising, and analytics for a startup agency. Arman, Ian, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH ARMAN: LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: East of Eden by John Steinbeck Send us a Text Message.

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, McLintic shares the pros and cons of the 3 main agency billing models: time-based, deliverables-based, and value-based, so that you can know where the agency is coming from and foster a successful partnership. Morgan discusses: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand How to Sell Value - Demystified by Crispin Manners (Amazon) Send us a Text Message.

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how using these key performance metrics can create a more objective ground, fostering more productive, less defensive conversations. This week, episode 44 of the FiredUp! podcast is about how to measure marketing performance! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Grant Johnson shares the 3 core components of the Marketing Performance Index: market presence, brand strength, and pipeline health, and actionable steps you can take right now to use these metrics to measure your marketing’s holistic impact. Grant Johnson is a CMO, mentor, and growth advisor with a proven track record of accelerating revenues and scaling businesses, from tens of millions to over a billion dollars. He has helped build high-performance teams and transform global companies, from early-stage to multi-billion dollar enterprises, including: Billtrust, Emburse, FileNet, IBM, Kofax, Pegasystems, and Symantec. As a key member of executive teams, he has helped drive growth, acquisitions and integration, fostering liquidity events valued at more than $10 billion. Morgan and Grant discuss: CONNECT WITH GRANT JOHNSON: CMO Mentor The Marketing Performance Index LinkedIn CONNECT WITH FIREBRAND: Facebook LinkedIn X (Formerly Twitter) Work with Firebrand The Startup Marketer Outook Report LINKS MENTIONED: Crossing the Chasm by Geoffrey Moore Send us a Text Message.

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic world, the best newswire to use, setting a budget for PR programs, and more! On episode 43 of the FiredUp! podcast we’re answering more of your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. If you haven’t already listened to the first episode we did on burning PR questions, you can listen to that here. The questions Morgan and Chris answer are: Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: Startup Marketer Outlook Report Send us a Text Message.

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business. Morgan, Nicole, Ian, and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED: The Startup Marketer Outlook Report Send us a Text Message.

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podcast, our team sits down to share their insider tips for maximizing your partnerships through effective agency management. This week, episode 41 of the FiredUp! podcast is about how to manage an agency! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team breaks down the 7 fundamental elements that go into a successful agency-client relationship and actionable steps you can take right now to foster the type of collaboration that allows you to get the most out of the agency. Ian, Morgan, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level on hitting targets, and the challenges being faced in the wake of new technology. Today on the podcast we’re bringing you a sneak peek of some interesting highlights we have found thus far. This week, episode 40 of the FiredUp! podcast is about the startup marketer outlook. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Fire Brand team dives into some interesting findings from their upcoming Startup Marketer Outlook report and what this means for startup marketers going forward. Morgan and Nicole discuss: Stay tuned for the Startup Marketers Outlook report that comes out later this month! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s happening in communities, private messages, etc. Josh Grose, Head of Growth at stealth startup, Resolve, brings his expertise to the podcast as we discuss the “dark funnel’s” impact on buyer behavior, marketing, and sales strategies and provides us with insight that might change the way we do marketing. This week, episode 39 of the FiredUp! podcast is about looking inside the dark funnel! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Josh Grose walks us through the “dark funnel” or the unknown parts of buyer behavior that happen outside of digital channels and how de-anonymizing user data can uncover valuable insights that change the way we connect with customers. Josh Grose is currently the Head of Growth at stealth startup, Resolve, and previously held the role of Head of Growth at Common Room HQ. He is a professional focused on outcomes, usually involving ruthlessly prioritizing the things that matter, a bit of creative problem solving, lots of learning, a healthy dose of collaboration, and plenty of doing. Josh and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH JOSH GROSE: LinkedIn X (Formerly Twitter) CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most of what they have to work with. Stacey Justice joins us on the podcast today to discuss the importance of enablement in standardizing the sales process for organizational growth and success. This week, episode 38 of the FiredUp! podcast is about Avoiding Sales Enablement Mistakes! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Stacey Justice shares the first step of enablement which includes what it is in your business and actionable steps you can take right now to use enablement as a tool to scale your startup in a predictable and repeatable way. Stacey Justice is the Vice President of go-to-market enablement for Gong, a revenue intelligence platform that captures customer interactions and delivers insights at scale, empowering teams to make informed decisions. Prior to Gong, she led the global enablement teams at Hashi Corp, which was acquired by IBM, and work from which was acquired by Adobe. Over the course of her career, she has held roles in marketing, communication, and sales. Stacey, Ian, and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH STACEY JUSTICE: Gong.io LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Enablement at scale: 4 common enablement mistakes—and how to avoid them (Blog) Grit by Angela Duckworth Send us a Text Message.

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communications entail, when you need it, and how to prepare your business when a crisis inevitably arises. This week, episode 37 of the FiredUp! podcast is about The Essentials of Crisis Comms! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Chris and Ian discuss the need for a crisis consultant and actionable steps you can take right now to get the right people in order ahead of time so you can tackle a potential crisis quickly and head-on. Chris & Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one to make. This week on the podcast, our team dives into all things media exclusives so you can make an informed decision and get the most from your news release. This week, episode 36 of the FiredUp! podcast is about when to pitch a media exclusive! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, we are diving into how to know when pitching a media exclusive makes the most sense and actionable steps you can take right now to get the most eyes on your story while building relationships with reporters along the way. Morgan and Chris discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: A Startup’s Guide to PR Measurement [Firebrand] Ep 12: How to Measure PR with Richard Bagnall Send us a Text Message.

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! podcast gives an intro to DSPs. Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI. Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector. Richard and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RICHARD LOWDEN: RTBiQ LinkedIn Email: richard@rtbiq.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The No Asshole Rule by Robert I. Sutton PhD Why I Wrote The No Asshole Rule [Article] 5 Powerful Mindset Shifts to Stop Worrying About What Other Send us a Text Message.

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week, episode 34 of the FiredUp! podcast is about Gen Z’s impact on buyer behavior! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ian Baer shares that although often viewed as a “walking meme”, Gen Z is a more financially responsible and self-reliant generation that approaches decisions more thoughtfully. He also shares actionable advice startups can take to get in front of a Gen Z audience. Ian Baer is the Founder of Sooth, an insights-driven decisioning platform and consultancy that makes marketing more successful for clients, creators, and consumers. He has over 35 years of experience leading some of the largest Ad brands in the world including Publicis and TBWA, in addition to being the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of Big Fuel Communications through their exit and an EVP for Deutch, has some incredible insights to bring to the table for startups. Ian Baer, Morgan, and Ian Lipner discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH IAN BAER: Sooth LinkedIn Email: hello@soothbetold.com CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: The Tipping Point by Malcolm Gladwell Send us a Text Message.

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alleviate pains and maximize opportunity by providing clarity on the market. This week, episode 33 of the FiredUp! podcast is about where to start with market research! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Sean Campbell shares how startups can use market research to inform important decisions and reduce risk. He also shares the incredible insight you can gain through this type of research. Sean Campbell is the CEO of Cascade Insights, a B2B-focused market research and marketing firm helping companies seize opportunities in the B2B technology sector. Sean is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world and has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years. His work has spanned consulting engagements with tech giants and startups you’ve heard of, the sale of his first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. Sean specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Sean and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SEAN CAMPBELL: Cascade Insights LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Managing The Professional Services Firm by David Maister Send us a Text Message.

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in content marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. Morgan and Nicole discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Content Marketing Institute- B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 Content Marketing Strategy by Robert Rose This Old Marketing podcast Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research Firebrand’s AI Policy Send us a Text Message.

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new technology for more targeted and flexible OOH advertising campaigns. This week, episode 31 of the FiredUp! podcast is about measuring OOH advertising! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ty Tinker shares how advancements in technology have changed the approach to measuring out-of-home advertising efforts and actionable steps you can take right now to establish the incrementality of your campaigns. Ty Tinker is the Head of Analytics at AdQuick, a platform for planning, executing, and measuring out-of-home advertising campaigns. He is an innovative, forward-thinking data scientist with 4 years of experience using quantitative and qualitative methods of measuring. Ty, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH TY TINKER: AdQuick LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Outlive by Peter Attia MD Send us a Text Message.

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to all of that and more. This week, episode 30 of the FiredUp! podcast we’re answering your burning questions about content marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. The questions Morgan and Nicole cover are: Have your own burning question? Email us at firedup@firebrand.marketing! Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand Send us a Text Message.

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to continue delivering effective paid media campaigns. This week, episode 29 of the FiredUp! podcast is about the future of programmatic advertising! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Sean Crawford shares how to navigate the upcoming challenges in programmatic advertising for both B2C and B2B companies and actionable steps you can take right now to leverage new tech trends and tools to stay ahead of the game. Sean Crawford is the founder and CEO of Rhebus, a company that provides innovative solutions for real-time bidding and programmatic advertising. In previous roles, Sean has served as the President of Bidstack Group PLC, a leading in-game advertising platform, the Chief Media Officer of RockYou, a social media gaming company that reached over 75 million users and an SVP at Adap.tv, one of the original programmatic video advertising platforms. His core competencies include strategic partnerships, business development, marketing, international expansion, and platform operations. Sean and Morgan discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH SEAN CRAWFORD: Website LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Untangled by Lisa Damour The Subtle Art of Not Giving a F*ck by Mark Manson Send us a Text Message.

It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background plays into a CMO's success. This week, episode 28 of the FiredUp! podcast is about the path from PR pro to CMO! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Ronnie Manning shares the skills and mindset required to succeed in a CMO role and actionable steps you can take right now to leverage your experiences as you transition into new roles. Ronnie Manning is the CMO at Yubico, a company that offers the gold standard for phishing-resistant multi-factor authentication (MFA). Before this role, Ronnie started as a PR professional, opening an agency of his own. He has 20 years of both Agency and Corporate Public Relations experience focused on media and analyst relations, social media strategy, technical writing and editing, product reviews, and strategic communications planning. Ronnie, Morgan, and Ian discuss: Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways! CONNECT WITH RONNIE MANNING: Yubico LinkedIn CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Oh, the Places You’ll Go! Send us a Text Message.

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape. Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’. Katie and Morgan discuss: CONNECT WITH KATIE KING: AI in Business- Website LinkedIn- AI in Business LinkedIn- Katie King X (Twitter) Instagram @katiekingmba YouTube CONNECT WITH FIREBRAND: Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth. Facebook LinkedIn X (Formerly Twitter) Work with Firebrand LINKS MENTIONED IN THIS EPISODE: Send us a Text Message.