GROW B2B FASTER

Has data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more. You’ll learn: 1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing 2. How to ensure ROI on your marketing investments while leaving room for experimenting 3. How Joerg allocates marketing budget to differentiating initiatives 4. Why Finastra built their own video streaming channel Finastra TV 5. Which KPIs to measure to report proof of value for outside-the-box initiatives __________ About Joerg: With more than 20 years of leadership experience, Joerg transformed global marketing organizations across the B2B software industry. He has led teams to become integrated, high performing and digital first. Joerg believes in focus, simplicity, and the courage to be different. He enjoys a good espresso and rides his mountain bike with passion. His superpower is endless positivity. Find Joerg on LinkedIn: https://www.linkedin.com/in/joergklueckmann/ Joerg's favorite business book: Play Bigger by Al Ramadam and Kevin Maney | https://shorturl.at/afjTW Impromptu by Reid Hoffman | https://shorturl.at/afor7 Joerg's favorite podcasts: Capital Allocators with Ted Seides | https://www.capitalallocators.com/ __________ About Finastra: Formed in 2017 by the integration of Misys and D+H under Vista Equity Partners, Finastra enables the financial services world to deliver the future of banking. Applications that power financial institutions, marketplaces that accelerate industry & an open innovation platform for banks, fintechs & non-banks to connect and collaborate. Finastra delivers this vitally important technology to financial institutions of all sizes across the globe, including 90 of the world’s top 100 banks. Website: https://www.finastra.com/ Industry: Financial Services Company size: 5,001-10,000 employees Headquarters: Paddington, London Founded: 2017 __________ About the host Sammy: Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn. Get in touch with Sammy here on LinkedIn. __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full. You’ll learn: 1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge 2. How Recharge is distributing its demand gen investments in paid search as a market leader 3. Why Rodolfo still regularly listens in on his team's sales calls About Rodolfo: Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups. Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/ Rodolfo’s favorite business book: The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N Rodolfo’s favorite podcast: Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts __________ About Recharge: Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn. Website: https://rechargepayments.com/ Industry: E-Commerce, Mobile Payments, Software, Subscription Service Company size: 500+ Headquarters: Santa Monica, California, United States Founded: 2014 __________ About the host Sammy: Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn. Get in touch with Sammy here on LinkedIn. __________ Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment 3. The Buynomics playbook to leverage webinars to drive marketing and thought leadership About Sebastian: Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics. Find Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-baier/ Sebastian's favorite business book: Memos from the Chairman - Ace Greenberg https://amzn.to/3F8UODx Sebastian's favorite podcasts: Startup Insider - https://inside.startup-insider.com/podcast Doppelgänger - https://www.doppelgaenger.io/ __________ About Buynomics: Imagine knowing customers’ preferences without tedious analyses, complex spreadsheets, or unreliable focus groups. Buynomics’ AI transforms all your data into Virtual Customers that mimic the buying decisions of real customers with unmatched precision. Use these instant and accurate consumer insights as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results - your key to profitable and sustainable decisions. Website: https://www.buynomics.com/ Industry: Machine Learning, SaaS, Software Company size: 50+ Headquarters: Cologne, North Rhine-Westphalia, Germany Founded: 2018 __________ About the host Sammy: Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn. Get in touch with Sammy here on LinkedIn. __________ Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Is content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’ll learn: 1. Brendan's 4-part content marketing framework that sees the most success 2. What B2B Leaders should stop doing to grow their business 3. The 2 biggest misconceptions about B2B content marketing About Brendan: Getting results via his 4-part SaaS growth framework is what Brendan does. Having led and scaled growth teams at two agencies, most of the clients Brendan worked with didn’t want (or need) a 6-12 month marketing engagements. He knew there was a better way, so he created his service. Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanhufford/ __________ About Growth Sprints: Growth Sprints helps to take SaaS companies from $10M to $100M ARR. Using their SaaS Growth Sprint Framework, they help SaaS companies increase revenue from Google through short, focused marketing sprints. Website: https://growthsprints.co/ Industry: SaaS, SaaS growth und SaaS marketing Company size: 2 Headquarters: Chicago, USA Founded: 2021 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian leverages his consulting skills to drive sales 3. Why you should consider inviting UX researchers into your sales meetings 4. How the energy crisis is affecting the adoption and sales of electric vehicles About Christian: Christian is Director of Enterprise Sales at Monta, helping large partners & customers find the right angle to electric vehicle charging. Prior to Monta, he spent most of his career as a Management Consultant focused on the energy transition before moving into a more operational role in eMobility together with E.ON, one of Europe's largest utility companies. Find Christian on LinkedIn: https://www.linkedin.com/in/ckurtenbach Christian’s favorite business book: Good Strategy/Bad Strategy: The difference and why it matters - Richard Rumelt https://amzn.to/3CB0h4T Christian’s favorite podcasts: Deutschlandfunk - https://www.deutschlandfunk.de/interview-100.html The Times Podcasts - https://www.thetimes.co.uk/podcasts/ OMR Podcast - https://omr.podigee.io/ The Guardien Science Weekly - https://www.theguardian.com/science/series/science __________ About Monta: Monta is the operating platform powering the electric vehicle (EV) charging ecosystem serving drivers, companies, cities, and the electricity grid. With Monta you can launch, manage, and scale all your EV needs and operation with one integrated software built to EV better. We believe that accelerating and democratising the adoption of EV technology is key to fostering the sustainable future we so desperately need. Website: https://monta.com/ Industry: IT-Services und IT-Consulting Company size: 200 Headquarters: Copenhagen, Denmark Founded: 2020 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

The secret to B2B sales success? Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer. Instead, you need to start building and nurturing long-term, meaningful relationships. Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy. You’ll learn: 1. What a B2B community is according to Pim 2. How to build your own B2B community 3. How to get your community members involved 4. The value of B2B communities 5. How to translate online communities to the offline world About Pim: Pim is currently working as Director of Strategic Alliances at o9 Solutions where he helps strengthen the company's partner landscape to facilitate the rapid growth of o9. In his previous role, he set up the global aim10x community for digital transformation leaders in planning and decision-making. Find Pim on LinkedIn: https://www.linkedin.com/in/pimgeurts/ Pim's business book recommendation: The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg https://amzn.to/3V9K52M Pim's favorite business leaders: Elon Musk and Steve Jobs __________ About o9 Solutions: The o9 Digital Brain is a game-changing planning platform helping global companies across industries transform their supply chain, commercial, finance, and sustainability decision-making for digital age volatility and complexity. Website: https://o9solutions.com/ Industry: Analytics, Digital Media, Enterprise Software, SaaS Company size: 2000+ Headquarters: Dallas, Texas Founded: 2009 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt 2. Wie EGYM Wellpass ihre Sales-Methoden im Team & Salesforce verankert, um guten Forecast sicherzustellen 3. Welche Herausforderungen EGYM Wellpass im Spagat zwischen SME- und Enterprise-Sales meistert 4. Wie Storytelling & Fakten zu erfolgreichen Pitches in Deutschland beitragen 5. Wie EGYM Wellpass über Webinare mit Bestandskundeneinbindung neue Kunden gewinnt Über Johannes: Johannes ist Vice President Sales bei EGYM Wellpass. In enger Zusammenarbeit mit sieben hauseigenen Vertriebsteams treibt er den Ausbau ihrer Marktpositionierung voran. Er ist Diplom-Betriebswirt und blickt auf mehr als ein Jahrzehnt der Kundenbetreuung zurück. Johannes ist passionierter Läufer, kommt bei Meditation zur Ruhe, hat aber auch Spaß am Lesen und liebt Podcasts. Finde Johannes auf LinkedIn: https://www.linkedin.com/in/johannes-füß/ Johannes' Lieblings-Businessbuch: Management Beyond Ego: Teams in der neuen Arbeitswelt zu außergewöhnlichen Erfolgen führen - Matthias Kolbusa https://amzn.to/3FgTUGL Johannes' Lieblings-Podcasts: Apokalypse & Filterkaffee - Micky Beisenherz https://apokalypse-und-filterkaffee.podigee.io/ __________ Über EGYM Wellpass: Mit Firmenfitness von EGYM Wellpass halten sich Mitarbeitende und Mitglieder in mehr als 6.000 hochwertigen Sport- und Gesundheitseinrichtungen in ganz Deutschland und Österreich fit oder trainieren mit dem stets wachsenden Angebot an Online Kursen wann und wo sie möchten. Über eine eigene EGYM-Cloud ihrer App haben Trainer und Mitglieder Zugriff zu ihren Daten. Egal ob Fitness, Schwimmen, Yoga, Klettern oder vieles mehr - hier findet jeder sein persönliches Programm. Website: https://egym-wellpass.com/ Industrie: Fitness, Sports, Wellness Unternehmensgröße: 500 Hauptsitz: München, Deutschland Gründung: 2010 __________ Über den Host Sammy: Sammy und SAWOO ermöglichen es Dir, Recruiting & Employer Branding über Deine Hiring Manager auf LinkedIn voranzutreiben. Wir unterstützen Dich bei: 1. Beschleunigung von Stellenbesetzung 2. Reduzierung von Einstellungskosten 3. Entwicklung eines authentischen Employer Branding 4. Entwicklung eines Talentpools, auf den Sie jederzeit zugreifen können Schreibe Sammy Gebele auf LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Gäste der GROW B2B FASTER Show: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, und viele mehr.

Who are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today: 1. How start-ups succeed in the Seed Stage with founder led sales 2. Whom to hire while scaling from Seed Stage to Series B 3. Best practice hiring processes to identify the right fit in a new sales development rep 4. How to achieve a 30% conversion rate through webinars and podcasts 5. What metrics Michelle uses to track Minot Light Consulting’s success, and unifies her team around revenue About Michelle: Over the last 10+ years, Michelle has spent her time at early-stage start-ups like Datadog, Drift, and Dooly, building sales and GTM functions from the ground up. She enjoys building in the rapid-growth sales SaaS world, and watching the organizations succeed, whether it's another round of funding or IPO. Over that time, she has built teams from 3 – 100, and grown revenue from $200K – $55M+. She enjoys taking the time to understand the GTM motion and putting the right processes in place from the top of the funnel down to Customer Success and Account Management, once the deals are closed. Find Michelle on LinkedIn: https://www.linkedin.com/in/michelleheaney/ Michelle's business book recommendation: Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3M9VFqx Michelle's favorite podcast: Product-Led Podcast - https://productled.com/podcast __________ About Minot Light Consulting: Minot Light Consulting has great expertise in building GTM strategies for start-up and early stage companies to have efficient growth. Modern Go-to-market teams need a transformation from siloed Sales, Marketing and Customer Success teams to one team united around revenue. With their 30+ years of combined experience working across all parts of rapidly scaling early stage companies, Minot Light Consulting has the answers to grow revenue faster and build strong teams and operating strategies. Website: https://www.minotlightconsulting.com/ Industry: Business consulting and corporate services Company size: 10 Headquarters: Boston, MA Founded: 2022 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

When should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The right time to start building a partner ecosystem. 2. Shawn’s advice to anyone who wants to start a partnership program. 3. The 3 stages of CEO involvement in a growing startup. 4. The main characteristics of a successful CEO. 5. How to set up and utilize a customer advisory board to determine product-market-fit. About Shawn: Accomplished SVP/Chief Revenue Officer in the SaaS Cloud space with experience in all phases of a company's lifecycle – Startup to Publicly Traded companies. Product sets are ERP, CRM, PSA, Fintech, Marketing insights, and data platform technologies. I have a proven track record of developing and implementing successful sales initiatives leading sales organizations through their cloud journey, yielding over $1.800 Billion in ARR, acquiring 300 Fortune 500 companies, and managing over 1,000 account executives and managers over the last 15 years with multiple companies. Find Shawn on LinkedIn: https://www.linkedin.com/in/sg8584/ Shawn's business book recommendation: Who Moved My Cheese? An Amazing Way to Deal With Change In Your Work and In Your Life – Dr. Spencer Johnson https://amzn.to/3Mfcf8D Shawn's favorite podcast: The Brutal Truth about Sales & Selling - https://www.linkedin.com/company/thebrutaltruth/ __________ About Upflow: Upflow is an SDN, multi-tenant AR platform that enables merchants to optimize cash collection, lowering DSO through analytics, collaborative workflows, and various payment methods. The outcomes for our merchants are predictable cash flow, modeling, and extended cash runway. Website: https://upflow.io/ Industry: Financial Services, B2B and Fintech Company size: 100 Headquarters: New York, United States Founded: 2018 About Chassi: CHASSI tech helps Netsuite customers control their cash flow by showing real-time how they perform Q2C and understanding the sticking points contributing to lagging DSO "Days Sales Outstanding." Website: https://chassi.com/ Industry: Software development, ERP, SaaS, Operations, Technology Company size: 10 Headquarters: Phoenix, Arizona Founded: 2016 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Take a guess. Who is the most important stakeholder in your marketing strategy? The answer is simple — it’s your customers! In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline. You’ll learn: 1. How to influence the sales pipeline with marketing 2. Which metrics you should track to measure the impact of your marketing strategy 3. Which content pillars work best for your sales pipeline and tips for creating them 4. The power that in-person events and unique experiences can hold for your business 5. Why your company should have an analyst relations strategy About Carrie: Carrie is Chief Marketing Officer at Cyderes. She has spent 20+ years in B2B software, tech and cybersecurity marketing roles, building expertise across product marketing, revenue and lifecycle marketing, brand strategy, content, and operations. As a marketing executive, she's driven to build and cultivate a thriving organization based on functional expertise, data & intelligence, and cross-functional collaboration. To keep her mind and body sharp, Carrie works out four times a week at 5:30 in the morning with a small fitness group that she has been working with for almost 15 years. Find Carrie on LinkedIn: https://www.linkedin.com/in/carrienkelly/ Carrie's business book recommendations: Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3eUM6zj The Power of Story: Rewrite Your Destiny in Business and in Life - Jim Loehr https://amzn.to/3dnsAen __________ About Cyderes: Cyderes is a global cybersecurity powerhouse offering comprehensive solutions around managed security, identity and access management, and professional services. The company provides the people, processes, and technology modern enterprises rely on to manage risk, maintain compliance, and respond to security threats with greater speed, scale, and cost-efficiency than traditional in-house solutions. Cyderes has six security operations centers and three offices across the United States, Canada, the United Kingdom and India. Website: https://www.cyderes.com/ Industry: Computer, Network Security, Security Company size: 800 Headquarters: Kansas City, Missouri, United States Founded: 2017 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Marketing is not only a means to an end: It's the endgame. How does Quinyx leverage their marketing to build successful communities & drive growth? Johanna Fagerstedt, CMO at Quinyx, shares with Sammy, how they do it. What's in it for you: 1. Why marketing doesn’t stop after winning a customer 2. How Quinyx uses an annual community event to build thought leadership and create content 3. Best practices for setting up a successful community event 4. How Quinyx uses their "Customer Happiness Survey" to build strong client relationships and get valuable feedback 5. Why LinkedIn is the most important social media channel for your B2B business and how to leverage it successfully About Johanna: Johanna is CMO at Quinyx and Top 50 Women in SaaS. She leads a team of professionals who are reshaping and defining the future of workforce management and B2B SaaS. Her main focus is on growth and innovation strategy development and execution, go-to-market strategies, internationalization and data-driven business analytics. She spends a lot of time with her two- and five-year-old son and tries to exercise in any way she can, whether it's trail running or yoga, working out or just dancing with the kids. Find Johanna on LinkedIn: https://www.linkedin.com/in/johanna-fagerstedt/ Johanna's business book recommendations: Essentialism: The Disciplined Pursuit of Less – Greg McKeown https://amzn.to/3oxfZHq Johanna’s interview with her favourite business leader Jim Donald: https://www.quinyx.com/the-wfm-show-jim-donald-ondemand __________ About Quinyx: Quinyx is a leading cloud-based workforce management software that provides AI-powered technology to simplify resource-intensive workforce planning in the areas of rostering, time tracking, communication, task management, budgeting and forecasting. Through advanced and flexible features, Quinyx helps more than 850 companies around the world stay compliant, improve efficiency, reduce labor costs, and engage employees. Website: https://www.quinyx.com/ Industry: Software engineering Company size: 400 Headquarters: Sweden, Stockholm Founded: 2005 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We can help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sales tools 3. What mistakes to be aware of when introducing new tools & how to avoid them 4. How to choose the right sales tool for your company needs 5. What to look out for when looking for a consulting company to help you implement your tools Discover more about this topic on Massimo’s article: https://bts.com/2022/09/14/killer-app-your-sales-force-how-to-drive-it-system-adoption-and-build-the-sales-rep-of-the-future/ About Massimo: Massimo is Director at BTS Madrid, with 10+ years of experience in Sales & Marketing, Innovation and Leadership. He works with corporations to help their people execute on the strategy and transform the way they sell and innovate. Massimo is an avid traveler and loves to play sports and fitness. Find Massimo on LinkedIn: https://www.linkedin.com/in/massimopernicone/ Massimo's business book recommendations: Multipliers: How the Best Leaders Make Everyone Smarter – Liz Wiseman https://amzn.to/3ylTGtZ Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact – Liz Wiseman https://amzn.to/3nmaCu6 Massimo's favorite business leaders: Jessica Skon – https://www.linkedin.com/in/jessica-skon-949b92/ __________ About BTS: BTS is a global professional services firm that partners with clients to enable strategy execution. They provide the skills, tools, and knowledge, so people understand how their daily work impacts business results. They are experts in behavior change, care deeply about delivering results, and inspire people to do the best work of their lives. It’s strategy made personal. Website: https://bts.com/ Industry: Business consulting and business services Company size: over 1,000 Headquarters: Stockholm, Sweden Founded: 1986 __________ About the host Sammy: Sammy helps you to: 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

How can you use social media to win leads, grow your B2B business and support sales? Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode. What's in it for you: 1. Why social media plays a critical role for ExtraHop’s marketing and sales 2. What role communities and in-person events play for ExtraHop’s marketing 3. Why building in-house influencers is a win for the company 4. How to use use cases to win clients in B2B 5. How ExtraHop supports their channel partners with marketing About Bill: Bill is a growth-minded, passionate B2B marketer with over 20 years of experience working with leading software-as-a-service (SaaS) technology providers. For the last 5 years, Bill has led the growth marketing function globally at ExtraHop, serving as the VP, Worldwide Demand. Previously, Bill has led the marketing teams at high-growth startups including: Rightside, Socrata and TalentWise. As a servant leader, Bill thrives when building and developing teams as well as mentoring professionals early in their careers. Bill and his family have lived in Seattle for 20 years and enjoy all things outdoors - especially hiking, boating and SUP'ing. Find Bill on LinkedIn: https://www.linkedin.com/in/williamwglenn/ Bill's business book recommendations: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brené Brown https://amzn.to/3n7KwuV Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3OU2yg9 Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim https://amzn.to/3I2LRfX Bill's favorite business leaders: Brené Brown – https://www.linkedin.com/in/brenebrown/ Victoria (Vikki) Taylor – https://www.linkedin.com/in/victoriatayluk/ Mandy McEwen - Mod Girl Marketing – https://www.linkedin.com/in/mandymcewen/ Mandy's business Luminetics – https://www.luminetics.io/home __________ About ExtraHop: ExtraHop is on a mission to stop advanced threats with security that can’t be undermined, outsmarted, or compromised. Their dynamic cyber defense platform, Reveal(x) 360, uses cloud-scale AI to help enterprises detect and respond to advanced threats – before they compromise your business. With complete visibility from ExtraHop, enterprises can detect intrusions, hunt threats, and investigate incidents with confidence. When you don’t have to choose between protecting your business and moving it forward, that’s security uncompromised. Website: https://www.extrahop.com/ Industry: Computer and network security Company size: 1000 Headquarters: Seattle, Washington Founded: 2007 __________ About the host Sammy: Sammy helps you to: 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

How can you build active communities as a B2B company? Bill Staikos, Senior VP at Medallia, talks to Sammy about his experience in community building, what leverages Medallia's community, and how his personal brand on LinkedIn plays into it. What's in it for you: 1. Why and how Medallia invests in their client led community & community events to drive growth 2. How B2B companies can start building active communities 3. Who to hire to be successful with community building 4. How Bill sets his focus for content topics for thought leadership 5. Bills framework to create content consistently on LinkedIn About Bill: Bill is Senior Vice President, Evangelist and Head of Community Engagement at Medallia. He provides expertise in CX Strategy and CX & Contact Center Tech Stack. His areas of experience also include research & insights, data & analytics, transformation, journey analytics & orchestration, metaverse, artificial intelligence and machine learning – to make better decisions around customers, employees and building a customer-centric culture. Bill loves playing Legos with his kids. On most days, he meditates at his desk for 10 minutes before starting work. Find Bill on LinkedIn: https://www.linkedin.com/in/becustomerled/ Bill's business book recommendations: On the Road: the Original Scroll – Jack Kerouac https://amzn.to/3yDHoft Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money – B. Joseph Pine, James H. Gilmore https://amzn.to/3O5pHLM The Wallet Allocation Rule: Winning the Battle for Share - Timothy L. Keiningham https://amzn.to/3RvY69f The Grid: The Master Model Behind Business Success - Matt Watkinson https://amzn.to/3cfDbHt The Snowball: Warren Buffett and the Business of Life - Alice Schroeder https://amzn.to/3AOMLLv Bill's favorite business leaders: Jack Welch – https://www.linkedin.com/in/johnfwelch/ Fred Reichheld – https://www.linkedin.com/in/fredreichheld/ Joe Pine – https://www.linkedin.com/in/joepine/ Justin Welsh – https://www.linkedin.com/in/justinwelsh/ Dennis Geelen – https://www.linkedin.com/in/dennis-geelen-5a95703/ Our GROW B2B FASTER episode with Justin Welsh: https://podcast.sawoo.io/1166228/10418104-ep-52-justin-welsh-is-cracking-the-linkedin-code-2m-revenue-in-2-years-posts-with-1-000s-of-likes-comments-and-0-spent-on-marketing __________ About Medallia: Medallia offers a SaaS platform focused on customer experience management. The award-winning Medallia Experience Cloud leads the market in understanding and managing customer, employee and citizen experiences. Using Medallia Experience Cloud, customers can reduce churn, convert disengaged customers into promoters and buyers, create cross-sell and up-sell opportunities on the fly, and make revenue-generating business decisions that provide a clear and strong return on investment. Website: https://www.medallia.com/ Industry: Software development Company size: 2000 Headquarters: San Francisco, California, United States Founded: 2001 __________ About the host Sammy: Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn. We help you: - Speed up hiring - Reduce hiring costs - Create an authentic Employer Brand - Create a Talent Pool that you can tap into any time Get in touch with Sammy: https://www.linkedin.com/in/sammygebele/ __________ Past show guests: Justin Welsh, Ian Koniak, and many more.

Creating connections + Giving value = Community-led growth Today, our host Sammy shares how he grows community by creating connections & giving value back to his network. You'll learn: 1. How to leverage a podcast show to drive growth and create content 2. How Sammy builds communities 3. What KPIs to use to track community growth success 4. Why meetups work for building strong connections This episode was originally published on the “Peers Over Beers” podcast, hosted by Chris Detzel. About Chris: Chris is a versatile Digital Community Strategist with several years of experience. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities at his company Reltio, and acts as the voice of the customer. He believes that data should drive decisions, as it is the key element of any long-term successful strategy. Find Chris on LinkedIn: https://www.linkedin.com/in/chrisdetzel/ __________ About the Peers Over Beers Podcast: A fun and straight shooting podcast for enterprise community leaders / managers and digital savvy professionals. With easy and natural inquisitive banter, Chris tackles hard issues community leaders and managers face in their day-to-day: They discuss everything community, from starting new communities, digitally transforming enterprise culture, moderation, over globalization techniques. Website: https://www.peersoverbeers.com/ __________ About Sammy: Sammy helps you to: 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Value without trust won't win you leads. But how do you add one to the other? On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved. What’s in it for you: 1. How putting the fun back in sales helps you build trust and up your sales game 2. Why impersonal ‘spray and pray’ tactics are not the way to go 3. Shannan’s magic bullet for winning leads on an executive level 4. How to identify the “closers” in B2B sales 5. How to win key people for your B2B sales team in strong competition About Shannon: Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/ Shannon's company Zoomin Software: https://www.zoominsoftware.com/ Shannon’s business book recommendation: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRx Shannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/ __________ About Zoomin Software Zoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York. Website: https://www.zoominsoftware.com/ Industry: Business Information Systems, Content, Knowledge Management, Publishing, Software Headquarters: New York, United States Founded: 2015 __________ About the host Sammy: Sammy helps you to: 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

How does inriver set up their sales machine and drive a steady 30% growth each year? Steve shares his vast knowledge on the most efficient and valuable B2B sales secrets with Sammy in today's episode. What's in it for you: 1. How to set up B2B enterprise sales processes with your sales teams to keep clients engaged 2. How sales works with partner teams and marketing for effective channel management 3. How inriver uses sales enablement content to drive customer growth 4. Steve’s take on different sales methodologies in B2B for for enterprise complex sales About Steve: Steve is SVP Global Sales & Account Management at inriver. He is responsible for direct sales, sales development, Revenue Operations, Sales Engineering, and Account Management and retention across North America and EMEA. In over 20 years of professional experience, he is a highly skilled executive and strategic planner in helping companies develop and execute their client strategies. Steve builds and leads teams in sales, marketing, customer management and business development. To clear his head, he is passionate about fly fishing. Find Steve on LinkedIn: https://www.linkedin.com/in/stevencbaumgartner/ Steve's company inriver: https://www.inriver.com/ Steve‘s business book recommendations: Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results. – Todd Caponi https://amzn.to/3shTFE4 __________ About inriver: Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s Digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally. Website: https://www.inriver.com/ Industry: E-Commerce, Information Services, SaaS, Software Company size: 300 Headquarters: Malmö, Sweden Founded: 2007 __________ About the host Sammy: Sammy helps you to 1. Build your community of big whale clients 2. Win employees 3. Drive B2B sales Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

How does Monika create & leverage her key content to drive growth at Bizzdesign? In today's episode, Monika shares her secret sauce to driving sales, building community, and generating the most valuable leads for her company Bizzdesign with Sammy. What's in it for you: 1. How Monika creates her key content piece for the whole year 2. Monika’s best kept secret to driving valuable leads 3. How Bizzdesign’s community program helps them drive sales 4. How Bizzdesign leverages LinkedIn to get laser focus on their target audience 5. Why connecting the work of your marketing & sales teams will ensure meeting pipeline goals About Monika: Monika is CMO at Bizzdesign. Her main role is to make sure that the company is becoming successful and that it can meet its revenue targets. This includes defining new audiences and helping their sales force acquire their collaboration companies. Monika's favorite things to keep body and mind fit and sharp are yoga and running. Find Monika on LinkedIn: https://www.linkedin.com/in/monikadenos/ Monika‘s business book recommendations: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. – Brené Brown https://amzn.to/3Mtn4To Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Empowered Teams) - Christina R. Wodtke https://amzn.to/3vlWW7t Monika‘s favorite business leaders: Chris Walker – https://www.linkedin.com/in/chriswalker171/ Seth Godin – https://www.linkedin.com/in/sethgodin/ Episode with Chris Detzel –https://bit.ly/3ws0lRj __________ About Bizzdesign: Bizzdesign is the trusted global SaaS Enterprise Architecture platform and recognized as a leader by major analyst firms. They help the world’s leading public and private organizations guarantee the success of investment prioritization, transformation initiatives, and risk management. Bizzdesign helps architects and executives to see a full multi-dimensional picture, find and design the right path and execute with confidence to their targeted future. Success should not be a matter of hope. It should be by design. Website: http://www.bizzdesign.com/ Industry: Architecture, B2B, Collaboration, Compliance, Enterprise Software, Innovation Management, IT Management, Risk Management Company size: 250 Headquarters: Enschede, Overijssel, The Netherlands Founded: 2000 __________ About the host Sammy: Sammy is a former management consultant and now helps SAAS companies to: 1. Establish thought leadership 2. Build sustainable relationships with decision makers within the target group 3. Attract leads and increase sales Get in touch with Sammy: sammy.gebele@sawoo.io LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, and many more.

How did Steve plan his first 100 days as the new CRO at ENGIE Impact to achieve maximum impact? Our guest today, Steve Kline, CRO at ENGIE Impact, shares his playbook for successfully structuring your sales team with Sammy. What's in it for you: 1. Steve’s roadmap to starting as a new CRO at ENGIE Impact 2. How to define a profile for hiring the best new talent to enhance your team 3. How to structure your sales team for maximum success 4. How your company culture influences your team 5. How to find mentors to help you and your business grow About Steve: Steve is Chief Revenue Officer of Sustainable Resource Management at ENGIE Impact. He serves the teams that deliver value to the existing customer base, hunt for new customers and partners and build solutions. His role spans solution development, existing account management, new logo sales, development, sales operations and supporting functions in their ecosystem. Steve spends his free time with his wife and four children enjoying their local beach in the summer and nearby mountains in the winter, hunting, fishing, surfing, skiing, and running from one youth sports event to the next. Find Steve on LinkedIn: https://www.linkedin.com/in/steveklinenyc/ Steve's company ENGIE Impact: https://www.engieimpact.com/ Steve's business book recommendations: Good to Great: Why Some Companies Make the Leap...And Others Don't – James C. Collins https://amzn.to/3xK6haC Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3vaXEo1 Steve's favorite business leaders: Jeff Weiner - https://www.linkedin.com/in/jeffweiner08/ and Peter Drucker __________ About ENGIE Impact: ENGIE Impact provides software and professional services for companies to reduce their energy consumption, move to a greener environment within their business, so buying energy from renewable energy resources. Website: https://www.engieimpact.com/ Industry: Energy, Energy Management, Energy Storage, Sustainability Company size: 5000 Headquarters: West Coast, Western US Founded: 1995 __________ About the host Sammy: Sammy is a former management consultant and now helps partners and managing directors in the consulting industry drive social marketing & sales via LinkedIn. Get in touch with Sammy: sammy.gebele@sawoo.io LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Episode is sponsored by Sammy’s company SAWOO. Follow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/ Visit www.sawoo.io for more information. __________ Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

How did Ira Sharp establish himself as a B2B industry Thought Leader while working for Phoenix Contact USA? Today on our GROW B2B FASTER Show, LinkedIn Influencer Ira Sharp, Director of Product Marketing Automation at Phoenix Contact USA, shares his secret sauce for leveraging LinkedIn for maximum success: For yourself and your company! What’s in it for you: 1. What framework Ira used to establish himself as an industry thought leader on LinkedIn 2. How to expand your network and reach on LinkedIn outside of your company contacts 3. How building thought leadership helps you attract talent 4. How to enable your employees to establish thought leadership 5. What tools can help you bring high quality to your LinkedIn content About Ira: Ira is Director of Product Marketing Automation at Phoenix Contact USA. He has 15 years of experience as a sales and marketing team leader, brand developer, marketing strategist and IIoT thought leader. Ira is a co-founder of the "Industry 4.0 Club", which hosts talks on wide-ranging Industry 4.0 topics. Find Ira on LinkedIn: www.linkedin.com/in/irasharpjr Ira's club "Industry 4.0 Club“: https://www.industry40club.com/ Ira's LinkedIn analytics tool for content creators: https://www.shieldapp.ai/ Ira's business book recommendations: Never Split the Difference: Negotiating As If Your Life Depended On It – Chris Voss https://amzn.to/3MgORq1 The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life – Mark Manson https://amzn.to/3OqEIcr Ira's favorite business leader: Gary Vaynerchuk https://www.linkedin.com/in/garyvaynerchuk/ ------- About Phoenix Contact USA: Phoenix Contact is a global market leader based in Germany. They produce future-oriented components, systems, and solutions for electrical controls, networking, and automation. They have a worldwide network reaching across more than 100 countries, and maintain close relationships with their customers, which is essential for their shared success. Website: https://www.phoenixcontact.com/en-us/ Industry: Energy, Infrastructure, Process, Factory Automation Company size: 20,300 Headquarters: Harrisburg, PA, United States Founded: 1981 ------- About the host Sammy: Sammy is a former management consultant and now helps SAAS companies drive active sourcing, social marketing & sales via LinkedIn. Get in touch with Sammy: sammy.gebele@sawoo.io LinkedIn: https://www.linkedin.com/in/sammygebele/ Twitter: https://twitter.com/sammygebele ------- Episode is sponsored by Sammy’s company SAWOO: Goals of SAWOO 1. Establish thought leadership 2. Build sustainable relationships with decision makers within the target group 3. Attract leads and increase sales Follow SAWOO on LinkedIn: https://www.linkedin.com/company/sawoo/ Visit www.sawoo.io for more information