GROW B2B FASTER-logo

GROW B2B FASTER

Business & Economics Podcasts

A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!

A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!

Location:

Germany

Description:

A weekly podcast for B2B sales & B2B marketers. We interview top CEOs, Sales, and Marketing Leaders to uncover their strategies, hacks & tools to help you grow faster. So if you want to learn how to grow your B2B business with proven growth hacks & strategies, listen to our show!

Twitter:

@sammygebele

Language:

English


Episodes

Ep 24 - Elias Völker - How Open Source drives Growth for tribe29

6/20/2021
In today's episode with Elias Völker, Director International and Indirect Sales at tribe29 you will learn 1. How to grow your company with an open-source product 2. How to convert open-source product users to paying customers 3. Which growth opportunities tribe29 tested, which ones proved efficient About Elias Elias is an experienced professional with a strong track record of value-creating projects in large and mid-sized companies in the technology, telecom and media industries such as...

Duration:00:53:47

Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!

6/13/2021
Todays guest is Michael Lazik, Sales Director DACH at Templafy. That’s in it for you: 1. How long term relationships and considering buyer’s personal goals drive SaaS products success 2. How Templafy tests its way to the most effective sales strategy and wins new customers with valuable references 3. Michael's take on value-based cold calling and how to excel in sales meetings by tackling prospects' pain points 4. Diversity as a success factor for sales teams and Michael’s biggest lesson...

Duration:00:48:29

Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit

6/6/2021
Learn from the Irish IE Business School professor and entrepreneur Joe Haslam how to scale your business. In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Joe Haslam, Professor at IE Business School and Executive Director of the Owners Scaleup Program. That's in it for you 1. Joe's inspiring entrepreneurial journey from schoolyard salesman to teaching at IE Business School and starting businesses 2. Joe's opinion on chasing new...

Duration:01:23:36

Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021

5/30/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid. That's in it for you 1. How #paid pairs brands with creators via their innovative two-sided marketplace 2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance 3. How #paid’s marketing team generates leads and drives revenue without gating any content 4. How to exploit thought leaders as content producers and...

Duration:01:01:18

Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing

5/23/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Daniel Bartsch, Co-Founder and COO at creditshelf. That's in it for you 1. How creditshelf boosts business growth, directly impacting the future of the economy 2. Daniel’s view on two diverging mindsets when it comes to accelerating one's company 3. Daniel's marketing and sales key learnings during creditshelf's growth journey 4. How creditshelf keeps hitting prospects by providing...

Duration:00:59:41

Ep 20 - Dr. Cyrosch Kalateh - How to set-up a B2B sales org in a new country from scratch

5/17/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cyrosch Kalateh, General Manager DACH at Tink That's in it for you 1. What Tink is doing and Cyrosch’s responsibilities as „CEO of the DACH region“ 2. Tink's multitude of ideal customers and the next evolutionary steps in organizational development 3. How to set up a B2B sales org in a new country from scratch 4. The importance of winning strategic partnerships prior to building and...

Duration:00:53:06

Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners

5/3/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Niels Turfboer, former Managing Director and co-founder NL & UK at Spotcap ($112m funding). That's in it for you 1. How to save costs by investing in recruiting when building up a company 2. Spotcaps's sales channel with a 92% conversion rate 3. How to really understand your customer's profile 4. 3 key learnings from building a B2B startup About Nils Nils is an all-around C-level...

Duration:00:45:20

Ep 18 - Josh Mastel - Cold calling - how and why to leverage it in B2B Sales

5/3/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Mastel, Founder and CEO of UpRoar Partners. That's in it for you 1. How UpRoar Partners drives successful sales solutions with customised, multichannel outreach strategies 2. The importance of effectively pivoting and positioning your product in a niche market 3. Why to leverage cold calling in B2B Sales and UpRoar Partners personal approach to it 4. UpRoar Partners hiring...

Duration:00:52:38

Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience

4/26/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience 2. Vikas holistic view on account-based marketing and its potential for triggering innovation 3. How to leverage the breadth of your business and ensure efficient cross-department...

Duration:01:00:21

Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them

4/18/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding). That's in it for you 1. Narrative Sciences' unconventional way of hiring high performing marketers 2. Why B2B marketers should drive pipeline, not leads 3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation 5. The...

Duration:01:04:26

Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution

4/13/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Josh Allen, CRO at Owl Labs. That's in it for you 1. How to build a really high velocity inside sales motion by creating a trial to paid model. 2. The different B2B business models Josh experienced during his career at different firms. 3. How to make cold outreach successful by providing solutions to present problems. 4. How to incentivize your team correctly. 5. How to use the...

Duration:00:59:41

Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed

4/5/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir, Chief Revenue Officer at G2. That's in it for you 1. Why a sole focus on generating leads becomes a plague in B2B Marketing 2. G2’s approach for building up and fostering long-term customer relationships through thought leadership 3. How joint planning sets the stage for the most effective teamwork between Marketing and Sales 4. How considering the whole customer journey...

Duration:00:52:14

Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.

3/29/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense. That's in it for you 1. How to understand modern B2B buyers and identify qualified accounts 2. How to understand your B2B market to level up your marketing 3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer acquisition should be done 4. Why you should stop cold calls and mass outreach 5. 3 tips to run your...

Duration:00:43:49

Ep 12 - Rob Gonzalez - Leverage B2B community development to reach thought leadership with your core customers

3/22/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Rob Gonzalez, Co-Founder and CMO at Salsify. That's in it for you 1. How Salsify started building up its digital DNA and Rob’s major responsibilities as CMO 2. The crucial role of the right customer for successfully scaling up your product/market fit 3. Top advice on how to create and test valuable content efficiently 4. The evolution of B2B Marketing and why quality over quantity...

Duration:00:41:52

Ep 11 - Tim Riesterer - How to Uncover your B2B Customers' Unconsidered Needs to sell more

3/15/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tim Riesterer, chief strategy and marketing officer at Corporate Visions, Inc. That's in it for you 1. How decision science works and why the approach is useful for B2B businesses 2. How to become a trusted advisor by uncovering your customers unconsidered needs 3. What the DIQ approach is and how to implement it 4. Why destroying the status-quo of your customer doesn't work for...

Duration:00:46:02

Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads

3/8/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Tyler Lessard, VP of Marketing & Chief Video strategist at Vidyard, a fast-growing company ($ 75m funding) headquartered in Ontario - Canada. That's in it for you 1. How to improve B2B lead generation & book meetings with potential clients by using video 2. How Tyler got “more visual” in his marketing at Vidyard 3. The future of marketing & sales in B2B About Tyler Tyler is a...

Duration:00:46:15

Ep 09 - Greg Alexander - How Greg sold his 30 person consultancy for a whopping $ 162 million

3/1/2021
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder for SAWOO catches up with Greg Alexander, Chief Investment Officer for Capital 54. Greg sold his 30 person consultancy for a whopping $162m and now has the goal to help other founders to scale and exit their professional service firms as succuessfull as he did. That's in it for you: 1. How Greg built and sold his 30 person consultancy for $162m 2. Why the hero complex holds most consultancies back from...

Duration:00:57:15

Ep 08 - John Kaplan - 4 Magic Questions that will align your Sales & Marketing Team

2/23/2021
In today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John helped successful companies grow faster 3. How to tackle marketing & sales expenses during a crisis 4. What is going wrong in the B2B marketing environment nowadays? 5. The 4 magic questions that...

Duration:01:09:12

Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person

2/16/2021
That's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School. He and his team aim to bring...

Duration:00:36:39

Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers

2/12/2021
That's in it for you: 1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow 3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself 4. In the digital world, quantity creates quality 5. Which mindset to look for when hiring people Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate & generate...

Duration:00:49:08