Gain Traction

Eric Svedberg is the President and Owner of European Autowerks in Virginia Beach, Virginia, a premier independent shop specializing in high-end European vehicles. Starting his journey at just sixteen, pumping gas at a local Amoco station, Eric quickly rose to become the country's youngest Amoco dealer by age twenty-two. Over the years, he transformed his hands-on experience and entrepreneurial drive into a thriving $3.7 million business. Beyond running his shop, Eric is passionate about helping other entrepreneurs through his coaching venture, Fuel Coaching, where he shares his expertise on leadership, business systems, and how to scale an auto repair shop successfully. In this episode… What if the job you took as a teenager ended up defining your life’s work? That’s exactly what happened for Eric Svedberg. From long days at the gas pump to leading a thriving European repair business, Eric’s story is a testament to grit, curiosity, and reinvention. He shares how years of hands-on experience and continuous learning helped him navigate multiple business transitions, from full-service stations to specialized auto repair. Eric also opens up about how he found balance after years of working seven days a week and why building systems, training people, and embracing technology were key to sustainable growth. Eric’s insights provide a practical roadmap for anyone wondering how to scale an auto repair shop without losing sight of family, health, or purpose. His passion for leadership, adaptability, and giving back makes this episode a must-listen for entrepreneurs in the tire and auto industry. Here’s a glimpse of what you’ll learn: [01:07] Who is Eric Svedberg? [01:57] How a part-time job pumping gas at 16 sparked a lifelong career [03:10] The early Amoco days and what full service really looked like [07:08] Becoming the youngest Amoco dealer in the country at just 22 [09:22] Transitioning from Amoco to European Auto Works [11:07] Rebranding, growth, and finally gaining work-life balance [14:33] Where Eric sees European Auto Works in the next few years [16:40] A customer’s parking-lot prayer and what it taught him [18:33] How Google tools and video marketing improved visibility [20:54] The game-changing shop software that streamlined operations [22:38] The business books that changed Eric’s mindset [29:07] Giving back through Fuel Coaching Resources mentioned in this episode: Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInEric Svedberg LinkedInEuropean Autowerks WebsiteMaking Money Is Killing Your Business by Chuck BlakemanFreedom’s Forge by Arthur HermanAcres of Diamonds by Russell ConwellQuotable Moments: Action Steps:

Mike Edge is the host of the Gain Traction Podcast, the official podcast for the tire and automotive industry, powered by Tread Partners. With a passion for spotlighting the people behind the business, Mike has spent over four years interviewing tire dealers, shop owners, industry executives, and innovators who keep the industry rolling forward. Sonny McDonald, National Director of Training at Toyo Tire U.S.A. Corp., joins Mike for this milestone episode celebrating 200 recordings of the Gain Traction Podcast. Known for his leadership, mentorship, and decades of hands-on experience, Sonny has long been a supporter of the show and an advocate for collaboration, authenticity, and growth within the tire industry. In this episode… What does it take for a niche podcast to reach 200 episodes? A milestone that only 2.35% of shows ever achieve? In this special edition of the Gain Traction Podcast, host Mike Edge and guest Sonny McDonald take listeners behind the mic to reflect on the journey from a simple idea in 2021 to a global platform that celebrates the people of the tire and automotive industry. Mike and Sonny revisit how the show began with a handful of conversations that turned into hundreds of interviews with shop owners, technicians, executives, and thought leaders. They talk about what makes the tire business unique; the people, the relationships, and the shared commitment to service and how teamwork and connection have been central to every story told. The episode also captures the humor, authenticity, and real-world perspective that have defined the Gain Traction Podcast. From behind-the-scenes bloopers to memorable guest moments, Mike and Sonny look back at the highlights that shaped the show’s growth, the lessons learned along the way, and what’s ahead for the podcast at industry events like SEMA. Here’s a glimpse of what you’ll learn: [00:32] How only 2.35% of podcasts make it to 200 episodes [02:18] The core mission and purpose behind the Gain Traction Podcast [06:12] The story of how the podcast first began in 2021 [08:26] How the show grew to thousands of monthly downloads [10:15] Memorable interviews with industry leaders like Mike Spagnola and Mike Graber [15:21] Funny behind-the-scenes moments from early episodes [18:09] The teamwork behind the podcast’s success [20:27] What to expect from the Gain Traction team at SEMA [23:14] Toyo Tires’ Treadpass display and its one-of-a-kind builds Resources mentioned in this episode: Tread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInSonny McDonald LinkedInToyo Tires USA WebsiteGain Traction Podcast Episode #1Gain Traction Podcast Episode #121Gain Traction Podcast Episode #136Gain Traction Podcast Episode #178Quotable Moments: Action Steps:

Mike Griffin is the Sales Manager at Dunlap & Kyle Tire Company in Birmingham, Alabama, that’s been serving the Southeast for decades. With years of experience behind the counter and in the field, Mike has seen firsthand how shifting markets, customer habits, and economic changes affect everyday operations. Known for his grounded leadership and people-first mindset, he brings a refreshing blend of humor, honesty, and insight into every tire business conversation. In this episode… Inflation has become more than a headline, it’s an everyday reality for dealers and customers alike. But what does it really look like when you’re the one managing inventory, serving customers, and trying to stay profitable? In this episode of Gain Traction, Mike Edge sits down with longtime friend and industry veteran Mike Griffin to discuss what’s really happening behind the counter as inflation in the tire industry continues to reshape the way dealers do business in 2025. Their conversation is equal parts candid and relatable, covering how higher costs, cautious customers, and unpredictable supply have forced shop owners to adapt and think differently. Mike shares how many dealers are leaning more heavily on service work to offset slower tire sales, finding creative ways to stay competitive while maintaining quality and trust. Beyond the business side, he also dives into mindset, discussing the importance of staying intentional, leading with empathy, and keeping perspective when things get tough. It’s a reminder that success isn’t just about numbers but about how you show up for your people and community. If you’ve ever wondered how shop owners are coping with inflation in the tire industry in 2025, this episode gives you a clear look at the realities, the resilience, and the real humor that keep this industry moving forward. Here’s a glimpse of what you’ll learn: [00:42] Mike Griffin’s background and his role at Dunlap & Kyle Tire Company [05:48] Tariffs, pricing shifts, and market uncertainty in Alabama [06:53] Why tier three and four tires are gaining more traction [07:38] How domestic manufacturers are finding opportunity amid tariffs [11:41] A local favorite: Mike’s go-to restaurant in Birmingham [17:34] Favorite sports movies and what The Natural teaches about life [18:24] The much-debated sequel to Happy Gilmore [25:02] Mike’s personal mantras and lessons for leading with empathy Resources mentioned in this episode: Mike Griffin LinkedInD&K Tire Company LinkedInD&K Tire Company FacebookTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Phillip Kane is the CEO of Turbo Wholesale Tires, home to brands like Lexani, Lionheart, and Rolling Big Power. With decades of experience at companies such as Snap-on, NAPA, Goodyear, and Pirelli, Phillip blends a lifetime in the automotive industry with a genuine passion for cars and tires. Today, he leads Turbo Wholesale Tires with a focus on helping independent dealers succeed through innovative tire industry growth strategies and strong distributor partnerships. In this episode… Growing a tire brand from Tier 4 to Tier 2 has historically taken 20–25 years. But what if that journey could be accelerated? In this conversation, Phillip Kane shares how Turbo Wholesale Tires challenges convention by applying tire industry growth strategies that shorten the path while giving dealers more opportunities to win. Phillip’s career has shaped his unique perspective on brand positioning, dealer relationships, and market differentiation from his family roots in the automotive industry to leading roles at global tire companies. At Turbo Wholesale Tires, he emphasizes building semi-exclusive distributor partnerships that create value on both sides while keeping brand share, not distribution share, at the center of the company’s growth. Beyond business, Phillip also shares his leadership philosophy. He talks about why “life is a choice,” why kindness should be part of every decision, and how personal values guide long-term success in the tire industry. It’s refreshing to see how character and strategy intersect in the journey to scale a tire brand. On this episode of Gain Traction, Mike Edge welcomes Phillip Kane for a conversation about the fastest path from Tier 4 to Tier 2. They discuss what it takes to grow a tire brand, why distributor relationships matter, and how leadership rooted in values can shape the industry's future. Here’s a glimpse of what you’ll learn: [01:26] Phillip Kane’s background and family roots in the automotive industry [05:53] Early career lessons from Snap-on, NAPA, Goodyear, and Pirelli [09:41] The story behind Turbo Wholesale Tires and its proprietary brands [11:10] Why Phillip believes the Tier 4 to Tier 2 journey can be accelerated [13:10] Distribution strategies that help dealers succeed [14:23] The personal mantra that guides Phillip’s life and leadership [16:25] Why To Kill a Mockingbird is his favorite book and its lesson of kindness [19:01] How Turbo Wholesale Tires is focusing on brand share, not distribution share Resources mentioned in this episode: Phillip Kane LinkedInTurbo Wholesale Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Chris Cloutier is the owner of Golden Rule Auto Care in Dallas, Texas, and the founder of AutoFlow, a software solution built to improve auto repair customer communication. With a background in software engineering and firsthand experience as a shop owner, Chris recognized the communication gaps that left customers frustrated and shop teams overwhelmed. By combining his technical expertise with real-world shop operations, he developed AutoFlow to provide real-time text updates, digital inspections, and workflow tools that bring transparency and trust back to the repair process. Today, Chris helps shops across the country elevate their customer experience and efficiency by making communication as seamless as the Amazon experience. In this episode… Three out of four people say they’ve had a bad experience with an auto repair shop. Long waits, poor updates, and the feeling of being left in the dark have made auto repair customer communication one of the industry’s biggest frustrations. But what if repair shops could deliver updates and transparency the same way Amazon keeps customers informed about their orders? That’s exactly the vision Chris Cloutier had when he built AutoFlow. After running his own shops, Chris knew that poor communication wasn’t about not caring, it was about being overwhelmed with tasks. Service advisors juggle scheduling, billing, and parts ordering, and communication often slips through the cracks. AutoFlow was designed to solve that by creating automated touchpoints that keep customers in the loop without adding more burden to the team. In this episode, Chris explains how AutoFlow bridges the gap between anxious customers and busy shop teams. From digital inspections to instant text updates, he shows how technology can provide reassurance, reduce unnecessary phone calls, and ultimately build trust. Improving auto repair customer communication isn’t just about keeping customers happy, it’s also about improving workflow efficiency, reducing stress on employees, and creating long-term loyalty. Whether you manage a single shop or a multi-location operation, this conversation will inspire you to rethink how you connect with your customers. By focusing on clarity, transparency, and consistency, Chris shows how better auto repair customer communication can transform the customer experience into something people now compare to the Amazon standard. Here’s a glimpse of what you’ll learn: [00:58] Chris Cloutier’s background and introduction to the auto repair industry [02:33] The mantra behind Golden Rule Auto Care and why affirmations matter [06:14] From software engineer to shop owner: how the first repair shop started [08:31] The communication struggles that led to creating AutoFlow [10:27] Why touchpoints and customer emotions matter in repair shop communication [13:04] What poor communication costs and why customers compare shops to Domino’s [15:36] The story behind AutoTextMe and why it became AutoFlow [18:20] How customers responded to AutoFlow’s transparency and updates [22:25] Life outside the shop: family, soccer, and karaoke nights [25:24] Unique hiring stories and unexpected employee encounters [29:35] How key team members like Craig joined AutoFlow [31:11] Trusting your gut and final reflections on entrepreneurship Resources mentioned in this episode: Chris Cloutier on LinkedIn Autoflow WebsiteGolden Rule Auto Care WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Tom Gattuso is the Vice President of Events for SEMA, the Specialty Equipment Market Association. With more than three decades of experience in the automotive events industry, Tom has overseen the growth of the SEMA Show into one of the largest and most influential trade shows in the world, drawing more than 160,000 attendees from 145 countries. His career began in auto shows and consumer events before joining SEMA in 2011, where he has continued to build a global marketplace that connects manufacturers, distributors, dealers, and enthusiasts under one roof. In this episode… The SEMA Show has long been a bucket-list event in the automotive world… But what makes it so important for tire dealers today? With so many industry events competing for attention, why should dealers prioritize SEMA 2025? According to Tom Gattuso, the answer lies in more than just product displays. He explains that SEMA is about conversations, connections, and opportunities that can transform a business. Tire dealers will find everything from tier 2 and tier 3 brands offering high-quality products, to the latest tools, equipment, and ADAS technologies that are driving revenue growth for shops across the country. Beyond that, SEMA provides education, training, and access to innovations that help shops stay competitive in an evolving market. On this episode of Gain Traction, Mike Edge sits down with Tom Gattuso for a conversation about why tire dealers should attend SEMA 2025. They explore the value of networking at an event that draws attendees from around the globe, the ways SEMA is expanding beyond wheels and tires into service innovations and restyling opportunities, and how the show continues to evolve while staying true to its mission. Tom also shares his personal mantra about kindness, the role of art and design in shaping the event’s identity, and a book recommendation that emphasizes authentic fan experiences. Here’s a glimpse of what you’ll learn: [01:02] Tom Gattuso’s background and how he entered the automotive event industry [04:18] The career path that led him to join SEMA in 2011 [06:42] Why the tire industry’s engagement at SEMA has shifted in recent years [09:09] What tire dealers can discover beyond wheels and tires at the show [12:27] Opportunities in tools, equipment, and ADAS technology for shop owners [15:15] Restyling, service innovations, and new revenue streams showcased at SEMA [17:48] How registration works and who can attend the show in 2025 [20:24] Tom’s guiding mantra: being kind to yourself, others, and the process [23:02] How artists like Chip Foose and Larry Chen shape SEMA’s creative identity [25:20] A favorite book recommendation and lessons from the Savannah Bananas story Resources mentioned in this episode: Tom Gattuso LinkedInSEMA Registration and Event DetailsSEMA WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Josh Parnell is the founder of Limitless Leadership, LLC, and a former Director of Service Development at Christian Brothers Automotive. With a background that spans military service, leadership training, and years of building industry-leading programs, Josh brings a unique perspective on people-first leadership in the auto repair world. His mission today is simple: help shop owners create engaged, motivated teams that drive performance and growth. In this episode… 77% of your employees are probably disengaged. That number is alarming, but it’s also the reality many shop owners face. So what can leaders do to turn burnout into buy-in? Mike Edge sits down with Josh Parnell to talk about how to motivate auto repair teams and reignite energy inside the shop. Josh explains why so many employees feel unseen and undervalued, and how small but consistent actions from leaders can create lasting engagement. From one-on-one check-ins and daily huddles to simple recognition and feedback, he shares the practical tools that build safety, trust, and connection: the foundations of a team that buys in. He also highlights the cost of poor communication and why investing in your people ultimately leads to better sales, service, and shop performance. This episode is about more than theory. It’s a roadmap for shop owners who want to stop losing money to disengagement and start building stronger, more resilient teams. If you’ve been wondering how to motivate auto repair teams and keep your staff inspired, this conversation is the wake-up call you’ve been waiting for. Here’s a glimpse of what you’ll learn: [01:09] Josh Parnell’s background and how he entered the auto repair industry [04:43] Life as military police in North Dakota and lessons learned from service [07:28] What Josh considers the number one priority for shop teams [08:52] Why focusing on relationships before transactions changes everything [10:49] Creating safety and trust to unlock clarity and buy-in [11:28] What “disengaged employees” really means inside the shop [13:09] The power of one-on-ones, huddles, and toolbox talks [16:11] How poor communication can cost shop owners thousands [24:00] Josh’s passion project: building the Bearded Brotherhood brand [26:57] Why growth and comfort can’t coexist for leaders and teams Resources mentioned in this episode: Josh Parnell on LinkedInLimitless Leadership WebsiteThe Bearded Brotherhood Website2024 State of Business Communication ReportTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Kamard Johnson is the President & CEO of GTT Commercial Tires, based in Richmond, Virginia. With a professional background rooted in sales and customer service, Kamard joined forces with his brother to build a company that started with seven used tires in a shed and grew into a multi-location operation recognized on the Inc. 5000 list three years in a row. His story highlights both the opportunities and the hard lessons that come with ambition, leadership, and scaling too quickly in the tire industry. In this episode… Success to outsiders can look like growing or scaling your business at a fast rate. But when is fast too fast? Does it take a toll on your business? In this conversation, Kamard Johnson explores the realities behind tire business growth challenges and what happens when ambition outruns preparation. Kamard shares his candid journey of rapid expansion, earning national recognition while battling the hidden costs of fast growth. From strained operations to financial pressure and even selling into unprofitability, he reveals the lessons that reshaped his approach. These tire business growth challenges forced him to step out of sales and into a true leadership role, focusing on systems, processes, and long-term strategy. What we loved about this conversation with Kamard is how real he was about the struggles behind the growth. He didn’t just talk about the wins but he also opened up about the mistakes, the financial pressure, and the lessons that forced him to grow as a leader. Hearing him explain how self-awareness and putting people first shaped his journey gave us a lot to think about, and we think it will hit home for anyone facing tire business growth challenges or pushing their business forward faster than it was ready for. Here’s a glimpse of what you’ll learn: [02:09] The meaning behind GTT Commercial Tires [02:18] Kamard’s upbringing and how his mother and brother shaped his path [05:34] How his mother persuaded him to join the family business [07:01] Working side by side with his brother and defining their roles [11:46] Why Kamard sees himself as more of an architect than a builder [16:42] Expanding to three locations and the strategy behind it [17:27] Lessons learned from pursuing aggressive growth [19:44] How Kamard adjusted his leadership style after growing too fast [21:57] Discovering the risks of selling into unprofitability [24:59] The mantra from his mother that guides Kamard’s leadership Resources mentioned in this episode: Kamard Johnson’s WebsiteGTT Commercial Tires WebsiteTread PartnersGain Traction Podcast on YouTubeGain Traction Podcast WebsiteMike Edge on LinkedInQuotable Moments: Action Steps:

Tony O’Billovich is the leader of the Master Shop Program for Point S Tire USA. With decades of experience running and growing multiple tire and auto repair locations, Tony has seen firsthand the challenges that overwhelm shop owners and the strategies that turn things around. His focus on profitability, leadership, and people development has helped shop owners across the country regain control of their businesses, their time, and their confidence. In this episode… What happens when everyday challenges in the tire and auto repair world start to feel overwhelming? According to Tony O’Billovich, the key to taking back control isn’t working harder, it’s learning to lead smarter. From raising labor rates without fear to building systems that reduce stress, Tony shares practical lessons that help shop owners stop feeling like their business is running them. He explains how profitability isn’t something to feel guilty about, but a powerful tool to invest in employees, improve customer trust, and grow stronger teams. The conversation also dives into the importance of leadership and delegation. By training staff and empowering them to take on responsibility, shop owners can step back from micromanaging and focus on growth. For many, this shift leads to working less, earning more, and building businesses that thrive long-term. Finally, Tony highlights how community and collaboration play a role in success. Through Point S and its cooperative model, shop owners find mentorship, support, and the ability to grow while preserving the legacies they’ve worked so hard to build. Here’s a glimpse of what you’ll learn: [02:04] How Tony entered the tire and auto repair industry and scaled multiple locations [03:06] What Point S is and how its co-op model empowers independent shop owners [05:18] The story of a daughter who took over her father’s shop and found success [07:01] The biggest challenges Tony sees when walking into struggling stores [08:27] Why shop owners hesitate to raise prices — and what really happens when they do [11:26] How courtesy inspections improve customer trust and educate clients [13:52] Why positioning as a one-stop shop makes life easier for both customers and owners [15:33] What makes Point S unique as a brand and why members describe it as “family” [17:41] How the “555” growth plan is shaping the future of Point S across the U.S. [19:28] The new mentor program for shop owners and how it supports growth [20:53] Tony’s coaching style and how he helps owners regain confidence [22:20] Why delegating and training employees leads to working less and earning more [24:30] Tony’s personal motto: “Polite, honest, direct” and why clarity matters in leadership Resources mentioned in this episode: Point S Tire WebsiteTread PartnersMike Edge on LinkedInGain Traction Podcast on YouTubeGain Traction PodcastQuotable Moments: Action Steps:

Tyler Paparello is the Chief Operating Officer at AMG, overseeing 28 Midas locations across New England. With a background rooted in sales, Tyler learned early on that while selling can solve short-term problems, it takes leadership, people, and process to scale a business sustainably. Today, he focuses on building systems that empower employees, earn customer trust, and create long-term growth opportunities across the organization. In this episode… What happens when a company grows faster than one person can manage? For Tyler Paparello, it meant learning a lesson every leader eventually faces: you can’t sell your way out of every challenge. Leadership in business growth requires more than talent for closing deals; it’s about building teams, developing people, and creating processes that work at scale. On this episode of Gain Traction, Mike Edge welcomes Tyler for a candid conversation about transitioning from sales-driven success to people-first leadership. Tyler shares how his early sales experience shaped the way he runs operations at 28 Midas shops, and why he believes employees are the foundation of long-term success. He also explains how customer trust, retention, and perception directly impact growth and why focusing on people, not profit, is the true path to sustainable business leadership. Here’s a glimpse of what you’ll learn: [01:27] Tyler’s career background and how he got started at Midas [02:47] The mantra that guides his leadership philosophy [04:04] How digital vehicle inspections (DVIs) influence customer trust and sales [05:21] Why storytelling makes DVIs more effective in customer communication [08:03] Why the auto repair industry struggles with customer trust [09:48] Using Net Promoter Score (NPS) to capture authentic customer feedback [13:09] Tyler’s transition from sales to leadership as AMG scaled [15:08] The impact of tariffs on pricing and operations [18:35] A sales story that shows the power of honesty in business [21:36] Tyler’s love for New Haven pizza — and why he calls it the best in the country [25:33] Future growth plans for AMG and the career opportunities they create [27:47] Why promoting from within drives retention and strengthens leadership culture Resources mentioned in this episode: Tyler Paparello on LinkedIn Midas’ Website Tread Partners Mike Edge on LinkedIn Gain Traction Podcast on YouTube Gain Traction Podcast Quotable Moments: “You can’t sell your way out of 20 stores’ problems, you have to lead.” “It always comes back to people. Employees and customers are the foundation of success.” “Perception is reality: How you present pricing matters as much as the price itself.” “Processes and systems create consistency, and consistency builds trust.” “Leadership in business growth starts with investing in your team, not chasing profit.” Action Steps: Invest in people, not just sales results: Focus on developing employees and promoting from within to build loyalty and leadership. Leverage digital tools like DVIs and NPS: Use technology to strengthen trust, gather feedback, and improve customer experience. Rethink how you handle pricing: Present costs with confidence to reinforce value rather than apologizing for them. Build systems that scale: Processes, not one-off fixes, drive sustainable growth. Keep people at the center: Customers and employees must remain the priority, profit follows when people are cared for.

Christian Seem is the President & CEO of Good Turn Tire & Auto, a rapidly growing tire and auto repair company with 55 locations and 16 brands across five states. With nearly 20 years of experience in the automotive industry, Christian has worked in big box retail, commercial parts distribution, and tire retail, including leadership roles at TBC Corporation. Since joining Good Turn in 2023, he has led aggressive expansion while preserving the local brand names, cultures, and community trust that give each store its value. His leadership philosophy focuses on building strong teams, protecting brand equity, and scaling with integrity, essential qualities for any tire dealer or auto repair shop owner aiming for sustainable growth. In this episode… Scaling a tire brand is no easy feat especially if your goal is to protect decades of customer loyalty, brand equity, and community relationships. How do you grow without erasing what made the business successful in the first place? In this episode of the Gain Traction Podcast, Christian Seem shares the strategies Good Turn Tire & Auto uses to expand while keeping each store’s unique name, culture, and customer connection intact. From standardizing point-of-sale systems, vendor relationships, and key performance indicators to creating a unified marketing approach, Christian outlines the operational backbone needed to scale effectively in the tire and auto repair industry. But beyond systems, he emphasizes a truth every shop owner should remember: "People are the foundation of any successful expansion." He also shares Good Turn’s “high speed, low drag” integration process, which ensures smooth transitions during acquisitions, supports employees, and safeguards the trust customers have in their local shop. If you’re looking for a proven blueprint for tire dealer growth strategies that balance expansion with brand preservation, this conversation delivers valuable insights you can apply to your own business. Here’s a glimpse of what you’ll learn: [02:05] Christian’s background and entry into the automotive industry [04:16] From 49th to 26th in the top 100 independent tire dealers [05:20] Good Turn’s acquisition approach for independent tire dealers [07:55] Why preserving local brand names beats rebranding [08:39] How scaling boosts buying power for tire and auto repair shops [09:19] Traits of high-performing shops Good Turn seeks out [12:31] Protecting an owner’s legacy during an acquisition [14:08] How sellers can connect with Good Turn Tire & Auto [15:40] Christian’s leadership mantras for growth and success [18:49] When owners sell but remain actively involved [20:10] The significance of Christian’s favorite movie, Braveheart [23:44] “High speed, low drag” integration philosophy explained [23:59] Christian’s bucket list and future aspirations Resources mentioned in this episode: Goodturn Tire & AutoChristian Seem on LinkedInContact Goodturn Tire & Auto Gain Traction Podcast Episode #143: The Art of Scaling Integrity in the Tire Business With Seth Sands of Goodturn Tire & AutoTread PartnersGain Traction PodcastMike Edge on LinkedIn Quotable Moments: Action Steps:

Bruce Davis is a veteran journalist and editor who spent 45 years shaping how the tire industry receives its news, data, and insights. As a founding staff member of Tire Business, he helped launch the publication in 1983, transforming it from an ambitious idea into one of the most trusted voices in the global tire market. Over the years, Bruce pioneered cornerstone features like the Global Tire Report, chronicled the industry’s evolution through import/export statistics and dealership rankings, and built a reputation for delivering business-focused journalism with credibility and depth. His career included 13 years in Germany as editor of the European Rubber Journal, where he gained a front-row seat to historic moments like the fall of the Berlin Wall, giving him a unique global perspective on the tire trade. In this episode… What does it take to turn a scrappy start-up into an industry institution? On this episode of Gain Traction, Mike Edge sits down with Bruce Davis to uncover the story behind Tire Business’s rise to prominence. Bruce shares how a chance phone call from a college friend led him into the world of trade journalism, how a sprained ankle almost delayed his entry into the field, and how just two years later he was handed the challenge of launching a bi-weekly publication for tire dealers. At 27 years old, Bruce rolled out the first issue, setting the stage for decades of tire industry insights that would influence manufacturers, distributors, and retailers worldwide. Bruce recounts the origins of the Global Tire Report in 1985, including the painstaking process of gathering international data before the digital era—shipping research in steamer trunks, sending telexes, and forging relationships with manufacturers across borders. He explains why Tire Business has maintained the rigor of a business journal, why the print edition and annual stats book still matter in a digital-first world, and how their data remains a trusted benchmark for the industry. Bruce also opens up about his life outside the newsroom, from witnessing the Berlin Wall come down to his retirement plans focused on travel and genealogy. If you’re curious about the history of the tire trade, the value of accurate industry data, or the mindset it takes to build a trusted media brand, this conversation is packed with perspective and personality. Here’s a glimpse of what you’ll learn: [02:34] How Bruce landed his first job in the industry right after college [04:51] The launch of Tire Business in 1983 and Bruce’s age at the time [05:24] Bruce’s original career goal to work for a major national newspaper [07:29] Meeting his future wife while working in Germany [08:26] Living in Germany during the fall of the Berlin Wall and its tense atmosphere [09:14] Bruce’s perspective on Reagan’s “Mr. Gorbachev, tear down this wall” speech [11:19] Writing for both Tire Business and Rubber News simultaneously [11:52] The origin story of the Global Tire Report [16:16] Why Bruce believes everyone in the industry should subscribe to Tire Business [22:22] The mantra that’s guided Bruce throughout his career [23:24] Bruce’s favorite movies and the story behind them [28:04] A Corvette road trip through Eastern Europe shortly after the Berlin Wall fell Resources mentioned in this episode: Tire Business https://www.tirebusiness.com/ Bruce Davis on LinkedIn https://www.linkedin.com/in/bruce-davis-aba02b21/ Tread Partners https://treadpartners.com/ Gain Traction Podcast https://gaintractionpodcast.com/ Mike Edge on LinkedIn https://www.linkedin.com/in/edgemike/ One last bow to industry legend Bruce Davis https://www.tirebusiness.com/opinion/one-last-bow-industry-legend-bruce-davis Quotable Moments: “Never be satisfied. Even if it’s just 1% better, keep improving.” “The Global Tire Report became the benchmark the entire industry looks to.” “We treat the tire business like a business journal; factual, rigorous, and rooted in context.” “Sometimes...

Don Barnes III is the Chief Tire Guy at Belle Tire, a third-generation leader helping steer one of the oldest and most respected tire retailers in the U.S. Founded in 1922, Belle Tire has grown from a local shop into a powerhouse with over 180 locations across the Midwest. Under Don’s leadership, the company has maintained its century-long reputation by focusing on operational excellence, local relationships, and above all, outstanding customer service in the tire industry. Don is also passionate about youth development and community engagement, leading Belle Tire’s involvement in one of the largest youth hockey programs in the country. In this episode… What does it take to deliver truly exceptional customer service in the tire industry for over 100 years? According to Don Barnes III, it starts with consistency, trust, and attention to detail. From offering free flat repairs to creating clean, welcoming stores, Belle Tire has built a people-first model that turns stressful tire and auto repair visits into moments of care and connection. Don explains how they’ve scaled that model across dozens of locations without losing the warmth and reliability their brand is known for. Don also unpacks how their core philosophy: “Retail is detail” shapes every touchpoint of the customer journey. In an industry where purchases are infrequent but high-stakes, Belle Tire focuses on eliminating friction, educating customers, and building long-term loyalty. It’s not just about the product, it’s about how people feel when they walk in and how much they trust the team when they leave. That kind of high-level customer service in the tire industry doesn’t happen by accident. It’s intentional and deeply embedded into company culture. On this episode of Gain Traction, Mike Edge sits down with Don Barnes III to discuss Belle Tire’s legacy, rapid expansion, and people-first approach to business. Don shares real-world insights on maintaining service quality at scale, building trust in new markets, and inspiring employees to lead with empathy and energy. If you’re looking to grow your shop or improve your customer experience, this conversation is packed with timeless lessons on delivering standout customer service in the tire industry. Here’s a glimpse of what you’ll learn: [01:29] Don reflects on Belle Tire’s 103-year history and what’s helped the company endure [01:59] What sets Belle Tire’s customer service apart from others in the industry [04:08] How Belle Tire’s widespread Midwest presence brings peace of mind to customers [05:12] Why Belle Tire expanded into windshield replacement services [06:30] The role of store appearance and attention to detail in building customer trust [10:04] Don shares the philosophy behind “retail is detail” and how it guides their team [12:29] Don talks about growing up in the business and why they prioritize company over family name [13:54] The origin and impact of Belle Tire’s youth hockey program [15:23] How Belle Tire became the largest youth hockey organization in the U.S. [20:19] Don outlines Belle Tire’s growth plans for the next 3–5 years Resources mentioned in this episode: Belle Tire https://www.belletire.com/ Tread Partners https://treadpartners.com/ Gain Traction Podcast https://gaintractionpodcast.com/ Don Barnes III on LinkedIn https://www.linkedin.com/in/don-barnes-4a671ba/ Mike Edge on LinkedIn https://www.linkedin.com/in/edgemike/ Gain Traction Podcast Episode #188: How a Farmer Turned a Small Tire Shop into a $26M Business https://gaintractionpodcast.com/how-a-farmer-turned-a-small-tire-shop-into-a-26m-business/ Quotable Moments: “Retail is detail, and every touchpoint matters.” “We’re in the tire business, but we’re really in the service business.” “You only get one chance to make someone feel good about a stressful situation.” “Growth is great, but not at the expense of trust.” “Our goal is to make someone’s day better, every single time.” Action Steps: Audit your...

Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values. In this episode… How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26 million in just seven years? According to Jesse Wickel, it starts with relationships; with your customers, your employees, and your community. On this episode of Gain Traction, Mike Edge sits down with Jesse to talk about how his background in farming helped shape his mindset around service, hard work, and leadership. Jesse explains why growing in a rural market requires more than just good pricing; it takes trust, reliability, and genuine connection. From opening day to serving 8,000 hot dogs at their expansion event, his story is packed with authenticity and grit. Jesse also shares his people-first philosophy: that success isn’t measured in number of locations or fleet trucks, but in whether employees are happy, families are thriving, and customers feel truly taken care of. Whether you’re running a farm or a tire shop, Jesse believes the formula for success is simple: work hard, stay humble, and build real relationships. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: https://wickeltirepros.com/https://www.titan-intl.com/https://treadpartners.com/https://gaintractionpodcast.com/ https://gaintractionpodcast.com/the-council-thats-quietly-shaping-the-future-of-the-auto-industry/ Quotable Moments: “Our customers aren’t buying tires, they’re buying from people they trust.”“If we take care of our employees and their families, the rest will follow.”“Success isn’t how many shops we have, it’s how well our team is doing.”“In a small town, everyone knows your name. You’ve got to earn that trust every day.”“We didn’t know we’d serve 8,000 hot dogs at our grand opening… but we did.” Action Steps: Invest in relationships:Treat every customer like a neighbor, not a transaction.Measure what matters:Focus on family, team morale, and service, not just revenue.Create workplace wins:Support your team in hitting personal and professional milestones.Involve your community:Make them part of your journey and growth.Hire early, hire right:Seek people who want to work and grow, not just fill a spot.

Mike Lusso is a seasoned engineer at Coats Company in Nashville, Tennessee, specializing in tire changers, wheel balancers, lifts, and alignment machines. A lifelong gearhead with a passion for modifying cars, Mike channels his love for the automotive space into leadership roles, most notably as Chair of the WTSBC, a leading automotive industry council under SEMA. Through his volunteer work, Mike helps shape best practices and raise industry standards across the wheel, tire, suspension, and brake sectors. In this episode… If you’ve ever wondered what real influence looks like behind the scenes of the automotive aftermarket, look no further than the automotive industry council known as WTSBC (Wheels, Tires, Suspension, Brakes Council) under SEMA. In this episode of the Gain Traction Podcast, host Mike Edge sits down with WTSBC Chair Mike Lusso to unpack the vital; yet often overlooked role that industry councils play in shaping the future of auto repair and tire service. From data access to networking, from fitment guides to leadership opportunities, this is where real progress happens. Mike explains how he first got involved (spoiler: it starts with a free lunch ticket), and why shop owners, engineers, and suppliers alike should consider participating. It’s not just a resume booster, it’s a direct line to decision-makers, early tech adopters, and industry-shaping initiatives. Whether you’re running a five-bay shop or managing dozens of locations, joining an automotive industry council gives you the insider edge you can’t Google. What You’ll Learn in This Episode Resources mentioned in this episode: https://www.linkedin.com/in/michael-lusso-engprofile/https://www.sema.org/ https://www.sema.org/get-involved/councils-networks/ettn/sema-garage-detroit-benefits-get-your-product-markethttps://www.semadata.org/ https://gaintractionpodcast.com/how-to-build-a-culture-while-scaling-fast-with-logan-leslie/https://treadpartners.com/https://gaintractionpodcast.com/ Why Join an Automotive Industry Council? Joining an automotive industry council like WTSBC isn’t just about “giving back”, it’s a competitive advantage. Members gain: And the best part? Membership typically costs less than $100/year and offers a return on investment many times over. Quotable Moments Action Steps:

Adrian Rodriguez is the Vice President of Marketing and Retail Sales at Commercial Tire, a leading tire and auto service provider with over 45 locations across Idaho, Washington, Oregon, and Utah. Before joining Commercial Tire, he spent a decade with John Deere, sharpening his expertise in marketing and retail strategy. Adrian helped lead Commercial Tire’s transition to 100% employee ownership in 2019, fostering a culture rooted in accountability and local investment. Outside of work, he’s an avid skier and downhill mountain biker, embracing extreme sports with the same energy he brings to business. In this episode… Tire and automotive services often operate behind the scenes, yet they serve as foundational pillars of local economies. As some businesses evolve toward more employee-centric models, the conversation around ownership, community impact, and internal culture is gaining momentum. What does it look like when a tire company becomes 100% employee-owned — and how does that change everything? According to Adrian Rodriguez, who leads marketing and retail sales for Commercial Tire, becoming employee-owned was both a strategic and cultural transformation. The shift not only enhanced operational efficiency through collective accountability but also redirected profits into local communities where employees live and work. By fostering a deep sense of ownership at every level, the company unlocked new opportunities for innovation, loyalty, and long-term sustainability. On this episode of Gain Traction, Mike Edge welcomes Adrian Rodriguez for a deep dive into Commercial Tire’s evolution as a 100% employee-owned company. Adrian shares how this ownership model impacts culture, accountability, and profitability. He also discusses B2B and consumer marketing challenges, the importance of community engagement, and how internal values drive lasting success. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: Adrian Rodriguez on LinkedInCommercial Tire Dan Kahn on LinkedInKahn MediaMike Edge on LinkedInTread Partners Quotable Moments: Action Steps: Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode… Marketing in the auto repair industry often feels confusing and inconsistent, especially for multi-location shop owners. With so many digital channels and buzzwords, it’s hard to know what’s actually driving car count and boosting business. How can tire dealers make smarter marketing decisions based on data and results, not guesswork? According to Joe Schafranek of Tread Partners, it starts by focusing on transparency and measurable results. Joe leverages his real-world shop experience and data expertise to help clients improve performance using tailored PPC campaigns, SEO strategy, and localized promotions. He emphasizes the importance of tying marketing activity directly to car count and revenue growth — not just impressions or traffic. On this episode of Gain Traction, Mike Edge welcomes Joe Schafranek for a conversation about data-driven marketing in the tire and auto repair space. Joe explains how to tie marketing efforts directly to car count and revenue, why transparency matters, and how shop owners can avoid wasting budget on ineffective campaigns. He also shares a case study on how a $250 Facebook ad led to $22K Saturdays. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: Joe Schafranek on LinkedInTread PartnersBAIC GlobalTJ White on LinkedInTire SourceMike Edge on LinkedIn Quotable Moments Action Steps Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Dan Kahn is the Founder and CEO of Kahn Media, a public relations and marketing agency based in Los Angeles specializing in the automotive aftermarket. A lifelong car enthusiast, Dan began his career at age 16 by pitching and landing magazine features on a Mustang he restored with his father. Before founding Kahn Media in 2008, he worked as an automotive journalist and launched digital content platforms. His latest book, The New Rules of the Road, outlines his philosophy on transparency, digital strategy, and authority marketing in a fast-evolving business world. In this episode… Trust and transparency are reshaping the way brands connect with customers. In industries like automotive repair and aftermarket services, reputation is everything. How can leaders and marketers build lasting customer relationships without relying on old-school sales tactics? According to Dan Kahn of Kahn Media, authentic engagement starts with openness and education. Drawing from decades of experience in automotive journalism and agency leadership, Dan explains how businesses can thrive by prioritizing customer empowerment and honesty. He highlights the power of authority marketing and the need to communicate value without overpromising. On this episode of Gain Traction, Mike Edge chats with Dan about keys to brand authenticity, customer trust, and business resilience. Dan shares personal stories of success and failure, insights from his book, and actionable tips for both local tire shops and national brands. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: WebsiteLinkedInKahn MediaThe New Rules of the Road by Dan KahnMike Spagnola on LinkedInSEMAMike Edge on LinkedInTread Partners Quotable Moments: Action Steps: Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Dennis Feldman is the Chair of the ITDG Next Gen Committee and a third-generation operator at Performance Plus Tire, a family-owned business in Long Beach, California which specializes in classic car tires and aftermarket wheels. Keleyah Miller is the Vice Chair of the ITDG Next Gen Committee and part of the third generation at Main Street Tire in Colorado Springs, Colorado, where she and her siblings are leading a company that is now 80% wholesale. Justin Pursell serves as Secretary of the ITDG Next Gen Committee and oversees commercial, wholesale, and retread operations at Bergey’s Commercial Tire, a fifth-generation company in Pennsylvania with a century-long legacy in transportation. In this episode… The tire industry continues to evolve as family-run operations face digital transformation, shifting market pressures, and generational handoffs. As new leaders step into roles shaped by legacy and innovation, balancing tradition with forward-thinking becomes crucial. How can young leaders modernize operations while honoring decades of family heritage? According to Dennis Feldman, who chairs the Next Gen Committee for Performance Plus Tire, the key lies in strategic upgrades, relationship building, and community collaboration. Along with Keleyah Miller and Justin Pursell, he emphasizes the role of ITDG’s Next Gen group in preparing young leaders for succession and growth through networking, mentorship, and shared learning. Together, they reflect on how family ties, vendor partnerships, and conferences strengthen both culture and business outcomes. On this episode of Gain Traction, Mike Edge welcomes Dennis, Keleyah, and Justin for a conversation about generational leadership, the mission of the ITDG Next Gen Committee, and the practical steps they’re taking to future-proof their tire businesses. They dive into the emotional dynamics of working with family, the challenges of modernizing legacy systems, and the strategies that keep independent operations competitive in a shifting market. Dennis, Keleyah, and Justin provide insights into the importance of community, the power of long-term vision, and how peer support within ITDG fuels innovation across the board. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: Justin Pursell on LinkedInPerformance Plus TireMainstreet Tire USABergey’s Tire & Auto Service CentersIndependent Tire Dealers GroupMike Edge on LinkedInTread Partners Quotable Moments Action Steps Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Joe Tomarchio Jr. is a Managing Director at FOCUS Investment Banking, where he specializes in helping auto service businesses scale and prepare for acquisition. Before joining FOCUS, Joe co-founded and scaled a 26-location tire and auto service chain, generating over $50M in revenue before selling it to Monro. With over 65 major acquisitions under his belt, he is one of the most seasoned professionals in the industry. Joe now consults for private equity firms and dealers seeking exponential growth or strategic exits. In this episode… Auto service businesses often undervalue their labor, hurting both profitability and employee retention. Many operators struggle with hiring because they don’t charge enough to offer competitive wages or create appealing work environments. How can owners realign their pricing and culture to build a more sustainable and attractive operation? According to Joe Tomarchio Jr., who leads strategic growth initiatives for FOCUS Investment Banking, the key lies in charging what you're worth and investing that revenue back into your team. By adjusting labor rates and responding rapidly to cost increases, Joe helped transform underperforming stores into profitable ones. His four-pillar hiring approach focused on attitude, enthusiasm, work ethic, and moral compass fosters loyalty, high standards, and accountability. On this episode of Gain Traction, Mike Edge welcomes Joe for a discussion about strategic pricing, acquisitions, and creating a workplace where technicians and staff want to stay. Joe shares his leadership principles, anecdotes from his time at Monro, and actionable advice for shop owners looking to grow, sell, or simply survive in today’s competitive market. Here’s a glimpse of what you’ll learn: Resources mentioned in this episode: Joe Tomarchio Jr. on LinkedInFOCUS Investment BankingRichard Balan on LinkedInRaven Truck AccessoriesRobert Gross obituaryMike Edge on LinkedInTread Partners Quotable Moments: Action Steps: Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.