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Get Out There and Get Known Podcast

Business & Economics Podcasts

Join Dr. Pam Perry – Veteran PR Strategist, Emmy award-winning Producer and Publisher of Speakers Magazine – who will share with you the secrets to getting visibility and credibility that gets you booked in media places and on superstar stages

Join Dr. Pam Perry – Veteran PR Strategist, Emmy award-winning Producer and Publisher of Speakers Magazine – who will share with you the secrets to getting visibility and credibility that gets you booked in media places and on superstar stages


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Join Dr. Pam Perry – Veteran PR Strategist, Emmy award-winning Producer and Publisher of Speakers Magazine – who will share with you the secrets to getting visibility and credibility that gets you booked in media places and on superstar stages






Episode 84: How to Bank on Your Voice with Rodney Saulsberry and Yolanda Spearman

People think voice-over work is a side hustle, but it can be a full-time career with a full calendar and a full wallet. Voice talent is always in demand, with unexpected opportunities for multiple streams of income. Join us to hear about: how to get started in the voice-over industry, what to put in your demo, the everyday way that Rodney trained his voice, the benefits of union membership, how (and where) to market yourself as a voice talent, Yolanda’s preferred online resources for...


Episode 83: How to Combine Publicity and Digital Marketing

Listen in for the scoop on: how often you should google yourself (and what you want to find), the 5 things that every news media pro wants to know, 2 things you can do today to have more business next month, what your website can do for you now that it couldn’t do 20 years ago, what I think social media will look like in 2032, what all this social media pandemonium is for … and more! Continue Reading


Episode 82: How to Captivate and Capture Your Audience with Tsufit, Author of “Step Into the Spotlight”

I’ve brought in Tsufit, author of Step Into the Spotlight, to share some of her attention-grabbing, captivate-and-capture secrets. This episode is packed with true stories and pro tips, including: the simple ACT method of business building, when silence will speak louder than words, why every thought leader should publish a book, how much time you should spend on marketing, a real-world example of “show don’t tell,” what to do about people who follow you for years but never buy your stuff …...


Episode 81: Discover Your Calling and Uncover Your Genius with Roz Miller Choice, The Expert Maker®

Get ready to take notes because my guest this week is Roz Miller Choice, the Expert Maker, and her superpower is uncovering your hidden genius and packaging it for earning potential. We dig into the business of expertise, including: if you can be an expert without writing a book, why authoring a book brings so much credibility, when you should have more than one bio (and how to make sure none of them sound like an obit!), tips and prompts for uncovering your hidden genius on your own, why...


Episode 80: Personal Branding Tips to Boost Your Message in the Media

Whether you need to learn the basics of personal branding or dig a little deeper, this talk with Lewis Schenk of Boost Media has what you’re looking for. Listen in and learn: the key to giving unforgettable presentations, how we get stuck in certain seasons of our lives, the difference between marketing and branding, why people are more attracted to personal brands, how being a conference junkie helped build my business, plus our stories on the impact of PR … and more! Continue Reading


Episode 79: How to Leverage TV to Build Your Brand with Remi Jones of RemiTV

If you’re eager to leverage TV to build your brand, then you’ll love this episode with journalist, TV host, and executive producer Remi Jones, who developed her own media company to spotlight the changemakers in our black community. Continue Reading


Episode 78: Marketplace Ministry Through Purpose and Passion with Tamra Andress, Entrepreneur and Podcast Host

My guest, Tamra Andress has combined her gifts, skills, passion, and faith for a purpose with the clarity (and financial profit) that I want for you, so listen in and learn: how marketplace ministry creates opportunities for you serve without a pulpit, my “junk drawer” method for finding your purpose, what a Jim Carrey movie can tell you about identity, how hiring a coach will accelerate your business … and more! Continue Reading


Episode 77: Get Noticed with Video with Tanya Smith, Content Marketing Strategist

Listen in and hear what content marketing strategist Tanya Smith suggests for starter gear and equipment upgrades, along with: getting over your on-camera fears, your initial video setup (which doesn’t cost anything!), the problem with buying expensive video gear, why live video is worth doing, why we love/hate green screens, the 3 social media platforms that require approval for live video … and more! Continue Reading


Episode 76: Get Publicity for Your Book – Pro Tips with Liz H. Kelly, Publicist & Author

Listen in as my guest, Liz H Kelly, and I discuss why you need an 8-second pitch, pro tips about becoming an Amazon bestseller and spicing up your personal story, alternatives to googling your way to success, how winning awards boosts your PR strategy and book sales, 2 things you must have if you’re going to DIY your PR, 2 things you must be when dealing with the media – plus the one thing you should never be – and more! Continue Reading


Episode 75: Get Local and Get Vocal with Emmy Award-winning journalist, Jiquanda Johnson

If you’ve been worried about the future of black media, then my talk with Emmy-award winning journalist Jiquanda Johnson will lift you up – and maybe even get you busy. So, listen in to get the scoop on Jiquanda’s unintended career path and the road that led her back home, what has and hasn’t changed in journalism in 40 years, the challenges facing black female founders, where she found financial backing, and the only way our legacy newsrooms will get access to those funds (it’s simple, but...


Episode 74: Want to Be in the Limelight? Join the Convo with Clarissa Burt

Listen in for true stories from our combined 60 years in the media industry, along with: your perfect pitch template for getting referrals, why the media needs you as much as you need the media, when No doesn’t mean No (and what it means instead), what a one-sheet is/has/does, our take on speaking for free and paying to speak, my two assignments for you in 2022 … and more! Continue Reading


Episode 73: Respect the Publicist – A “Shop Talk” with PR Colleague Candice Nicole

If you think you need a publicist, but you’re not sure what they do or how they help, then this is the episode for you – especially if you like backstage peeks at the media. My guest Candice Nicole is a fellow publicist, entrepreneur, and podcaster, and our “shop talk” in this episode is filled with pro tips and insider knowledge about hiring a publicist, the parts you both play in your success, how long things really take, the best way to work a small PR budget, and what our best PR...


Episode 72: Glow, Grow, and Show with Emmy-award-winning TV Host, Markette Sheppard

Listen in as we talk about: Why you need to keep an eye out for big changes in your industry, what children of color need to see and why, the dirty little secret about getting access to the better opportunities in TV media, what I always say about a problem with no solution, how your creations can create opportunities for others … and more! Continue Reading


Episode 71: How to Make Your Dreams Come True in 2022

In this episode, you’ll find: The perfect Oprah quote for this moment, what it takes to be a top performer (it may not be what you think!), the magic word that’s done great things for me, why I want you to stop paying attention to social media (and what to do instead), why you need to binge-listen the first 70 episodes of this podcast … and more! Continue Reading


Episode 70: Pro PR Tips and Your 2 Big Questions for 2022 with Rockstar Media Consultant Christie Taylor

Join me and rockstar media consultant and radio/TV host Christie Taylor for the kind of information-rich, high-energy conversation you get only when you put media OG in the room together – we’ve done a lot, seen even more, and we’re here to tell it all. Continue Reading


Episode 69: Get Your Guest Spot on TV with Media Entrepreneur Sharifah Hardie

Listen in for these media pro tips: 2 fundamental ways to showcase your experience and expertise, how to keep yourself motivated, where media hosts connect with black guest experts online, our top resource for getting featured in the black media, how to make your guest profile shine online, 3 reasons you need great photos of yourself, what Sharifah learned from arguing with God and being laid off 8 times … and more! Continue Reading


Episode 68: Pitching the Media, Then and Now with NABJ Hall of Famer Neil Foote

Join me and National Association of Black Journalists Hall of Famer Neil Foote for a talk on using old-school journalism and new-school media for timeless storytelling. You’ll hear about: The key PR question that hasn’t changed (and probably never will), 4 things you HAVE to do when pitching your story to the media, what to do when the answer is No, why getting PR means becoming a student of the news, the BIG challenge facing young journalists today, what it’s like to work with Tom Joyner …...


Episode 67: How to Build a Brand from Scratch in 4 Steps

Listen in as I outline the 4 steps that I’ve found will help you build a brand, even if you’re starting from scratch. You’ll hear about: what branding is and isn’t, setting your intentions and polishing your profile, where to find online credibility killers (and how to get them out of sight), my solid-gold media-manifesting mindset, where the media pros hang out online, essential components for your email pitch, my 3 favorite tools for realizing, customizing, and organizing your plan … and...


Episode 66: Your 22+ Ways to Get Out There and Get Known in 2022

Be ready to take notes, because I’ve brought my list with more than 22 tried-and-true ways to get out there and get known. I’m an OG, so we’ll look beyond social media — there’s no dancing on TikTok required... LOL! Continue Reading


Episode 65: Profits, People, and Publicity with Dean Hankey, Marketing Magician

My guest this week is Dean Hankey, Marketing Magician and People Pro. Listen in to discover Dean’s super-simple 3-step VIP keys to success, where to start with any endeavor, how giving leads to getting, what determines the quality of your success, why you shouldn’t be scared to pitch to the media, what you need if you’re going to do good in the world (this answer may surprise you) … and more! Continue Reading