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073: Outsourcing in order to level up your life with Trivinia Barber

This week I sit down with my friend Trivinia Barber. Trivinia is the founder of Priority VA - a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate. We talk about how overworking lead her to creating one of the leading VA companies in the world. We discuss how important routines are and how you can start every day...


072: Being your authentic self with Dov Baron

Dov Baron is a headline speaker for global conferences on leadership, influence, business and embracing purpose driven authentic leadership. He has been speaking internationally for over 30 years. He’s the man with a finger on the pulse of the evolving world of NextGen leadership. Be uniquely you. You have to be able to approach your life as your authentic self. That is the only way you're able to break through the noise and serve the audience you're meant to serve. What do you bring to...


071: Branding, Influence, and Impact with Mike Kim

Through my many years of entrepreneurship and public speaking I've happened upon some of the worlds leaders in their fields. From branding and podcasting to public speaking and business. I've decided that I want to share their knowledge with you in helping you get your message heard. The first episode in this new format I knew I had to have my good friend Mike Kim on. Mike is a marketing consultant, communications strategist, and copywriter. His goal: to help you live your message, love...


GYMH 70 A Potpourri of Insights, and a Vision of Where We’re Going

Are you not getting the response or feedback you want? Maybe you’re talking to the wrong people – but the people who need your message are still out there waiting. Michael discusses three common pitfalls the has experienced, so you can avoid making the same mistakes. He then announces exciting new changes to the podcast in the near future. Learn from others’ mistakes. So many of us get tripped up by one of three common culprits: overthinking, bright shiny object syndrome, and looking for...


GYMH 69 Rethinking Your Content Path

We all, in building our expertise enterprise, have a content path – the path we discover as we think through and develop our message. We evolve what we think about a subject as a process over time. Michael walks you through how to use your past content for a better future in your business. Experience helps us help others. Michael’s moment of gratitude this week goes to Mark Schaefer, whose blog post this week kickstarted reflections on aging and recognizing the value you add by virtue of...


GYMH 68 Integrity Matters

When you’re an expertise entrepreneur, the reality is that you are your brand. The business you’re building is based on your vision, wisdom, and expertise. There are several areas where your integrity will get tested as an expertise entrepreneur. Michael discusses the importance of integrity in the face of some common challenges. Sacrificing your integrity can hurt your performance. When we commit to things that are out of alignment with our values, this can create something called...


GYMH 67 5 Lessons from 66 Episodes of Podcasting

Have you ever asked yourself if you should start a podcast? If you have a message you want to share, if you are comfortable talking about your message, and if you believe there are people who want to hear your message, then the answer is yes! There is nothing more valuable than having the opportunity to talk to your audience on a regular basis. Michael shares his 5 key takeaways from 66 episodes worth of podcasting experience. 1. You will learn more about your message by making your...


GYMH 66 Five Takeaways From Putting My New Keynote on its Feet

Reflect upon and improve your public speaking by reflecting on these five key tips. Michael explains and summarizes the important lessons he learned from his recent experience putting together his new keynote speech. 1. Find the audience that is right for your message. Finding small audiences aligned with your target audience can be helpful as a way to extend your rehearsal process to the real world. In this way, you can create a situation where you don’t have a lot at risk, and you can...


GYMH 65 Velvet Ropes, Sunk Costs, and Your Core Message

Your journey is something no one has walked but you. What you know may seem obvious to you, but in reality, it's amazingly impactful to others. Michael discusses how to define your core message, how to use this message to refine what you offer, and what you can do to find the right people who are ready to hear your message. Do you have a velvet rope in place? The velvet rope is the divider that lets some people in and keeps other people out. For most people, this model intuitively...


GYMH 64 Winging It vs. Preparing It

What’s the difference between preparing and winging? When you get serious about preparing, you shift your whole process. Instead of walking into the room and trusting your ability to read the audience on the fly, you’re learning what they need in advance, and shaping your message for them and only for them. Michael discusses his shift in perspective away from winging it, and how you can use preparation to deliver your most impactful message possible. Never wing a performance. Michael...


GYMH 63 The Journey from Talent to Craft

When you think of a craftsperson, what comes to mind? Probably someone who is very skilled and very talented, but who has taken that skill to a level that differentiates them and makes them stand out. Michael looks at expertise entrepreneurship through the lens of craftsmanship and getting beyond relying on your natural talents. Talent will only get you so far. People who are naturally talented at speaking may have a bit of a headstart. But talent can also allow you to be lazy and avoid...


GYMH 62 How to Put Yourself In the Right Rooms

How do we gain access to other minds that push us to think deeper, and who give us relevant, useful insight? How do we put ourselves around people who push us to go deeper? Michael expands on a key concept from previous episodes – putting yourself in the right rooms to intentionally create the space for growth – through exploring the idea of mastermind groups. Don't rely on your inner circle. We care deeply about our family and friends, but the fact is, they can’t always give us the...


GYMH 61 What I Learned from Becoming a Better Public Speaker

In this episode Michael shares his five big takeaways from the Heroic Public Speaking Graduate School Process. This program is a 16-day, 4-month, individually-tailored process to help you become a better speaker. Michael discusses how to focus on content, rehearse more effectively, and take risks to get where you need to go. You can’t be you if you’re in the wrong room. Context matters – luckily, you can choose your context. The wrong rooms are the places where you can’t be you. How do...


GYMH 60 Three Questions to Secure the Future of Your Business

There are three key questions that can push companies to think bigger, envision the future more vividly, and find better strategies to get there. What is your message? Who is that message for? And if you weren’t already doing what you’re doing now, would you start? Michael discusses how to think about these questions in ways that will get you on the path towards where you want to go with your business. Think strategically about your business. We often get caught up in the day-to-day work...


GYMH 59 The Biggest Mistake Expertise Entrepreneurs Make

Without input from the people you want to serve, your business is doomed before it even begins. You can see evidence of this: many would-be entrepreneurs try to package what worked for them and sell it. It looks great on the outside, but once their customers try to implement it, they don’t have the same success. Why is this? Because the situations, skillsets, and circumstances are different. Ask questions. We all need to ask more questions. More importantly, we need to ask the RIGHT...


GYMH 58 Those questions that just won't go away

In this episode Michael answers three very frequently asked questions that keep coming up again and again. First: what can I do to get my first speaking, coaching, or consulting engagement? Second: how can I get better at writing content, whether it be for sales copy, speeches, or promotion? And third: how can I get testimonials and referrals when I don’t have clients yet? An essential listen for new entrepreneurs and veterans alike. Michael shares scores of practical tips to help you grow...


How to Trust the Process

Do you hate the phrase, ‘trust the process?’ If so, you’re probably someone who wants to jump right into action and there’s nothing wrong with that. We all love doing what we’re good at and it can be uncomfortable to do what’s counterintuitive. But sometimes we have to. We might need guidance on when to take action and what action to take. Today, Michael talks about trusting the process for all of you who don’t. I don’t have time to trust the process. It might not seem like you have...


GYMH 56 The Importance of Pushing & Provoking People Out of Their Comfort Zone

It takes courage to be candid, to be called an agitator, a contrarian. If you are, it probably means you’re pushing people outside of their comfort zone. They don’t always appreciate that. Michael and his guest Jody Maberry talk about how you should ‘own’ who you are even if it makes people uncomfortable. You might help someone with a breakthrough that could change their life. What it means to provoke Jody and Michael talk about Michael’s keynote speech at Mike Kin’s Influence and Impact...


GYMH 55 How to Think Big in Your Business

One of the best ways we can extend our thinking is to talk to people who see things differently. They ask different questions and can inspire you to think differently. Sometimes we think our goal is simply networking – trying to meet as many people as possible. But how do you go deeper to make real connections and develop your thinking? One of the pathways to thinking bigger about your business is by talking to people at a deeper level, and Michael discusses how to make it happen. Are you...


GYMH 54 Overcoming The Barriers to Purpose with Kevin Monroe

On our paths to purpose, we all meet with barriers that make us wonder if we'll ever find what we are meant to do or how we will do it. Not too long ago Dr. Michael Hudson was interviewed for the Higher Purpose Podcast by his good friend, Kevin Monroe, about many types of barriers and how they both have overcome them. They also share the things they learned and how you can apply it in your everyday life. Do you need permission to follow your purpose? Permission, clarity, and self-doubt...