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Global Studio Marketing Podcast

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There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain...let’s tell the world.

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain...let’s tell the world.
More Information

Location:

United States

Description:

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain...let’s tell the world.

Language:

English

Contact:

775-800-1609


Episodes

GS 037 - How To Flip The Apple Cart In Your Marketing

9/13/2019
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Your clients want clarity when it comes to making their purchase decisions. They want to be able to compare apples to apples. That's completely understandable and it's something each of us seek out when we're making purchasing decisions. But, when you're the seller, is this necessarily a good thing for your company's sales and profitability? The short answer is absolutely not. Join Michael as he explains why you must flip the apple cart in a way that will give you big wins in both sales...

Duration:00:06:00

GS 036 - How To Avoid The Dog And Pony Show In Sales

9/10/2019
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You've been there. You've done it. You put your entire team to the task of winning an important project bid. And you all nailed it! But, then you lose. Inexplicably. How could they have chosen such an inferior option? You're not alone. Many businesses get devastated by participating in Dog and Pony Shows, which only amount to wasting resources by competing in a rigged process. The good news is there is a better way. And that is exactly what Michael reveals in this episode.

Duration:00:06:35

GS 035 - The Air Force And Army Of Marketing

9/6/2019
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It's not uncommon for business owners to get frustrated with their marketing efforts. After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment. Then, when the ads finish running and the budget is drained, the entrepreneur is wondering why the cash register didn't fill up. It's not that advertising doesn't work. It's that it has to be worked properly. Join Michael as he reveals the two part strategy of...

Duration:00:07:25

GS 034 - Winning Marketing Is A Transfer Of Ownership

8/30/2019
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Building a business from scratch is one of the hardest things you could ever seek to accomplish. You work crazy hours. You pour in all of your creativity. And, in most cases you risk your own personal finances. After all of that sacrifice, hard work and commitment, should you just give it all away? The surprising answer is, "Yes". That is, if you want to employ winning marketing that results in high profits and raving fans. Join Michael as he explains this important concept and why...

Duration:00:08:20

GS 033 - The X Factor Of Marketing Success

8/23/2019
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Every entrepreneur dreams of seeing their business grow beyond their wildest expectations. They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success. This is why they are easily enraptured by the thought of 10X'ing and 100X'ing their business. Many of them expect their marketing to accomplish this result. However; most of them are missing an extraordinarily critical step in the process. This common misstep can cause them to lose...

Duration:00:07:19

GS 032 - The Most Important AND Ignored Rule In Sales

8/19/2019
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Few people understand how truly challenging it is to be successful in sales. You have to deal with rejections, objections and sometimes you can be treated downright rudely, just because you're doing your job. Yet, without successful sales, no business would be able to keep its doors open. And getting to the word "Yes" is critical for the viability of any organization. Unfortunately, the word "Yes" is also where most salespeople make their biggest mistake. Join Michael as he reveals the...

Duration:00:07:40

GS 031 - It's All About Relationships

8/16/2019
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We are in a period of technological overwhelm when it comes to marketing. There is marketing automation, social media networks, a plethora of ecommerce opportunities and digital...just about everything. And, it's all evolving, morphing and changing seemingly before our eyes. What should you do? How do you keep up? What really works? Join Michael as he brings clarity...and some peace to this topic with a clear and welcome answer.

Duration:00:06:15

GS 030 - Horse Buggies And Phonograph Needles

8/10/2019
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The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds. Being an entrepreneur would be difficult enough if the skies were always calm and all of the rules of the game remained the same. The reality is the market's tastes and demands are always shifting, and technology is altering marketing approaches on a nearly daily basis. If you're too slow, you'll be left behind. Join Michael as he illustrates how to make marketing...

Duration:00:07:00

GS 029 - Marketing And Lincoln's Legs

8/6/2019
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One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts. For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the right place. Others know they need to market, and are hoping to get some guidance by seeking out a universal formula. Join Michael as he shares his unique insight into establishing a marketing budget. This is an answer inspired by Abraham...

Duration:00:06:53

GS 028 - What Blade Runner Taught About Real Marketing

7/30/2019
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In Director Ridley Scott's masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication. Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick's novel "Do Androids Dream Of Electric Sheep?", is present today in modern marketing and advertising. Data farming. Marketing and sales automation. Robocalls. Join Michael as he shares a critical lesson for marketers from one of science fiction's...

Duration:00:09:37

GS 027 - The Simple Trick To Know If You're Winning At Sales

7/23/2019
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You've worked hard to build your brand. You've invested in getting leads. Now, you're face to face with your prospect and it's your opportunity to get the sale. At that point, how do you know if you're winning...or losing during this sales opportunity? Join Michael as he offers the simplest, yet most profound answer that will reveal every time whether or not you're on your way to winning the deal.

Duration:00:07:21

GS 026 - The Marketing Secret Of The Great And Powerful Oz

7/18/2019
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There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz. No. It wasn't meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down a Yellow Brick Road. Additionally, there is one character in the movie that is the living actualization of a critical marketing insight. Join Michael as he shares how we can make our marketing strategy successful by following a game-changing...

Duration:00:07:36

GS 025 - How To Catch The Big Fish For Your Business

7/13/2019
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You've done your marketing. You've captured the lead. You make an amazing presentation. The proposal follows. And the customer says, "Yes"! But, at the last minute, the Big Fish gets off the hook and your spirits are crushed. Has this happened to you? If you've been in business for any length of time you'll know this occurs too often. Join Michael as he shares strategies in how to make sure the Big Fish gets all of the way into your boat.

Duration:00:09:08

GS 024 - The Hot Button Approach To Sales Growth

7/8/2019
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Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days? If you examine this closely you might be surprised to discover the food quality, selection and service are about the same Yet, there is definitely something critical that makes one a winner, and the other barely keeping its head above the broth. Join Michael as he provides the answer to this puzzle in a lesson he learned many decades ago...in the YMCA.

Duration:00:05:34

GS 023 - How To Breathe More Life Into Your Marketing

7/3/2019
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Do you ever look at your marketing materials and find them to be a bit flat...a tad uninspiring? Is this the case with your branding and website and with the way you communicate your products or services to the world? If so, you're certainly not alone. Most businesses make the very same mistakes when it comes to their marketing. Join Michael as he shares a story from the early days of his career, which may just give you a fresh, new understanding of vibrant advertising.

Duration:00:07:06

GS 022 - This Is What REALLY Makes Your Marketing Work

6/26/2019
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Marketing is one of the most necessary...and frustrating...endeavors in a successful business. So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind. Are they doing all they can to maximize their return on their investment? Probably not. This is because too often an essential ingredient is left out of their strategy. Join Michael as he reveals what REALLY makes your marketing work.

Duration:00:07:17

GS 021 - Your Cousin Vinny Is Destroying Your Business

6/21/2019
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Many entrepreneurs have to make tough budgeting decisions when launching their business. Even those business owners who have been around for a while would be wise to spend wisely. Unfortunately, many grossly undervalue the importance of their marketing investment and as a result cost themselves a fortune. Join Michael as he shares an all too common mistake entrepreneurs make when it comes to growing their business.

Duration:00:07:24

GS 020 - The Longest Word In Personal Success

6/18/2019
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A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess. One key to growing business relationships is avoiding a common mistake when it comes to your personal interactions...and it's one many professionals make. Join Michael as he shares the marketing lesson of one of the longest words in the dictionary. It's one you won't forget.

Duration:00:06:27

GS 019 - Tapping Into The Gold Vein Of Your Marketing Efforts

6/8/2019
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There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels. It's enough to make an entrepreneur's head spin. And, typically, entrepreneurs are spinning their heads enough as it is with all of their own ideas. How do you choose the best choices for your venture? And how do make them as successful as possible? Join Michael as he shares a critical trait of the most successful clients he serves.

Duration:00:07:44

GS 018 - Why You Are Losing Every Deal

5/31/2019
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Let's face it. You're on a big losing streak. You can handle a little rejection here and there, but now it seems like it's one big NO after another. What's going on? You've got a good offering. Why aren't these prospects buying into what you are selling? Here's your first hint. It doesn't have much to do with your products or services. Join Michael as he reveals this critical, and rather embarrassing, reason why sales get lost. Don't despair! He'll also share how to fix it.

Duration:00:06:54