Global Studio Marketing Podcast

No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets covered with red ink. So what you do if your sales are disappointing? How do you respond if your revenues are retreating? Join Michael as he provides a most surprising answer.

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace. The markets and the momentum are all going your way. But what happens when they suddenly are not? What is your response when times get tough? Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things get difficult. Join Michael as he explains the marketing revelation of the wind and the sails, and how it can keep your company moving in good times and bad.

There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time. Those businesses that keep focused on these fundamentals are the ones that are able to experience long-term, sustainable profitability. In fact, you can boil down long-term business success into two words. Join Michael as he reveals two guiding words for successful marketing.

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month by month and year by year. This is why the best businesses have customers that stay with them a long, long time. But how do you go about retaining customers while your competitors are trying daily to pry them away from you? Join Michael as he shares a valuable secret to earning a customer for life.

What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted messaging for your products, services and business mission overall, but there are a vast array of ways to communicate these ideas from which you much choose wisely. This isn't even factoring in competitive influences, constant market shifts, and the fact that every new idea and process has a shelf life. So how do you best influence your target customers to be impressed by your offering? Fortunately, you can cut through most of the complexity by understanding one clear marketing concept. It's called the Soundboard Strategy. Join Michael as he reveals this critically important facet of winning at sales.

When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being unprofitable. Why get the sale at all...if you can can't thrill your customer...and make it profitable as well? So...in order to achieve the goal of having them say YES with clarity and confidence...you have to win a major battle. Join Michael as he reveals the battle you must win to earn true business success.

Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a profit. Why is this so? The answer to this question is critical for you to understand. And, even more essential is the one word solution to solve this issue and to begin experiencing major savings in your marketing. Join Michael for this episode that just might reduce your marketing costs for years to come.

One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage. You would be shocked to know how some of the world's greatest inventions struggled to get off of the ground. Even the best ideas need high level marketing. So, in order for you to find success with your business, you need to develop skills and strategies for effective marketing. However, while doing so, one thing you'll have to beware of...are the marketing parrots. Join Michael as he shares how to avoid these troublesome, and business slowing birds.

For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears this and says YES! And gives fist pumps to the sky. And YES...yes is a pretty important word. However...yes is not the most important word in sales, contrary to many opinions. There's a much more critical word and it's one you're not going to want to hear. Join Michael as he shares the word that's more important than yes in sales.

There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world. One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion. Now, while that basic construct can be a helpful teaching tool, if you focus on these three P's too much, you're going to lose track of what truly matters in business sustainability. It's another P, and it's vastly more important. Join Michael as he discusses a mistake too many business owners make, and how you can outsmart the profits thief.

Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time, or watching with anticipation as your products suddenly become available on the global marketplace. After all of this exhilaration, the party starts to end for many business owners. The balloons start sagging and fall to the floor. Bills start to mount, the task list gets overwhelming, and then it starts being a daily, losing grind just try to keep above water. What's the secret to overcoming these business obstacles and surviving and thriving even during difficult times? Join Michael as he reveals the marketing antidote to entrepreneurship burnout.

Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business. It's not their fault! Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective business growth strategy and messaging. They've led many business owners astray, and have influenced them into believing the "Big Lie In Marketing". Join Michael as he shines the light on the Big Lie, and sets the record straight for what REAL marketing is all about.

If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll. After all...you've worked so hard to produce the very best service or product. In fact...there is a great buzz about what you're launching...people seem to be truly excited about its potential for them. However...there is one significant problem. They just aren't buying it. So what's the problem? Join Michael as he reveals the engineering flaw in most marketing campaigns.

If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity. These Gurus will teach you that you need to sell with scarcity...at all costs...even if it means stretching the truth. This is where they introduce the concept of floating marketing deadlines. Yet, there is something they don't tell you about these marketing deadlines. And, what they aren't telling you is costing you a lot of business...and happy customers...in the long run. Join Michael as he shares an important insight into marketing deadlines.

One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices. Because of this, they are making extremely poor decisions and therefore aren't getting the results they were expecting. It's easy to drift off the path of focusing purely on what matters most with your marketing. And that drifting can lead your business to a cliff! Join Michael as he explains why it's critical you always ask this question, "Who is selling who?"

Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in line is the exact opposite. We don't like lines. We don't enjoy being stalled. When we know what we want, we want it now. This is exactly the human nature in all of us that you want to put to good use in your marketing. Join Michael as he shares the immediacy factor and how it can scale up the success of all of your growth strategies.

What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands. In fact, it also can make a significant difference in anyone's personal career. Impressions are so important in all aspects of branding, sales, marketing...and all along the customer journey. Join Michael as he explains the art of impressionistic marketing and why it will make or break your business growth objectives.

For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goes into business hoping to lose? No...we want our ideas to win, and we want to win big. We truly want that magical journey. We're all hoping for a fairy tale ending. Unfortunately, this is exactly what leads us to one of the most common and costly mistakes in marketing. Join Michael as he explains how to avoid the Glass Slipper Syndrome with your business.

Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases. You often hear people talk about the "lifetime value" of a customer. When you end up keeping quality customers for a longer period of time, you generally end up with higher revenues and profits. Unfortunately, most businesses make a dangerous assumption when it comes to customer loyalty. Join Michael for a revealing look into how customer loyalty actually works.

Here are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That's because you'll acquire valuable wisdom gained after several thousand hours worth of intensive research, content innovation, long, lonely editing work and helpful feedback received from listeners. These core suggestions might just give you the inspiration and initial guidance you need in order to launch your own successful podcast. Join Michael as he shares the most quintessential lessons learned from his podcasting experience.