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Go...Fish

Business & Economics Podcasts

Helping business owners make the most of their marketing budgets.

Helping business owners make the most of their marketing budgets.

Location:

United Kingdom

Description:

Helping business owners make the most of their marketing budgets.

Language:

English

Contact:

07707641879


Episodes

Ep43 – Secrets to Effective Email Marketing

3/10/2021
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems? In this episode the team are joined by email marketing expert Ian Brodie to discuss the secrets of how to effectively and legally build up your mailing list and then use it to generate work. If you would like to know more about Ian you can contact him on LinkedIn or visit his website ianbrodie.com You can also...

Duration:01:16:50

Ep42 – Has COVID-19 changed our social media behaviour?

2/23/2021
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to find or buy something online. In fact industry statistic show a huge increase in the time we spend on social media, but is what we now expect to see different to pre-COVID-19? Our team look at whether this is the case and how businesses can ensure their message meets...

Duration:00:48:57

Ep41 – Making the most of Zoom

2/9/2021
If you do not know what Zoom is then where have you been hiding since March 2020?! Prior to the world pandemic it is safe to say most people had never heard of this online video conferencing tool, but since then probably the vast majority of businesses will have used it in some capacity. In this episode the team go through some of the features, provide tips and some warnings when trying to generate new customers for your business. Here is a link to this weeks tips: NewGen Networking Fiverr...

Duration:00:56:54

Ep40 – Solving the Headaches of Marketing from Home

1/27/2021
Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing. In this episode the Go-Fish look at what problems are faced by businesses in promoting their business with these restrictions, solutions to these issues and what unforeseen opportunities have arisen and how to best capitalise. This weeks recommended tools are: Acuity/Calendly Promo Republic Green Screen & Stand If you would...

Duration:00:54:32

Ep39 – New Year, New Plan, New Goals?

1/6/2021
It's that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in the marketing world and how do you go about doing it? What are the pitfalls of setting an unrealistic target and how can you avoid doing it. All will be revealed in this weeks episode.... If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check...

Duration:00:47:04

Ep38 – The Art of Printed Marketing

12/16/2020
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period. In this episode the team are joined by print and marketing expert Mark Latham of Utopia Design & Marketing to discuss what we mean by print (and by print we really do mean a whole host of things), how it can be effectively used to bolster your marketing mix and the pitfalls of going cheap or using the wrong person. If...

Duration:00:56:50

Ep37 – What is the trick to SEO?

12/9/2020
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why? Well in this episode the team are joined by SEO expert Jake Powell of Bespoke Search Marketing to discuss the enigma of SEO and providing tips to help maximise your businesses ranking. Here are some of the recommended links: ubersuggest.com seoptimer.com If you would like to know more about Jake's services you can contact him by email jakeorganicmarketing@gmail.com or by calling 07854 421...

Duration:00:52:03

Ep36 – Learning the Art of Video

12/2/2020
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is by video, making it even easier for prospective customers to learn about the benefits of your services or products. In this episode the team are joined by video expert Michael Roberts of Take the Cake Productions to discuss how to seize upon the benefit of this medium and even do some quality video using...

Duration:00:57:16

Ep35 – Christmas Special

11/25/2020
IT'S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a special episode to touch on what you can do to make the most of this period, pandemic or no pandemic! If Christmas makes little difference to you as a business don't switch off, the Go Fish gang also touch upon some useful advice to make the most of this period even if it isn't your craziest time. If...

Duration:00:51:21

Ep34 – Knowing Your No’s!

11/20/2020
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is to determine why they might. In this episode sales guru, Elaine Atherton, goes through some of the key questions to find this out, as well as providing some vital tips on how to address any problems. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us...

Duration:01:00:33

Ep33 – The Sales Dojo

11/2/2020
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or marketing part of sales! If you would like to know more about Leon and how he can help you can contact on social media via LinkedIn, Facebook, Twitter, or Instagram If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook,...

Duration:00:41:43

Ep32 – The Benefits of Video & Audio

10/28/2020
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace. This week the gang look at some of the more well-known options which are available and discuss the pros and cons of using them to market your business. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram,...

Duration:00:54:32

Ep31 – The Art of Presentations

10/22/2020
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure you make the right impression. In this episode the team discuss what key factors you need to consider when preparing your presentation to ensure the greatest likelihood of it being a success. If you would like to get in touch to ask a question or suggest a topic please email...

Duration:01:00:42

Ep30 – The Benefits of a Mobile App

10/14/2020
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing in the leisure and hospitality sector, the existing benefits of a bespoke mobile app have become all the more apparent. If you have any questions or would like more advice from Martin you can contact him via by email martin@eazi-apps.co.uk or by calling ‭07922 648045 If you would...

Duration:00:49:57

Ep29 – What makes a good post

10/7/2020
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers. In this episode the team look at what constitutes quality content and why quality is better than quantity. As always, they provide expert tips to make sure your posts are seen by as many people as possible and generate maximum engagement. If you would like to get in touch to ask a question or suggest a topic...

Duration:01:06:24

Ep28 – Pay-Per-Click

9/30/2020
We have all used Google to look for things, but how many understand the process of getting your business to show at the top? No, we're not talking about search engine optimisation, but rather pay-per-click and the benefits of advertising through the likes of Google to get to the top of any search results. To discuss this topic the gang are joined by expert Alister Nash of Deva Digital to chat through the benefits, the pitfalls and how to ensure you do it successfully. If you would like to...

Duration:00:48:44

Ep27 – The Sales Funnel

9/24/2020
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers. In this episode the team look at this concept in more detail and discuss some of the elements that make up these processes. If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing Other Episodes 10 Mar Go...Fishing, Podcasts...

Duration:01:04:03

Ep26 – Pinterest

9/16/2020
You might of heard of Pinterest but do you know what it actually is and how to use it? If you thought Pinterest was a social media platform or didn't realise it competes with Google as one of the most powerful search engines in the world, then you definitely want to listen to this episode! In this episode the team are joined by Pinterest expert Naomi Johnson of Value Added Video to discuss its wonders and people's misconceptions. If you would like to know more about Naomi's services you can...

Duration:00:49:47

Ep25 – Direct Marketing

9/3/2020
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best! In this episode the team are joined by direct marketing expert Graham Dodd of The Letterbox Consultancy to discuss direct marketing strategies such as targeted postal marketing. If you would like to know more about Graham's services you can contact him by email to graham@letterboxconsultancy.co.uk or by calling 07973...

Duration:01:12:15

Ep24 – CRM Systems

8/27/2020
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business. Thankfully in this episode the team are joined by a CRM expert Tony Radford of My Proactive Business who explains all! I would like to know more about Tony or how he can help your business you can get in touch via email tony@proactiveapplications.com or check him out on social media...

Duration:00:53:20