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Good Is The New Cool

Business & Economics Podcasts

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself. Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com Join the Good is The New Community at www.goodisthenewcool.com The podcast was produced by Natalia Rodriguez Ford and Eli Block.

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself. Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com Join the Good is The New Community at www.goodisthenewcool.com The podcast was produced by Natalia Rodriguez Ford and Eli Block.

Location:

United States

Description:

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself. Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com Join the Good is The New Community at www.goodisthenewcool.com The podcast was produced by Natalia Rodriguez Ford and Eli Block.

Language:

English

Contact:

+420733711747


Episodes

How Amy Smith Is Helping TOMS Become A Champion For Gun Safety

8/10/2021
A mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leading this initiative was Amy Smith, TOMS Chief Impact and Strategy Officer, who admits it was no easy task. She shares with us the brand’s evolution...

Duration:00:47:07

How Wendy Savage Is Helping Patagonia Create A More Ethical Supply Chain

8/3/2021
Patagonia has become the patron saint of purpose-led brands. Their commitment to ethical production, marketing, and sales of products is legendary among their legions of fans. Wendy Savage, their Director of Social Responsibility and a lifelong activist for social justice, oversees the relationships with the workers in the brand’s supply chain and shares how Patagonia has created an ethical model that it shares openly in hopes it will become a new norm for how to take care of workers and the...

Duration:00:40:41

How Holly Gordon Is Helping Participant Media Use Oscar-Winning Stories To Drive Social Impact

7/27/2021
With over 73 Oscar Nominations (and 18 wins) Participant Media is not only behind some of the most iconic movies of our time like Spotlight, An Inconvenient Truth and more, it also wants to create entertainment that inspires and compels social change. Chief Impact Officer Holly Gordon shares their process of choosing content that combines the power of a good story with opportunities for real-world impact and awareness around the most pressing global issues of our time. Check out our...

Duration:00:52:10

How Kim Culmone Is Helping Mattel Innovate With Gender-Fluid Dolls To Make Play Inclusive For All

7/20/2021
Kim Culmone, SVP Design at Mattel, and her team have led a remarkable transformation of the Barbie brand to become more inclusive and relevant to a new generation of children by creating the most diverse doll on the planet - a feat which landed her work on the cover of Time magazine and returned the doll to billion-dollar sales again. In this episode, Kim shares how her team boldly set out to make Mattel’s first gender-fluid doll, giving transgender kids the space to imagine a world without...

Duration:00:49:05

How Dan Goldenberg Is Helping Activision’s Call Of Duty Put 100,000 Veterans Back To Work

7/13/2021
Call of Duty is one of the world’s biggest video game franchises, with over 100 million players around the world. But a little-known fact is that the Call of Duty Endowment supports veterans to help ensure they have access to high-quality employment when they return home. Dan Goldenberg, the endowment’s executive director at Activision, the parent company, shares how they are using the power of gaming to put over one hundred thousand veterans back to work. Check out our companion book Good...

Duration:00:48:18

How Sam Latif is Helping Procter and Gamble Innovate for the 1 Billion People Living With Disabilities

7/6/2021
Sumaira “Sam” Latif, Procter & Gamble’s company accessibility leader in the UK, helps create innovative breakthroughs to make P&G’s products more accessible to more than 1 billion people living with disabilities. Sam’s passion for this work comes from personal experience - she is blind herself - and we learn more about her journey and the innovative ways she is helping this global giant become a force for growth and good. Check out our companion book Good is The New Cool: The Principles of...

Duration:00:52:36

The Principles Of Purpose

6/29/2021
"It's time to reboot capitalism. And Purpose is the source code." Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose. Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and...

Duration:00:36:35

Introducing The Field Recordings

6/4/2021
Introducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, each episode delves deep into their unique stories and one thing they all have in common, the desire and the courage to transform our world for...

Duration:00:02:50