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Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.
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Location:

United States

Description:

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Language:

English

Contact:

6166359732


Episodes

#33 - Innovation in Action, with Michelle Greenwald

8/8/2018
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Big or small, regardless of industry or sector, most if not all organizations would say that they’re interested in innovation. But what does that actually mean, and how can individuals and companies innovate in ways that create value? Can we take a vague, overworked buzzword like innovation and make it practical? Enter Michelle Greenwald, CEO of Inventours. She has transformed herself and her career by making innovation more than just something to talk about. Now she shares strategically...

Duration:00:27:16

#32 - How Google Markets Google, with Fab Dolan

7/12/2018
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Google’s marketing machine is truly massive, operating across a huge range of fronts at an incredible scale. They not only use but also pioneer analytical tools that enable them to work in groundbreaking ways to reach audiences in the “moments that matter.” In this episode, Fab Dolan, Head of Google Marketing in Canada, pulls back the curtain and shares insights into how Google runs its marketing. And he ties what Google does to strategically tactical steps that companies with a fraction...

Duration:00:38:35

#31 - Fueling an Innovation Engine, with Frederik G. Pferdt

6/20/2018
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Google has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow and thrive. That’s why Google does so much to foster creativity. It informs who they hire, how they acculturate employees, how they design workspaces, how employees collaborate, and so on. We’re excited to have as our guest Frederik G. Pferdt,...

Duration:00:36:07

#30 - Mindfulness in the Business World, with Ben Feder

5/30/2018
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Ask just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to the high levels of stress so many of us face in our professional lives. If we aren’t giving attention to our personal state and to our close relationships, our lives can fall apart regardless of how successful we are at work. This episode sheds light...

Duration:00:25:08

#29 - The Power of Personality, with Jean Lin

5/16/2018
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Is there a mindset that engenders success as an entrepreneur and a leader? Certainly the right combination of beliefs and aptitudes emerges from our upbringing, our background, our culture and so on. But the power of personality also comes from what we tell ourselves, the ideals we adhere to and the experiences we seek out. Jean Lin, a powerhouse in the world of digital marketing, shares five potent ideas that have led her toward the success and recognition she continues to achieve. If...

Duration:00:36:28

Podcast #28 - Conquering Limiting Beliefs, with Karen Brown

5/2/2018
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For Karen Brown, it started with the audacious goal of competing in the Ironman World Championship. An active recreational athlete, she nevertheless held herself back from that big dream for many years. Finally, she dove deep into the study and psychology of limiting beliefs—and conquered her own. She competed in the IWC in 2012, only two years after concretely deciding to pursue that goal. In this episode, Karen talks about five essential ways to get beyond limiting beliefs, starting with...

Duration:00:34:24

#27 - Effective Inbound Marketing, with Marcus Sheridan (Part 2)

4/18/2018
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Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two...

Duration:00:18:16

#27 - Effective Inbound Marketing, with Marcus Sheridan (Part 1)

4/11/2018
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Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two...

Duration:00:31:54

#26 - Marketing with Podcasts, with John Wall

3/27/2018
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Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re in the marketing world, there’s a good chance you’ve heard John Wall on the “Marketing Over Coffee” podcast. In this episode, John shares five strategically tactical ideas for people venturing into the podcast world. John Wall, VP of Marketing, EventHero John...

Duration:00:33:07

#24 - Smart Tips for Selling Your Business, with Tom Crowley

2/20/2018
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You’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What makes you attractive to potential buyers? How do you know it’s a good fit? Tom Crowley joins us to share his expertise and advice on the most important steps to selling your business. From how to get organized to how selling is like marriage, he...

Duration:00:32:32

#21 - A look back at the future: Artificial Intelligence & Machine Learning, with Jim Sterne

12/6/2017
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You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in...

Duration:00:37:50

#20 - Transparency with your partners, prospects and team, with Greg Poirier

11/22/2017
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The way in which we communicate and share information with our staff can be very revealing about a person, their management style and their industry. Consider how often have you found yourself leaving a leadership meeting and asking “how much should I share with my staff?”. It’s a good and important question, and there is no wrong answer – everybody’s situation is different and some people have constraints to operate within that are outside of their control. But when it comes to...

Duration:00:41:03

#19 - Google HR secrets: identifying & developing great managers

11/7/2017
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In this episode, we speak with Sarah Calderon about management – specifically how to find, develop and nurture great managers. A great manager will make a tough job challenging and rewarding, and they’ll make a great job fantastic and transformational. But a bad manager will make a great job so-so, and they’ll make a tough job soul crushing. Join us as we discuss what makes good managers and how Google selects, trains and supports new managers in their role. Sarah Calderon, People...

Duration:00:33:12

#18 Client management, with Anke Audenaert, Udacity

10/16/2017
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In this episode we're delving into client relationships. Like any successful relationship, it's important to be engaged, responsive, seek to understand, follow-up and follow-through, deliver on commitments that you make, and when necessary steer into conflict in order to address issues and move forward. We speak with Anke Audenaert about how her approach evolved as she progressed in her career and moved from agency side to client side. Anke Audenaert, Digital Marketing Nanodegree lead at...

Duration:00:31:30

#17 Transitioning from services to software, with Josh Manion, CEO, Ensighten

9/19/2017
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It happens all the time. You’re working and delivering services and in the course of business you come across a process, a system, a problem that you believe you can solve by building a little custom software. Soon enough, you’ve got it built and it's doing the job it’s supposed to do and you think... what if I sold this to another client? It’s not easy to make the transition from selling services to becoming a full-on product company. Many agencies have tried, but few succeed. So what is...

Duration:00:39:50

#16 - Fearless Marketing, with Cristian Ignat, CEO, Canopy

8/30/2017
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You have the ideas, you've got the skills, you have the drive and you are pushing hard. But often times it’s a struggle to find and land clients, even when you are delivering quality work. So what is it that activates the lead generation machine? How do we achieve name recognition, or have the outbound processes in place so that there is critical mass and lead generation ignites? Join us as we speak to Cristian Ignat about successfully making this jump through a combination of promotion,...

Duration:00:18:23

Episode 12 - How Google Hires

6/19/2017
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In this episode, we talk to Lisa Stern Haynes, a longtime member of the recruiting team at Google, about how Google does staffing. Hiring (and keeping) exceptional talent is never easy, but there are ways to structure how you screen, interview, and assess candidates to help you make better decisions. Lisa offers 5 tips that any organization can adopt to make for better hiring: 1. Be consistent and open mind when reviewing resumes 2. You’re probably not as good at interviewing as you think...

Duration:00:32:16

Episode 8 - The power and opportunity in the "No"

4/17/2017
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There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree to, or to a supervisor when they ask you to do something that you don’t believe is a priority (for you or the business). In this episode, learn how to use "no" as an effective tool to drive towards outcomes, to help re-prioritize projects and to get others to...

Duration:00:24:37

Episode 6 - Selling and positioning in a crowded marketplace

3/16/2017
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In this episode, we take a look at the question -- how can I get my agency to stand out from all the other “me too” digital marketers? In a crowded marketplace how you communicate the value of your products and services is ever more important. Alex and Ben will give you insight into how to be different from your competition. Ben Tyson, Global Live Training Lead, Google With an extensive background in sales (including AD of Sales and Account Management for a major production company), Ben...

Duration:00:25:24

Episode 4 - Creating a brand promise

2/17/2017
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What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make. Guest - Ben Roth, Chief Creative Officer, MKTG Ben began his career as a designer and art director with stops at the IBM, the Ad Agency and Octagon before being named Executive Creative...

Duration:00:26:28