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Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.
More Information

Location:

United States

Description:

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Language:

English

Contact:

6166359732


Episodes

#37 - Grow Sales and Margins Through Positioning, with April Dunford

10/10/2018
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Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and connecting to a need, we’re not going to see the results we want if we’re talking to the wrong people—or talking about our offering in the wrong way. Positioning is about defining your market and your relationship to it. So you can see why it’s a necessary process before effective marketing can...

Duration:00:38:25

#36 - Wisdom from a Millennial Leader, with Brian Wong

9/26/2018
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Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start of their careers, few figures could be as interesting as Brian Wong. At 27, has has already pioneered a category-defining rewards network that’s redefining mobile advertising. And he has amassed a level of savvy far beyond his years. In...

Duration:00:33:31

#35 - Building your market, one landing page at a time, with Oli Gardner

9/13/2018
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For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, travels the world speaking and evangelizing about the importance of the landing page experience in marketing. He’s taken a hard look at more landing pages than anyone on the planet, and he’s obsessed with identifying and reversing bad practices. His rants against marketers who send...

Duration:00:41:43