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Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.
More Information

Location:

United States

Description:

Hear from leading experts in digital marketing and pick up skills as they share insights on Google products, agency life, digital advertising, and business.

Language:

English

Contact:

6166359732


Episodes

#37 - Grow Sales and Margins Through Positioning, with April Dunford

10/10/2018
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Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and connecting to a need, we’re not going to see the results we want if we’re talking to the wrong people—or talking about our offering in the wrong way. Positioning is about defining your market and your relationship to it. So you can see why it’s a necessary process before effective marketing can...

Duration:00:38:25

#36 - Wisdom from a Millennial Leader, with Brian Wong

9/26/2018
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Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start of their careers, few figures could be as interesting as Brian Wong. At 27, has has already pioneered a category-defining rewards network that’s redefining mobile advertising. And he has amassed a level of savvy far beyond his years. In...

Duration:00:33:31

#35 - Building your market, one landing page at a time, with Oli Gardner

9/13/2018
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For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, travels the world speaking and evangelizing about the importance of the landing page experience in marketing. He’s taken a hard look at more landing pages than anyone on the planet, and he’s obsessed with identifying and reversing bad practices. His rants against marketers who send...

Duration:00:41:43

#34 - Managing Through Market Cycles, with Ben West

8/29/2018
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Building a business is hard, particularly when growing revenue depends on the staff needed to recognize that revenue. When growth is fundamentally tied to scale—as it is in service-based businesses—market cycles and other factors can create serious challenges. For instance, what happens when your enterprise becomes the hot commodity? How do you manage through meteoric growth without compromising quality? And when revenue drops, how do you protect morale and preserve the company’s culture...

Duration:00:45:38

#23 - How to grow your business, with Robert Craven

1/17/2018
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Starting a new business can be an exciting time, full of possibilities! However, it’s not all fun and games - growing a business can be difficult, especially for those that have no prior experience. Are you looking for business coaching or advice on starting and growing a business? If so, you’re in luck! In this episode, Robert Craven shares with us 5 tactical lesson he has learned over the years as an entrepreneur and business growth consultant. Guest: Robert Craven, International Keynote...

Duration:00:35:50

#22 - Secrets to juggling multiple roles, with Mitch Joel

12/20/2017
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In today’s day and age, we wear many hats. A full-time mother can be a working professional, a part-time graduate student, and a community leader, all at the same time. It’s common. Though some people seem to have it all figured out, many of us struggle to keep it together and stay on top of it all. How do people manage multiple different pursuits and maintain that fine balance between work and life? What drives us to excel in all aspect of life? In this episode, Mitch Joel lets us in on his...

Duration:00:39:14

#21 - A look back at the future: Artificial Intelligence & Machine Learning, with Jim Sterne

12/6/2017
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You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in...

Duration:00:37:50

#20 - Transparency with your partners, prospects and team, with Greg Poirier

11/22/2017
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The way in which we communicate and share information with our staff can be very revealing about a person, their management style and their industry. Consider how often have you found yourself leaving a leadership meeting and asking “how much should I share with my staff?”. It’s a good and important question, and there is no wrong answer – everybody’s situation is different and some people have constraints to operate within that are outside of their control. But when it comes to transparency...

Duration:00:41:03

#19 - Google HR secrets: identifying & developing great managers, with Sarah Calderon, Google

11/7/2017
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In this episode, we speak with Sarah Calderon about management – specifically how to find, develop and nurture great managers. A great manager will make a tough job challenging and rewarding, and they’ll make a great job fantastic and transformational. But a bad manager will make a great job so-so, and they’ll make a tough job soul crushing. Join us as we discuss what makes good managers and how Google selects, trains and supports new managers in their role. Sarah Calderon, People...

Duration:00:33:12

#18 - Client management, with Anke Audenaert, Udacity

10/16/2017
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In this episode we're delving into client relationships. Like any successful relationship, it's important to be engaged, responsive, seek to understand, follow-up and follow-through, deliver on commitments that you make, and when necessary steer into conflict in order to address issues and move forward. We speak with Anke Audenaert about how her approach evolved as she progressed in her career and moved from agency side to client side. Anke Audenaert, Digital Marketing Nanodegree lead at...

Duration:00:31:30

#17 - Transitioning from services to software, with Josh Manion, CEO, Ensighten

9/19/2017
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It happens all the time. You’re working and delivering services and in the course of business you come across a process, a system, a problem that you believe you can solve by building a little custom software. Soon enough, you’ve got it built and it's doing the job it’s supposed to do and you think... what if I sold this to another client? It’s not easy to make the transition from selling services to becoming a full-on product company. Many agencies have tried, but few succeed. So what is it...

Duration:00:39:50

#16 - Fearless Marketing, with Cristian Ignat, CEO, Canopy

8/30/2017
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You have the ideas, you've got the skills, you have the drive and you are pushing hard. But often times it’s a struggle to find and land clients, even when you are delivering quality work. So what is it that activates the lead generation machine? How do we achieve name recognition, or have the outbound processes in place to ignite lead generation? Join us as we speak to Cristian Ignat about successfully making this jump through a combination of promotion, hustle & hutzpah – in other words,...

Duration:00:18:23