Growth Colony: Australia's B2B Growth Podcast
Business & Economics Podcasts
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more!
Hosted by Shahin Hoda
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more!
Hosted by Shahin Hoda
Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Location:
United States
Description:
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more! Hosted by Shahin Hoda Produced by Shahin Hoda & Alexander Hipwell from xGrowth
Language:
English
Website:
https://pod.co/growthcolony
Episodes
Tim Beveridge: How to Choose Between an Agency or Client-Side Role
6/29/2022
Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side.
Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side roles...
Duration:00:45:25
Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos
6/22/2022
Shahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional silos.
With over 19 years of experience in marketing and communications, Soumyajit is passionate about digital marketing in the technology B2B space.
He's worked with leading global technology companies such as Google, Accenture, IBM and Amazon, and has been responsible for working on and spearheading various digital marketing projects, building...
Duration:00:38:51
Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way
6/15/2022
Shahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to-market strategies and what other marketers can learn from the process.
Vincent is responsible for Salesforce’s sales, analytics and platform go-to-market across the Asia-Pacific. Working to ensure an open line of communication between customers and product management, as well as educating the market on the opportunities possible using...
Duration:00:33:16
Daniel Priestley: How to Get Oversubscribed for Your Next Campaign
6/8/2022
Host Shahin Hoda chats with Daniel Priestley, Co-Founder of Scoreapp, about how B2B marketers can create campaigns that will generate interest from their target audience, sustain that interest and then turn it into business metrics.
Starting with nothing, Daniel has built valuable and scalable businesses in Australia, the UK, the US, Canada and Singapore. Daniel’s Mission is to develop entrepreneurs who stand out, scale-up and make a positive impact in the world.
Daniel Priestley is the...
Duration:00:35:23
Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team
6/1/2022
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.
Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.
Read the show notes:...
Duration:00:36:30
Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing
5/25/2022
In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target.
He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing...
Duration:00:46:38
Rebroadcast | EP# 13 Nick Morgan: The Future of Video Marketing
5/18/2022
Shahin Hoda chats to Nick Morgan, Co-Founder & Joint CEO of Vudoo, which specialises in pioneering interactive video.
Shahin & Nick dive deep into the current state of video, and how the 2nd wave of digital video is emerging. They discuss how the fundamental ways organisations create video and how consumers interact with said video are changing.
Nick is an entrepreneur, an experienced strategist, and a product guy, Nick believes in the power of technology to elevate business success and...
Duration:00:25:06
Alex Colvin: How to Stop Relying on NPS
5/11/2022
Shahin Hoda chats with Alex Colvin, CEO at Pendula, about why marketers should stop looking at NPS as the holy grail of metrics when it comes to customer retention and what to do instead.
As Pendula’s CEO, Alex creates and manages both the vision and mission of the business. Never one to shy away from a challenge, he takes great pride in showcasing how the company can signal a gear change to new and prospective customers. Alex believes that Pendula is primed to be a benchmark platform, and...
Duration:00:36:02
Marcella Larsen from Salesforce: What's in Store for Retail?
5/4/2022
Shahin Hoda chats with Marcella Larsen, Senior Director, Retail Advisor at Salesforce about some of the recent developments in the retail sector and what you should know if you're selling into this space.
Marcella is the Retail Industry Market Development Executive for Australia. Marcella is responsible for leading platform-agnostic cloud and mobile Focused Growth Strategies in the industries of Retail, Travel, Hospitality and Consumer Goods. Marcella brings almost 22 years of deep...
Duration:00:37:30
Brett Chester from Deputy: How to Approach Customer-Led Growth
4/27/2022
Shahin Hoda chats with Brett Chester, Senior Vice President of Marketing at Deputy, about how marketers can leverage the novel concept of customer-led growth to create powerful content pieces and drive better engagement.
Brett starts by defining this approach and talks extensively about why and how marketers should bring in customer success stories, customer quotes and testimonials in their go-to-market content pieces.
Brett also shares his views on humanising the sales cycle and...
Duration:00:27:58
Founder Story | Nick Sheehan: How to Prepare for a Merger or Acquisition
4/19/2022
Shahin Hoda chats with Nick Sheehan about how to prepare your organisation for a merger or acquisition.
Nick is the founder and CEO of EFEX, an Australian Business Technology Service provider, dedicated to making IT simple and accessible for SMEs and enterprise-sized companies.
Nick is responsible for overseeing the growth of the business through acquisition, expansion and diversification of new products and services as well as leading the team to success. In just eight short years, Nick...
Duration:00:41:59
Joe Escobedo: How to Incorporate Podcasts in Your ABM Strategy
4/13/2022
Shahin chats with Joe Escobedo, CEO and Chief Editor at Esco Media, about how B2B marketers can leverage podcasts as part of their ABM efforts.
Joe is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital. He is a former LinkedIn content marketing consultant, advising the company’s top clients across the Asia Pacific.
ABM in APAC survey:...
Duration:00:32:10
Julia Merrick: How to Measure Your PR ROI
4/6/2022
Host Shahin Hoda chats with Julia Merrick, Head of Brand and Content at Employment Hero, about how marketers, either in the startup world or the enterprise space, should change their approach to PR and also establish and communicate its ROI to the rest of the business.
Before Employment Hero, Julia worked in a number of different industries spanning technology, professional services and travel.
A graphic designer in a previous life, Julia consolidated these skills with her keen passion for...
Duration:00:34:17
Darrell Alfonso from AWS: How to Enhance Customer Experience with Martech
3/30/2022
In this episode, host Shahin Hoda chats with Darrell Alfonso, Global Marketing Operations at Amazon Web Services, about how marketers should approach their martech strategy to drive revenue and higher ROI on their investments.
Darrell starts by advising marketers to begin with their objectives and work backwards to discover the martech they need to create a great customer experience. He also talks about why marketers should take the education provided by martech vendors with a pinch of salt...
Duration:00:36:11
Introducing: The State of Account-Based Marketing in APAC
3/28/2022
Start the survey: https://www.xgrowth.com.au/survey
We’ve commissioned a research piece with Shift Research to unpack the state of account-based marketing in APAC.
The finished report will give B2B marketers across APAC a better understanding of how top firms are leveraging ABM and the results they’re getting in the region. We have a short survey, which allows you to participate in this research.
As a thank you for participating, we’ll provide you with a pre-release copy and an exclusive...
Duration:00:03:07
Anthony Lieu from LegalVision: How to Generate Quality Content at Scale
3/23/2022
Shahin Hoda chats with Anthony Lieu, Head of Marketing & Partnerships at LegalVision, about generating high-quality content at scale. Anthony, began his career at LegalVision as a newly minted lawyer, before seizing on the more interesting challenge to turn legal marketing on its head.
Anthony leads a team that brings together lawyers, growth marketers, and developers. They are tasked with breaking down barriers to legal services by transforming the way businesses engage...
Duration:00:24:51
Matthew Hunt: How to Grow Your First B2B Community
3/15/2022
Shahin Hoda chats with Matthew Hunt, Founder at Automation Wolf, about the importance of building communities. Most available advice is high level, ambiguous and lacks practicality. Matthew joins us to explain how to practically approach building B2B communities.
Matthew Hunt is a serial entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs. His extensive experience of over a decade of helping B2B companies succeed in sales and...
Duration:00:44:53
Su-Ren Neo from Twilio: How to Improve Your Customer Engagement
3/9/2022
Shahin Hoda chats with Su-Ren Neo, Senior Director, Marketing for Asia-Pacific and Japan at Twilio, about how marketers can improve their approach to customer engagement.
Su-Ren starts with her definition of customer engagement. She talks about the fascinating nature of APAC from a marketing perspective and emphasises the role of data in creating a competitive advantage for any company in the region.
During the conversation, Su-Ren also discusses some industry examples of companies acing...
Duration:00:32:54
Neil Berry: Craft a Stunning ABM Campaign Theme
3/2/2022
In this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns.
During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve.
He recommends starting with the priorities of the target accounts and building the campaign theme around them. He advises marketers to be thorough with their research, encourages them to...
Duration:00:23:09
Lidia Lal from Udemy: How to Get Your APAC Marketing Team off the Ground
2/23/2022
Host Shahin Hoda talks with Lidia Lal, Head of Marketing (APAC) at Udemy, about how to build an APAC marketing team from scratch as a regional office.
Lidia Lal is currently the Head of Marketing for the Asia Pacific at Udemy. Prior to this, she has held senior marketing management roles with some of the world’s leading technology brands including Experian, Hewlett Packard Enterprise Services, Rightnow Technologies, SAS, Oracle and Westcon Group. She also ran her own marketing consultancy...
Duration:00:31:12