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Leveling Up with Eric Siu

Business & Economics Podcasts

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Location:

United States

Description:

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Language:

English


Episodes
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6 AI Agents You Need NOW (Implement TODAY!)

5/19/2025
AI agents are changing the marketing game. In this one, I break down 6 tools that help with content, scheduling, outreach—even hiring. Plus, how to manage them so they actually save you time. Timestamps: 00:00 Revolutionizing Marketing with AI Agents 03:03 The Power of AI in Content Creation 05:58 Streamlining Scheduling and Outreach How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:06:11

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AI Agents Will Change Your Life by 2026 - Here's How

5/14/2025
AI is quietly reshaping how companies run—faster decisions, leaner teams, and way less busywork. It doesn’t mean jobs vanish overnight, but it does mean work starts to look a lot different. The smart move? Start adapting before it’s no longer optional. Timecodes⏰ (00:00) The Rise of AI-Driven Firms (03:03) Implications of AI on Business Efficiency (06:01) The Future of Work and Human Roles (09:01) Adapting to the AI Paradigm How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:09:31

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6 AI Use Cases That Will ACTUALLY 10x Your Income

5/12/2025
AI is revolutionizing every aspect of business and life. In this video, I show you how to leverage AI for personal and business finance, optimize your health for better productivity, enhance content creation, and streamline operations and software development. These practical strategies will help you unlock massive growth and efficiency. Timecodes⏰ (00:00) Leveraging AI for Personal and Business Finance (02:57) Optimizing Health for Business Success (05:52) Enhancing Content Creation with AI (08:59) Streamlining Operations and Development with AI How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:09:18

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This AI Marketing Stack Is Adding Millions To My Business

5/7/2025
AI is no longer just a buzzword—it's a full-blown business stack. I walk through how AI stacks and agents are transforming everything from recruitment and M&A to content creation and coding. These tools aren’t just helping—they’re slashing time and costs across the board. If you're not building with AI, you're getting left behind. Timecodes⏰ (00:00) Transforming Business with AI (02:52) The Power of AI Stacks (05:58) AI Agents in Recruitment (08:51) AI in Mergers and Acquisitions (11:51) Leveraging AI for Marketing and Content Creation (14:07) AI Coding and Prototyping Tools How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:14:17

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AI Is Replacing Marketing Teams: How to Survive

5/5/2025
From keyword research to content creation, AI is blowing past what most teams can handle manually. The smartest move now? Stop resisting and start partnering—because those who treat AI as a strategic advantage will outpace everyone still playing catch-up. Timecodes⏰ (00:00) The Rise of AI in Marketing (02:57) AI Tools Transforming Marketing Efficiency (06:12) The Future of Work: Adapting to AI (08:45) AI as a Strategic Partner (12:07) Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:13:01

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Manus AI Just COMPLETELY Changed the SEO Game

4/30/2025
Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration. Timecodes⏰ (00:00) The Future of SEO with AI (03:01) Exploring Manus AI's Capabilities (05:52) Streamlining Content Strategy and Creation (08:51) The Human-AI Collaboration in SEO How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:11:15

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The Truth About The Marketing Job Market in 2025 (From a Marketing Agency CEO)

4/28/2025
AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career! Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance of Lifelong Learning and Curiosity (09:00) Leveraging AI for Career Advancement How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Duration:00:09:44

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Manus AI Will Actually Make You Rich: Full Walkthrough

4/23/2025
Manus AI is shaking up stock analysis, SEO, and content creation. It’s helping businesses move faster, cut costs, and boost revenue. The AI race is heating up, and those who don’t adapt will fall behind. Timecodes⏰ (00:00) Revolutionizing Business with Manus AI (02:51) Deep Dive into Stock Analysis and Insights (06:12) Transforming SEO and Content Creation (07:40) The Future of AI in Marketing and Business Strategy To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

Duration:00:07:44

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I Just Created and Launched 500 Ads in 5 Minutes, Full Walkthrough

4/21/2025
Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI. One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Advertising (02:48) Personalization at Scale (05:06) The Future of Marketing with Technology To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

Duration:00:05:42

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How I'm Adding Millions To My Business Using AI

4/16/2025
AI is the ultimate business multiplier—and most people aren’t using it right. In this video, I break down exactly how I’m leveraging AI to automate workflows, scale revenue, and build a high-profit business with fewer people. TIME-STAMPED SHOW NOTES (00:00) The AI Revolution: A New Era of Business (02:47) Marketing Transformation: From SEO to Search Everywhere Optimization (06:03) The Power of AI in Prototyping and Development (08:57) Leveraging AI for Content Creation and Distribution (11:52) Building Efficient Teams: Small Teams, Big Businesses (15:14) Data as a Competitive Advantage in the AI Era (18:06) The Future of Work: Embracing AI and Automation (20:57) Real-World Applications: Success Stories and Strategies (23:47) Conclusion: Preparing for an AI-Driven Future To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

Duration:00:37:17

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How to rank #1 on ChatGPT, Claude, Gemini, Perplexity FAST

4/14/2025
AI-driven search is the future. In this video, I break down how to rank for top LLMs quickly. TIME-STAMPED SHOW NOTES (00:00) AI-Driven Search is the Future (00:18) Real Example - Marketing School ranks #1 on nearly all LLMs (01:33) The Importance of Citations (02:47) Optimizing for AI Overviews (03:28) Using Community Platforms (04:30) Search Everywhere Optimization (06:28) That's it for this video, let me know your thoughts in the comments👇 To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

Duration:00:06:28

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The $68B SEO Industry is DEAD?

2/13/2025
The future of traffic is changing! Search engine usage dropped from 98% in 2020 to 61% today, yet, Google traffic is still growing... In this video, I break down what’s working now—from Reddit’s 700M visitor surge to AI’s real impact on SEO and the automation workflows we’re scaling at Single Grain. Plus, I reveal four key pillars for 2025 and beyond. Watch the full interview here: https://youtu.be/2zetGpqz2yE TIME-STAMPED SHOW NOTES: (00:00) The Evolution of SEO in the Age of AI (02:50) The Shift from Traditional SEO to Community Engagement (06:09) AI's Role in Content Creation and SEO (08:57) The Future of Marketing and Community Building (11:44) Adapting to the Changing Search Landscape Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:16:12

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Service-Based Businesses Are About to Change FOREVER

2/6/2025
This episode will make a lot of agency owners uncomfortable — The traditional agency model of throwing more people at problems is about to collapse, and the playbook of giant consulting firms with thousands of employees is becoming obsolete. But there's hope… Watch the full interview here: https://youtu.be/UT10uggffps TIME-STAMPED SHOW NOTES: (00:00) The Evolution of Service-Based Businesses (02:50) The Future of Talent in Agencies (06:07) Harnessing AI for Efficiency (08:56) Characteristics of Top Talent (12:07) Building a Billion-Dollar Agency Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:13:31

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The $100M Marketing Agency Strategy In An AI World

1/24/2025
What does it take to turn a struggling business into a multi-million-dollar empire? Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. Watch the full interview here: https://youtu.be/AESIlKI4SbA TIME-STAMPED SHOW NOTES: (00:00) The Journey of Acquisitions (03:07) The Agency Business Model and Profit Multiples (05:55) AI's Impact on Business and Daily Life (08:49) The Evolution of Podcasting (12:08) Cultural Perspectives and Parenting Styles (14:52) Networking and Entrepreneurial Communities (19:20) The Power of Long-Term Focus in Business (20:45) Lessons from Successful Entrepreneurs (21:51) Simplicity and Focus in Life and Business (24:04) Attention Allocation: The Key to Success (25:54) The Importance of Strategic Thinking (27:40) Friendship Dynamics: Utility vs. Genuine Connections (32:26) Changing Perspectives on Family and Success (34:50) The Future of Education and Business Courses Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:39:05

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What Marketers Must Do to Win in 2025

1/16/2025
Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing. Watch the full interview here: https://youtu.be/VhjMD1A-i0g TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (03:09) SEO in the Age of AI (05:56) Adapting to Changing Search Behaviors (09:02) Leveraging AI for SEO Success (11:48) The Role of AI in Content Management (14:59) The Importance of Human Oversight in AI (18:10) Old Strategies That Still Work (20:45) Building Communities for Engagement (23:52) Innovative Tools for Future Marketing (27:08) The Shift Towards Omnichannel Marketing (29:54) Measuring Success in Marketing Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:33:36

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Founder Story: Building a $100M Software Company

1/14/2025
Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and Annual Planning (12:07) Quarterly Planning and Strategic Focus (15:02) Value-Based Pricing and Market Positioning (18:08) Looking Ahead: Future Plans and Resilience Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:21:52

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Inside the Mind of a $500M Entrepreneur | Jess Mah

1/9/2025
Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! Watch the full interview here: https://youtu.be/ROn69hILItk TIME-STAMPED SHOW NOTES: (00:00) Understanding Wealth and Mindset (02:45) The Role of Networking in Success (06:03) Navigating Business and Personal Growth (08:49) Tax Strategies for Entrepreneurs (11:59) The Pursuit of Ikigai and Personal Goals (35:28) Defining Sona Genius (36:47) Resource Allocation in Business (38:29) Role Models and Entrepreneurial Paths (39:54) The Importance of Focused Involvement (41:48) Different Flavors of Entrepreneurs (43:02) Innovative Marketing Strategies (44:51) Team Structure and Operations (46:46) Intentional Relationships (47:37) Pursuit of Excellence: Kodawari vs. Kaizen (49:34) Long-Term Business Building (52:20) Embracing Pain in Business (54:46) Cutting-Edge Science and Longevity (56:39) Daily Habits and Learning Stacks (58:57) Gold Diggers and Relationship Dynamics (01:01:20) Spending Habits and Celebrating Wins (01:05:55) AI Innovations and Future Trends (01:07:20) Book Recommendations and Mindset Shifts (01:09:44) Experiments in Dating and Life Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:01:11:37

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Founder Story: Building the Most Innovative Agency

1/7/2025
In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes. Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Navigating Stress and Productivity in Remote Work (03:02) The Return to Office Debate (05:56) Building Company Culture and Community (09:14) Growth Strategies and Product Development (11:50) Long-Term Vision and Company Mission (15:13) Leadership and Team Dynamics (18:03) The Power of Media and Personal Branding Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:21:14

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RIP SEO: Here’s What Works Now

1/2/2025
In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media. Watch the full interview here: https://youtu.be/HCqjQxmOAGk TIME-STAMPED SHOW NOTES: (00:00) Introduction to SEO's Evolution (02:47) The Shift to Search Everywhere Optimization (05:49) Community as the New SEO (08:55) The Role of AI in Content Creation (12:10) Agentive Workflows and Marketing Efficiency (15:04) The Future of Marketing and Voice Search (17:54) New Media vs. Traditional Media Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:28:26

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Make YouTube Videos That Drive Customers in 2025 🤯

12/26/2024
Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025! Watch the full interview here: https://youtu.be/CH8PoT9oeu0 TIME-STAMPED SHOW NOTES: (00:00) Driving Revenue Through YouTube (02:59) The Importance of Targeted Content (06:13) Package Hacking for Success (09:00) Leveraging AI for Content Creation (12:10) Building a Personal Brand Through Content Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Connect with Eric Siu: Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Duration:00:13:33