Growth Marketing Stories-logo

Growth Marketing Stories

Business & Economics Podcasts

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Location:

Germany

Description:

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Twitter:

@aazarshad

Language:

English

Contact:

01741816498


Episodes

How to Go From Sales-led to Product-led Growth

3/6/2021
This is the last episode of Product-Led Growth Series. We’ll cover the story of Match and Giovanni Hobbins. We discussed: 1:35 - Why and How Match Moved from Sales-Led to Product Led Growth 5:44 - What were the key changes made for the Product-Led Growth model 8:00 - What metrics they started following? 10:51 - How did they deal with the free-loaders who never subscribe? 13:26 - Did they take advantage of the referral and vitality? 15:26 - What resources would Giovanni recommend for...

Duration:00:23:04

How PandaDoc Successfully Relaunched Freemium After Failing The First Time

2/21/2021
In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic. Show notes & key topics we've discussed: 00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising. 02:34 - What is Product-Led Growth? 04:27 - How did PandaDoc launch their freemium and Why? 11:12 - How do you balance between freemium and free trial offering (if you have both)? 14:49 - How did you actually make sure that salespeople keep getting the leads in freemium? 16:29 -...

Duration:00:30:43

How To Really Improve User Activation To Unlock Growth [ProductBoard’s Example]

2/14/2021
Product-Led Growth Series # 2 In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about: 2:02 - What makes Matheus passionate about product growth? 3:08 - How is he always optimizing for user activation? 4:04 - What's the confusion around activation? 5:03 - How is he thinking about the sign-up flow optimization? 6:28 - Does adding social proof really help? 7:59 - How user research really helps with activation? 11:27 - How did...

Duration:00:23:49

Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting

2/7/2021
Product-Led Growth Series # 1 Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning. This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet. In this episode, we’re covering the following topics: 3:02 — Why positioning is gaining importance? 7:02 — What is NOT positioning? 9:32 —...

Duration:00:50:00

Lessons Learned from a Failed LinkedIn Promotion Campaign

1/31/2021
LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media. In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth. Show Notes: Connect with My Guest Reach out to Aleksandra on event marketing questions Check full post here:...

Duration:00:24:56

How Sandboxx Almost Died During Pandemic

1/23/2021
Craig Zingerline (Head of Product) at Sandboxx was met with a challenge. That is COVID-19. He had amazing Q1 growth in 2020. Then, at some point, the business was about to die. Revenues dropping. Cancellations. They had all the challenges one could think of during COVID-19. You name it. Then, they re-iterated their product and opened a new business line by solving an existing problem of their audience. Result? They started growing again. Curious? It's a long emotional story on how...

Duration:00:41:36

How Corey Haines Applied Mental Models to Marketing [Practical Stories]

1/17/2021
I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing. There were some principles that needed more details and stories. So, we decided to record an episode on that. We discussed: There are 40+ Mental Models Corey has in his course. Check out 👉 Mental Models for Marketing Key takeaways Links Connect with Corey here: https://twitter.com/coreyhainesco Check out his free newsletter here: https://swipefiles.co/

Duration:00:30:56

Why Your Marketing Team Needs To Work Like a Product Team

1/9/2021
In this episode, we're going to learn from a product growth specialist. We discussed: Follow -- ProdPad's Twitter account & Andrea's LinkedIn Profile to stay updated. I personally learn from Andrea's mindset and posts on my LinkedIn newsfeed.

Duration:00:21:05

Best Insights From Growth Marketing Stories in 2020

1/3/2021
This episode is all about insights I gathered from those growth marketing stories. I've divided those insights into: Plus, Happy New Year :-)

Duration:00:15:47

How You Are Running Facebook Ads The Wrong Way & How to Fix It

12/20/2020
In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss. We talked about: What are some key learning Links: https://www.linkedin.com/in/nelioleone/The Facebook Ads Case Studyhttps://www.urbanmonks.io/

Duration:00:28:41

Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates

12/5/2020
If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you. Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast. We've discussed: Jay's content you should DEFINITELY read if you're planning to start a podcast: Check out Jay's workshopJay's on-demand course Must Read Jay's Blogs The Experience SpectrumThe Style SpectrumThe Fortress of Favoritism (a framework on how to be someone's favorite...

Duration:00:57:10

How To Create Your Demand To Get Hired Without Connections & Resume

12/1/2020
This is rather a touching story of Niels Zee. How he stood out as a growth marketer during a job application process. In this episode, you'll hear Niels speaking about: This is a short-story led podcast format. If you like this episode, please leave a review so others can find it too. Links You can connect with him on LinkedIn: https://www.linkedin.com/in/niels-zee/ Check out the website he promoted: https://nielszee.com/ His story on LinkedIn: When he got the job offerHow he...

Duration:00:14:13

How Aaron Krall Cheated (Ethically) His Way To Grow With One Channel

11/22/2020
This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing. We’ve discussed: ✔️ How Aaron left college and his job to start a business. ✔️ How he kept failing and never wanted to be an entrepreneur AGAIN. ✔️ How he kept growing without any paid channels. ✔️ Why he thinks this channel works well. ✔️ How you can leverage this channel and ideas. ✔️ Live case study with this channel. Show...

Duration:00:35:37

How To Grow Faster In A Crowded SaaS Space [+Bonus 5 CRO Lessons]

11/15/2020
We've discussed: ✔️ How Ayat got into CRO? ✔️ How she launched a SaaS in a Crowded SaaS Space ✔️ 5 key lessons she's learned in her 14 years career Show notes: Her product: Figpii - The book she recommended: The Education of An Idealist -Ayat's profile: https://www.linkedin.com/in/ayatshukairy/ - Her agency: https://www.invespcro.com/

Duration:00:37:32

When Friction Is Good & How To Find That Out

11/7/2020
In this episode, we discussed when is the friction good and how to find that out. We recently wrote this on Userpilot's blog, so I'm sharing it here: A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping...

Duration:00:13:54

How Marketing Examples Got Amazing Traction With Simply Doing Good Content

10/28/2020
In this episode, we’ve had fun and light conversation regarding Marketingexamples.com He recently had a good success with making great content on marketing. His newsletter has 37K+ marketers & his twitter has 72K+ followers. We’ve talked about: My key learning from this episode is how Harry thinks about his content. This episode is pure gold for content marketers. You can find Harry’s content here: Marketingexamples.comhttps://twitter.com/GoodMarketingHQ If you like this episode, tweet...

Duration:00:41:10

How Building On Gut Pays

10/17/2020
Should you build on data or gut? In this episode, we’re going to dive deeper in to this question with Robert’s growth marketing story. We talked about: Show notes When to Rely on Data and When to Trust Your GutBannersnack Carousel FeatureBannersnack Instagram Carousel Feature

Duration:00:23:43

The Behind The Scene Rand Fishkin's Growth Marketing Stories

10/3/2020
Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that. In reality, his book was the starting point of why I thought GH is BS. However, these are behind the scene stories that you might not know. So, I thought I should share with you. We discussed: Show...

Duration:00:36:14

Why Growth Hacking is BS & What Should You Do Instead

9/19/2020
In this episode, Alice (CMO at Cognism) & I discussed: Connect with Alice De Courcy on LinkedIn

Duration:00:42:25

What Should You Consider Before Launching 10X Content

9/6/2020
In this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons. Although, Marta had two great 10X content but she still failed to make two of these initiative successful. We discussed: Business Proposal GuideBuffer Marketing Report Connect with Marta on LinkedIn or Book a Growth Mentor Call with Her to learn from her checklist if you're launching something soon.

Duration:00:26:47