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Growth Marketing Stories

Business & Economics Podcasts

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Location:

Germany

Description:

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired. Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. This is Growth Marketing Stories.

Twitter:

@aazarshad

Language:

English

Contact:

01741816498


Episodes

How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years

6/11/2022
Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed: 1:52 - The beginning of MyObvi: How three friends wanted to build their own brand 8:41 - How they used scarcity and social proof to create FOMO 10:53 - Journey till 200K 13:35 - What changed at $1mn revenue 14:50 - What changed at $10mn revenue 15:49 - What they different from $10-30Mn revenue 17:01 - How do they build a community as an ecommerce company? 18:48 - Mental...

Duration:00:26:21

Three New Mental Models for Conversion Rate Optimization

5/8/2022
Jon Macdonald shared his CRO stories and mental models to improve your conversion rates. We discussed: 1:00 - Intro 1:20 - How his process is different from other CROs 5:36 - What is continual optimization? 7:54 - Why best practices are for beginners? 15:02 - Scientific method vs silver bullets 20:18 - Why should you stop marketing when someone becomes a lead? 24:06 - How to use email marketing the right way? Key Links https://jonmacdonald.com/https://thegood.com/Opting in to...

Duration:00:33:56

How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]

4/12/2022
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 - How...

Duration:00:44:07

My 7-Figure SEO Playbook [The Complete Audio Guide]

4/8/2022
I'm sharing my 7-figure SEO playbook. Here are some topics I covered: elegantly Key links: Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentation Reach out if you'd like me to recommend you some writers or agencies.

Duration:00:38:54

How Product-Led Content Drove Sparktoro's Higher Retention

4/1/2022
In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Amanda's Twitter AccountSparktoro Marketing 201 Content Course Supported by - Growth Mentor What if you could tap into the...

Duration:00:30:51

How Growth Mentor Bootstrapped A Marketplace Without Paid Ads

3/26/2022
In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by...

Duration:00:22:52

How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently)

3/14/2022
Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World PodcastFollow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and...

Duration:00:28:39

How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons)

3/7/2022
In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links How To Take Over The...

Duration:00:33:27

Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies?

2/22/2022
This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Casey's podcast course Sample podcast pitch Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing,...

Duration:00:06:26

Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later

2/18/2022
This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit...

Duration:00:10:17

How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month

2/13/2022
Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own...

Duration:00:40:09

Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)

1/30/2022
In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO --...

Duration:00:54:14

How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

1/23/2022
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: The Death of the SDR: And the Birth of Buyer Centric Revenue Supported...

Duration:00:26:48

Growth Conversations: Why We Buy & How To Discover It

1/9/2022
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 -...

Duration:00:48:46

How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide]

1/2/2022
In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered: Key links: Check out the ads I ran hereConnect with Badal on TwitterLinkedIn Work with XLR Media

Duration:01:06:43

Public Announcement: How Would You Do It?

1/1/2022
Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn

Duration:00:09:04

How One Insight Funded Million Dollars Campaign Idea

12/14/2021
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with AggelosGrowth Sandwhich agency

Duration:00:20:22

How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles

12/5/2021
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth...

Duration:00:55:49

2 B2B Attribution Mistakes That You Should Never Do

11/19/2021
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51...

Duration:00:25:56

How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On)

11/7/2021
In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite growth...

Duration:00:34:35